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1640676

歐洲酒精飲料包裝：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Europe Alcoholic Drinks Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預測期內歐洲酒精飲料包裝市場預計複合年成長率為 5.5%

歐洲酒精飲料包裝市場-IMG1

關鍵亮點

  • 預計英國、義大利、德國和芬蘭對酒精飲料的需求將增加，從而促進歐洲包裝產業的擴張。歐洲酒類包裝製造商受益於社交場合飲酒日益增多的趨勢，開闢了新的商業前景。在歐洲，年輕的消費者越來越習慣喝啤酒和葡萄酒。
  • 玻璃是一種流行的包裝材料，因為它不會與飲料中的化學物質發生反應，從而可以保留這些飲料的香氣、濃度和味道。預計玻璃等包裝材料的需求將會很高。因此，玻璃瓶是大多數啤酒銷售所採用的包裝。預計這一趨勢在未來還會持續。玻璃包裝完全可回收，從永續性的角度來看，它是一種理想的包裝選擇。
  • 年輕消費者對罐頭的接受度越來越高，導致罐裝葡萄酒和罐裝啤酒製造商對鋁罐包裝的需求很大。這一趨勢逐漸受到重大文化轉變的推動，而千禧世代成為各種便捷形式的葡萄酒的熱情消費者。
  • 隨著消費者選擇少喝酒、喝更​​好酒，精釀定位在酒精飲料中變得越來越重要，這促使公司利用包裝來傳達訊息。這從飲料包裝的興起可以看出，例如啤酒採用金屬飲料罐包裝，酒精則是用軟木塞的玻璃瓶包裝。
  • 新冠疫情並未影響酒精總消費量，啤酒和葡萄酒銷售量增加，但烈酒銷售量下降。價格分佈和價格分佈烈酒的需求增加，但高檔和超高檔烈酒的需求下降。隨著人們在家中度過更多時間並保持社交距離，對葡萄酒和啤酒的批發需求大幅增加。消費者每瓶飲料支付的價格比疫情爆發前更高。

歐洲酒精飲料包裝市場趨勢

玻璃包裝可望主導市場

  • 對可重複使用和環保的塑膠包裝替代品（如玻璃包裝）的需求正在推動玻璃包裝行業的成長。消費者習慣的改變和可支配收入的增加預計將推動該行業的擴張。新興國家的酒精消費量正在上升，從而推動了這一領域的發展。由於酒精飲料的優質化不斷提高以及消費者對精釀啤酒等創新酒精飲料的需求不斷成長，新興市場預計將蓬勃發展。
  • 玻璃可以完全回收，且不會損害其強度和品質。回收的玻璃瓶大部分被用來製造新的玻璃瓶。由於玻璃在葡萄酒包裝中的重要性日益增加以及市場需求強勁，對玻璃容器的需求預計會增加。
  • 隨著人們對包裝中使用再生資源的意識不斷增強，酒精飲料製造商的瓶子中使用的再生玻璃的比例正在增加。瑞典優質伏特加品牌 Absolut 致力於減少包裝廢棄物，推出了由 41% 再生玻璃製成的限量版設計。
  • 由於人們的購買行為、生活方式、人口統計和飲酒場合的變化，盒中袋（BIB）已成為葡萄酒行業的流行趨勢。如今，許多瓶裝葡萄酒消費者都開始轉向 BIB 類葡萄酒，新客戶被盒裝葡萄酒的品質、實用性、價格實惠和新鮮度所吸引。此外，盒裝葡萄酒還具有永續性和環境效益，這對於幫助市場和消費者做出更環保的決定至關重要。這一趨勢最終可能導致玻璃包裝的市場佔有率大幅下降，因為玻璃包裝在葡萄酒類別中一直佔有不成比例的市場佔有率。
  • 根據英國獨立釀酒商協會（SIBA）預測，2021年桶裝啤酒產量將下降31%，而罐裝、瓶裝和生啤酒產量將會增加。據信此舉是為了應對英國酒吧因 COVID-19 疫情而關閉的情況。不過，玻璃包裝類型在2022年也下降了3%。

預計英國將佔較大的市場佔有率

  • 由於人們越來越傾向於採用 rPET 和紙質包裝等環保包裝，包裝市場整體上正在擴大。隨著大眾對一次性塑膠及其對環境的影響的認知不斷提高，飲料公司也在爭相表現出自己的責任。英國已經發布法律限制一次性塑膠，並將於 2023 年生效，飲料製造商將在減少其包裝對環境的影響方面搶佔先機。
  • 隨著軟包裝市場的擴大，創新公司正在尋找機會，以靈活的形式挑戰現有的產業。酒精飲料是最新註意到這一趨勢的行業之一，帶有噴嘴的包裝袋增添了一種很酷的感覺，已經吸引了千禧世代。
  • 作為最強大的消費者購買群體之一，千禧世代的偏好正變得越來越重要。研究表明，千禧世代更喜歡軟包裝，因為它便攜性更強、重量更輕。酒精袋重量輕，便於攜帶，結構比玻璃瓶靈活得多。
  • 創新且有吸引力的包裝可以提升整體體驗，這就是為什麼企業正在尋找新的禮品設計和包裝，甚至能夠在線上吸引客戶。
  • 根據《獨立零售新聞》報道，截至 2022 年，時代英國英國暢銷的啤酒品牌。截至 2022 年 4 月的 12 個月內，時代啤酒透過銷售啤酒賺取了超過 2.46 億英鎊。百威將在2022年銷售價值1.647億英鎊的啤酒，成為零售額第二大的啤酒公司。

歐洲酒精飲料包裝產業概況

多家提供酒精飲料包裝解決方案的公司的存在加劇了市場競爭。因此，隨著更多公司部署擴大策略，市場凝聚力可能會增強。

  • 2023 年 1 月——由於歐洲葡萄酒和烈酒電子標籤平台 U-Label 與義大利 Giunko 的合作，義大利消費者將能夠獲得有關產品包裝和回收的數位資訊。自 2023 年 1 月 1 日起，在義大利銷售的葡萄酒和烈酒必須向消費者揭露產品包裝的標識和分類，或所用包裝材料的類型及其處置方法。義大利監管機構允許製造商透過電子標籤以數位方式提供這些訊息，只需使用智慧型手機掃描瓶子上的2D碼即可存取。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力-波特五力分析
    • 新進入者的威脅
    • 買家的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 市場促進因素
    • 消費者購買力強
    • 酒精飲料消費量增加
  • 市場問題
    • 日益成長的環境和永續性問題
  • COVID-19 市場影響評估

第5章 市場區隔

  • 按主要材料
    • 塑膠
    • 紙
    • 金屬
    • 玻璃
  • 按酒精產品
    • 葡萄酒
    • 烈酒
    • 啤酒
    • 即飲（RTD）
    • 其他酒精飲料
  • 依產品類型
    • 塑膠瓶
    • 玻璃瓶
    • 金屬罐
    • 紙盒
    • 小袋
    • 其他
  • 按國家
    • 英國
    • 法國
    • 義大利
    • 德國
    • 歐洲其他地區

第6章 競爭格局

  • 公司簡介
    • Amcor Ltd.
    • Ball Corporation
    • United Bottles & Packaging
    • Ardagh Group SA
    • WestRock LLC
    • Crown Holdings Incorporated
    • Owens-Illinois（OI）Inc.
    • Encore Glass
    • Brick Packaging, LLC
    • Berry Global Inc.
    • IntraPac International LLC

第7章投資分析

第 8 章：市場的未來

簡介目錄
Product Code: 56781

The Europe Alcoholic Drinks Packaging Market is expected to register a CAGR of 5.5% during the forecast period.

Europe Alcoholic Drinks Packaging - Market - IMG1

Key Highlights

  • The demand for alcoholic drinks is anticipated to rise in the United Kingdom, Italy, Germany, and Finland, which will help the packaging industry in Europe expand. Manufacturers of alcoholic beverage packaging in Europe benefit from the rising trend of alcohol use during social gatherings since it opens up new business prospects. In Europe, young consumers are becoming more accustomed to drinking beer and wine.
  • Glass is a popular choice for packaging since it does not react with the chemicals in drinks and, as a result, protects the scent, strength, and flavor of these beverages. Packaging materials like glass are anticipated to be in high demand. As a result, glass bottles are used for packaging the majority of beer sales. Throughout the forecast, this tendency is anticipated to persist. Since glass packaging is entirely recyclable, it is a desirable packaging choice for sustainability.
  • The increased acceptability of cans among young customers led to significant demand for aluminum can packaging from canned wine and beer producers. This tendency has been progressively pushed by a substantial cultural shift since millennials are enthusiastic consumers of various wine forms that provide convenience.
  • Craft positioning is becoming more significant across alcoholic beverages as customers choose to drink less but better, pushing firms to use packaging to communicate their message. This may be seen in the increase in beverage packaging, such as metal beverage cans for beer and glass bottles with cork closures for alcohol.
  • The COVID-19 epidemic did not affect total alcohol consumption; beer and wine sales increased while hard liquor sales decreased. Budget and mid-range spirits increased in demand, while high-end super-premium and ultra-premium spirits saw a decline in demand. There have been significant increases in the demand for wholesale wine and beer as people cut back on socializing and spend more time at home. Consumers are paying more for each bottle than before the epidemic.

Europe Alcoholic Drinks Packaging Market Trends

Glass Packaging is Expected to have a Major Share in the market

  • The demand for reusable and environmentally friendly alternatives to plastic packaging, such as glass packaging, is driving the growth of the glass packaging sector. It is anticipated that changing consumer habits and rising disposable incomes will propel industry expansion. Alcohol consumption in emerging economies is rising, which is helping the sector. Western markets are expected to develop due to the rising premiumization of alcoholic beverages and rising consumer demand for creative alcoholic beverages like craft beer.
  • Glass is completely recycled without sacrificing its strength or quality. Most recycled glass bottles are used in the manufacture of new glass bottles. Due to its growing significance in wine packaging and strong market demand, the need for glass containers is projected to increase.
  • A greater proportion of recycled glass is being utilized in liquor makers' bottles as they become more aware of employing recycled resources in their packaging. Absolut, a premium vodka brand from Sweden, has pledged to reduce packaging waste by introducing a limited-edition design composed of 41% recycled glass.
  • Bag-in-Box (BIB) has emerged as a popular trend in the wine industry due to changes in people's purchasing behaviors, lifestyles, demography, and occasions for drinking. Numerous current bottled wine consumers have switched to the BIB category, and new customers have been drawn in by the quality, practicality, and affordability that boxed wine offers and the wine's continued freshness after opening. Additionally, boxed wine offers advantages for sustainability and the environment, which are essential for the market and consumers to make more eco-friendly decisions. Since glass packaging has consistently had a disproportionate market share in the wine category, this trend could eventually cause glass packaging to lose considerable market share.
  • According to SIBA - Society of Independent Brewers, UK, beer production in casks declined by 31% in 2021 while canned, bottled, and keg beer increased. This is likely a response to the shutdowns of pubs in the UK because of the COVID-19 pandemic. However, in 2022 the packaging type for glass too decreased by 3%.

The United Kingdom is Expected to Hold Significant Market Share

  • The packaging market is expanding overall due to the rising trend of adopting environmentally friendly packaging, such as rPET, paper-based packaging, etc. Drink manufacturers are eager to appear to be doing their part as public awareness of single-use plastics, and their environmental impact grows. Drink companies are anticipated to do well to be ahead of the curve when it comes to lowering the environmental impact of their packaging, as regulations on single-use plastics have already been voted into law and will be implemented in the UK in 2023.
  • Innovative firms keep an eye out for opportunities to use flexible formats to challenge established industries as the flexible packaging market expands. Alcohol is one of the newest businesses to notice the trend, with spout pouches adding a cool touch that's already attracting the millennial demographic.
  • Millennials' preferences are becoming more significant as one of the most powerful consumer purchasing groups. Millennials have been shown to prefer flexible packaging due to its enhanced portability and lighter weight. Alcohol pouches have a far more flexible structure than glass bottles because of their lighter weight and portability.
  • Alcohol Gifting is a rising trend in the UK, innovative and appealing packaging adds to the overall experience, and hence companies are looking for new designs and packaging for gifting purposes that can attract customers online as well.
  • According to Independent Retail News, Stella Artois was the top-selling beer brand in the United Kingdom (UK) as of 2022. By selling beer, Stella Artois made over 246 million British pounds in the 12 months that ended in April 2022. Budweiser sold 164.7 million British pounds worth of beer in 2022, ranking second in terms of retail revenue.

Europe Alcoholic Drinks Packaging Industry Overview

The availability of several players providing packaging solutions for alcoholic beverages has intensified the competition in the market. Therefore, the market could be more cohesive, with many companies developing expansion strategies.

  • January 2023 - Consumers in Italy will have access to digital information regarding product packaging and recycling owing to a partnership between U-Label, the European e-label platform for wines and spirits, and the Italian company Giunko. Wines and spirits sold in Italy starting on January 1, 2023, must disclose to consumers the identification and categorization of the product packaging or the type of packaging materials used and how they should be disposed of. Italian regulators permit manufacturers to provide this information digitally via an e-label that may be accessed by scanning a QR code with a smartphone on the bottle.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Market Drivers
    • 4.4.1 High Purchasing Power of Consumers
    • 4.4.2 Increasing Consumption of Alcoholic Drinks
  • 4.5 Market Challenges
    • 4.5.1 Increasing Environmental and Sustainability Concerns
  • 4.6 Assessment of the Impact of COVID-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 By Primary Material
    • 5.1.1 Plastic
    • 5.1.2 Paper
    • 5.1.3 Metal
    • 5.1.4 Glass
  • 5.2 By Alcoholic Products
    • 5.2.1 Wine
    • 5.2.2 Spirits
    • 5.2.3 Beer
    • 5.2.4 Ready-to-drink (RTD)
    • 5.2.5 Other Types of Alcoholic Beverages
  • 5.3 By Product Type
    • 5.3.1 Plastic Bottles
    • 5.3.2 Glass Bottles
    • 5.3.3 Metal Cans
    • 5.3.4 Cartons
    • 5.3.5 Pouches
    • 5.3.6 Other Product Types
  • 5.4 By Country
    • 5.4.1 United Kingdom
    • 5.4.2 France
    • 5.4.3 Italy
    • 5.4.4 Germany
    • 5.4.5 Rest of Europe

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Amcor Ltd.
    • 6.1.2 Ball Corporation
    • 6.1.3 United Bottles & Packaging
    • 6.1.4 Ardagh Group SA
    • 6.1.5 WestRock LLC
    • 6.1.6 Crown Holdings Incorporated
    • 6.1.7 Owens-Illinois (O-I) Inc.
    • 6.1.8 Encore Glass
    • 6.1.9 Brick Packaging, LLC
    • 6.1.10 Berry Global Inc.
    • 6.1.11 IntraPac International LLC

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET