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1547455

全球擴增實境市場研究報告 - 2024 年至 2032 年產業分析、規模、佔有率、成長、趨勢和預測

Global Augmented Reality Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032

出版日期: 2024年07月01日 | 出版商:

Value Market Research | 英文 170 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄圖表

全球擴增實境市場需求預計將從2023年的613.9億美元達到2032年近12988.5億美元的市場規模，2024-2032年研究期間複合年成長率為40.37%。

擴增實境 (AR) 是一種對真實或現實世界環境的豐富體驗，透過電腦生成的感知資料並使用多種感官方式（包括視覺、聽覺、觸覺、體感）來擴增實境世界中的物體或情境和嗅覺。簡而言之，該技術增強了使用者對其環境的視覺感知。它包括三個基本特徵：現實與虛擬世界的結合、虛擬與現實物體的精確3D配準以及即時互動。

市場動態

擴增實境（AR）是目前最突出的技術趨勢之一。隨著製造、公用事業、電信、零售、醫療保健和物流等行業的各種用途（包括組裝、維護和維修、教育和培訓、零售展示和診斷）的應用不斷增加，該技術呈指數級成長。擴增實境 (AR) 因其能夠促進任務、解決複雜問題、提供資源存取和增強整體體驗而廣泛應用於工業和非工業應用。公司正在探索擴增實境技術的潛力，為客戶提供客製化、互動和增值體驗。各行業正大力投資技術，以最大限度地發揮效益。主要參與者和最終用戶部門正在合作，以輕鬆獲得技術。然而，與擴增實境有關的安全和隱私問題以及過度使用擴增實境而導致的健康問題對市場成長構成了障礙。

研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外，這些工具也對全球擴增實境市場的各個細分市場進行了包容性評估。擴增實境產業的成長和趨勢為本研究提供了整體方法。

市場區隔

擴增實境市場報告的這一部分提供了有關國家和地區層級細分市場的詳細資料，從而幫助策略師確定相應產品或服務的目標人口統計數據以及即將到來的機會。

按組件

硬體
軟體

按顯示

頭戴式顯示器
智慧玻璃（戲院顯示眼鏡、XR 眼鏡）
平視顯示器（手持裝置）

按申請

航太與國防
汽車
教育（電子學習教育遊戲和模擬）
電子商務和零售（大賣場、超市、商場和購物中心）
遊戲和娛樂（電玩、現場活動和音樂會、遊樂園）
醫療保健（醫院、診所、醫療訓練和教育）
工業與製造業（能源與公用事業、建築與工程、採礦、其他）
其他

區域分析

本節涵蓋區域前景，重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲擴增實境市場當前和未來的需求。此外，該報告重點關注所有主要地區各個應用領域的需求、估計和預測。

該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。擴增實境市場的主要參與者包括微軟、Google有限責任公司、蘋果、索尼、Blippar Limited、小米公司、聯想集團、Meta、PTC Inc.、Snap Inc.、TeamViewer AG、Zappar Limited、Magic Leap Incorporated、 Vuzix 公司、Wikitude GmbH。本節包含競爭格局的整體視圖，包括各種策略發展，例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。

如果您有任何客製化要求，請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。

概述：按應用
歷史和預測數據分析：按應用
航太與國防
汽車
教育（電子學習教育遊戲和模擬）
電子商務和零售（大賣場、超市、商場和購物中心）
遊戲和娛樂（電玩、現場活動和音樂會、遊樂園）
醫療保健（醫院、診所、醫療訓練和教育）
工業與製造業（能源與公用事業、建築與工程、採礦、其他）
其他

第 8 章：全球擴增實境市場分析：按地理位置

區域展望
介紹
北美銷售分析
- 概覽、歷史與預測資料銷售分析
- 北美按細分市場銷售分析
- 北美按國家銷售分析
- 美國銷售分析
- 加拿大銷售分析
- 墨西哥銷售分析
歐洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 歐洲按細分市場銷售分析
- 歐洲按國家銷售分析
- 英國銷售分析
- 法國銷售分析
- 德國銷售分析
- 義大利銷售分析
- 俄羅斯銷售分析
- 歐洲其他地區銷售分析
亞太地區銷售分析
- 概覽、歷史與預測資料銷售分析
- 亞太地區按細分市場銷售分析
- 亞太地區按國家銷售分析
- 中國銷售分析
- 印度銷售分析
- 日本銷售分析
- 韓國銷售分析
- 澳洲銷售分析
- 東南亞銷售分析
- 亞太地區其他地區銷售分析
拉丁美洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 拉丁美洲按細分市場銷售分析
- 拉丁美洲按國家銷售分析
- 巴西銷售分析
- 阿根廷銷售分析
- 秘魯銷售分析
- 智利銷售分析
- 拉丁美洲其他地區銷售分析
中東和非洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 中東和非洲按細分市場銷售分析
- 中東和非洲按國家銷售分析
- 沙烏地阿拉伯銷售分析
- 阿拉伯聯合大公國銷售分析
- 以色列銷售分析
- 南非銷售分析
- 中東其他地區和非洲銷售分析

第 9 章：擴增實境公司的競爭格局

擴增實境市場競爭
夥伴關係/協作/協議
併購
新產品發布
其他發展

第 10 章：公司簡介

頂級公司市佔率分析
市場集中度
Microsoft

公司概況
公司收入
產品
最新動態

Google LLC

公司概況
公司收入
產品
最新動態

Apple Inc.

公司概況
公司收入
產品
最新動態

Sony Corporation

公司概況
公司收入
產品
最新動態

Blippar Limited

公司概況
公司收入
產品
最新動態

Xiaomi Corporation

公司概況
公司收入
產品
最新動態

Lenovo Group

公司概況
公司收入
產品
最新動態

Meta

公司概況
公司收入
產品
最新動態

PTC Inc.

公司概況
公司收入
產品
最新動態

Snap Inc.

公司概況
公司收入
產品
最新動態

TeamViewer AG

公司概況
公司收入
產品
最新動態

Zappar Limited

公司概況
公司收入
產品
最新動態

Magic Leap Incorporated

公司概況
公司收入
產品
最新動態

Vuzix Corporation

公司概況
公司收入
產品
最新動態

Wikitude GmbH

公司概況
公司收入
產品
最新動態

註 - 在公司概況中，財務詳細資訊和最新發展視情況而定，或對私人公司而言可能不包括在內

簡介目錄圖表

Product Code: VMR11215266

The global demand for Augmented Reality Market is presumed to reach the market size of nearly USD 1298.85 Billion by 2032 from USD 61.39 Billion in 2023 with a CAGR of 40.37% under the study period 2024-2032.

Augmented reality (AR) is an enriched experience of an actual or real-world environment where the objects or situations that reside in the real world are enhanced by computer-generated perceptual data and using multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. In simple words to say, the technology augments the user's visual perception of their environment. It includes three basic features: a combination of real and virtual worlds, accurate 3D registration of virtual and real objects, and real-time interaction.

MARKET DYNAMICS

Augmented reality (AR) is among the most prominent technology trends right now. The technology is growing exponentially with increasing application in industries like manufacturing, utilities, telecommunications, retail, healthcare, and logistics for various uses, including assembly, maintenance and repair, education and training, retail showcasing, and diagnostics. Augmented reality (AR) is widely employed across industrial and non-industrial applications due to its ability to facilitate tasks, solve complex problems, provide access to resources, and enhance overall experience. Companies are exploring the potential of augmented reality technology to offer a customized, interactive, and value-added experience to customers. Industries are investing heavily in technology to rip benefits to their fullest. Key players and end-user sectors are collaborating to get easy access to technology. However, security and privacy issues concerning augmented reality and health issues due to excessive usage of augmented reality pose barriers to market growth.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Augmented Reality. The growth and trends of Augmented Reality industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Augmented Reality market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Component

Hardware
Software

By Display

Head-Mounted Display
Smart Glass (Cinema Display Glasses, XR Glasse)
Head-Up Display (Handheld Devices)

By Application

Aerospace & Defense
Automotive
Education (E-learning Educational Games and Simulations)
E-commerce & Retail (Hypermarket, Supermarket, Malls and Shopping Centers)
Gaming & Entertainment (Video Games, Live Events and Concerts, Amusement Parks)
Healthcare (Hospitals, Clinics, Medical Training and Education)
Industrial & Manufacturing (Energy & Utilities, Construction and Engineering, Mining, Others)
Others

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Augmented Reality market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Augmented Reality market include Microsoft, Google LLC, Apple Inc., Sony Corporation, Blippar Limited, Xiaomi Corporation, Lenovo Group, Meta, PTC Inc., Snap Inc., TeamViewer AG, Zappar Limited, Magic Leap Incorporated, Vuzix Corporation, Wikitude GmbH. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1. PREFACE

1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3. AUGMENTED REALITY - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Component
- 3.7.2 Market Attractiveness Analysis By Display
- 3.7.3 Market Attractiveness Analysis By Application
- 3.7.4 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend

5. GLOBAL AUGMENTED REALITY MARKET ANALYSIS BY COMPONENT

5.1. Overview By Component
5.2. Historical and Forecast Data Analysis By Component
5.3. Hardware Historic and Forecast Sales By Regions
5.4. Software Historic and Forecast Sales By Regions

6. GLOBAL AUGMENTED REALITY MARKET ANALYSIS BY DISPLAY

6.1. Overview By Display
6.2. Historical and Forecast Data Analysis By Display
6.3. Head-Mounted Display Historic and Forecast Sales By Regions
6.4. Smart Glass (Cinema Display Glasses, XR Glasse) Historic and Forecast Sales By Regions
6.5. Head-Up Display (Handheld Devices) Historic and Forecast Sales By Regions

7. GLOBAL AUGMENTED REALITY MARKET ANALYSIS BY APPLICATION

7.1. Overview By Application
7.2. Historical and Forecast Data Analysis By Application
7.3. Aerospace & Defense Historic and Forecast Sales By Regions
7.4. Automotive Historic and Forecast Sales By Regions
7.5. Education (E-learning Educational Games and Simulations) Historic and Forecast Sales By Regions
7.6. E-commerce & Retail (Hypermarket, Supermarket, Malls and Shopping Centers) Historic and Forecast Sales By Regions
7.7. Gaming & Entertainment (Video Games, Live Events and Concerts, Amusement Parks) Historic and Forecast Sales By Regions
7.8. Healthcare (Hospitals, Clinics, Medical Training and Education) Historic and Forecast Sales By Regions
7.9. Industrial & Manufacturing (Energy & Utilities, Construction and Engineering, Mining, Others) Historic and Forecast Sales By Regions
7.10. Others Historic and Forecast Sales By Regions

8. GLOBAL AUGMENTED REALITY MARKET ANALYSIS BY GEOGRAPHY

8.1. Regional Outlook
8.2. Introduction
8.3. North America Sales Analysis
- 8.3.1 Overview, Historic and Forecast Data Sales Analysis
- 8.3.2 North America By Segment Sales Analysis
- 8.3.3 North America By Country Sales Analysis
- 8.3.4 United States Sales Analysis
- 8.3.5 Canada Sales Analysis
- 8.3.6 Mexico Sales Analysis
8.4. Europe Sales Analysis
- 8.4.1 Overview, Historic and Forecast Data Sales Analysis
- 8.4.2 Europe By Segment Sales Analysis
- 8.4.3 Europe By Country Sales Analysis
- 8.4.4 United Kingdom Sales Analysis
- 8.4.5 France Sales Analysis
- 8.4.6 Germany Sales Analysis
- 8.4.7 Italy Sales Analysis
- 8.4.8 Russia Sales Analysis
- 8.4.9 Rest Of Europe Sales Analysis
8.5. Asia Pacific Sales Analysis
- 8.5.1 Overview, Historic and Forecast Data Sales Analysis
- 8.5.2 Asia Pacific By Segment Sales Analysis
- 8.5.3 Asia Pacific By Country Sales Analysis
- 8.5.4 China Sales Analysis
- 8.5.5 India Sales Analysis
- 8.5.6 Japan Sales Analysis
- 8.5.7 South Korea Sales Analysis
- 8.5.8 Australia Sales Analysis
- 8.5.9 South East Asia Sales Analysis
- 8.5.10 Rest Of Asia Pacific Sales Analysis
8.6. Latin America Sales Analysis
- 8.6.1 Overview, Historic and Forecast Data Sales Analysis
- 8.6.2 Latin America By Segment Sales Analysis
- 8.6.3 Latin America By Country Sales Analysis
- 8.6.4 Brazil Sales Analysis
- 8.6.5 Argentina Sales Analysis
- 8.6.6 Peru Sales Analysis
- 8.6.7 Chile Sales Analysis
- 8.6.8 Rest of Latin America Sales Analysis
8.7. Middle East & Africa Sales Analysis
- 8.7.1 Overview, Historic and Forecast Data Sales Analysis
- 8.7.2 Middle East & Africa By Segment Sales Analysis
- 8.7.3 Middle East & Africa By Country Sales Analysis
- 8.7.4 Saudi Arabia Sales Analysis
- 8.7.5 UAE Sales Analysis
- 8.7.6 Israel Sales Analysis
- 8.7.7 South Africa Sales Analysis
- 8.7.8 Rest Of Middle East And Africa Sales Analysis

9. COMPETITIVE LANDSCAPE OF THE AUGMENTED REALITY COMPANIES

9.1. Augmented Reality Market Competition
9.2. Partnership/Collaboration/Agreement
9.3. Merger And Acquisitions
9.4. New Product Launch
9.5. Other Developments

10. COMPANY PROFILES OF AUGMENTED REALITY INDUSTRY

10.1. Top Companies Market Share Analysis
10.2. Market Concentration Rate
10.3. Microsoft
- 10.3.1 Company Overview
- 10.3.2 Company Revenue
- 10.3.3 Products
- 10.3.4 Recent Developments
10.4. Google LLC
- 10.4.1 Company Overview
- 10.4.2 Company Revenue
- 10.4.3 Products
- 10.4.4 Recent Developments
10.5. Apple Inc.
- 10.5.1 Company Overview
- 10.5.2 Company Revenue
- 10.5.3 Products
- 10.5.4 Recent Developments
10.6. Sony Corporation
- 10.6.1 Company Overview
- 10.6.2 Company Revenue
- 10.6.3 Products
- 10.6.4 Recent Developments
10.7. Blippar Limited
- 10.7.1 Company Overview
- 10.7.2 Company Revenue
- 10.7.3 Products
- 10.7.4 Recent Developments
10.8. Xiaomi Corporation
- 10.8.1 Company Overview
- 10.8.2 Company Revenue
- 10.8.3 Products
- 10.8.4 Recent Developments
10.9. Lenovo Group
- 10.9.1 Company Overview
- 10.9.2 Company Revenue
- 10.9.3 Products
- 10.9.4 Recent Developments
10.10. Meta
- 10.10.1 Company Overview
- 10.10.2 Company Revenue
- 10.10.3 Products
- 10.10.4 Recent Developments
10.11. PTC Inc.
- 10.11.1 Company Overview
- 10.11.2 Company Revenue
- 10.11.3 Products
- 10.11.4 Recent Developments
10.12. Snap Inc.
- 10.12.1 Company Overview
- 10.12.2 Company Revenue
- 10.12.3 Products
- 10.12.4 Recent Developments
10.13. TeamViewer AG
- 10.13.1 Company Overview
- 10.13.2 Company Revenue
- 10.13.3 Products
- 10.13.4 Recent Developments
10.14. Zappar Limited
- 10.14.1 Company Overview
- 10.14.2 Company Revenue
- 10.14.3 Products
- 10.14.4 Recent Developments
10.15. Magic Leap Incorporated
- 10.15.1 Company Overview
- 10.15.2 Company Revenue
- 10.15.3 Products
- 10.15.4 Recent Developments
10.16. Vuzix Corporation
- 10.16.1 Company Overview
- 10.16.2 Company Revenue
- 10.16.3 Products
- 10.16.4 Recent Developments
10.17. Wikitude GmbH
- 10.17.1 Company Overview
- 10.17.2 Company Revenue
- 10.17.3 Products
- 10.17.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies

簡介目錄圖表

LIST OF TABLES

Market Snapshot
Drivers: Impact Analysis
Restraints: Impact Analysis
List of Raw Material
List of Raw Material Manufactures
Analysis By Component (USD MN)
Hardware Market Sales By Geography (USD MN)
Software Market Sales By Geography (USD MN)
Analysis By Display (USD MN)
Head-Mounted Display Market Sales By Geography (USD MN)
Smart Glass (Cinema Display Glasses, XR Glasse) Market Sales By Geography (USD MN)
Head-Up Display (Handheld Devices) Market Sales By Geography (USD MN)
Analysis By Application (USD MN)
Aerospace & Defense Market Sales By Geography (USD MN)
Automotive Market Sales By Geography (USD MN)
Education (E-learning Educational Games and Simulations) Market Sales By Geography (USD MN)
E-commerce & Retail (Hypermarket, Supermarket, Malls and Shopping Centers) Market Sales By Geography (USD MN)
Gaming & Entertainment (Video Games, Live Events and Concerts, Amusement Parks) Market Sales By Geography (USD MN)
Healthcare (Hospitals, Clinics, Medical Training and Education) Market Sales By Geography (USD MN)
Industrial & Manufacturing (Energy & Utilities, Construction and Engineering, Mining, Others) Market Sales By Geography (USD MN)
Others Market Sales By Geography (USD MN)
Global Augmented Reality Market Sales By Geography (USD MN)
North America Market Analysis (USD MN)
United States Market Analysis (USD MN)
Canada Market Analysis (USD MN)
Mexico Market Analysis (USD MN)
Europe Market Analysis (USD MN)
Europe Market Estimate By Country (USD MN)
United Kingdom Market Analysis (USD MN)
France Market Analysis (USD MN)
Germany Market Analysis (USD MN)
Italy Market Analysis (USD MN)
Russia Market Analysis (USD MN)
Spain Market Analysis (USD MN)
Rest of Europe Market Analysis (USD MN)
Asia Pacific Market Analysis (USD MN)
China Market Analysis (USD MN)
Japan Market Analysis (USD MN)
India Market Analysis (USD MN)
South Korea Market Analysis (USD MN)
Australia Market Analysis (USD MN)
South East Asia Market Analysis (USD MN)
Rest of Asia Pacific Market Analysis (USD MN)
Latin America Market Analysis (USD MN)
Brazil Market Analysis (USD MN)
Argentina Market Analysis (USD MN)
Peru Market Analysis (USD MN)
Chile Market Analysis (USD MN)
Rest of Latin America Market Analysis (USD MN)
Middle East & Africa Market Analysis (USD MN)
Saudi Arabia Market Analysis (USD MN)
UAE Market Analysis (USD MN)
Israel Market Analysis (USD MN)
South Africa Market Analysis (USD MN)
Rest of Middle East and Africa Market Analysis (USD MN)
Partnership/Collaboration/Agreement
Mergers And Acquisition

LIST OF FIGURES

Research Scope of Augmented Reality Report
Market Research Process
Market Research Methodology
Global Augmented Reality Market Size, By Region (USD MN)
Porters Five Forces Analysis
Market Attractiveness Analysis By Component
Market Attractiveness Analysis By Display
Market Attractiveness Analysis By Application
Market Attractiveness Analysis By Region
Value Chain Analysis
Global Market Analysis By Component (USD MN)
Hardware Market Sales By Geography (USD MN)
Software Market Sales By Geography (USD MN)
Global Market Analysis By Display (USD MN)
Head-Mounted Display Market Sales By Geography (USD MN)
Smart Glass (Cinema Display Glasses, XR Glasse) Market Sales By Geography (USD MN)
Head-Up Display (Handheld Devices) Market Sales By Geography (USD MN)
Global Market Analysis By Application (USD MN)
Aerospace & Defense Market Sales By Geography (USD MN)
Automotive Market Sales By Geography (USD MN)
Education (E-learning Educational Games and Simulations) Market Sales By Geography (USD MN)
E-commerce & Retail (Hypermarket, Supermarket, Malls and Shopping Centers) Market Sales By Geography (USD MN)
Gaming & Entertainment (Video Games, Live Events and Concerts, Amusement Parks) Market Sales By Geography (USD MN)
Healthcare (Hospitals, Clinics, Medical Training and Education) Market Sales By Geography (USD MN)
Industrial & Manufacturing (Energy & Utilities, Construction and Engineering, Mining, Others) Market Sales By Geography (USD MN)
Others Market Sales By Geography (USD MN)
Global Market Sales (USD MN)
North America Market Sales (USD MN)
Europe Market Sales (USD MN)
Asia Pacific Market Sales (USD MN)
Latin America Market Sales (USD MN)
Middle East & Africa Market Sales (USD MN)
Recent Development in Industry
Top Company Market Share Analysis