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市場調查報告書
商品編碼
1497644
供應鏈市場中的擴增實境:按產品、應用程式和最終用戶分類 - 2024-2030 年全球預測Augmented Reality in Supply Chain Market by Offering (Hardware, Services, Software), Application (Aftersales Services, Maintenance & Repair, Training & Learning), End-user - Global Forecast 2024-2030 |
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供應鏈擴增實境市場規模預計2023年為22.1億美元,2024年達27億美元,預計2030年將達到94.2億美元,複合年成長率為22.97%。
將擴增實境(AR) 整合到供應鏈業務中代表著變革性的進步,提高了各種流程的可見度、效率和準確性。透過將數位資訊疊加到實體世界上,AR 允許倉庫工作人員、物流經理和現場操作員與即時資料和虛擬物件進行互動。 AR 在供應鏈中的廣泛採用是由幾個重要因素推動的,包括對快速、準確的物流服務的需求增加、AR 技術的進步使其更容易獲得和負擔得起,以及行業對營運績效的持續追求。然而,資料隱私和安全問題、需要大量初始投資以及對傳統操作框架變革的抵制限制了其效用。市場相關人員正在尋求經濟高效的 AR 解決方案,以建立強大的網路安全措施,具有明確且可預測的投資報酬率,並培養持續學習和創新的文化。增強的互動式培訓計劃、更身臨其境、更有效率的維護和維修方式,以及與物聯網 (IoT) 和機器學習的更深入整合,可以使供應鏈中的 AR 多樣化。
主要市場統計 | |
---|---|
基準年[2023] | 22.1億美元 |
預測年份 [2024] | 27億美元 |
預測年份 [2030] | 94.2億美元 |
複合年成長率(%) | 22.97% |
區域洞察
美洲在供應鏈中使用 AR 取得了重大進展,重點是加強物流、倉儲和庫存管理。該地區 AR 解決方案的生產得益於堅實的技術基礎設施、大量的研發投資以及強大的 AR 開發商和新興企業生態系統。在減少錯誤和最佳化供應鏈流程的高需求的推動下,美洲公司正在迅速採用 AR 來進行培訓、維護和提高業務效率。亞太地區強調AR在製造和倉儲中的應用,也率先將AR與電子商務結合,以改善網路購物體驗。該地區的企業正在大力投資AR,以獲得國內和全球市場的競爭優勢,推動AR領域的創新和開拓。歐洲、中東和非洲地區呈現出一種複雜的情況,歐洲國家在將 AR 應用於複雜的製造流程方面處於領先地位,旨在最大限度地提高精度和缺陷最小化。歐洲、中東和非洲供應鏈中 AR 的使用旨在實現永續性並減少碳足跡,企業利用它來更好地規劃路線和實現節能倉庫管理。嚴格的法規、對高品質標準的關注以及政府和私人對技術開發的大量投資正在支持該地區 AR 技術的生產和整合。歐洲、中東和非洲地區的公司擴大與 AR 解決方案提供者合作,以改善物流和客戶服務,並維持對監管標準的遵守。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應鏈擴增實境市場供應商的市場定位至關重要。此矩陣提供了對供應商的全面評估,並檢查了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對供應鏈擴增實境市場中供應商的當前狀態進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在供應鏈擴增實境市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[187 Pages Report] The Augmented Reality in Supply Chain Market size was estimated at USD 2.21 billion in 2023 and expected to reach USD 2.70 billion in 2024, at a CAGR 22.97% to reach USD 9.42 billion by 2030.
The integration of augmented reality (AR) into supply chain operations represents a transformative advance, enhancing visibility, efficiency, and accuracy across various processes. AR superimposes digital information onto the physical world, thereby enabling warehouse personnel, logistics managers, and field operators to interact with real-time data and virtual objects. The widespread adoption of AR in the supply chain is fueled by several key factors, including the increasing demand for swift and precise logistics services, advancements in AR technology making it more accessible and affordable, and the continuous pursuit of operational excellence within industries. However, data privacy and security concerns, the need for substantial initial investment, and resistance to change from traditional operational frameworks restrain their utility. Market players are establishing robust cybersecurity measures, seeking cost-effective AR solutions with clear ROI projections, and fostering a culture of continuous learning & innovation. Enhanced interactive training programs, more immersive and efficient ways of conducting maintenance and repairs, and deeper integration with the Internet of Things (IoT) and machine learning can diversify AR in the supply chain.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 2.21 billion |
Estimated Year [2024] | USD 2.70 billion |
Forecast Year [2030] | USD 9.42 billion |
CAGR (%) | 22.97% |
Regional Insights
In the Americas, the use of AR in supply chains is notably advanced, focusing on enhancing logistics, warehousing, and inventory management. The production of AR solutions in this region benefits from robust technological infrastructure, significant investments in R&D, and a strong ecosystem of AR developers and startups. Companies in the Americas are rapidly adopting AR for training purposes, maintenance, and to improve operational efficiency, driven by a high demand for reducing errors and optimizing supply chain processes. The APAC region emphasizes the use of AR in manufacturing and warehousing and is also pioneering in integrating AR with e-commerce to enhance online shopping experiences. The region's companies invest heavily in AR to gain a competitive edge in local and global markets, propelling innovation and development in the AR space. EMEA presents a mixed scenario, with European countries leading in the adoption of AR for complex manufacturing processes aimed at precision and minimizing defects. The use of AR in the EMEA supply chain is also geared towards sustainability and reducing carbon footprints, with companies leveraging AR for better route planning and energy-efficient warehouse management. Stringent regulations, a focus on high-quality standards, and significant government and private investment in technology development support the production and integration of AR technologies in this region. Companies in the EMEA region are increasingly partnering with AR solution providers to improve logistics and customer service and maintain compliance with regulatory standards.
Market Insights
The market dynamics represent an ever-changing landscape of the Augmented Reality in Supply Chain Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Augmented Reality in Supply Chain Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Augmented Reality in Supply Chain Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Displai Aims to Enable Augmented Reality Packaging
Displai introduced a program designed to elevate consumer-brand interactions through AR-enabled product packaging. This initiative makes it possible for consumers to bring virtual experiences to life by simply scanning product packaging with their smartphones, granting them access to a wealth of product details and exclusive offerings. By utilizing Displai's cutting-edge AR technology, participants in the program benefit from access to its proprietary software, comprehensive training, and support, along with collaborative marketing opportunities. [Published On: 2023-04-12]
Vuzix Receives Volume Follow-on Smart Glasses Order from Acuraflow to Supply Pharmaceutical Customer
Vuzix Corporation, a forefront supplier of Smart Glasses and Augmented Reality (AR) technologies, has proudly announced the successful receipt and fulfillment of a substantial follow-on order for its innovative smart glasses from Acuraflow. Acuraflow, known for its pioneering efforts in sustainable management solutions, placed this order with a primary focus on serving a client within the pharmaceutical sector. This development underscores Vuzix's pivotal role in enhancing operational efficiencies through cutting-edge AR solutions across industry verticals. [Published On: 2023-04-12]
Iristick Announces EUR 4 Million Capital Increase
Iristick secured a significant funding boost of EUR 4 million, courtesy of a consortium led by Saffelberg Investments. This strategic financial injection is set to empower Iristick to enrich its focus on delivering comprehensive solutions across crucial sectors, including healthcare, energy, and logistics. The company plans to leverage this new capital to make substantial investments aimed at advancing its technological platform, boosting user engagement, and amplifying its sales and marketing pursuits, with a special focus on expanding its footprint in both Europe and the U.S. markets. [Published On: 2023-02-20]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Augmented Reality in Supply Chain Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Augmented Reality in Supply Chain Market, highlighting leading vendors and their innovative profiles. These include A.P. Moller - Maersk AS, Accenture PLC, Amazon.com, Inc., Apple Inc., AT&T Inc., Blippar Ltd., EON Reality, Inc., Extensiv by 3PL Central LLC, Google LLC by Alphabet Inc., Goolton Technology Co., Ltd., Honeywell International Inc., Inter IKEA Systems B.V., International Business Machines Corporation, LogistiVIEW Inc., Magic Leap, Inc., Mazer by XR Wizards sp. z o.o., Microsoft Corporation, Nsflow Sp. z o. o., PTC Inc., Qualcomm Incorporated, SAP SE, Sony Corporation, TeamViewer US, Inc., TechSee Augmented Vision Ltd., Toshiba Corporation, United Parcel Service of America, Inc., Verizon Communications, Vuzix Corporation, and Zebra Technologies Corporation.
Market Segmentation & Coverage