市場調查報告書
商品編碼
1462785
全球熱飲(咖啡/茶)市場:分析 - 按產品類型、通路、應用程式、區域、預測(至2030年)Hot Beverages (Coffee & Tea) Market Forecasts to 2030 - Global Analysis By Product Type (Tea and Coffee), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores and Online Retail), Application and By Geography |
預計2023年全球熱飲(咖啡和茶)市場規模將達7,618.2億美元,預測期內年複合成長率為8.6%,到2030年將達到13,572.7億美元。
咖啡是全世界消費最多的飲料之一,因其咖啡因含量而以其刺激作用而聞名。咖啡通常使用多種方法從烘焙咖啡豆中提取,包括滴濾法、濃縮咖啡和法式濾壓壺法。紅茶是從茶樹(Camellia sinensis)植物的葉子中提取,加工成綠茶、紅茶、烏龍茶、白茶、花草茶等多種茶類。
健康與保健趨勢
健康和養生趨勢導致人們對所謂更健康的選擇的需求增加,例如花草茶、綠茶和具有抗氧化特性的專門食品咖啡。注重健康的消費者在選擇飲料時優先考慮天然成分、功能優勢和低糖含量。因此,製造商和零售商透過產品創新、強調健康益處的行銷策略以及注重採購和製造方法的透明度來應對。
價格波動
天氣、地緣政治事件和外匯波動等因素可能導致生產成本和零售價格出現不可預測的波動。這些波動會影響消費者的購買力和消費模式,導致生產者的盈利下降和消費者的負擔能力問題。
產品供應創新
產品創新對於熱飲市場來說是一個巨大的機會。這使得公司能夠開發令人興奮的新口味,為注重健康的消費者融入促進健康的成分,並在永續包裝中創造出冷萃咖啡和硝基咖啡等方便的形式。透過回應不斷變化的偏好並利用茶來適應原和益生菌等趨勢,公司可以保持市場新鮮度並吸引更多消費者。
與替代飲料的競爭
杏仁奶、燕麥奶和豆奶等植物來源替代品被定位為更健康的選擇,同時適應飲食限制和乳糖不耐症。機能飲料水富含電解質、維生素和礦物質,有助於保持水分並具有額外的健康益處。此外,康普茶(一種發酵茶飲料)具有腸道健康益處和獨特的口味,吸引了新一波消費者。這些替代品限制了市場的成長。
COVID-19 的影響
COVID-19 的疫情對熱飲市場產生了各種影響。最初,封鎖和社交距離措施關閉了咖啡館和餐館,減少了戶外消費。然而,隨著人們開始關注如何在家中沖泡和喝咖啡,家庭飲用咖啡和茶的銷售量增加。隨著消費者轉向電子商務購買熱飲,線上銷售管道大幅成長。
咖啡細分市場預計將在預測期內成為最大的細分市場
據估計,咖啡細分市場佔最大佔有率。提供了多種品種、萃取方法和風味特徵,以滿足世界各地消費者的偏好。從傳統的濃縮咖啡飲料到專門食品混合咖啡和單一產地咖啡,咖啡細分市場涵蓋了各種吸引不同人群和消費場景的產品。隨著咖啡文化的發展和對優質專門食品產品的需求增加,咖啡在塑造消費趨勢和推動創新方面發揮核心作用。
超級市場和大賣場領域預計在預測期內年複合成長率最高
預計超級市場和大賣場領域在預測期內將出現良好的成長。這些零售商提供多種熱飲產品,以滿足各種消費者的偏好和預算。此外,這些零售通路通常以促銷活動、品嚐和產品演示為特色,以提高知名度和銷售量。總體而言,超級市場和大賣場在讓世界各地的消費者更容易獲得和更容易消費熱飲方面發揮著重要作用。
由於中國和日本等愛茶強國以及國際連鎖店和可支配收入不斷成長推動的咖啡文化的蓬勃發展,亞太地區在估計期間佔據了最大的市場佔有率。由於都市化加快、中階不斷壯大以及對優質方便熱飲的偏好等因素,預計該地區將繼續成長。
由於對優質飲料和方便型態的強烈偏好,預計北美地區在預測期內將實現盈利成長。隨著健康意識的增強以及消費者對即時咖啡和預製拿鐵咖啡等攜帶式咖啡的興趣的增強,星巴克和Dunkin' Donuts等專門食品咖啡連鎖店越來越受歡迎,支持了市場的擴張。
According to Stratistics MRC, the Global Hot Beverages (Coffee & Tea) Market is accounted for $761.82 billion in 2023 and is expected to reach $1357.27 billion by 2030 growing at a CAGR of 8.6% during the forecast period. Coffee is one of the most consumed beverages globally, known for its stimulating effects due to its caffeine content. It is typically brewed from roasted coffee beans with various methods such as drip brewing, espresso, French press, and more. Tea is derived from the leaves of the Camellia sinensis plant and is processed into various types, such as green tea, black tea, oolong tea, white tea, and herbal infusions.
Health and wellness trends
Health and wellness trend has led to a growing demand for options perceived as healthier, such as herbal teas, green teas, and specialty coffees with antioxidant properties. Health-conscious consumers are prioritizing natural ingredients, functional benefits, and reduced sugar content in their beverage choices. As a result, manufacturers and retailers are responding with product innovations, marketing strategies emphasizing health benefits, and a focus on transparency in sourcing and production methods.
Price fluctuations
Factors such as weather conditions, geopolitical events, and currency fluctuations can lead to unpredictable changes in production costs and retail prices. This volatility may impact consumer purchasing power and consumption patterns, potentially leading to reduced profitability for producers and affordability challenges for consumers.
Innovation in product offerings
Innovation in product offerings is a golden opportunity for the hot beverage market. This allows companies to develop exciting new flavours, incorporate health-boosting ingredients for wellness-focused consumers, and explore convenient formats like cold brew or nitro coffee that utilize sustainable packaging. By catering to evolving preferences and capitalizing on trends like adaptogens in tea and probiotics, companies can keep the market fresh and attract a wider audience.
Competition from alternative beverages
Plant-based milk alternatives like almond, oat, and soy milk cater to dietary restrictions and lactose intolerance while also being positioned as healthier options. Functional waters infused with electrolytes, vitamins, and minerals offer a convenient way to stay hydrated with added health perks. Moreover, kombucha, a fermented tea drink, boasts gut health benefits and a unique taste profile, attracting a new wave of consumers. These alternatives are limiting market growth.
Covid-19 Impact
The COVID-19 pandemic has had a mixed impact on the hot beverages market. Initially, lockdowns and social distancing measures led to the closure of cafes and restaurants, reducing out-of-home consumption. However, the increased focus on home brewing and consumption has boosted sales of coffee and tea for at-home consumption. Online sales channels have seen significant growth as consumers shifted towards e-commerce for purchasing hot beverages.
The coffee segment is expected to be the largest during the forecast period
The coffee segment is estimated to hold the largest share. It offers diverse varieties, brewing methods, and flavour profiles to cater to consumer preferences worldwide. From traditional espresso-based drinks to specialty blends and single-origin coffees, the coffee segment encompasses a wide range of products that appeal to various demographics and consumption occasions. With a growing coffee culture and increasing demand for premium and specialty options, coffee plays a central role in shaping consumer trends and driving innovation.
The supermarkets and hypermarkets segment is expected to have the highest CAGR during the forecast period
The supermarkets and hypermarkets segment is anticipated to have lucrative growth during the forecast period. These retail outlets offer a wide assortment of hot beverage products, catering to diverse consumer preferences and budgets. Additionally, these retail channels often feature promotional activities, tastings, and product demonstrations, driving awareness and sales. Overall, supermarkets and hypermarkets play a vital role in facilitating the availability and consumption of hot beverages among consumers worldwide.
Asia Pacific commanded the largest market share during the extrapolated period owing to tea-loving giants like China and Japan, and a burgeoning coffee culture fuelled by international chains and rising disposable incomes. This region is expected to see continued growth due to factors like increasing urbanization, a growing middle class, and a growing preference for premium and convenient hot beverage options.
North America is expected to witness profitable growth over the projection period due to a strong preference for high-end brews and convenient formats. The ever-growing popularity of specialty coffee chains like Starbucks and Dunkin' Donuts, coupled with a rising health consciousness and consumer interest in on-the-go options like instant coffee and pre-made latte mixes, fuels market expansion.
Key players in the market
Some of the key players in the Hot Beverages (Coffee & Tea) Market include Unilever, Ajinomoto General Foods Inc., Keurig Green Mountain (KGM), The Coca-Cola Company, Starbucks Corporation, Caffe Nero, Kraft Foods, Celestial seasoning Inc., Costa Coffee, Nestle, Tata Global Beverages, Harney & Sons, Jacobs Douwe Egberts, Luigi Lavazza S.p.A., R. Twining and Company Limited, Tata Global Beverages, Tim Hortons Inc. and JDB Beverages Ltd.
In April 2023, Nescafe is launching Ice Roast, the brand's first ever soluble coffee designed especially for consumption with cold water or milk, over ice. With Ice Roast, they created a light-medium roast that's ideal to drink cold, with a smooth texture and cocoa notes that unlocks new sensory territory
In February 2020, Starbucks, in collaboration with PepsiCo Inc., launched ready-to-drink Starbucks Nitro Cold Brew cans. The Nitrogen-infused drinks are available in three flavours: black, vanilla sweet cream, and dark caramel.