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市場調查報告書
商品編碼
1499558
家庭健身器材市場:按類型、分銷管道、最終用戶分類 - 全球預測 2024-2030Home Fitness Equipment Market by Type (Accessories, Cardiovascular Training Equipment, Strength Training Equipment), Distribution Channel (Direct Selling, Offline Retail Stores, Online Retail Stores), End-User - Global Forecast 2024-2030 |
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預計2023年家庭健身器材市場規模為172億美元,預計2024年將達181.2億美元,2030年將達249.7億美元,複合年成長率為5.47%。
居家健身器材提供各種設備和配件,旨在幫助個人在舒適的環境中鍛鍊。居家健身器材作為一種無需去公共健身房或戶外運動即可保持積極生活方式的實用方法已佔據重要地位。家用健身器材可以消除時間限制、天氣條件以及與前往健身房或其他遊樂場相關的旅行限制等常見障礙,從而促進定期運動的習慣。個人可以最佳化運動的頻率和一致性,同時更有效地管理自己的行程。居家健身器材可以緩解壓力、提振心情,進而促進心理健康。此外,在家運動意味著您不必與其他用戶共用設備,這可以讓您保持更好的衛生標準並最大限度地降低感染疾病風險。此外,越來越多的人開始意識到定期體育活動對維持整體健康的重要性,並投資個人訓練設備。居家健身器材可以適應各種年齡層和技能水平,讓初學者到高級用戶都可以創建客製化的鍛鍊。然而高昂的初始成本和定期的設備維護極大地阻礙了家庭健身器材的普及。此外,隨著智慧家庭健身系統和連網型設備的出現,使用者可以存取個人化的鍛鍊程式並透過專用應用程式追蹤進展。
主要市場統計 | |
---|---|
基準年[2023] | 172億美元 |
預測年份 [2024] | 181.2億美元 |
預測年份 [2030] | 249.7億美元 |
複合年成長率(%) | 5.47% |
區域洞察
在美洲,電子商務平台的興起和促進家庭運動的社群媒體影響者的崛起正在積極影響客戶對居家健身器材的購買行為。感測器技術、虛擬實境整合和個人化運動體驗的創新極大地促進了家庭健身設備在美國、加拿大和巴西等國家的普及。在亞太地區,中等收入人口的成長和健康意識的增強正在推動對家庭健身產品的需求。該地區的幾家新興企業正在推出由主要創業投資投資支持的創新解決方案。印度、中國和日本的消費者在選擇家用健身器材時重視品質、設計和便利性。隨著老年人口的增加,對低強度訓練和復健設備的需求不斷增加。在歐洲、中東和非洲地區,由於久坐生活方式的增加,越來越多的人選擇在家運動而不是傳統健身房。中東和非洲地區的年輕人口不斷成長,生活方式不斷變化,消費者的胃口不斷增加,推動了對創新家庭健身解決方案的需求。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在家用健身設備市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對家庭健身器材市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該領域競爭性質的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在家庭健身器材市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[199 Pages Report] The Home Fitness Equipment Market size was estimated at USD 17.20 billion in 2023 and expected to reach USD 18.12 billion in 2024, at a CAGR 5.47% to reach USD 24.97 billion by 2030.
Home fitness equipment constitutes a wide range of devices and accessories designed to enable individuals to physically exercise in the comfort of their residence. Home fitness equipment has gained significant importance as a practical way to maintain an active lifestyle without visiting public gyms or engaging in outdoor sports. Home fitness equipment facilitates regular exercise routines by removing common barriers such as time constraints, weather conditions, or travel limitations associated with commuting to gyms or other workout venues. Individuals can optimize the frequency and consistency of their workouts while managing their schedules more efficiently. Home fitness equipment promotes mental well-being by relieving stress and enhancing mood. Furthermore, exercising at home eliminates the need to share equipment with other users, which helps maintain better hygiene standards and minimizes the risk of infections. Moreover, an increasing awareness about the importance of regular physical activity in maintaining overall health has propelled individuals to invest in personal workout equipment. Home fitness equipment can cater to diverse age groups and skill levels, enabling customized workouts for beginners and advanced athletes. However, high initial cost and regular equipment maintenance significantly impede home fitness equipment adoption. In addition, the emergence of smart home gym systems and connected devices enables users to access personalized workout routines and track their progress via specialized applications.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 17.20 billion |
Estimated Year [2024] | USD 18.12 billion |
Forecast Year [2030] | USD 24.97 billion |
CAGR (%) | 5.47% |
Regional Insights
In the Americas, the rise of eCommerce platforms and the increase in social media influencers promoting home workouts has positively impacted customer purchasing behavior of home fitness equipment. In countries including the U.S., Canada, and Brazil, innovations in sensor technology, virtual reality integration, and personalized workout experiences significantly raised the adoption of home fitness equipment. In Asia-Pacific, the growing middle-class population and increasing focus on health drive demand for home fitness products. Several regional startup companies have introduced innovative solutions backed by investments from major venture capital firms. Consumers in India, China, and Japan emphasize quality, design, and convenience when selecting home fitness equipment. Increasing demand for low-impact workouts and rehabilitation equipment is observed with a higher number of the elderly population. In the EMEA region, increased sedentary lifestyles have led to more people choosing home-based workout regimes over traditional gyms. The MEA region's growing youth population is driving demand for innovative home fitness solutions due to changing lifestyles and the higher spending power of consumers.
Market Insights
The market dynamics represent an ever-changing landscape of the Home Fitness Equipment Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Home Fitness Equipment Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Home Fitness Equipment Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Interactive Strength Inc. Announces Non-Binding Letter of Intent and Exclusivity Agreement to Acquire a Connected Fitness Equipment Business
Interactive Strength Inc. recently entered an exclusivity agreement to acquire a connected fitness equipment business. This potential transaction accelerates the company's commercialization path, leading to immediate scaling across all functions. Moreover, acquiring this business is anticipated to establish a highly lucrative platform that offers connected fitness equipment and digital fitness services through both B2B and B2C channels. This move is expected to drive substantial growth and profitability for the company. [Published On: 2023-08-15]
TRX Announces Acquisition of YBell Fitness
TRX Training, a major player in functional training equipment and education, has recently acquired YBell, an Australian fitness equipment company known for its innovative designs and multifaceted training tools. This acquisition allows TRX to expand its existing line of patented products and instructional solutions, solidifying its position as the ultimate provider of functional training options for consumers and professionals. With TRX's extensive collection of efficient, versatile, and portable fitness equipment, individuals complete body workouts in their homes and at the gym. This acquisition further enhances TRX's ecosystem, offering fitness enthusiasts, personal trainers, and gym owners access to a vast selection of functional training gear. [Published On: 2023-06-27]
King Smith Fitness Unveils Home Fitness Equipment Breakthroughs at CES 2023
King-Smith Fitness, a trailblazer in home fitness equipment, recently presented a diverse lineup of cutting-edge smart and foldable fitness options at CES 2023 to facilitate effective at-home workouts. This exceptional collection features an array of technologically advanced equipment, including the world's first double-fold treadmill, the industry's most compact water rower, a lightweight and space-efficient strength trainer, as well as two variants of the WalkingPad a model equipped with side handrails and another with a remarkable 300 lbs weight capacity. With these innovative offerings, fitness enthusiasts can now enjoy the convenience and effectiveness of professional-grade workouts from the comfort of their own homes. [Published On: 2023-01-05]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Home Fitness Equipment Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Home Fitness Equipment Market, highlighting leading vendors and their innovative profiles. These include Amer Sports Corporation, Assault Fitness, Atlantis Strength Inc., Brunswick Corporation, Core Health & Fitness, LLC, Echelon Fitness Multimedia LLC, Fitness World AS, Forme by Interactive Strength, Inc., HAMMER SPORT AG, Hoist Fitness Systems, Icon Health & Fitness, Inc., Johnson Health Tech Co., Ltd., King Smith Fitness, Life Fitness, Nautilus, Inc, Precor Incorporated by Peloton Interactive, Inc, Primo Fitness, PROLAST, Rogue Fitness, Shandong Baodelong Fitness Co., Ltd., Shandong Huixiang Fitness Equipment Co., Ltd., SportsArt Fitness, Inc., Technogym S.p.A., Titan Fitness, Torque Fitness, LLC, TRUE Fitness Technology, Inc., Vectra Fitness Parts LLC, Wattbike Ltd., Woodway USA, Inc., and Yanre Fitness.
Market Segmentation & Coverage