擴增實境 (AR) 市場資料概要:2024年第2季

本報告提供擴增實境 (AR) 的市場調查，彙整AR/MR市場整體及智慧眼鏡AR/MR市場轉變·預測，產業，設備類型，地區等各種區分的明細，市場影響因素的分析等資訊。

實用的優點:

• 獲得整個擴增實境 (AR) 和混合實境 (MR) 市場價值鏈的廣泛而深入的定量知識，包括智慧眼鏡硬體、軟體和服務收入
• 依設備類型、產業、用例、地區、市場重點（企業與消費者）和價值鏈細分來確定 AR 實施的價值
• 了解當前和未來有影響力的趨勢以及它們如何塑造市場的定量組成部分

關鍵問題的答案：

• 目前和未來 AR 和 MR 市場的整體規模有多大？另外，AR/MR對於智慧眼鏡乃至整個價值鏈的未來潛力如何？
• 這個規模如何因產業、設備類型、地區和價值鏈細分而改變？
• 促使這些差異的趨勢是什麼？

研究亮點：

• 本簡報是 ABI Research 三個資料庫的摘要，涵蓋 AR 硬體、軟體和服務收入以及垂直產業
• 重要數據的快照圖表和表格配有重要性、原因和建議的評論
• 提供資料模型和預測的詳細方法和定義

目錄

主要調查結果

新資訊

調查方法

市場預測

Actionable Benefits:

• Acquire broad and deep quantitative knowledge of the entire Augmented Reality (AR) and Mixed Reality (MR) market value chain, including smart glasses hardware and software & service revenue.
• Identify value for an AR implementation across device types, verticals, use cases, regions, market focus (enterprise versus consumer), and value chain segments.
• Understand present day and forward-looking impactful trends and how that impact shapes quantitative elements of the market.

Critical Questions Answered:

• What is the overall size of the AR and MR market today and in the future, for both smart glasses hardware and total value chain?
• How does this size differ by vertical, device type, region, and value chain segment?
• What are the driving trends of these differences and how do they permeate throughout the market?

Research Highlights:

• This presentation is a summary of three ABI Research databases covering AR hardware, software & service revenue, and vertical segmentation.
• Snapshot charts and tables of important data are paired with commentary on importance, reasoning, and recommendations.
• Detailed methodology and definitions for data models and forecasts.

Who Should Read This?

• Decision makers for those actively implementing AR or looking to in the future, especially for content and network enablers, tech suppliers, and potential AR customers.
• Product managers wanting quantitative backup for AR/MR device, partnership, or implementation roadmaps.
• Innovation leaders invested in the overall digitization space wanting to understand inter- and intra-market AR/MR dynamics.

TABLE OF CONTENTS

Key Findings

What's New

Methodology

Market Forecasts