市場調查報告書
商品編碼
1612631
圖板遊戲市場:依遊戲類型、年齡層、遊戲主題、銷售管道- 2025-2030 年全球預測Board Games Market by Game Type (Chess, Ludo, Monopoly), Age Group (12-25 Years, 2-5 Years, Above 25 Years), Game Theme, Sales Channel - Global Forecast 2025-2030 |
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2023年圖板遊戲市場規模為131.2億美元,預計2024年將達到144.2億美元,複合年成長率為10.02%,2030年將達256.2億美元。
圖板遊戲市場是一個充滿活力的領域,由廣泛的產品定義,從國際象棋等傳統遊戲到具有戰略和協作元素的現代桌面遊戲。這項市場需求是由消費者對不插電娛樂選擇、提供社交互動、提高認知技能以及作為教育工具的興趣增加所推動的。其用途範圍從兒童到成人,通常用於教育環境和治療。最終用途範圍廣泛,包括家庭、學校、遊戲咖啡館和促進遠端遊戲體驗的線上平台。成長要素包括 Kickstarter 等群眾集資平台的興起,該平台允許創作者直接向消費者銷售新遊戲,以及教育和企業培訓領域的「遊戲化」趨勢。此外,成年人的懷舊因素和圖板遊戲咖啡館的日益普及也是重要的機會。新的商機在於將技術融入傳統圖板遊戲中,例如擴增實境和應用程式整合,以吸引精通技術的消費者。挑戰包括市場飽和狀態,大大小小的玩家、競爭加劇以及數位轉型掩蓋了實體圖板遊戲體驗。此外,製造成本和供應鏈中斷也是主要障礙。創新可能會探索結合實體和數位元素的混合遊戲形式,或根據日益增強的環保意識專注於創建環境永續的遊戲。他們還可能探索個人化和可自訂的遊戲體驗,以滿足利基市場的需求。儘管市場呈現出由少數大公司主導的寡占性質,但小型創作者也有透過利基定位取得成功的空間。企業可以透過利用社群媒體建立社群、利用資料分析來了解消費者偏好以及靈活應對不斷變化的趨勢和消費者偏好來實現成長。
主要市場統計 | |
---|---|
基準年[2023] | 131.2億美元 |
預計年份 [2024] | 144.2億美元 |
預測年份 [2030] | 256.2億美元 |
複合年成長率(%) | 10.02% |
市場動態:揭示快速發展的圖板遊戲市場的關鍵市場洞察
圖板遊戲市場正在因供需的動態交互作用而轉變。透過了解這些不斷變化的市場動態,公司可以準備好做出明智的投資決策、完善策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險,同時也能幫助消費行為及其對製造業的影響。
波特的五力:駕馭圖板遊戲市場的戰略工具
波特的五力框架是了解圖板遊戲市場競爭格局的重要工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢,解決弱點並避免潛在的挑戰,從而確保更強大的市場地位。
PESTLE分析:了解圖板遊戲市場的外部影響
外部宏觀環境因素對圖板遊戲市場的表現動態起著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素,公司可以更了解潛在的風險和機會。這種分析可以幫助企業預測法規、消費者偏好和經濟趨勢的變化,並幫助他們做出積極主動的決策。
市場佔有率分析 了解圖板遊戲市場的競爭狀況
對圖板遊戲市場的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢,為供應商提供了製定策略決策所需的洞察力,使他們能夠在日益激烈的競爭中佔有一席之地。
FPNV定位矩陣圖板遊戲市場廠商績效評估
FPNV定位矩陣是評估圖板遊戲市場廠商的重要工具。此矩陣允許業務組織根據供應商的商務策略和產品滿意度評估供應商,從而做出符合其目標的明智決策。這四個象限使您能夠清晰、準確地分類供應商,並確定最能滿足您的策略目標的合作夥伴和解決方案。
策略分析與建議,規劃圖板遊戲市場的成功之路
對於旨在加強其在全球市場的影響力的公司來說,圖板遊戲市場的策略分析至關重要。透過審查關鍵資源、能力和績效指標,公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰,利用新的商機,並取得長期成功。
1. 市場滲透率:詳細檢視當前市場環境、主要企業的廣泛資料、評估其在市場中的影響力和整體影響力。
2. 市場開拓:辨識新興市場的成長機會,評估現有領域的擴張潛力,並提供未來成長的策略藍圖。
3. 市場多元化:分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。
4. 競爭評估與情報:徹底分析競爭格局,檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。
5. 產品開發與創新:重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。
1.目前的市場規模和未來的成長預測是多少?
2. 哪些產品、區隔市場和地區提供最佳投資機會?
3.塑造市場的主要技術趨勢和監管影響是什麼?
4.主要廠商的市場佔有率和競爭地位如何?
5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼?
The Board Games Market was valued at USD 13.12 billion in 2023, expected to reach USD 14.42 billion in 2024, and is projected to grow at a CAGR of 10.02%, to USD 25.62 billion by 2030.
The board games market is a dynamic sector defined by its wide array of products, covering traditional games like chess and modern tabletop games that include strategic and collaborative elements. This market's necessity is driven by increasing consumer interest in unplugged entertainment options, providing social interaction, enhancing cognitive skills, and serving as educational tools. Its application spans various demographics from children to adults and is often used in educational settings and therapy. The end-use scope is broad, including homes, schools, game cafes, and online platforms that facilitate remote play experiences. Influencing growth factors include the rise of crowdfunding platforms like Kickstarter, which allow creators to directly market new games to consumers, and the trend toward "gamification" in educational and corporate training. Additionally, the nostalgia factor among adults and the growing popularity of board game cafes are crucial opportunities. Emerging opportunities lie in incorporating technology with traditional board games, such as augmented reality or app integrations, which appeal to tech-savvy consumers. Constraints include the market's saturation with numerous small and big players, leading to intense competition, and the challenge of digital transformation overshadowing physical board gaming experiences. Furthermore, manufacturing costs and supply chain disruptions pose significant hurdles. Innovations might explore hybrid game formats that combine physical and digital elements or focus on creating environmentally sustainable games considering growing eco-conscious sentiments. Companies could also explore personalized or customizable game experiences to cater to niche markets. The market exhibits an oligopolistic nature whereby a few large companies dominate, yet there is space for small creators to succeed through niche targeting. Businesses can achieve growth by leveraging social media for community building, employing data analytics for understanding consumer preferences, and staying agile to adapt to shifting trends and consumer tastes.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 13.12 billion |
Estimated Year [2024] | USD 14.42 billion |
Forecast Year [2030] | USD 25.62 billion |
CAGR (%) | 10.02% |
Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Board Games Market
The Board Games Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.
Porter's Five Forces: A Strategic Tool for Navigating the Board Games Market
Porter's five forces framework is a critical tool for understanding the competitive landscape of the Board Games Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.
PESTLE Analysis: Navigating External Influences in the Board Games Market
External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Board Games Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.
Market Share Analysis: Understanding the Competitive Landscape in the Board Games Market
A detailed market share analysis in the Board Games Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.
FPNV Positioning Matrix: Evaluating Vendors' Performance in the Board Games Market
The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Board Games Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.
Strategy Analysis & Recommendation: Charting a Path to Success in the Board Games Market
A strategic analysis of the Board Games Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.
Key Company Profiles
The report delves into recent significant developments in the Board Games Market, highlighting leading vendors and their innovative profiles. These include Alderac Entertainment Group (AEG), AMIGO Games Inc., Arcane Wonders, Asmodee Group by Embracer Group, Atlas Games, Bezier Games Inc., Blue Orange Sarl, Buffalo Game LLC, Facade Games LLC, Gamelyn Games, Games Workshop Group PLC, Grey Gnome Games, HABA USA, Hasbro Inc., Mattel Inc., Mindware Inc., National Entertainment Collectibles Association Inc., Noris Spiele by Simba Dickie Group, Paizo Inc., Queen Games by XSET, R & R Games Inc., Ravensburger North America, Inc., Rio Grande Games, Schmidt Spiele GmbH, Spin Master Ltd, Steamforged Games Ltd., Tasty Minstrel Games, Thames & Kosmos., ThinkFun, Inc., and Wiener Spielkartenfabrik Ferd. Piatnik & Sohne.
Market Segmentation & Coverage
1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.
2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.
3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.
4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.
5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.
1. What is the current market size, and what is the forecasted growth?
2. Which products, segments, and regions offer the best investment opportunities?
3. What are the key technology trends and regulatory influences shaping the market?
4. How do leading vendors rank in terms of market share and competitive positioning?
5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?