查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1627140

北美酒精飲料包裝：市場佔有率分析、行業趨勢和成長預測（2025-2030）

NA Alcoholic Drinks Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

北美酒精飲料包裝市場預計在預測期內複合年成長率為 5.5%

NA 酒精飲料包裝-市場-IMG1

主要亮點

  • 據克朗斯公司稱，2020 年酒精飲料消費量達到 2,440 億公升，成為全球第二大消費量的包裝飲料類型。 Jefferies Group LLC 預計，到 2027 年，美國酒精飲料市場將成為全球最大的酒精飲料市場，預計市場價值約 3,876 億美元。加拿大排名第十，預計市場規模約481.7億美元，占美國酒類市場的八分之一。
  • 由於 COVID-19，酒精飲料的整體消費量沒有重大變化。啤酒和葡萄酒銷量增加，但烈性酒銷量下降。啤酒和葡萄酒銷量增加，但烈性酒銷量下降。中低價位白酒需求增加，高階超高級、超高級白酒需求下降。隨著消費者限制社交互動並花更多時間待在家裡，對葡萄酒和啤酒的批發需求正在激增。消費者每瓶的花費也比疫情大流行之前更多。
  • 疫情期間購物和飲用模式的變化導致人們轉向盒中袋等較大包裝形式和罐裝等較小包裝形式。在美國，盒中袋葡萄酒和罐裝葡萄酒的銷售量正在迅速成長。雖然由於封閉的購物習慣和消費者的囤貨慾望，盒中袋形式的擴張被視為暫時的趨勢，罐裝葡萄酒具有長期的吸引力。
  • 近年來，隨著罐裝等新形式被廣泛接受，罐裝葡萄酒和啤酒製造商看到了對鋁罐包裝的巨大需求。這一趨勢日益受到重大文化轉變的推動，消費者，尤其是千禧世代，擴大接受各種方便的葡萄酒形式。
  • 著名威士忌品牌 Johnnie Walker 宣布將推出限量版尊尼獲加 (Johnnie Walker)，瓶身由紙質而非玻璃製成。為了製造這款瓶子，尊尼獲加 (Johnnie Walker) 的母公司帝亞吉歐 (Diageo) 與風險管理公司 Pilot Light 合作推出了一家新的永續包裝公司 Pulpex Limited。根據帝亞吉歐介紹，這款瓶子是世界上第一個無塑膠、紙質烈酒瓶。紙張將採用永續來源的木漿，威士忌預計將於 2021年終上市。這必須被視為酒類品牌邁向永續包裝的重要舉措。

北美酒精飲料包裝市場趨勢

葡萄酒消費預計將大幅成長

  • COVID-19 刺激了酒類電子商務和數位參與度呈指數級成長。因為電子商務可以讓消費者比較、探索和發現各種酒精飲料。它特別適合葡萄酒領域，因為它可以讓您在喝一口之前就知道葡萄酒的味道和香氣。
  • 根據矽谷銀行發布的《2021年美國葡萄酒產業現況報告》顯示，美國葡萄酒市場規模國產葡萄酒成長1.45%，進口葡萄酒成長14.33%。千禧世代接受葡萄酒的速度比其他世代都快。據估計，千禧世代的品牌忠誠度較低。據估計，千禧世代的品牌忠誠度較低。一般來說，他們喜歡嘗試不同產地、不同包裝、不同風味的葡萄酒，而且很有冒險精神。
  • 消費者確信 PET 酒瓶不易破裂且易於運輸，因此非常適合小木屋、派對和戶外活動。此外，消費者重視環境效益，這進一步推動了包裝創新。
  • 包裝和品牌是葡萄酒的重要且不斷發展的方面。例如，美國葡萄酒生產商EandJ Gallo在3公升盒裝葡萄酒類別中推出了成功的新品牌「Naked Grape」。其他品牌也在嘗試創新包裝，以在商店中脫穎而出。例如，「Sofia」品牌銷售粉紅色罐裝葡萄酒，而「Bandit」品牌則採用小型、永續的500毫升和1升紙箱包裝葡萄酒。
  • 根據聯合國精品葡萄酒組織的統計，純素食主義是成長最快的葡萄酒趨勢之一。這也反映在葡萄酒生產中，導致更多素食友善葡萄酒的出現，而這需要玻璃瓶。這些新趨勢可能有助於玻璃瓶包裝保持在市場上的領先地位。

預計美國將佔較大市場佔有率

  • 美國的葡萄酒消費量最高，2020年達3,300萬百公升，是加拿大總消費量的七倍多。便攜性和便利性已成為葡萄酒包裝創新的關鍵驅動力，美國新時代葡萄酒零售商 Bota Box 和 Black Box 探索了利樂、盒中袋葡萄酒和紙盒等替代包裝。根據矽谷銀行發布的《2020年葡萄酒產業狀況報告》顯示，2019年國內罐裝酒雖然只佔總量的0.5%，但成長了80%。
  • 輕質玻璃是近年來的重大創新，提供與傳統玻璃材料相同的耐用性和穩定性，同時減少原料的使用。此外，由於啤酒和威士忌的銷售強勁以及對優質飲料的需求也在增加，預計酒精飲料將推動美國的玻璃包裝市場。
  • 2020年，美國飲料酒精總量經歷了20年來最大的成長。成長了2%，是2002年以來的最大增幅。在酒精飲料中，啤酒近年來呈現顯著成長。大部分啤酒銷售都是玻璃瓶裝，這推動了玻璃包裝行業提高生產力的需求。對威士忌和蘭姆酒等優質酒精飲料的需求不斷成長也推動了玻璃瓶的成長。
  • 然而，美國之間持續的貿易戰可能會影響國內玻璃包裝市場。據Ardagh Group稱，美國葡萄酒行業70%以上的玻璃瓶是從中國進口的，而對中國進口的關稅不斷上升，增加了改善玻璃製造基礎設施的需求，預計這將導致整體產品成本上升。 。

北美酒精飲料包裝產業概況

多家提供酒精飲料包裝解決方案的公司的出現加劇了市場競爭。因此，市場適度分散，許多公司正在製定擴大策略。以下是一些最近的趨勢：

  • 2020 年 2 月 - Garcon Wines 與 Amcor plc 合作，在美國生產由消費後回收 (PCR) PET 塑膠製成的扁平酒瓶。 Amkor 的寶特瓶採用時尚、現代的設計，完美契合當今要求便利和永續性的生活方式。 寶特瓶不易破碎，適用於海灘和泳池，並且具有環境效益，因為它們重量輕、可無限回收，並且比玻璃瓶或鋁罐具有更低的碳排放。
  • 2020年7月，Can pack Group和位於賓州布蘭登的Giorgi Global Holdings, Inc.以及Can pack Group的所有者共同宣布，Can pack已收購賓州奧利芬特的工業產權。這符合我們擴大北美製造工廠的目標。

其他好處：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買方議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係
  • 市場促進因素
    • 消費者購買力高
    • 酒精飲料消費量增加
  • 市場挑戰
    • 日益成長的環境和永續性問題
  • COVID-19 市場影響評估

第5章市場區隔

  • 按主要材質分
    • 塑膠
    • 紙
    • 金屬
    • 玻璃
  • 按酒精產品
    • 葡萄酒
    • 烈酒
    • 啤酒
    • 即飲 (RTD)
    • 其他酒精飲料
  • 依產品類型
    • 塑膠瓶
    • 玻璃瓶
    • 金屬罐
    • 紙盒
    • 小袋
    • 其他產品類型
  • 按國家/地區
    • 美國
    • 加拿大

第6章 競爭狀況

  • 公司簡介
    • Amcor Ltd.
    • Ball Corporation
    • United Bottles & Packaging
    • Ardagh Group SA
    • WestRock LLC
    • Crown Holdings Incorporated
    • Owens-Illinois（OI）, Inc.
    • Encore Glass
    • Brick Packaging, LLC
    • Berry Global, Inc.
    • IntraPac International LLC

第7章 投資分析

第8章市場的未來

簡介目錄
Product Code: 50018

The NA Alcoholic Drinks Packaging Market is expected to register a CAGR of 5.5% during the forecast period.

NA Alcoholic Drinks Packaging - Market - IMG1

Key Highlights

  • According to Krones AG, alcoholic beverage consumption reached 244 billion liters in 2020, making it the second most consumed packed beverage type in the world. The United States alcoholic beverage market is expected to be the largest alcohol market worldwide, with a projected market value of about 387.6 billion USD by 2027, according to Jefferies Group LLC. Canada ranked 10th with a market value projected at around USD 48.17 billion, amounting to one-eight of the United States alcohol market.
  • Due to COVID-19, overall consumption of alcoholic beverages didn't change much: beer and wine sales rose, whereas hard liquor sales declined. Demand for budget and mid-priced spirits increased, while demand for high-end super-premium and ultra-premium spirits decreased. As consumers limit interactions and spend more time at home, there have been huge spikes in demand for wholesale wine and beer. Consumers are also spending more per bottle than before the pandemic.
  • Changes in shopping and drinking patterns during the pandemic have led to a shift towards large packaging formats, such as bag-in-a-box, and small packaging formats, such as cans. Bag-in-box wine sales are booming along with canned wine in the United States. While the expansion of the bag-in-box format is largely seen as a temporary trend driven by lockdown shopping habits and consumers' desire to stock up, but canned wine has long-term appeal.
  • Manufacturers of canned wine and beer witnessed a huge demand for aluminum can packaging, and this is due to new formats such as cans gaining wider acceptance in recent years. This trend has been increasingly driven by a significant cultural shift, as consumers, with millennials particularly standing out as keen adopters of different wine formats that offer convenience.
  • A prominent whisky brand Johnnie Walker announced that it would release a limited edition of Johnnie Walker whisky using bottles made of paper rather than glass. To create the bottle, Diageo, the parent company of Johnnie Walker, partnered with venture management company Pilot Lite to launch Pulpex Limited, a new sustainable packaging technology company. According to Diageo, it is the world's first plastic-free paper-based spirit bottle. The paper will be supplied from sustainably-sourced wood pulp, and the whisky will be launched by the end of 2021. This must be seen as a significant effort made by any alcohol brand towards sustainable packaging.

North America Alcoholic Drinks Packaging Market Trends

Wine Consumption is expected to Grow Significantly

  • Covid-19 has spurred an exponential increase in alcohol e-commerce and digital engagement. Since e-commerce allows consumers to compare, review, and discover between different alcoholic beverages. It is particularly well suited to the wine segment since people get a fair idea about the taste and smell of wine even before taking a single sip.
  • According to the State of the US Wine Industry 2021 Report by Silicon Valley Bank, the domestic and imported US wine market volume increased by 1.45% and 14.33%, respectively. Millennials are adopting wine at a faster rate than any other generation. They are estimated to have low brand loyalty. In general, they like to experiment with distinct-tasting wines from various regions in different packaging, which greatly appeals to their sense of adventure.
  • Consumers are receiving PET wine bottles positively, as the bottles are unbreakable and easier to carry, making them exceptional for cottages, parties, and outdoor events. Moreover, consumers appreciate the environmental benefits, which are further favoring innovations in the packaging.
  • For wine, packaging and branding is an important aspect, which is evolving, and many suppliers are extending and launching their current/new brands in this space. For instance, United States-based wine producer EandJ Gallo launched a new brand, "Naked Grape," in the 3-liter box category of wine and got successful. Other brands are also experimenting with innovative packaging solutions to stand out on the store shelf. For instance, the Sofia brand sells wine in pink cans, and the Bandit brand packages its wine in small, sustainable 500 ml and one-liter cartons.
  • According to the United Nations of Fine Wines, Veganism is one of the fastest-growing wine trends. It is also reflected in wine production, leading to more vegan-friendly wines, which would require the glass bottles because of zero rates of chemical reactions ensuring that the wine inside the glass bottle has its aroma and flavor intact. This new trend will help the glass packaging segment to retain its top position in the given market.

United States is Expected to Hold Significant Market Share

  • The United States consumes the largest volume of wine of any country, at 33 million hectoliters in 2020, which is more than seven times Canada's total wine consumption. Portability and convenience became significant drivers in wine packaging innovation, which led to United States-based new-age wine sellers Bota Box and Black Box to explore alternative packagings, such as tetra packs and bag-in-box wine and cartons. According to the State Of Wine Industry Report 2020 by Silicon Valley Bank, canned wine in the country has recorded an 80% growth in 2019, despite the 0.5% as an overall share.
  • Lightweight glass has been the major innovation in recent times, offering the same resistance as the older glass materials and higher stability while reducing the volume of the raw materials used. Also, alcoholic drinks are expected to lead the way for the glass packaging market, owing to the decent sales of beer and whiskey in the United States, with an increasing demand for premium variants.
  • In 2020, the United States witnessed the biggest volume gain in total beverage alcohol volume in nearly twenty years. It was up by 2%, the most significant increase since 2002. Among alcoholic beverages, beer witnessed substantial growth in the past few years. The majority of beer volume is sold in glass bottles and is driving the need for increased production rates in the glass packaging industry. The increasing demand for premium variants in alcoholic drinks like whiskey, rum, etc., is also driving the growth of glass bottles.
  • However, the ongoing trade war between the United States and China may impact the glass packaging market in the country. Ardagh Group stated that over 70% of the US wine industry glass bottles are imported from China; and due to increase in the tariff rate imposed on China imports, the need for improving glass manufacturing infrastructure is expected to rise, leading to an increase in the overall cost of the product in coming years.

North America Alcoholic Drinks Packaging Industry Overview

The availability of several players providing packaging solutions for alcoholic beverages has intensified the competition in the market. Therefore, the market is moderately fragmented, with many companies developing expansion strategies. Some of the recent developments are:

  • February 2020 - Garcon Wines collaborated with Amcor plc to produce flat wine bottles made with post-consumer recycled (PCR) PET plastic in the United States. Amcor's PET Bottles are sleek, modern, and perfectly match with today's lifestyle requirements for convenience and sustainability. PET bottles are unbreakable, beach- and pool-friendly, and also have environmental benefits since they are lightweight, infinitely recyclable, and have a lower carbon footprint than glass bottles or aluminum cans.
  • July 2020, The Can pack Group and Giorgi Global Holdings, Inc., situated in Blandon, Pennsylvania, and the owner of the Canpack Group jointly announcedCanpack'ss acquisition of industrial property in Olyphant, Pennsylvania. This is in line with a goal to expand manufacturing facilities in North America.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Market Drivers
    • 4.4.1 High Purchasing Power of Consumers
    • 4.4.2 Increasing Consumption of Alcoholic Drinks
  • 4.5 Market Challenges
    • 4.5.1 Increasing Environmental and Sustainability Concerns
  • 4.6 Assessment of the Impact of COVID-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 By Primary Material
    • 5.1.1 Plastic
    • 5.1.2 Paper
    • 5.1.3 Metal
    • 5.1.4 Glass
  • 5.2 By Alcoholic Products
    • 5.2.1 Wine
    • 5.2.2 Spirits
    • 5.2.3 Beer
    • 5.2.4 Ready to Drink (RTD)
    • 5.2.5 Other Types of Alcoholic Beverages
  • 5.3 By Product Type
    • 5.3.1 Plastic Bottles
    • 5.3.2 Glass Bottles
    • 5.3.3 Metal Cans
    • 5.3.4 Cartons
    • 5.3.5 Pouches
    • 5.3.6 Other Product Types
  • 5.4 By Country
    • 5.4.1 United States
    • 5.4.2 Canada

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Amcor Ltd.
    • 6.1.2 Ball Corporation
    • 6.1.3 United Bottles & Packaging
    • 6.1.4 Ardagh Group SA
    • 6.1.5 WestRock LLC
    • 6.1.6 Crown Holdings Incorporated
    • 6.1.7 Owens-Illinois (O-I), Inc.
    • 6.1.8 Encore Glass
    • 6.1.9 Brick Packaging, LLC
    • 6.1.10 Berry Global, Inc.
    • 6.1.11 IntraPac International LLC

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET