擴增實境市場規模、佔有率、成長分析，按技術、設備類型、應用、組件、地區 - 產業預測，2024-2031

擴增實境（AR）市值將於2022年達到321億美元，從2023年的428.5億美元成長到2031年的43.23億美元，預計在預測期內（2024-2031年）複合年成長率為33.5% 。

由於醫療保健、零售和電子商務領域的採用不斷增加，擴增實境(AR) 市場正在經歷快速成長。 AR技術將數位增強功能整合到實體世界中，以改善各行業的使用者體驗。 AR設備將影像、影片、3D模型等數位資訊疊加到真實環境中，徹底改變使用者對現實的感知。這個充滿活力的市場是當今成長最快的行業之一，為企業和消費者帶來了機會和挑戰。 AR 產業的關鍵目標是改變個人在現實環境中與數位內容和資訊互動的方式。

目錄

介紹

• 這項研究的目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 次要/一級資訊來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 技術分析
• 專利分析
• 貿易分析
• 價值鏈分析
• 案例研究分析
  • 疫情期間使用 Vuforia Studio 為皇家恩菲爾德團隊提供動態銷售培訓
  • 使用 Moverio 智慧眼鏡改變牙科手術
  • 拉丁美洲首例 Microsoft HoloLens 手術：AR 將如何改變醫生和患者的手術體驗
• 市場生態系統
• 監管環境
• 創新矩陣
• 主要投資分析
• 關鍵成功因素
• 競爭程度

擴增實境(AR) 市場：按組成部分

• 市場概況
• 硬體
  • 感應器
    • 加速計
    • 陀螺儀
    • 磁力計
    • 接近感測器
  • 半導體零件
    • 控制器處理器
    • 積體電路
  • 顯示投影儀
  • 位置追蹤器
  • 相機
  • 其他
• 軟體
  • 軟體開發工具套件
  • 雲端基礎的服務

擴增實境(AR) 市場：按設備類型

• 市場概況
• 頭盔顯示器(HMD)
  • AR智慧眼鏡
  • 智慧頭盔
• 抬頭顯示器(HUD)

擴增實境(AR) 市場：依技術分類

• 市場概況
• 基於標記的AR技術
  • 被動標記
  • 活性標記
• 無標記AR技術
  • 基於模型的追蹤
  • 使用影像處理進行追蹤
• 基於錨點的AR技術

擴增實境(AR) 市場：依應用分類

• 市場概況
• 消費者
  • 遊戲
  • 體育/娛樂
    • 運動的
    • 娛樂
    • 博物館（考古）
    • 主題樂園
    • 美術館和展覽
  • 商業的
    • 零售/電子商務
      • 珠寶
      • 美容/化妝品
      • 服裝試穿
      • 雜貨店購物
      • 鞋類
      • 家具及燈光設計
    • 旅遊/旅遊
    • 電子學習
  • 企業（製造業）
  • 衛生保健
    • 外科手術
    • 健身管理
    • 患者照護管理
    • 藥局管理
    • 醫療訓練和教育
    • 其他
  • 航太/國防
  • 能源
  • 車
  • 其他
    • 農業
    • 建造
    • 運輸/物流
    • 公共安全
    • 通訊/IT資料中心

擴增實境(AR) 市場規模：按地區

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Apple Inc.（US）
• Google LLC（US）
• Samsung（South Korea）
• Alibaba（China）
• AWS（US）
• Microsoft Corporation（US）
• Magic Leap, Inc.（US）
• Niantic, Inc.（US）
• PTC Inc.（US）
• Atheer Inc.（US）
• Blippar（UK）
• Zugara（Switzerland）
• Wikitude（Austria）
• Unity（US）
• Zappar（UK）
• TILTLABS（Canada）
• Scope AR（Austria）
• Vuzix（US）
• Marxent（Canada）
• ARToolKit（US）

Augmented Reality (AR) Market was valued at USD 32.1 Billion in 2022 and is expected to grow from USD 42.85 Billion in 2023 to reach USD 432.35 Billion by 2031, at a CAGR of 33.5% during the forecast period (2024-2031).

The Augmented Reality (AR) market is experiencing rapid growth driven by its expanding adoption in healthcare, retail, and e-commerce sectors. AR technology integrates digital enhancements into the physical world, enhancing user experiences across various industries. AR devices overlay digital information such as images, videos, and 3D models onto real-world environments, transforming users' perceptions of reality. This dynamic market is currently among the fastest-growing industries, presenting both opportunities and challenges for enterprises and consumers alike. The primary objective of the AR industry is to revolutionize how individuals interact with digital content and information within real-life settings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Augmented Reality (AR) Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Augmented Reality (AR) Market Segmental Analysis

The augmented reality (AR) market has experienced tremendous growth, fueled by substantial investments in recent years. Companies such as Meta, Intel Corporation, Qualcomm, Inc., Alphabet, Inc., Comcast Ventures, and Samsung Group have significantly contributed to the burgeoning AR sector. According to our research, the largest investments are directed towards training and industrial maintenance, amounting to USD 4.1 billion. Additionally, research institutes receive funding from private firms, venture capitalists, and government sources. AR finds applications across various industries including consumer technology, aerospace and defense, healthcare, enterprise solutions, retail, and marketing.

Drivers of the Augmented Reality (AR) Market

The Augmented Reality (AR) Market is expected to be driven by the rise of zoonotic diseases, which are among the most contagious globally. The growing trend of pet adoption as companions contributes to the spread of these animal-borne diseases, highlighting the need for increased awareness of prevention strategies. Additionally, the expansion of therapeutic options is anticipated to boost the demand for veterinary care products. Zoonotic diseases, capable of transmission between animals and humans, present significant public health challenges, emphasizing the necessity for proactive measures to mitigate their spread.

Restraints in the Augmented Reality (AR) Market

The younger generation, particularly gamers, are anticipated to experience heightened health issues associated with augmented reality (AR) as gaming devices and technologies advance. Interactive AR games can immerse users for extended periods, potentially leading to conditions such as anxiety, eye strain, obesity, and reduced concentration. Prolonged use of AR, particularly with headsets, may result in dry eyes, irritation, and fatigue in vision. Such prolonged exposure to unfamiliar visual stimulation poses risks to long-term eye health.

Market Trends of the Augmented Reality (AR) Market

The rising trend of fluctuating customer loyalty and frequent brand switching poses fresh challenges for brands, necessitating innovative customer engagement strategies. Many businesses are turning to AR technologies as a solution to attract and retain customers. For example, according to Adloid.in, a B2B AR solutions provider, companies incorporating their online augmented tools for customer engagement have experienced a significant 200% increase in sales. Additionally, this technology enhances customer service by offering an online support system where customers can interact with agents in real-time while browsing products in-store.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Patent Analysis
• Trade Analysis
• Value Chain Analysis
• Case Study Analysis
  • Providing dynamic sales training to teams of Royal Enfield during pandemic using Vuforia Studio
  • Transforming dental surgeries with Moverio smart glasses
  • First Microsoft HoloLens surgery in Latin America: How AR can change surgical experience for doctors and patients
• Ecosystem of the Market
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Augmented Reality (AR) Market by Component

• Market Overview
• Hardware
  • Sensors
    • Accelerometers
    • Gyroscopes
    • Magnetometers
    • Proximity sensors
  • Semiconductor Components
    • Controllers and processors
    • Integrated circuits
  • Displays And Projectors
  • Position Trackers
  • Cameras
  • Others
• Software
  • Software Development Kits
  • Cloud-based services

Augmented Reality (AR) Market by Device Type

• Market Overview
• Helmet mounted displays (HMD)
  • AR Smart Glasses
  • Smart Helmets
• Head up displays (HUD)

Augmented Reality (AR) Market by Technology

• Market Overview
• Marker-Based AR Technology
  • Passive Markers
  • Active Markers
• Markerless AR Technology
  • Model-based Tracking
  • Image Processing-based Tracking
• Anchor-Based AR Technology

Augmented Reality (AR) Market by Application

• Market Overview
• Consumer
  • Gaming
  • Sports & Entertainment
    • Sports
    • Entertainment
    • Museums (Archaeology)
    • Theme parks
    • Art galleries and exhibitions
  • Commercial
    • Retail & E-commerce
      • Jewellery
      • Beauty and cosmetics
      • Apparel fitting
      • Grocery shopping
      • Footwear
      • Furniture & lighting design
    • Travel & Tourism
    • E-learning
  • Enterprises (Manufacturing)
  • Healthcare
    • Surgery
    • Fitness Management
    • Patient Care Management
    • Pharmacy Management
    • Medical Training and Education
    • Others
  • Aerospace & Defense
  • Energy
  • Automotive
  • Others
    • Agriculture
    • Construction
    • Transportation & Logistics
    • Public Safety
    • Telecom/IT Data Centers

Augmented Reality (AR) Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Apple Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magic Leap, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niantic, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atheer Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blippar (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zugara (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wikitude (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zappar (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TILTLABS (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scope AR (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vuzix (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marxent (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARToolKit (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments