酒精飲料包裝市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

2024 年全球酒精飲料包裝市場價值為 526 億美元，預計 2025 年至 2034 年期間的複合年成長率將達到 6.1%。為了回應日益增強的環保意識，製造商優先使用再生 PET (rPET)、玻璃和鋁等材料，以最大限度地減少對生態的影響。

輕質和防碎包裝選擇也越來越受歡迎，既滿足了實際需求，又滿足了生態意識。隨著高檔和特殊酒精飲料越來越受歡迎，包裝市場對不僅能保護產品還能增強其視覺吸引力的設計的需求激增。智慧標籤和擴增實境功能等先進技術的整合正在進一步改變市場，使包裝成為消費者體驗不可或缺的一部分。

根據產品類型細分，市場包括瓶裝、咆哮者瓶裝、罐裝、袋裝、桶裝和其他形式。 2024 年，瓶裝和咆哮者啤酒佔據了 47.5% 的佔有率，這主要是因為它們在啤酒、葡萄酒和烈酒中廣泛使用。玻璃瓶因其高檔的外觀、耐用性和可回收性仍然是首選，而咆哮者瓶則迎合了具有環保意識、尋求可重複使用選擇的消費者的需求。這部分反映了消費者對包裝日益成長的偏好，這種包裝不僅可以保留飲料的風味和完整性，還可以提升他們的整體體驗。

從最終用途的角度來看，市場分為啤酒、葡萄酒、烈酒和其他。預計葡萄酒產業將實現最快的成長，實現 7.1% 的複合年成長率，到 2034 年市場規模將達到 230 億美元。消費者越來越傾向於強調永續性的創新包裝設計，例如輕質瓶子和由再生材料製成的標籤。葡萄酒產業越來越關注環保生產和包裝實踐，凸顯了向高階化和永續性的轉變。

在北美，受對先進、永續包裝解決方案的強勁需求推動，酒精飲料包裝市場在 2024 年佔據了 28.4% 的佔有率。該地區的高檔酒精飲料（包括精釀啤酒和特色葡萄酒）銷量顯著成長，促使其採用創新的包裝設計。該公司正在推出再生玻璃和輕質鋁等環保材料，以滿足重視便利性、便攜性和環境責任的現代消費者的需求。這些趨勢凸顯了北美作為全球市場創新關鍵推動力的作用。

目錄

第 1 章：方法論與範圍

• 市場範圍和定義
• 基礎估算與計算
• 預測計算
• 資料來源
  • 基本的
  • 次要
    • 付費來源
    • 公共資源

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 利潤率分析
• 重要新聞及舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 高檔和奢侈酒精飲料的興起
    • 對永續和環保包裝的需求不斷成長
    • 擴大電子商務酒類配送管道
    • 全球酒精飲料消費量上升
    • 監管合規推動包裝更加安全和標準化
  • 產業陷阱與挑戰
    • 嚴格的政府法規和稅收政策
    • 開發永續包裝解決方案的成本高昂
• 成長潛力分析
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按產品，2021-2034 年

• 主要趨勢
• 酒瓶和啤酒杯
• 罐頭
• 袋裝
• 桶
• 其他

第 6 章：市場估計與預測：按材料，2021 年至 2034 年

• 主要趨勢
• 塑膠
• 玻璃
• 金屬
• 木頭

第 7 章：市場估計與預測：依最終用途，2021 年至 2034 年

• 主要趨勢
• 啤酒
• 葡萄酒
• 精神
• 其他

第 8 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東及非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第9章：公司簡介

• AGI Glaspac
• Amcor
• Ardagh Group
• Ball Corporation
• Berry Global
• Big Sky Packaging
• Crown Holdings
• DS Smith
• Encore Glass
• Glassworks International
• Golden West Packaging
• Graham Packaging Company
• Mondi
• OI Glass
• Orora Group
• PT Packaging
• Saxco International
• Sealed Air
• SIG Combibloc Group
• Smurfit Kappa
• Tetra Pak Group
• TricorBraun
• Verallia
• Vetreria Etrusca
• WestRock

The Global Alcoholic Drinks Packaging Market, valued at USD 52.6 billion in 2024, is projected to grow at an impressive CAGR of 6.1% from 2025 to 2034. This growth is fueled by the increasing demand for innovative, sustainable, and eco-friendly packaging solutions that align with evolving consumer preferences. Manufacturers are responding to the rising environmental consciousness by prioritizing materials like recycled PET (rPET), glass, and aluminum, which minimize ecological impact.

Lightweight and shatterproof packaging options are also gaining traction, appealing to both practical needs and ecological sensibilities. As premium and specialty alcoholic beverages continue to grow in popularity, the packaging market is witnessing a surge in demand for designs that not only protect the product but also enhance its visual appeal. The integration of advanced technology, such as smart labels and augmented reality features, is further revolutionizing the market, making packaging an integral part of the consumer experience.

Segmented by product type, the market includes bottles and growlers, cans, pouches, barrels, and other formats. Bottles and growlers held a commanding 47.5% share in 2024, primarily driven by their widespread use across beer, wine, and spirits. Glass bottles remain a top choice due to their premium appearance, durability, and recyclability, while growlers cater to environmentally conscious consumers seeking reusable options. This segment reflects the growing consumer preference for packaging that not only preserves the flavor and integrity of beverages but also enhances their overall experience.

From an end-use perspective, the market is categorized into beer, wine, spirits, and others. The wine segment is expected to record the fastest growth, achieving a CAGR of 7.1% and reaching USD 23 billion by 2034. This surge is attributed to increasing interest in organic, biodynamic, and sustainably produced wines, coupled with changing consumption patterns favoring premium offerings. Consumers are gravitating toward innovative packaging designs that emphasize sustainability, such as lightweight bottles and labels made from recycled materials. The growing focus on eco-conscious production and packaging practices within the wine industry underscores the shift toward premiumization and sustainability.

In North America, the alcoholic drinks packaging market captured a 28.4% share in 2024, bolstered by robust demand for advanced, sustainable packaging solutions. The region is experiencing a notable rise in premium alcoholic beverages, including craft beers and specialty wines, prompting the adoption of innovative packaging designs. Companies are introducing eco-friendly materials like recycled glass and lightweight aluminum to cater to modern consumers who value convenience, portability, and environmental responsibility. These trends highlight North America's role as a key driver of innovation within the global market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Disruptions
  • 3.1.3 Future outlook
  • 3.1.4 Manufacturers
  • 3.1.5 Distributors
• 3.2 Profit margin analysis
• 3.3 Key news & initiatives
• 3.4 Regulatory landscape
• 3.5 Impact forces
  • 3.5.1 Growth drivers
    • 3.5.1.1 Rise in premium and luxury alcoholic beverages
    • 3.5.1.2 Growing demand for sustainable and eco-friendly packaging
    • 3.5.1.3 Expansion of e-commerce alcohol delivery channels
    • 3.5.1.4 Rising global consumption of alcoholic beverages
    • 3.5.1.5 Regulatory compliance driving safer and standardized packaging
  • 3.5.2 Industry pitfalls & challenges
    • 3.5.2.1 Stringent government regulations and taxation policies
    • 3.5.2.2 High costs of developing sustainable packaging solutions
• 3.6 Growth potential analysis
• 3.7 Porter’s analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product, 2021-2034 (USD Billion & Kilo Tons)

• 5.1 Key trends
• 5.2 Bottles and growlers
• 5.3 Cans
• 5.4 Pouches
• 5.5 Barrels
• 5.6 Others

Chapter 6 Market Estimates & Forecast, By Material, 2021-2034 (USD Billion & Kilo Tons)

• 6.1 Key trends
• 6.2 Plastic
• 6.3 Glass
• 6.4 Metal
• 6.5 Wood

Chapter 7 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion & Kilo Tons)

• 7.1 Key trends
• 7.2 Beer
• 7.3 Wine
• 7.4 Spirit
• 7.5 Other

Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion & Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 AGI Glaspac
• 9.2 Amcor
• 9.3 Ardagh Group
• 9.4 Ball Corporation
• 9.5 Berry Global
• 9.6 Big Sky Packaging
• 9.7 Crown Holdings
• 9.8 DS Smith
• 9.9 Encore Glass
• 9.10 Glassworks International
• 9.11 Golden West Packaging
• 9.12 Graham Packaging Company
• 9.13 Mondi
• 9.14 O-I Glass
• 9.15 Orora Group
• 9.16 PT Packaging
• 9.17 Saxco International
• 9.18 Sealed Air
• 9.19 SIG Combibloc Group
• 9.20 Smurfit Kappa
• 9.21 Tetra Pak Group
• 9.22 TricorBraun
• 9.23 Verallia
• 9.24 Vetreria Etrusca
• 9.25 WestRock