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市場調查報告書
商品編碼
1679204
2030 年禮盒市場預測:按包裝盒類型、材料、分銷管道、應用、最終用戶和地區進行全球分析Gift Boxes Market Forecasts to 2030 - Global Analysis By Box Type, Material, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球禮盒市場預計在 2024 年將達到 17.8 億美元,預計到 2030 年將達到 29.1 億美元,預測期內的複合年成長率為 8.5%。
禮盒是一種用於以時尚、優雅的方式贈送禮品的裝飾容器。它們有各種形狀、大小和材質,如紙板、木材和金屬,通常用絲帶、包裝紙和個人化訊息裝飾。禮盒專為生日、婚禮、節慶等特殊場合而設計,可增強展示效果並增添驚喜元素。禮品盒的目的是增強送禮體驗,使其變得周到和難忘。
根據婚禮禮品業務的數據,已婚夫婦每份禮物平均比未婚夫婦(平均 121 美元)多花費 161 美元。
日益成長的禮品文化
送禮文化的興起增加了對美觀和個人化包裝的需求。生日、婚禮、節慶、公司活動等場合對高檔訂製禮盒的需求增加了。社群媒體趨勢和影響力行銷進一步強化了送禮傳統,使得時尚的包裝成為消費者選擇的關鍵因素。此外,世界各地的文化和季節性慶祝活動也促進了市場的持續成長。
環境問題
與禮盒相關的環境問題包括紙質和塑膠包裝產生的過多廢棄物、非生物分解的材料以及森林砍伐。一次性和貼合加工禮盒造成垃圾垃圾掩埋場溢流和污染。隨著品牌轉向更環保的解決方案,依賴傳統包裝方法的公司面臨需求下降和監管壓力,減緩了市場擴張。
永續性發展趨勢日益增強
消費者和品牌擴大轉向使用牛皮紙、竹子和 FSC 認證紙板等可回收材料,以減少對環境的影響。奢侈品和企業領域正在採用永續包裝來提升其品牌形象並滿足監管要求。植物來源和無塑膠包裝的創新進一步推動了市場成長。隨著企業將永續性放在首位,向綠色包裝的轉變正在推動其擴張。
製造成本高
由於優質材料、複雜設計、客製化和永續包裝要求,禮盒的生產成本很高。硬盒、壓花和環保替代品等優質材料的使用會增加生產成本。勞動密集流程和原料價格波動進一步推高了成本。這些高成本限制了人們的負擔能力,阻礙了市場成長。
新冠疫情對禮盒市場產生了重大影響。關門和供應鏈中斷導致原料短缺和生產延遲。然而,電子商務和線上禮品的激增增加了客製化奢侈品包裝的需求。雖然初期因經濟不確定性而出現下滑,但長期來看,市場創新和數主導包裝趨勢加速發展。
化妝品和個人護理類別預計將成為預測期內最大的細分市場
預計預測期內,化妝品和個人護理品將佔據市場佔有率。化妝品和個人護理禮盒可以增強您的產品展示、品牌影響力和客戶體驗。優質且可客製化的包裝吸引消費者,尤其是優質護膚、香水和美容套裝。電子商務和訂閱美容盒的興起正在推動創新包裝解決方案。
預計預測期內奢侈品牌市場將以最高的複合年成長率成長。
預計預測期內奢侈品品牌領域將實現最高成長率。奢侈品牌禮盒在提升產品價值、獨特性和客戶體驗方面發揮著至關重要的作用。個性化、永續性和環保豪華包裝的趨勢將推動創新。奢侈品牌正在投資可重複使用且設計精美的包裝盒,以強化其品牌形象和獨特性。
在預測期內,由於可支配收入的增加、都市化以及中國、印度和日本等國家的送禮文化的興起,預計亞太地區將佔據最大的市場佔有率。電子商務的擴張以及對優質環保包裝的需求將進一步推動市場成長。總體而言,該地區充滿活力的零售和數位轉型正在推動市場強勁上漲。
在預測期內,由於送禮文化的興起、對高階包裝的需求以及電子商務的擴張,預計北美將呈現最高的複合年成長率。美國和加拿大在節日、公司活動和特殊場合的個人化豪華包裝方面的消費者支出較高,處於領先地位。永續性趨勢正在推動環保材料的創新。總體而言,受品牌化、客製化和數位零售趨勢的推動,該地區的需求穩定。
According to Stratistics MRC, the Global Gift Boxes Market is accounted for $1.78 billion in 2024 and is expected to reach $2.91 billion by 2030 growing at a CAGR of 8.5% during the forecast period. Gift boxes are decorative containers used to present gifts stylishly and elegantly. They come in various shapes, sizes, and materials, such as cardboard, wood, or metal, often adorned with ribbons, wrapping paper, or personalized messages. Designed for special occasions like birthdays, weddings, and holidays, gift boxes enhance the presentation and add an element of surprise. Their purpose is to elevate the gifting experience, making it more thoughtful and memorable.
According to figures from the wedding gift business, married couples spend on average $161 more per gift than unmarried couples ($121 on average).
Growing gift culture
The growing gift culture is increasing demand for aesthetically appealing and personalized packaging. Occasions like birthdays, weddings, festivals, and corporate events drive the need for premium and customized gift boxes. Social media trends and influencer marketing further enhance gifting traditions, making stylish packaging a key factor in consumer choices. Additionally, cultural and seasonal celebrations worldwide contribute to sustained market growth.
Environmental concerns
Environmental concerns associated with gift boxes include excessive waste, non-biodegradable materials, and deforestation due to paper and plastic-based packaging. Single-use and laminated gift boxes contribute to landfill overflow and pollution. As brands shift toward greener solutions, companies relying on conventional packaging methods face declining demand and regulatory pressures, slowing market expansion.
Rising sustainability trends
Consumers and brands increasingly prefer recyclable materials like kraft paper, bamboo, and FSC-certified cardboard to reduce environmental impact. Luxury and corporate sectors adopt sustainable packaging to enhance brand image and meet regulatory requirements. Innovations in plant-based inks and plastic-free packaging further boost market growth. As businesses prioritize sustainability, the shift towards green packaging fuels expansion.
High production costs
Gift boxes have high production costs due to premium materials, intricate designs, customization, and sustainable packaging requirements. The use of luxury materials like rigid boxes, embossing, and eco-friendly alternatives increases manufacturing expenses. Labor-intensive processes and fluctuating raw material prices further add to costs. These high costs hamper market growth by limiting affordability.
The covid-19 pandemic significantly impacted the gift boxes market. Lockdowns and supply chain disruptions led to raw material shortages and production delays. However, the surge in e-commerce and online gifting boosted demand for customized and premium packaging. While the initial phase saw declines due to economic uncertainty, the long-term effect accelerated innovation and digital-driven packaging trends in the market.
The cosmetics & personal care segment is expected to be the largest during the forecast period
The cosmetics & personal care segment is expected to account for the largest market share during the forecast period. Gift boxes in cosmetics and personal care enhance product presentation, branding, and customer experience. Premium and customizable packaging attracts consumers, especially for luxury skincare, perfumes, and beauty sets. The rise of e-commerce and subscription beauty boxes has boosted innovative packaging solutions.
The luxury brands segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the luxury brands segment is predicted to witness the highest growth rate. Gift boxes in luxury brands play a crucial role in enhancing product value, exclusivity, and customer experience. Personalization, sustainability, and eco-friendly luxury packaging trends drive innovation. Luxury brands invest in reusable and elegantly designed boxes to reinforce brand identity and exclusivity.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising disposable income, urbanization, and increasing gifting culture in countries like China, India, and Japan. E-commerce expansion and demand for premium, eco-friendly packaging further drive market growth. Overall, the region's dynamic retail and digital transformation contribute to the market's strong upward trajectory.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by a strong culture of gift-giving, premium packaging demand, and e-commerce expansion. The U.S. and Canada lead with high consumer spending on personalized and luxury packaging for holidays, corporate events, and special occasions. Sustainability trends push innovation in eco-friendly materials. Overall, the region sees steady demand, fuelled by branding, customization, and digital retail trends.
Key players in the market
Some of the key players in Gift Boxes market include Cherry Republic, Marigold & Grey, Levain Bakery, Di Bruno Bros., Jeni's Splendid Ice Creams, Wicked Good Cupcakes, Recchiuti Confections, Magnolia Bakery, Cheryl's Cookies, Harry & David, igourmet, The Cheeky Project, Sweet Flour Bake Shop, The Sauce Shop, Gyfting, The Sip, Tasty Ribbon, KHYVA, Healthy Nibbles and Nio Cocktails.
In January 2024, Marigold & Grey introduced 'Marigold Mailers,' a budget-friendly line of curated gift boxes designed for various occasions. These themed sets are carefully curated by their expert team, ensuring high-quality gifts that create a thoughtful experience for recipients. This launch aims to provide affordable yet impactful gifting options for a wide range of occasions.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.