動作視頻遊戲市場：趨勢、機遇、競爭分析 [2023-2028]

動作遊戲市場趨勢及預測

到 2028 年，全球動作遊戲市場預計將達到 378 億美元，2023 年至 2028 年的複合年增長率為 9.3%。 該市場的主要驅動力/挑戰是虛擬現實和實時圖形，以及年輕人越來越傾向於基於動作的視頻遊戲系統，因為它保證了多人遊戲功能、引人入勝的角色和具有挑戰性的任務。軟件，包括 動作視頻遊戲市場的未來看起來充滿希望，主機、移動和電腦市場都充滿機遇。

參與動作遊戲的公司名單

市場上的公司根據其提供的產品質量進行競爭。 該市場的領先公司專注於擴大製造設施、投資研發、開發基礎設施以及利用整個價值鏈的整合機會。 這些策略使動作視頻遊戲公司能夠滿足不斷增長的需求、保持競爭力、開發創新產品和技術、降低生產成本並擴大客戶群。

動作遊戲市場洞察

• Lucintel 預測，在預測期內，消費者對在線遊戲的興趣將會增加，因為在線遊戲促進了遊戲內的交流，也有助於改善整體遊戲體驗。還預測在線遊戲將繼續成為規模更大的遊戲部分。
• 由於配備大顯示屏的移動設備和平板電腦的普及有助於改善整體遊戲體驗，預計移動設備仍將是最大的細分市場。
• 由於人們對在線遊戲競賽的興趣日益濃厚，並且該地區的玩家越來越青睞支持 AAA 遊戲的平台，預計亞太地區將繼續成為最大的地區。

本報告回答了 11 個關鍵問題：

• Q.1.您的細分市場中最有前途和高增長的機會是什麼？
• Q.2.哪些細分市場增長速度更快？原因是什麼？
• Q.3.您認為哪些地區的增長速度更快？
• Q.4.影響市場動態的關鍵因素有哪些？ 主要的市場挑戰和業務風險是什麼？
• Q.5.這個市場的業務風險和競爭威脅是什麼？
• Q.6.這個市場有哪些新趨勢？為什麼？
• Q.7.市場上客戶需求有何變化？
• 問題 8.新興市場的發展有哪些？ 引領這些發展的公司在哪裡？
• Q.9.誰是市場上的主要參與者？ 領先公司正在採取哪些戰略舉措來發展業務？
• Q.10.這個市場上的競爭產品有哪些？因材料或產品替代而失去市場份額的威脅是什麼？
• Q.11.過去五年發生了哪些類型的併購？對行業產生了哪些影響？

內容

第 1 章執行摘要

第二章全球動作視頻遊戲市場：市場動態

• 簡介、背景、分類
• 供應鏈
• 行業驅動因素和挑戰

第三章2017-2028年市場趨勢及預測分析

• 宏觀經濟趨勢（2017-2022 年）和預測（2023-2028 年）
• 全球動作視頻遊戲市場趨勢（2017-2022 年）和預測（2023-2028 年）
• 按產品類型劃分的全球動作視頻遊戲市場
  • 在線
  • 離線
• 按設備劃分的全球動作視頻遊戲市場
  • 控制台
  • 手機
  • 計算機

第四章2017-2028年分地區市場趨勢及預測分析

• 按地區劃分的全球動作視頻遊戲市場
• 北美動作視頻遊戲市場
• 歐洲動作視頻遊戲市場
• 亞太動作視頻遊戲市場
• 其他地區的動作視頻遊戲市場

第 5 章：競爭分析

• 產品組合分析
• 運營整合
• 波特五力分析

第 6 章增長機會和戰略分析

• 增長機會分析
  • 按產品類型劃分的全球動作視頻遊戲市場增長機會
  • 按設備劃分的全球動作視頻遊戲市場增長機會
  • 全球動作視頻遊戲市場的區域增長機會
• 全球動作視頻遊戲市場新趨勢
• 戰略分析
  • 新產品開發
  • 擴大全球動作視頻遊戲市場容量
  • 全球動作視頻遊戲市場的合併、收購和合資企業
  • 身份驗證和許可

第7章領先企業簡介

• Activision Blizzard
• Apple
• Disney
• Electronics Art
• Lucid Games

Action Video Game Market Trends and Forecast

The future of the action video game market looks promising with opportunities in the console, mobile, and computer markets. The global action video game market is expected to reach an estimated $37.8 billion by 2028 with a CAGR of 9.3% from 2023 to 2028. The major drivers for this market are on-going technological advancement in hardware and software like virtual reality and enhancement of real-time graphics along with increasing inclination of youth towards action-based video gaming system, as it ensures multiplayer functionality, attractive characters, and challenging missions.

A more than 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below.

Action Video Game Market by Segment

The study includes a forecast for the global action video game market by product type, device, and region, as follows.

Action Video Game Market by Product Type [Value ($B) Shipment Analysis from 2017 to 2028]:

• Online
• Offline

Action Video Game Market by Device [Value ($B) Shipment Analysis from 2017 to 2028]:

• Console
• Mobile
• Computer

Action Video Game Market by Region [Value ($B) Shipment Analysis from 2017 to 2028]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Action Video Game Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies action video game companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the action video game companies profiled in this report include.

• Activision Blizzard
• Apple
• Disney
• Electronics Art
• Lucid Games

Action Video Game Market Insights

• Lucintel forecasts that online will remain the larger segment over the forecast period due to the growing interest of consumers in online-based games as it facilitates in-gaming communication and also contributes in improving the overall gaming experience.
• Mobile is expected to remain the largest segment due to the increasing penetration for mobile devices and tablets with larger displays, which helps in improving the overall gaming experience.
• APAC will remain the largest region due to the increasing interest in online gaming competitions and growing preference among players in the area for platforms that support AAA games in the region.

Features of the Action Video Game Market

• Market Size Estimates: Action video game market size estimation in terms of value ($B)
• Trend And Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments and regions.
• Segmentation Analysis: Action video game market size by various segments, such as by product type, device, and region
• Regional Analysis: Action video game market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
• Growth Opportunities: Analysis on growth opportunities in different by product type, device, and regions for the action video game market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape for the action video game market.
• Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the action video game market size?

Answer: The global action video game market is expected to reach an estimated $37.8 billion by 2028.

Q2. What is the growth forecast for action video game market?

Answer: The global action video game market is expected to grow with a CAGR of 9.3% from 2023 to 2028.

Q3. What are the major drivers influencing the growth of the action video game market?

Answer: The major drivers for this market are on-going technological advancement in hardware and software like virtual reality and enhancement of real-time graphics along with increasing inclination of youth towards action-based video gaming system, as it ensures multiplayer functionality, attractive characters, and challenging missions.

Q4. What are the major segments for action video game market?

Answer: The future of the action video game market looks promising with opportunities in the console, mobile, and computer markets.

Q6. Who are the key action video game companies?

Answer: Some of the key action video game companies are as follows:

• Activision Blizzard
• Apple
• Disney
• Electronics Art
• Lucid Games

Q7. Which action video game segment will be the largest in future?

Answer: Lucintel forecasts that online will remain the larger segment over the forecast period due to the growing interest of consumers in online-based games as it facilitates in-gaming communication and also contributes in improving the overall gaming experience.

Q8. In action video game market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the largest region due to the increasing interest in online gaming competitions and growing preference among players in the area for platforms that support AAA games in the region.

Q9. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the action video game market by product type (online and offline), device (console, mobile, and computer), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Action Video Game Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2017 to 2028

• 3.1: Macroeconomic Trends (2017-2022) and Forecast (2023-2028)
• 3.2: Global Action Video Game Market Trends (2017-2022) and Forecast (2023-2028)
• 3.3: Global Action Video Game Market by Product Type
  • 3.3.1: Online
  • 3.3.2: Offline
• 3.4 Global Action Video Game Market by Device
  • 3.4.1: Console
  • 3.4.2: Mobile
  • 3.4.3: Computer

4. Market Trends and Forecast Analysis by Region from 2017 to 2028

• 4.1: Global Action Video Game Market by Region
• 4.2: North American Action Video Game Market
  • 4.2.1: North American Action Video Game Market by Product Type: Online and Offline
  • 4.2.2: North American Action Video Game Market by Device: Console, Mobile, and Computer
• 4.3: European Action Video Game Market
  • 4.3.1: European Action Video Game Market by Product Type: Online and Offline
  • 4.3.2: European Action Video Game Market by Device: Console, Mobile, and Computer
• 4.4: APAC Action Video Game Market
  • 4.4.1: APAC Action Video Game Market by Product Type: Online and Offline
  • 4.4.2: APAC Action Video Game Market by Device: Console, Mobile, and Computer
• 4.5: ROW Action Video Game Market
  • 4.5.1: ROW Action Video Game Market by Product Type: Online and Offline
  • 4.5.2: ROW Action Video Game Market by Device: Console, Mobile, and Computer

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Action Video Game Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Action Video Game Market by Device
  • 6.1.3: Growth Opportunities for the Global Action Video Game Market Region
• 6.2: Emerging Trends in the Global Action Video Game Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Action Video Game Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Action Video Game Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Activision Blizzard
• 7.2: Apple
• 7.3: Disney
• 7.4: Electronics Art
• 7.5: Lucid Games