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市場調查報告書
商品編碼
1504896
擴增實境市場規模、佔有率、成長分析,按技術、設備類型、應用、組件、地區 - 產業預測,2024-2031Augmented Reality Market Size, Share, Growth Analysis, By Technology, By Device Type(Head up displays, Helmet mounted displays ), By Application, By Component, By Region - Industry Forecast 2024-2031 |
擴增實境(AR)市值將於2022年達到321億美元,從2023年的428.5億美元成長到2031年的43.23億美元,預計在預測期內(2024-2031年)複合年成長率為33.5% 。
由於醫療保健、零售和電子商務領域的採用不斷增加,擴增實境(AR) 市場正在經歷快速成長。 AR技術將數位增強功能整合到實體世界中,以改善各行業的使用者體驗。 AR設備將影像、影片、3D模型等數位資訊疊加到真實環境中,徹底改變使用者對現實的感知。這個充滿活力的市場是當今成長最快的行業之一,為企業和消費者帶來了機會和挑戰。 AR 產業的關鍵目標是改變個人在現實環境中與數位內容和資訊互動的方式。
Augmented Reality (AR) Market was valued at USD 32.1 Billion in 2022 and is expected to grow from USD 42.85 Billion in 2023 to reach USD 432.35 Billion by 2031, at a CAGR of 33.5% during the forecast period (2024-2031).
The Augmented Reality (AR) market is experiencing rapid growth driven by its expanding adoption in healthcare, retail, and e-commerce sectors. AR technology integrates digital enhancements into the physical world, enhancing user experiences across various industries. AR devices overlay digital information such as images, videos, and 3D models onto real-world environments, transforming users' perceptions of reality. This dynamic market is currently among the fastest-growing industries, presenting both opportunities and challenges for enterprises and consumers alike. The primary objective of the AR industry is to revolutionize how individuals interact with digital content and information within real-life settings.
Top-down and bottom-up approaches were used to estimate and validate the size of the Augmented Reality (AR) Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Augmented Reality (AR) Market Segmental Analysis
The augmented reality (AR) market has experienced tremendous growth, fueled by substantial investments in recent years. Companies such as Meta, Intel Corporation, Qualcomm, Inc., Alphabet, Inc., Comcast Ventures, and Samsung Group have significantly contributed to the burgeoning AR sector. According to our research, the largest investments are directed towards training and industrial maintenance, amounting to USD 4.1 billion. Additionally, research institutes receive funding from private firms, venture capitalists, and government sources. AR finds applications across various industries including consumer technology, aerospace and defense, healthcare, enterprise solutions, retail, and marketing.
Drivers of the Augmented Reality (AR) Market
The Augmented Reality (AR) Market is expected to be driven by the rise of zoonotic diseases, which are among the most contagious globally. The growing trend of pet adoption as companions contributes to the spread of these animal-borne diseases, highlighting the need for increased awareness of prevention strategies. Additionally, the expansion of therapeutic options is anticipated to boost the demand for veterinary care products. Zoonotic diseases, capable of transmission between animals and humans, present significant public health challenges, emphasizing the necessity for proactive measures to mitigate their spread.
Restraints in the Augmented Reality (AR) Market
The younger generation, particularly gamers, are anticipated to experience heightened health issues associated with augmented reality (AR) as gaming devices and technologies advance. Interactive AR games can immerse users for extended periods, potentially leading to conditions such as anxiety, eye strain, obesity, and reduced concentration. Prolonged use of AR, particularly with headsets, may result in dry eyes, irritation, and fatigue in vision. Such prolonged exposure to unfamiliar visual stimulation poses risks to long-term eye health.
Market Trends of the Augmented Reality (AR) Market
The rising trend of fluctuating customer loyalty and frequent brand switching poses fresh challenges for brands, necessitating innovative customer engagement strategies. Many businesses are turning to AR technologies as a solution to attract and retain customers. For example, according to Adloid.in, a B2B AR solutions provider, companies incorporating their online augmented tools for customer engagement have experienced a significant 200% increase in sales. Additionally, this technology enhances customer service by offering an online support system where customers can interact with agents in real-time while browsing products in-store.