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撓性紙包裝市場報告：2031 年趨勢、預測與競爭分析

Flexible Paper Packaging Market Report: Trends, Forecast and Competitive Analysis to 2031

出版日期: 2025年03月21日 | 出版商:

Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

全球撓性紙包裝市場前景光明，在美容和個人護理、電器、食品和飲料、醫療保健和家庭護理市場都存在機會。預計到 2031 年，全球撓性紙包裝市場規模將達到 795 億美元，2025 年至 2031 年的複合年成長率為 4.0%。該市場的主要驅動力是對永續和環保包裝的需求不斷成長，以及食品和製藥業對包裝解決方案的採用日益增加。

Lucintel 預測，根據包裝類型，由於包裝袋重量輕、適應性強、運輸方便，食品包裝和電子商務行業的需求不斷增加，預測期內，包裝袋仍將是最大的細分市場。
根據最終用途，食品和飲料預計將繼續成為最大的細分市場，因為該行業對撓性紙包裝的需求不斷增加，以減少食品浪費並延長食品的保存期限。
從地區來看，由於人口持續成長、經濟快速發展以及人口可支配收入的增加，預計亞太地區在預測期內仍將是最大的地區。

撓性紙包裝市場的策略性成長機會

撓性紙包裝產業在關鍵應用領域提供了多種策略成長機會。

食品和飲料業：食品業擁有眾多可藉助撓性紙包裝進行開發的前景。這包括阻隔技術和永續材料選擇的創新，以符合消費者的環保偏好並延長產品的保存期限。
醫療保健和製藥：在醫療保健和製藥領域，撓性紙包裝為增強產品保護和法規遵循提供了機會。先進的阻隔技術和客製化有助於增強這些產品的安全措施，同時確保符合業界標準。
個人護理和化妝品個人護理行業正在採用撓性紙包裝，因為它具有永續性和美觀性。機會包括使用符合客戶偏好的永續材料開發高品質的印刷包裝。
電子商務與零售：電子商務的成長推動了對更耐用、客製化軟包裝的需求。您需要優質的運輸包裝，它還能在運輸過程中充當品牌推廣工具。
工業和物流：撓性紙包裝由於其成本效益和多功能性，在工業和物流領域越來越受歡迎。有機會創造新的包裝解決方案，以改善供應鏈管理並減少廢棄物。

這些成長機會將推動撓性紙包裝領域的技術創新和市場擴張。滿足行業需求並利用技術改進和永續性使公司能夠進入新市場並增強其產品。

撓性紙包裝市場促進因素與挑戰

各種市場促進因素和挑戰正在影響撓性紙包裝市場的成長和發展。

推動撓性紙包裝市場發展的因素有：

技術進步：高阻隔塗層和數位印刷等材料和技術創新將提高包裝性能、永續性和可自訂性，以滿足不斷變化的消費者需求。
永續性：人們大力推崇更環保的包裝解決方案。公司使用永續材料和實踐來最大限度地減少對環境的影響，同時滿足客戶對環保產品的偏好。
法規遵循：遵守有關環境問題和產品安全的嚴格標準非常重要。合規可以激發創新並確保包裝符合永續的安全標準。
消費者對客製化的需求：個人化和客製化包裝的趨勢持續成長。透過利用數位印刷和智慧技術，品牌可以提供獨特的解決方案並透過包裝增強客戶體驗。
電子商務的成長：電子商務的興起推動了對彈性和功能性的包裝的需求，尤其是提供品牌保護機會的軟性紙質包裝。

撓性紙包裝市場面臨的挑戰是：

監管複雜性：應對不同地區監管差異可能非常複雜且成本高昂。公司必須遵守當地法規和國際標準，這需要大量的資源投入。
生產成本：將先進技術和永續材料融入生產有時會很昂貴。平衡生產成本同時保持可負擔性和品質對於製造商來說是一個挑戰。
消費者意識：需要清晰的溝通和教育來解決撓性紙包裝的效率和永續性的誤解。公司必須解決消費者的擔憂並解釋先進包裝解決方案的好處。

這些促進因素和挑戰的性質將決定撓性紙包裝市場的發展。技術進步、永續性趨勢、法規遵循、監管複雜性、生產成本和消費者認知都會影響創新，但必須應對持續的挑戰才能取得市場成功。

宏觀經濟趨勢（2019-2024）及預測（2025-2031）
全球撓性紙包裝市場趨勢（2019-2024）及預測（2025-2031）
按包裝類型
- 小袋
- 卷材
- 收縮套標
- 裹
- 其他
透過印刷技術
- 數位印刷
- 柔版印刷
- 凹版印刷
- 其他
按年級
- 紙板
- 箱板紙
按最終用途
- 美容和個人護理
- 電器
- 飲食
- 衛生保健
- 居家護理
- 其他

第4章2019年至2031年區域市場趨勢與預測分析

按地區分類：全球撓性紙包裝市場
北美撓性紙包裝市場
歐洲撓性紙包裝市場
亞太撓性紙包裝市場
世界其他地區撓性紙包裝市場

第5章競爭分析

產品系列分析
業務整合
波特五力分析

第6章成長機會與策略分析

成長機會分析
- 按包裝類型
- 透過印刷技術
- 按年級
- 按最終用途
- 按地區
全球撓性紙包裝市場的新趨勢
戰略分析
- 新產品開發
- 全球撓性紙包裝市場產能擴張
- 全球撓性紙包裝市場的併購和合資企業
- 認證和許可

第7章主要企業簡介

Amcor
Mondi
Sonoco Products
Sealed Air
Huhtamaki OYJ
Sappi Global
DS Smith
Coveris Holding
Sabert
Wihuri

簡介目錄

The future of the global flexible paper packaging market looks promising with opportunities in the beauty & personal care, electrical product, food & beverage, healthcare, and household care markets. The global flexible paper packaging market is expected to reach an estimated $79.5 billion by 2031 with a CAGR of 4.0% from 2025 to 2031. The major drivers for this market are the growing requirement for sustainable and environmentally friendly packaging and the rising adoption of packaging solutions in the food and pharmaceutical sectors.

Lucintel forecasts that, within the packaging type category, the pouch will remain the largest segment over the forecast period due to its increasing demand from the food packaging and e-commerce industries given to its lightweight, adaptable, and convenient transport.
Within the end use category, food & beverage will remain the largest segment due to increasing demand for flexible paper packaging in this sector to reduce food loss and increase the shelf-life of food products.
In terms of regions, APAC will remain the largest region over the forecast period due to continual population growth, rapid economic development, and rising population disposable income in the region.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Flexible Paper Packaging Market

Several major trends characterize the changing flexible paper packaging industry, reflecting technological advances, sustainability concerns, and consumer preferences.

Sustainable Materials: The move toward sustainable materials is one of these trends, involving recycled papers, compostable options, and reduced plastics, among others. This trend is driven by consumers who want environmentally friendly products and legislation on ecologically hazardous goods. Sustainable materials are crucial for minimizing the ecological footprint and achieving circular economy targets.
Advanced Barrier Technologies: Developments in barrier technologies have increased the performance level of flexible paper packaging materials. Through high-barrier coatings and laminates, it becomes possible to enhance product protection while keeping recyclability intact. These advancements extend shelf life and preserve product quality, rendering paper packages suitable for diverse applications.
Digital Printing and Customization: The adoption of digital printing technology has revolutionized the flexible paper packaging sector. With digital printing, brands can get customized artwork printed with high quality, even for small production runs. This allows brands to provide personalized packages that correspond to fast fashion demand patterns, highlighting their needs at any time.
Smart Packaging Solutions: There is an increasing trend of incorporating smart technologies such as QR codes and NFC into packaging. Consequently, these solutions result in increased consumer engagement through the provision of supplementary product knowledge, tracking abilities, and advertising materials. Smart packaging also facilitates product traceability and supply chain management.
Regulatory Compliance and Waste Reduction: Compliance with strict environmental regulations has led to the development of flexible paper packaging innovations. Companies are focusing on concepts that reduce material consumption and waste generation. Observing such laws guarantees product safety while aligning with sustainability objectives.

These factors are altering the shape of the flexible paper packaging market by adding value to functionality, sustainability, and consumer involvement. While technological advancement and compliance drive innovation, market growth has been impacted by customer preferences for green products and customization.

Recent Developments in the Flexible Paper Packaging Market

Current developments in the flexible paper packaging market reflect ongoing innovations and adaptations to market needs.

Sustainable Materials: More companies in this industry are using sustainable materials like recycled papers and compostable fibers. This change is fueled by the demand for eco-friendly packaging among consumers and regulatory pressures. These materials help reduce environmental damage and support circular economy principles.
Advanced Barrier Technologies: High-barrier coatings, laminates, and other innovations in barrier technology have improved the performance of flexible paper packaging. As a result, these technologies offer better protection for products while maintaining recyclability, enhancing shelf life, and preserving quality.
Digital Printing and Customization: The emergence of digital printing technologies has allowed brands to produce high-quality customizable packaging solutions. With customized designs from shorter runs, manufacturers can increase customer interactions, making them more responsive to market variables.
Smart Packaging Solutions: QR codes and NFC, among other smart technologies, are now being used, leading to transformative flexible paper solutions that improve interactive customer experiences, such as supply chain management and product traceability, which add value to packaging and reinforce customer loyalty.
Regulatory Compliance and Waste Reduction: The designs are targeted at complying with environmental legislation and minimizing waste. Notably, such developments have reduced the amount of materials used for packaging and support recycling efforts by businesses to meet regulatory requirements and cater to consumer interests.

This has resulted in increased functionality, sustainability, and consumer engagement, making flexible paper packaging a competitive choice in the market. Flexible paper packaging innovations are broadening material options, expanding applications, and improving performance, thereby creating competition among those who also want to be explored.

Strategic Growth Opportunities for Flexible Paper Packaging Market

There are several strategic growth opportunities within key application areas available in the flexible paper packaging sector.

Food and Beverage Industry: The food industry offers numerous prospects that can be exploited using flexible paper packaging. These include innovations in barrier technologies and sustainable material options that align with eco-friendly preferences among consumers and enhance product shelf life.
Healthcare and Pharmaceuticals: In healthcare and pharmaceuticals, flexible paper packaging provides opportunities for enhanced product protection and regulatory compliance. Advanced barrier technologies and customization aid in guaranteeing conformity to industry standards while enhancing safety measures for these products.
Personal Care and Cosmetics: The personal care industry is embracing flexible paper packaging due to its sustainability features and aesthetic appeal. Some opportunities include developing high-quality printed packages using sustainable materials that adhere to customer tastes.
E-Commerce and Retail: As e-commerce grows, there has been a demand for more durable, customized flexible packaging. It should provide a good transit package that also serves as a branding tool during shipping.
Industrial and Logistics: Due to its cost-effectiveness and versatility, flexible paper packaging is becoming more popular in the industrial and logistics sector. Opportunities exist for creating new packaging solutions that improve supply chain management while reducing waste.

These growth opportunities foster innovation and market expansion in the flexible paper packaging sector. By addressing industry needs and leveraging technological improvements and sustainability, firms can enter new markets and enhance their products.

Flexible Paper Packaging Market Driver and Challenges

Various drivers and challenges affect the growth and development of the flexible paper packaging market.

The factors driving the flexible paper packaging market include:

Technological Advancements: Market growth is driven by innovations in materials and technologies such as high-barrier coatings and digital printing, which improve packaging performance, sustainability, and customization to meet changing consumer demands.
Sustainability: A significant driver is the move toward environmentally friendly packaging solutions. Companies are using sustainable materials and practices to minimize environmental impact while aligning with customer preferences for green products.
Regulatory Compliance: Complying with strict standards regarding environmental issues and product safety is critical. Compliance stimulates innovation and ensures that packages meet sustainable safety standards.
Consumer Demand for Customization: The trend toward personalized or customized packages continues to grow. Brands can utilize digital printing and smart technologies to provide unique solutions through their packaging, thereby improving the customer experience.
E-Commerce Growth: The increase in e-commerce has driven demand for resilient, functional packaging, especially regarding flexible paper-based packs that offer brand protection opportunities.

Challenges in the flexible paper packaging market include:

Regulatory Complexity: Navigating different regulations across regions can be complex and expensive. Companies must comply with both local regulations and international standards, requiring significant resource investments.
Production Costs: Integrating advanced technologies and sustainable materials into production can sometimes be costly. Maintaining affordability and quality while balancing production expenses can be challenging for manufacturers.
Consumer Perceptions: Clear communication and education are needed to overcome misunderstandings about the efficiency and sustainability of flexible paper packaging. Companies must address consumer concerns and outline the advantages of advanced packaging solutions.

The nature of these drivers and challenges shapes the development of the flexible paper packaging market. Technological advancements, sustainability trends, regulatory compliance, regulatory complexity, production costs, and consumer perceptions influence innovation, while ongoing challenges need to be addressed for market success.

List of Flexible Paper Packaging Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies flexible paper packaging companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the flexible paper packaging companies profiled in this report include-

Amcor
Mondi
Sonoco Products
Sealed Air
Huhtamaki OYJ
Sappi Global
DS Smith
Coveris Holding
Sabert
Wihuri

Flexible Paper Packaging by Segment

The study includes a forecast for the global flexible paper packaging market by packaging type, printing technology, grade, end use, and region.

Flexible Paper Packaging Market by Packaging Type [Analysis by Value from 2019 to 2031]:

Pouches
Rollstock
Shrink Sleeves
Wraps
Others

Flexible Paper Packaging Market by Printing Technology [Analysis by Value from 2019 to 2031]:

Digital Printing
Flexography
Rotogravure
Others

Flexible Paper Packaging Market by Grade [Analysis by Value from 2019 to 2031]:

Carton Board
Container Board

Flexible Paper Packaging Market by End Use [Analysis by Value from 2019 to 2031]:

Beauty & Personal Care
Electrical Products
Food & Beverage
Healthcare
Household Care
Others

Flexible Paper Packaging Market by Region [Analysis by Value from 2019 to 2031]:

North America
Europe
Asia Pacific
The Rest of the World

Country Wise Outlook for the Flexible Paper Packaging Market

Flexible paper packaging is becoming a preferred alternative to traditional packaging materials that are versatile and sustainable. This shift has been supported by advances in materials, environmental consciousness, and changes in consumer preferences. Here is a summary of recent developments in the markets of the United States, China, Germany, India, and Japan.

United States: In the U.S., flexible paper packaging is gaining popularity due to its eco-friendly advantages. Key developments include barrier coatings that enhance product life without compromising recyclability. Companies are also incorporating digital printing technologies to provide customized, high-quality packages. Many firms are adopting environmentally friendly measures such as using recycled paper and reducing plastic.
China: China's market for flexible paper packaging is undergoing major transformations due to regulatory adjustments and consumer demand for sustainability. Recent developments include innovations in compostable and biodegradable materials. Moreover, there is a shift toward smart packaging technologies, such as QR codes and NFC, to boost product traceability and consumer engagement. The Chinese market has also seen increased investments in high-efficiency manufacturing processes to meet growing demand.
Germany: Germany leads in sustainable solutions in packaging, especially for flexible paper packaging. Notable developments include the use of high-barrier paper laminates, which offer better protection while remaining recyclable. The German market is also moving away from invasive designs that reduce packing materials. Additionally, strict European Union regulations on environmental impact and product safety have made this country very particular about compliance.
India: In India, flexible paper packaging is preferred due to its affordability and eco-friendliness. This includes the introduction of paper pouches and wraps instead of plastics. Advanced adhesive technology and improved barrier properties further enhance the performance of flexible paper packages. The adoption of green materials addresses ecological concerns and aligns with government directives.
Japan: Japan is leading in innovation in flexible paper packaging through the use of advanced material technologies alongside aesthetics. Examples include the application of paper coatings that ensure increased durability and moisture resistance. Japan is also working on innovative designs that combine traditional aesthetics with modern functionality. Additionally, packaging solutions that support recycling programs while minimizing environmental damage are increasingly being sought.

Features of the Global Flexible Paper Packaging Market

Market Size Estimates: Flexible paper packaging market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Flexible paper packaging market size by various segments, such as by packaging type, printing technology, grade, end use, and region in terms of value ($B).

Regional Analysis: Flexible paper packaging market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different packaging types, printing technologies, grades, end uses, and regions for the flexible paper packaging market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the flexible paper packaging market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the flexible paper packaging market by packaging type (pouches, rollstock, shrink sleeves, wraps, and others), printing technology (digital printing, flexography, rotogravure, and others), grade (carton board and container board), end use (beauty & personal care, electrical products, food & beverage, healthcare, household care, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

1. Executive Summary

2. Global Flexible Paper Packaging Market : Market Dynamics

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
3.2. Global Flexible Paper Packaging Market Trends (2019-2024) and Forecast (2025-2031)
3.3: Global Flexible Paper Packaging Market by Packaging Type
- 3.3.1: Pouches
- 3.3.2: Rollstock
- 3.3.3: Shrink Sleeves
- 3.3.4: Wraps
- 3.3.5: Others
3.4: Global Flexible Paper Packaging Market by Printing Technology
- 3.4.1: Digital Printing
- 3.4.2: Flexography
- 3.4.3: Rotogravure
- 3.4.4: Others
3.5: Global Flexible Paper Packaging Market by Grade
- 3.5.1: Carton Board
- 3.5.2: Container Board
3.6: Global Flexible Paper Packaging Market by End Use
- 3.6.1: Beauty & Personal Care
- 3.6.2: Electrical Products
- 3.6.3: Food & Beverage
- 3.6.4: Healthcare
- 3.6.5: Household Care
- 3.6.6: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

4.1: Global Flexible Paper Packaging Market by Region
4.2: North American Flexible Paper Packaging Market
- 4.2.1: North American Flexible Paper Packaging Market by Packaging Type: Pouches, Rollstock, Shrink Sleeves, Wraps, and Others
- 4.2.2: North American Flexible Paper Packaging Market by End Use: Beauty & Personal Care, Electrical Products, Food & Beverage, Healthcare, Household Care, and Others
4.3: European Flexible Paper Packaging Market
- 4.3.1: European Flexible Paper Packaging Market by Packaging Type: Pouches, Rollstock, Shrink Sleeves, Wraps, and Others
- 4.3.2: European Flexible Paper Packaging Market by End Use: Beauty & Personal Care, Electrical Products, Food & Beverage, Healthcare, Household Care, and Others
4.4: APAC Flexible Paper Packaging Market
- 4.4.1: APAC Flexible Paper Packaging Market by Packaging Type: Pouches, Rollstock, Shrink Sleeves, Wraps, and Others
- 4.4.2: APAC Flexible Paper Packaging Market by End Use: Beauty & Personal Care, Electrical Products, Food & Beverage, Healthcare, Household Care, and Others
4.5: ROW Flexible Paper Packaging Market
- 4.5.1: ROW Flexible Paper Packaging Market by Packaging Type: Pouches, Rollstock, Shrink Sleeves, Wraps, and Others
- 4.5.2: ROW Flexible Paper Packaging Market by End Use: Beauty & Personal Care, Electrical Products, Food & Beverage, Healthcare, Household Care, and Others

5. Competitor Analysis

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

6.1: Growth Opportunity Analysis
- 6.1.1: Growth Opportunities for the Global Flexible Paper Packaging Market by Packaging Type
- 6.1.2: Growth Opportunities for the Global Flexible Paper Packaging Market by Printing Technology
- 6.1.3: Growth Opportunities for the Global Flexible Paper Packaging Market by Grade
- 6.1.4: Growth Opportunities for the Global Flexible Paper Packaging Market by End Use
- 6.1.5: Growth Opportunities for the Global Flexible Paper Packaging Market by Region
6.2: Emerging Trends in the Global Flexible Paper Packaging Market
6.3: Strategic Analysis
- 6.3.1: New Product Development
- 6.3.2: Capacity Expansion of the Global Flexible Paper Packaging Market
- 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Flexible Paper Packaging Market
- 6.3.4: Certification and Licensing