市場調查報告書
商品編碼
1353589
全球穿戴式運算市場規模、佔有率、產業趨勢分析報告:2023-2030年按產品類型、用途、連結性別、地區分類的展望與預測Global Wearable Computing Market Size, Share & Industry Trends Analysis Report By Product Type, By Application (Consumer, and Non-Consumer), By Connectivity (Bluetooth, Wi-Fi, 4G/5G, and Others), By Regional Outlook and Forecast, 2023 - 2030 |
2030年,穿戴式運算市場規模預計將達到2,382億美元,預測期內市場年複合成長率率為19.6%。
根據 KBV Cardinal 矩陣中的分析,蘋果是該市場的領導者。 2023 年 6 月,蘋果宣布推出 Apple Vision Pro,這是一款用於融合實體世界和數位內容的電腦。本產品採用visionOS空間作業系統及2,300萬像素高畫質顯示器。三星電子有限公司、谷歌有限責任公司和索尼公司等公司是該市場的主要創新者。
市場成長要素
對健康和健身監測設備的需求不斷成長
對健身和健康監測設備的需求不斷成長正在推動市場收益成長。近年來,人們對個人健康和福祉的重視發生了明顯的轉變,人們尋求最尖端科技來監測和改善他們的健康和整體福祉。目前滿足這些需求的最受歡迎的解決方案包括健身追蹤器、智慧手錶和其他穿戴式裝置。影響健身和健康監測設備需求不斷成長的關鍵要素是公眾對積極健康生活方式的好處的認知不斷提高。人們越來越認知到日常活動對我們身心健康的影響。透過促進責任、動力和社區,這些因素正在增強健身和健康監測,並進一步影響市場成長。
為用戶提供更高的便利性
可提高工作效率的穿戴式電腦解放了您的雙手。使用者在操作小工具時可以同時使用雙手,無需打開筆記型電腦或使用行動電話。這在專業環境中非常有用,因為業務通常需要使用雙手和集中註意力,例如電腦程式設計或圖形設計。此外,與使用傳統的小工具相比,使用者的手臂可能能夠更輕鬆、更頻繁地觸及物體。簡而言之,穿戴式電腦透過在您需要時提供對資訊的即時存取來增加使用者的便利性。據估計,穿戴式運算的這些優勢將提高普及並導致市場成長。
市場抑制因素
資料隱私和安全問題
穿戴式裝置通常會收集有關人的健康和行為的資訊,這會引起安全和隱私問題。如果消費者擔心個人資訊的安全,他們可能會猶豫是否採用穿戴式科技。如果駭客或未經授權的使用者獲得穿戴式技術及其附帶應用程式的存取權限,敏感的個人資料可能會面臨風險。身份驗證過程較弱或加密不足的設備可能容易受到這些攻擊。這些問題很可能會阻礙穿戴式運算市場的擴張。
產品類型展望
依產品類型分類,市場分為智慧手錶、智慧珠寶、健身追蹤器、隨身相機、頭戴式顯示器等。 2022年,健身追蹤器細分市場佔據了市場最高的收益佔有率。隨著人們對健康和福祉的關注不斷擴大,消費者越來越意識到檢測健身和身體活動的價值。隨著人們尋找監測和管理健康的方法,對健身追蹤器的需求不斷增加。健身追蹤器已經從簡單的計步器發展成為具有更多功能的複雜小工具。這些功能包括指導運動、睡眠分析、GPS 追蹤、壓力監測、血氧水平測試、心率監測等。包含這樣的功能可以提高健身追蹤器的效用和價值提案。
用途前景
依用途,穿戴式運算分為消費性與非消費性。在 2022 年的市場中,非消費領域佔了很大的收益佔有率。穿戴式技術用於工業環境中,以提高工人的效率、生產力和安全性。智慧眼鏡和類似的小工具可以讓您免持獲取知識、培訓和說明,從而最大限度地減少錯誤並加快工作速度。對一些企業來說,穿戴式裝置可以提高安全性。例如,穿戴式科技可以監控工人的周圍環境,並立即向他們發出潛在危險情況的警報。
連結格局
根據連接性,市場分為藍牙、Wi-Fi、4G/5G 等。 2022年,藍牙領域將佔據市場最大的收益佔有率。當穿戴式裝置和智慧型手機透過藍牙連接時,通知、音樂控制、通話管理和資料同步等服務就成為可能。可利用穿戴式技術來擴展智慧型手機的功能和使用者體驗。此外,由於其藍牙連接,穿戴式裝置還可以充當物聯網設備的中心。使用者可以控制和監控物聯網設備,例如管理智慧家庭設備的智慧手錶以及與支援物聯網的醫療設備配合使用的健身追蹤器。
區域展望
從區域來看,我們對北美、歐洲、亞太地區和拉丁美洲/中東/非洲的市場進行了分析。北美地區的收益佔有率最高,並在 2022 年引領市場。技術發展和穿戴式運算創新的中心是北美,特別是美國。 Fitbit 等穿戴式科技和 Apple Watch 等智慧手錶的市場開拓和廣泛使用來追蹤健康和生活習慣,表明該地區主要市場參與企業的強大影響力。此外,穿戴式科技在北美醫療保健領域越來越被接受,用於遠端患者監護、慢性病管理和改善患者治療效果。該地區對遠端醫療的重視以及穿戴式健身追蹤器和智慧手錶的日益使用也推動了市場擴張。
The Global Wearable Computing Market size is expected to reach $238.2 billion by 2030, rising at a market growth of 19.6% CAGR during the forecast period.
Wearable gaming technology has propelled expansion to new heights in gaming industry. The technology gives consumers the ideal gaming experience therefore, the consumer segment would generate approximately 50% share of the market by 2030. As a result, the use of wearable gaming technology by consumers is the completely immersive experience produced by virtual and augmented reality.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In July, 2023, Garmin Ltd. introduced Epix Pro and Fenix 7 Pro smartwatches. The Fenix 7 Pro features a steel bezel polymer case and has a battery life of up to 37 days while the Epix Pro features a body made up of titanium and sapphire and has a battery life of up to 31 days. Moreover, In April, 2023, Xiaomi Corporation unveiled Mi Band 8 fitness tracker. The Mi Band 8 features a pill-shaped body design and is pairable with Android 6.0 devices.
Based on the Analysis presented in the KBV Cardinal matrix; Apple, Inc. is the forerunner in the Market. In June, 2023, Apple, Inc. announced the launch of Apple Vision Pro, a computer used for blending the physical world with digital content. The product features visionOS spatial operating system and HD display with 23 million pixels. Companies such as Samsung Electronics Co., Ltd., Google LLC, Sony Corporation are some of the key innovators in the Market.
Market Growth Factors
Rising demand for health & fitness monitoring devices
The rising need for fitness & health monitoring devices is fuelling the market's revenue growth. There has been a noticeable change in recent years toward stressing personal health & well-being, leading people to search for cutting-edge technologies to monitor and improve their fitness and overall well-being. The most popular solutions for meeting these needs now include fitness trackers, smartwatches, and other wearable devices. An important factor affecting the rise in demand for fitness & health monitoring devices is the public's increasing awareness of the benefits of leading an active and healthy lifestyle. The impact of daily activities on one's physical and mental well-being is becoming increasingly widely recognized. By encouraging a sense of accountability, motivation, and community, these elements enhance fitness & health monitoring, further influencing the market's growth.
Enhanced convenience offered to user
Increasing productivity, wearable computers free up users' hands. The user is able to utilize both hands while concurrently operating the gadget, eliminating the need to open a laptop or use a cell phone. In professional environments where duties frequently call for both hands and undivided attention, like in computer programming and graphic design, this can be incredibly helpful. Furthermore, compared to using a conventional gadget, the user's arms may frequently reach objects that are farther away with greater ease. In essence, wearable computers boost user convenience by making information accessible instantly whenever needed. This benefit of wearable computing is raising their adoption and thus is estimated to result in the growth of the market.
Market Restraining Factors
Data Privacy and Security Issues
Wearables commonly gather information on a person's health and behaviour, which raises concerns regarding security and privacy. If consumers are uncertain about the security of their private information, they can be hesitant to adopt wearable technology. Sensitive personal data may be compromised if hackers or unauthorized users access wearable technology or the apps that go with it. Devices may be vulnerable to these attacks if their authentication processes are weak, or their encryption is inadequate. These issues will hamper the market's expansion with wearable computing.
Product Type Outlook
Based on product type, the market is classified into smart watches, smart jewelry, fitness trackers, body-worn cameras, head mount displays, and others. In 2022, the fitness trackers segment held the highest revenue share in the market. Consumer awareness of the value of measuring fitness & physical activity has grown as the emphasis on health and wellbeing has expanded. The demand for fitness trackers is rising as people look for ways to monitor and manage their health. From simple step counters to more complex gadgets with extra functionality, fitness trackers have undergone an evolution. These features could include guided workouts, sleep analysis, GPS tracking, stress monitoring, blood oxygen level testing, and heart rate monitoring. By including such functionalities, fitness trackers' usefulness, and value proposition are improved.
Application Outlook
By application, the wearable computing is segmented into consumer, and non-consumer. The non-consumer segment acquired a substantial revenue share in the market in 2022. Wearable technology is being used in industrial settings to increase worker efficiency, productivity, and safety. Smart glasses and similar gadgets can offer hands-free access to knowledge, training, and instructions, minimizing errors and speeding up operations. In several businesses, wearables can improve safety and security. Wearable technology, for instance, can monitor a worker's surroundings for potentially dangerous situations and immediately alert them to them.
Connectivity Outlook
On the basis of connectivity, the market is fragmented into Bluetooth, Wi-Fi, 4G/5G, and others. In 2022, the Bluetooth segment witnessed the largest revenue share in the market. When wearables and smartphones are connected via Bluetooth, services like notifications, music control, call management, and data syncing are made possible. Wearable technology can be utilized to extend the capabilities and user experience of smartphones. Additionally, wearables can serve as IoT device hubs thanks to Bluetooth connectivity. IoT devices can be controlled and monitored by users, such as smartwatches managing smart home equipment or fitness trackers coordinating with IoT-enabled medical equipment.
Regional Outlook
Region wise, the market is analysed across North America, Europe, Asia Pacific and LAMEA. The North America region led the market by generating the highest revenue share in 2022. A center for technical development and wearable computing innovation has been North America, notably the United States. The development and widespread use of wearable technology like Fitbit and smartwatches such as Apple Watch for tracking one's health and way of life is fueled by the region's strong presence of major market players. Additionally, wearable technology has been embraced by the North American healthcare sector for remote patient monitoring, managing chronic diseases, and enhancing patient outcomes. The focus on telehealth in the region and the rising use of wearable fitness trackers and smartwatches support market expansion.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Apple, Inc., Fossil Group, Inc., Garmin Ltd., Google LLC (Alphabet Inc.), Nike, Inc., Samsung Electronics Co., Ltd. (Samsung Group), Sony Corporation, Sensoria Health Inc, Huawei Technologies Co., Ltd., and Xiaomi Corporation.
Strategies Deployed in Wearable Computing Market
Product Launches and Product Expansions:
Jul-2023: Garmin Ltd. introduced Epix Pro and Fenix 7 Pro smartwatches. The Fenix 7 Pro features a steel bezel polymer case and has a battery life of up to 37 days while the Epix Pro features a body made up of titanium and sapphire and has a battery life of up to 31 days.
Jun-2023: Apple, Inc. announced the launch of Apple Vision Pro, a computer used for blending the physical world with digital content. The product features visionOS spatial operating system and HD display with 23 million pixels.
May-2023: Garmin Ltd. released Edge 840, a series of cycling computers used for providing performance-based training metrics. The computer features a 60 hours battery life and compatibility with Varia cycling radars. Furthermore, the computers are pairable with Tacx indoor smart trainers.
Apr-2023: Samsung Electronics Co., Ltd. announced the launch of Samsung Health Stack 1.0, an open-source platform used for the development of digital health-related applications for use in wearable devices. The Samsung Health Stack 1.0 has several features including a task feature for health tracking and a survey feature for direct data collection from users.
Apr-2023: Xiaomi Corporation unveiled Mi Band 8 fitness tracker. The Mi Band 8 features a pill-shaped body design and is pairable with Android 6.0 devices. Furthermore, the device has a 1.62-inch AMOLED display and a maximum brightness of 600 nits.
Oct-2022: Fossil Group, Inc. introduced Gen 6 Wellness Edition smartwatch. The smartwatch is powered by Google Wear OS 3 and has a 44mm thick body. Additionally, the smartwatch features Snapdragon Wear 4100+ SoC and 1 GB RAM.
Oct-2022: Garmin Ltd. unveiled Venu Sq 2 smartwatch. The smartwatch comes with a GPS connectivity feature and has an AMOLED display. Additionally, the smartwatch has a battery life of up to 11 days.
Nov-2022: Sony Corporation released Mocopi, a wearable motion-tracking device used for gaming purposes. The device features circular-shaped modules and comes in a range of six models for ankles, head, back, and wrists. Additionally, the device is powered by Sony's proprietary algorithm.
Jan-2021: Fossil Group, Inc. launched Gen 5 LTE Touchscreen Smartwatch. The smartwatch features 4G connectivity and has 8GB of storage. Additionally, the smartwatch is powered by Snapdragon Wear 3100 platform.
Partnerships, Collaborations & Agreements:
Sep-2021: Xiaomi Corporation teamed up with Mastercard, a financial services company based in the US, to launch an updated version of the Mi Smart Band 6 contactless payment device. The collaboration with Mastercard would allow Xiaomi to provide customers with convenient payment and health monitoring solutions.
Feb-2021: Fossil Group, Inc. extended its partnership with Flipkart and Myntra, both of them being e-commerce companies, to distribute its Gen 5E smartwatch. With the partnership, Fossil would be well-positioned to deliver its Indian customers with smart wearable technology.
Market Segments covered in the Report:
By Product Type
By Application
By Connectivity
By Geography
Companies Profiled
Unique Offerings from KBV Research