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市場調查報告書
商品編碼
1479838
全球風味咖啡市場 - 2024 年至 2029 年預測Global Flavored Coffee Market - Forecasts from 2024 to 2029 |
風味咖啡市場預計將從 2022 年的 6,851,154,000 美元增加到 2029 年的 9,039,126,000 美元,複合年成長率為 4.04%。
有幾個關鍵因素推動風味咖啡市場的發展。這些口味列出了多種口味,包括焦糖、榛果、香草、黑莓和蘋果。由於客製化口味的日益普及以及人們對咖啡糖漿消耗相關健康益處的認知不斷增強,風味咖啡市場預計將顯著擴大。因此,公司正在擴大其業務和產品範圍,以滿足這種不斷成長的需求,提供各種口味。
消費者,尤其是年輕一代,對咖啡獨特和創新風味的需求正在增加。這一趨勢與人口變化相對應,預計未來幾年勞動年齡人口將大幅增加,尤其是在印度等國家。從印度的年齡分佈來看,預計2021年至2031年,勞動年齡人口每年將增加約970萬人,2031年至2041年,每年將增加420萬人。此外,新興經濟體可支配收入的快速成長也推動了風味咖啡市場的成長。
此外,社群媒體平台在創造新口味和趨勢的熱門話題方面發揮著重要作用,進一步推動了市場擴張。公司正在利用這些平台來推廣其產品並與消費者互動,充分利用全球咖啡消費不斷成長的趨勢。
此外,在競爭激烈的市場中,製造商不斷創新,創造新的風味組合併融入獨特的成分,使其產品脫穎而出。這包括嘗試受異國風香辛料、水果和甜點啟發的口味。這些努力的累積培育了一個充滿活力且快速發展的風味咖啡市場。
創新產品的推出可望提振市場
隨著世界各地的公司推出創新產品以擴大其產品組合,風味咖啡產業正在不斷擴張。因此,由於多種產品推出,風味咖啡市場預計將在預測期內快速成長。例如,2022 年 10 月,直接面對消費者的飲料公司、印度首款即時咖啡塊的創造者Bevzilla 擴大了其產品範圍,推出了獨特且有吸引力的口味,這將是所有咖啡愛好者的終極享受。 Bevzilla 的最新收購表明了該公司致力於為所有客戶提供順滑、美味、營養和泡沫的咖啡的承諾。即時咖啡粉由 100% 純阿拉比卡咖啡豆製成,不含防腐劑。這種即時咖啡混合物含有植物性維生素,永續從泰米爾納德邦的農民那裡採購。 Bevzilla 在 100 多家零售店和領先零售商處有售,例如 Amazon、Nilgiris、Foodhall、The New Shop 等。
此外,2021年12月,印度最大的專門食品咖啡公司Blue Tokai Coffee Roasters推出了期待已久的冷萃咖啡罐。該系列將傳統的冷萃咖啡方法和知識提煉成有趣且平易近人的形式,有六種不同的口味:嫩椰子、咖啡櫻桃、百香果、經典淡味、經典大膽和拉特納吉里農場單一起源。我們的阿拉比卡咖啡豆源自印度著名莊園和莊園,並由專業烘焙師團隊進行精準烘焙。然後將咖啡蒸至少 18 小時,以製作出風味濃鬱、苦味和甜味恰到好處的理想咖啡。罐頭採用硝基沖罐方式,可在相當長的時間內保持罐頭原有的味道。
此外,為全球食品和飲料行業提供香精、萃取物和香精的領先供應商 Synergy Flavors 在亞洲推出了 Coffee Flavors,以滿足對正宗咖啡風味產品不斷成長的需求。羅布斯塔咖啡、黑咖啡、現釀咖啡、濃縮咖啡、烘焙咖啡、摩卡咖啡、焦糖瑪奇朵咖啡、拿鐵咖啡和卡布奇諾咖啡都是新口味。這些新口味是在協同效應位於曼谷附近北欖府的泰國工廠開發的,該工廠使用大規模氣相層析法質譜法來實現創建真實咖啡口味 (GC-MS) 所需的高級分析。
全豆咖啡市場預計將成長
根據美國農業部資料,2023-2024年(7月-6月)巴西咖啡產量為6,640萬袋60公斤,比上一季增加380萬袋。由於該地區有利的天氣條件,阿拉比卡咖啡產量預計將比上一季增加 12%,達到 4,470 萬袋。此外,美國農業部預測,由於聖埃斯皮里圖州的天氣導致生產力下降,羅布斯塔產量將為 2,170 萬袋,比上一季下降 5%。咖啡豆現已應用於多種行業,包括藥品、化妝品、食品和飲料,預計對整豆的需求將大幅增加。
兩種咖啡豆主導市場:阿拉比卡咖啡豆和羅布斯塔咖啡豆。根據國際咖啡組織估計,2020年全球產量中58%是阿拉比卡咖啡,42%是羅布斯塔咖啡。
美國農業部2022年6月宣布,全球咖啡產量與前一年同期比較增加780萬袋,達到1.75億袋,但這是因為巴西阿拉比卡咖啡每年兩次的生產週期受到嚴重霜凍影響。 7 月遭受了損害,許多種植區的高溫和低於平均值的降雨量一直持續到2021 年9 月。由於有利的天氣和有效的作物管理支持聖埃斯皮里圖州主要種植區的水果發育和坐果,羅布斯塔的產量預計將繼續增加。由於開花和結果期間的有利天氣,印度的產量預計將達到 570 萬袋,從而導致阿拉比卡和羅布斯塔的產量更高。
由於快速的技術創新和壓力時期的適應能力,風味咖啡全豆產業得以發展。此外,在 2022 年初完成 720 萬美元的 IPO 後,Reborn Coffee 計劃擴大其在美國和國際市場的業務。 Reborn Coffee 在美國各地的零售店、攤位和咖啡館銷售全豆咖啡、手沖咖啡和冷泡咖啡產品。該公司計劃在美國開設多達40家自營店和4家旗艦店,瞄準舊金山、聖地牙哥、休士頓和堪薩斯城等市場。
咖啡文化正在世界各地興起。例如,高級手工咖啡館品牌Third Wave Coffee自成立以來,在班加羅爾、普納和德里建立了一個深受咖啡愛好者歡迎和忠誠的社區,並於2022年3月在孟買的Lokhandwala開設了旗艦店。隨著這家新咖啡館的加入,該公司目前在印度擁有 43 家咖啡館,並計劃到 2023 年 3 月在 20 多個城市擁有超過 150 家咖啡館。總體而言,咖啡文化正在發生變化,咖啡店和零售商越來越希望為顧客提供選擇全豆並以多種方式沖泡的體驗,而不僅僅是烘焙和銷售它們。
印度風味咖啡市場可望擴大
由於全球和區域市場參與企業的存在,印度風味咖啡市場預計將出現合理成長。像 Sleepy Owl 這樣的本地新興企業和雀巢這樣的跨國公司提供各種產品來滿足消費者的口味。雀巢在該國提供利樂咖啡產品,口味有榛果、拿鐵和濃縮咖啡等。
此外,該國可支配收入的增加預計也將透過擴大市場客戶群來促進風味咖啡市場的成長,這將使咖啡成為更容易獲得的產品並推動市場需求。
各市場參與企業紛紛投入市場活動,創新推出各類產品,進一步鞏固其市場地位,可望為市場帶來有利的途徑。目前,許多公司正在嘗試透過為即時咖啡添加風味來創新產品。許多跨國品牌和本土咖啡製造商都致力於創造創新且正宗的新口味,以滿足獨特的地區口味偏好。 Levista是印度即時咖啡公司SLN Coffee Pvt Ltd.旗下的咖啡品牌,於2021年1月推出了四種口味的咖啡,分別是焦糖、香草、榛果和巧克力橙;主要針對千禧世代和Z世代消費者,隨著顧客偏好的不斷改變。
此外,星巴克等跨國飲料公司在該國的存在預計也將推動市場發展。星巴克將於2022年9月在德拉敦開設印度第一家星巴克門市,使其成為印度的第300家門市。該公司提供 Java 碎咖啡和焦糖瑪奇朵等風味咖啡,預計在國內擴張的同時,也將擴大區域市場。
此外,2021年4月,雀巢推出了Roastery Collection系列以擴大其產品組合。它的目標是提供顧客期望從咖啡館獲得的手工咖啡風味。 Roastery 系列包括兩種即時咖啡口味:深度烘焙和淺度烘焙,均採用阿拉比卡咖啡豆製成。此外,印度即時咖啡新興企業Sleepy Owl 還在其產品組合中推出了一系列優質即時咖啡,以擴大品牌的可及性。三種新口味是原味香草、榛果和法國香草。
The global flavored coffee market is projected to rise at a compound annual growth rate (CAGR) of 4.04% to reach a market valuation of US$9,039.126 million by 2029, from US$6,851.154 million in 2022.
Several key factors are driving the global flavored coffee market. These flavors offer a range of tastes, including caramel, hazelnut, vanilla, blackberry, apple, and more. The market for flavored coffee is expected to expand significantly due to the rising popularity of customized flavors and increased awareness of the health benefits associated with coffee syrup consumption. As a result, companies have expanded their operations and product offerings to meet this growing demand, offering a variety of flavors.
The demand for unique and innovative flavor profiles in coffee is rising among consumers, especially younger generations, who are increasingly exploring beyond conventional choices. This trend corresponds with demographic changes, notably in countries like India, where a significant expansion is projected in the working-age population over the next years. India's age distribution forecasts an annual increase of approximately 9.7 million in the working-age group during 2021-2031, followed by 4.2 million per year from 2031 to 2041. Moreover, the surge in disposable income in developing economies is also fueling the global flavored coffee market growth.
Furthermore, social media platforms play a crucial role in creating buzz around new flavors and trends, further fueling market expansion. Companies leverage these platforms to promote their products and engage with consumers, capitalizing on the growing trend of coffee consumption worldwide
Moreover, in a competitive market, manufacturers are continually innovating by creating new flavor combinations and incorporating unique ingredients to distinguish their products. This involves experimenting with exotic spices, fruits, and dessert-inspired flavors. The cumulative impact of these efforts is fostering a dynamic and swiftly evolving global flavored coffee market.
Innovative product launches are anticipated to boost the market
The global flavored coffee industry is expanding as companies all around the world are launching innovative products to broaden their portfolio. Owing to the several launches, this market is anticipated to witness a surge during the projected period. For instance, in October 2022, Bevzilla, a D2C Beverage company and the creator of India's first Instant Coffee Cubes, extended its range and introduced Turkish Hazelnut, a unique and fascinating flavor that is a great treat for all coffee enthusiasts. Bevzilla's newest acquisition demonstrates its commitment to providing smooth, tasty, nutritious, and foamy coffee to all of its customers. The Instant Coffee Powder is manufactured from 100% Pure Arabica Beans and contains no preservatives. This instant coffee mix contains plant-based vitamins and is sustainably obtained from Tamil Nadu farmers. Bevzilla is available in over 100 retail locations, Amazon, and other top retailers such as Nilgiris, Foodhall, The New Shop, and others.
Furthermore, in December 2021, Blue Tokai Coffee Roasters, India's largest specialty coffee company, released its long-awaited cold brew cans. The collection, which distills the traditional cold brew method and knowledge into a delightful and approachable form, is offered in six distinct flavors: Tender Coconut, Coffee Cherry, Passion Fruit, Classic Light, Classic Bold, and Ratnagiri Estate Single Origin. Arabica beans are sourced from prominent Indian farms and estates and roasted with precision by a professional team of roasters. The coffee is then steeped for at least 18 hours to produce the ideal brew with rich flavor notes and appropriate bitterness and sweetness. The cans use the nitro-flushing method to keep the original tastes in the can for a considerably longer time.
Moreover, Synergy Flavors, a major provider of flavorings, extracts, and essences to the worldwide food and beverage industry, launched coffee flavors in Asia to meet the rising demand for real coffee-flavored products. Robusta, Black, Brewed, Espresso, Roasted, Coffee mocha, Caramel macchiato, Latte, and Cappuccino are among the new flavors. These new flavors were developed at Synergy's Thailand plant, which is located in Samut Prakan, near Bangkok, and has invested in a major gas chromatography-mass spectrometry (GC-MS) technology that allows it to conduct the high degree of analysis necessary to make realistic coffee flavors.
The whole-bean coffee market is expected to grow
According to USDA data, Brazil produced 66.4 million 60-kg bags of coffee in the Marketing Year 2023-2024 (July-June), an increase of 3.8 million bags over the previous season. Post projects that growing areas' favorable weather would result in a rise of 12 percent in arabica production to 44.7 million bags, compared to the previous season. Additionally, USDA projects robusta production was 21.7 million bags, a 5% drop from the previous season as a result of Espirito Santo weather-related productivity losses. Due to the growing use of coffee beans in a variety of industries, including medicines, cosmetics, and food and drinks, the demand for whole beans is predicted to increase significantly.
The two primary species of whole-bean coffee that have come to dominate the market are Arabica and Robusta. The International Coffee Organization in 2020 estimated that 58% of the world's production was from Arabica and 42% was from Robusta.
As stated by the United States Department of Agriculture in June 2022, global coffee production increased by 7.8 million bags from the previous year to 175.0 million bags, mostly as a result of Brazil's Arabica crop starting the second year of its biannual production cycle which were affected by severe frosts in June and July 2021, as well as from the high temperatures and below-average rainfall that persisted until September 2021, in many growing zones. The Robusta harvest is anticipated to keep growing as favorable weather and effective crop management support fruit development and setting in Espirito Santo's primary growing zone. As a result of excellent weather during the blooming and fruit set phase, it is anticipated that Arabica and Robusta yields will increase, bringing India's production up to 5.7 million bags.
The flavored coffee whole bean industry grew due to rapid technological innovation and adaptability to adjust during times of stress. Furthermore, following a $7.2 million IPO earlier in 2022, Reborn Coffee is looking to expand its US and international presence. Reborn Coffee distributes whole bean coffee, pour-over packs, and cold brew products at retail locations, kiosks, and cafes across the United States. The company plans to open up to 40 company-owned retail locations and four flagship locations in the United States, with cities such as San Francisco, San Diego, Houston, and Kansas City as target markets.
The Coffee Culture is emerging across the nations. For instance, Third Wave Coffee, a premium artisan cafe brand that has created a popular and dedicated community of coffee lovers in Bengaluru, Pune, and Delhi since its inception, has inaugurated its flagship location in Mumbai at Lokhandwala in March 2022. With the addition of this new cafe, the company now has 43 cafes in India, with aspirations to expand to over 150 cafes in over 20 cities by March '23. Overall, the coffee culture is changing, with coffee shops and retailers increasingly seeking to provide customers with the experience of choosing their whole beans and brewing them using a variety of methods in addition to roasting and selling coffee.
India's flavoured coffee market is anticipated to increase
The flavored coffee market in India is expected to grow at a decent rate due to the presence of global and regional market players in the region. Regional start-ups like Sleepy Owl and multinational companies such as Nestle in the market offer various products according to the preferences of the consumer. Nestle offers a range of flavored tetra pack coffee products in the country, which come in flavored variants like hazelnut, latte, and intense cafe.
Furthermore, the growing disposable income in the country is also expected to contribute to the flavored coffee market growth by increasing the customer demographic for the market, which is expected to make coffee a more accessible commodity and hence drive the market demand.
Various market players innovate and launch various products and indulge in market activities to further strengthen their positions in the market, which is likely to hold lucrative avenues for the market. Many companies are now innovating their products by offering flavoring coffee variants in instant form. Many multinational brands and local coffee brewers are focusing on creating new innovative, and authentic flavors to meet localized taste preferences. Levista, a coffee brand from SLN Coffee Pvt Ltd., which is an India-based instant coffee company, launched 4 flavored coffee variants, namely Caramel, Vanilla, Hazelnut, and Choco-Orange in January 2021, that were mainly aimed at millennial and Gen Z consumers due to the evolving customer preferences.
Further, the presence of multinational beverage companies like Starbucks in the country is expected to drive the market. The company has expanded vastly in the country and crossed the 300th store mark in India after launching the first-ever Starbucks outlet in Dehradun in September 2022. The company offers flavored coffees like Java Chip and Caramel Macchiato, among others and its increasing expansion in the country is expected to augment the regional market.
Moreover, in April 2021, Nescafe launched a Roastery Collection range to expand its portfolio. It aimed to offer customers the flavor of artisan coffee that they would expect from a cafe. The Roastery Collection includes two instant coffee flavors made from Arabica beans, namely Dark Roast and Light Roast. Adding to that, Sleepy Owl, which is an Indian instant coffee start-up, launched and added a premium range of instant coffee to its portfolio, to expand the accessibility of its brand. The three newly added flavors comprised Original Vanilla, Hazelnut, and French Vanilla.