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市場調查報告書
商品編碼
1500266
忠誠度管理市場:按類型、解決方案、部署模式、營運商、產業分類 - 2024-2030 年全球預測Loyalty Management Market by Type (Managed, Standalone), Solution (Channel Loyalty, Customer Loyalty, Customer Retention), Deployment Mode, Operator, Vertical - Global Forecast 2024-2030 |
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預計2023年版稅管理市場規模為106.8億美元,預計2024年將達123.1億美元,2030年將達306.1億美元,複合年成長率為16.22%。
忠誠度管理軟體和解決方案可協助企業創建、管理和獎勵客戶忠誠度。忠誠度管理軟體可協助您自動提供積分和折扣、追蹤客戶活動並提供個人化優惠。改善客戶體驗和有效留住現有客戶的需求日益成長,導致企業擴大採用忠誠度管理解決方案。企業還可以採用忠誠度管理解決方案,為客戶提供非金錢獎勵,包括個人化獎勵、分層福利和遊戲化元素,與客戶建立更深的聯繫,培養長期忠誠度。然而,資料同步和安全性問題可能會阻礙公司採用忠誠度管理解決方案。然而,隨著技術的進步和特許權使用費管理行動應用程式的引入,特許權使用費管理軟體和解決方案在最終使用領域的採用預計將會增加。
主要市場統計 | |
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基準年[2023] | 106.8億美元 |
預測年份 [2024] | 123.1億美元 |
預測年份 [2030] | 306.1億美元 |
複合年成長率(%) | 16.22% |
區域洞察
由於老字型大小企業的存在以及忠誠度管理解決方案的重大創新,美洲的忠誠度管理市場正在不斷成長。美洲的企業擴大數位化並採用最尖端科技,實施以客戶為中心的解決方案,以改善客戶體驗並提高品牌忠誠度。在亞太地區,擴大使用行動應用程式和線上入口網站來管理和追蹤客戶行為,這正在影響企業對忠誠度管理解決方案的使用。政府加速企業數位化的舉措以及引入創新解決方案來建立品牌忠誠度和基本客群,正在為歐洲、中東和非洲地區的忠誠度管理解決方案創造巨大潛力。此外,世界各地的公司都致力於開發創新的解決方案,以滿足不斷變化的客戶需求,並在動態的商業環境中最大限度地取得成功,而世界各地公司的忠誠度預計將加速管理解決方案的採用。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在忠誠度管理市場中的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對忠誠度管理市場中供應商的當前狀態進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在忠誠度管理市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[181 Pages Report] The Loyalty Management Market size was estimated at USD 10.68 billion in 2023 and expected to reach USD 12.31 billion in 2024, at a CAGR 16.22% to reach USD 30.61 billion by 2030.
Loyalty management software and solutions assist businesses to create, manage, and reward customer loyalty. Loyalty management software can help automate the delivery of points or discounts, track customer activity, and offer personalized offers. The growing need to enhance customer experiences and efficiently retain existing customers is resulting in increased adoption of loyalty management solutions by businesses. Additionally, enterprises are employing loyalty management solutions to provide personalized incentives, tiered benefits, and non-financial rewards, including gamification elements to their customers to create cordial connections with their customers and foster long-term loyalty. However, data synchronization and security issues may refrain businesses from adopting loyalty management solutions. Nevertheless, the technological advancements and introduction of loyalty management mobile applications are anticipated to increase the adoption of loyalty management software and solutions by the end-use sectors.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 10.68 billion |
Estimated Year [2024] | USD 12.31 billion |
Forecast Year [2030] | USD 30.61 billion |
CAGR (%) | 16.22% |
Regional Insights
The loyalty management market in the Americas is evolving owing to the presence of well-established businesses and significant innovations in loyalty management solutions. The growing digitalization and adoption of cutting-edge technologies across businesses in the Americas encourage implementing customer-centric solutions to enhance the customer experience and increase brand loyalty. The growing utilization of mobile applications and online portals to manage and track customer activities have influenced business organizations' use of loyalty management solutions in the APAC region. Government initiatives to increase digitalization across businesses and implementation of innovative solutions to build brand loyalty and customer base are creating immense potential for loyalty management solutions in the EMEA region. Moreover, enterprises across the globe are emphasizing developing innovative solutions to meet changing customer needs and maximize success in the dynamic business environment and are expected to encourage the adoption of loyalty management solutions by businesses worldwide.
Market Insights
The market dynamics represent an ever-changing landscape of the Loyalty Management Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Loyalty Management Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Loyalty Management Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Capillary Makes Third Acquisition in the US; Acquires Tenerity's Digital Connect Assets
Capillary Technologies made a significant move by acquiring Tenerity's Digital Connect Assets to create a robust rewards solution, now known as Rewards+. The acquisition enabled Capillary to offer a comprehensive suite of products, including a technology platform, consulting services, loyalty program design, analytics, rewards network, and marketing communications in the U.S. and Europe. [Published On: 2023-06-07]
Points4Purpose Expands into U.S. Market, Revolutionizing Cause-Related Loyalty Programs
Points4Purpose Inc., an Australian loyalty platform, announced to expand its innovative loyalty program to the United States. The expansion aims to introduce a white-label card-linked solution, enabling consumers to shop, save, and donate their cashback to a cause close to their hearts. In addition, Points4Purpose is launching CommunityRewards, a loyalty coalition program that integrates sustainable fundraising rewards to complement traditional charitable sources. [Published On: 2023-06-01]
Salesforce and Polygon Partner on NFT Loyalty Program
Salesforce Inc. partnered with Polygon Labs to develop a proprietary loyalty program based on Non-Fungible Tokens (NFTs). Through this collaboration, companies can leverage Salesforce's loyalty program and blockchain rewards for their customers. [Published On: 2023-03-22]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Loyalty Management Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Loyalty Management Market, highlighting leading vendors and their innovative profiles. These include AAAecommerce, Inc., Annex Cloud, Antavo Limited, Blue Ocean Contact Centers, Inc., Bond Brand Loyalty Inc., Boomerangme, Inc., Capillary Technologies, Cerillion Technologies Ltd., Comarch S.A., Epsilon Data Management, LLC, Froogal Innovations Inc, IBS Software Private Limited, ICF International, Inc., International Business Machine Corporation, Kobie Marketing, Kognitiv Corporation, Maritz Holdings Inc., Microsoft Corporation, Oracle Corporation, Preferred Patron Loyalty, LLC, Salesforce, Inc., SAP SE, SessionM by Mastercard International Incorporated, Tibco Software by Cloud Software Group, Inc., and Yotpo Ltd..
Market Segmentation & Coverage
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