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市場調查報告書
商品編碼
1630429

北美電子商務包裝：市場佔有率分析、行業趨勢、統計和成長預測（2025-2030）

North America E-Commerce Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

北美電子商務包裝市場預計在預測期內複合年成長率為12.5%。

北美電商包裝-市場-IMG1

主要亮點

  • 電子商務的快速成長，加上包裝材料選擇技術的進步，正在主要改變許多公司選擇正確解決方案的方式。主要考慮因素是性能、透過改進材料的成本考慮、包裝需求、創建按需包裝的交付系統以及永續性。
  • 在美國，電子商務持續快速成長，給傳統零售帶來壓力。美國商務部數據顯示，2019年消費者線上支出為6,017.5億美元，較前一年的5,236.4億美元成長14.9%。與 2018 年相比，這一成長率相對較高，商務部報告稱， 與前一年同期比較增 13.6%。此外，長期局限於傳統零售通路的消費品線上銷售正在爆炸式成長，許多情況下與前一年同期比較成長率超過50%。
  • 由於 COVID-19 疫情爆發，對藥品、食品和其他必需品的需求增加，該地區對電子商務包裝的需求大幅增加。對電子商務包裝製造商的市場需求只會不斷成長，因為人們擴大離開家只進行必需品購買，即購買食品雜貨和藥品，並且許多人都需要電子商務。
  • Adobe數位經濟指數的最新資料顯示，與實施就地避難限制之前的3月初基準期相比，2020年4月美國電子商務成長了49%。線上雜貨是成長背後的推動力，3 月至 4 月日銷售額成長 110%。同時，電子產品銷量成長了 58%，書籍銷量加倍。

北美電商包裝市場趨勢

塑膠包裝預計將顯著成長

  • 在高效包裝方面，塑膠通常允許製造商用更少的包裝材料運輸更多的產品。這種輕量化製程在提高消費品包裝的環境和經濟效益方面發揮著重要作用。此外，泡殼包裝是小型消費性電子產品的理想選擇。這種塑膠包裝使電子配件脫穎而出，並且還提供一定程度的防篡改功能，同時方便且易於打開。
  • 許多公司正在開發新產品，以滿足該地區的電子商務市場。例如，2020 年 1 月，美國Sealed Air 公司推出了新版 Bubble Wrap 品牌包裝，該包裝由至少 90% 的回收材料製成。 2020年1月，Coveris推出了100%PP結構的收縮膜。此外，Better Packaging 使用可在家中堆肥的可再生植物材料製作袋子和信封。
  • 隨著消費者越來越意識到包裝和廢棄物對環境的影響，品牌反映他們對此問題的擔憂非常重要。千禧世代佔該行業消費者群的很大一部分，並且更傾向於從重視永續性的公司購買產品。
  • 因此，亞馬遜等該地區的電子商務公司正在透過推出各種舉措來採用永續包裝方法。亞馬遜在過去十年中的舉措，包括無挫包裝（FFP），透過推廣易於打開、可回收的包裝和運輸產品，減少了超過81 萬噸包裝並交付了14 億件產品，並取消了運輸的使用。對 FPP 的日益重視可能會阻礙未來永續包裝市場的發展。

消費性電子領域取得顯著成長

  • 根據消費者科技協會的數據，2019 年美國消費性電子與科技銷售的零售收益為 4.06 億美元，預計到 2020 年底將達到 4.22 億美元。隨著全球消費性電子產品需求的增加，預計在預測期內對保護性塑膠包裝的需求將會增加。
  • 在家用電子電器和媒體的特殊塑膠包裝系統中，收縮包裝、收縮包裝和拉伸包裝非常常見且廣泛使用。與收縮膜和袋子相比，拉伸包裝具有較大的節能效果，且不需要供應燃料。庫存管理更容易，尤其是與收縮袋相比。此外，一些行動電話採用塑膠材料包裝和運輸。隨著一些製造商轉向永續包裝選擇，塑膠薄膜和包裝盒發揮越來越大的作用。
  • 例如，2020 年 4 月推出的 Mavic Air 2 無人機以及智慧型控制器和智慧型手機顯示器均裝在帶有保護性塑膠收縮的紙箱中，以避免在運輸過程中損壞。
  • 此外，金士頓於 2019 年推出的 HyperX Savage EXO 採用多層透明泡殼包裝，並插入盒子中。塑膠、無螺絲、石板灰色外殼可保護驅動器的內部。

北美電商包裝產業概況

北美電子商務包裝市場適度分散，有多家公司提供電子商務包裝解決方案，許多公司正在製定擴大策略。該市場的供應商可以透過設計、技術和應用方面的創新獲得永續的競爭優勢。

  • 2020 年 1 月，Bubble Wrap 的發明者 Sealed Air Corporation 推出了新版本的 Bubble Wrap 品牌包裝材料，該材料由至少 90% 的回收材料製成。
  • 2020 年 1 月，Amcor PLC 宣布與北美和拉丁美洲的 Moda 真空包裝系統建立合作關係。透過將 Amcor 的肉類和起司收縮袋以及捲筒薄膜與 Moda 的系統相結合，生產商可以提高業務效率並節省整體成本。

其他好處：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 競爭公司之間的敵對關係
    • 替代品的威脅

第5章市場動態

  • 市場促進因素
    • 消費出貨量持續成長
    • 更加重視關鍵產品和材料創新，並透過包裝獲得競爭優勢
    • 優質包裝的需求不斷成長
  • 市場挑戰
    • 關於塑膠使用的材料法規和良好生產規範相對缺乏
  • 實施與電子商務包裝創新相關的關鍵案例和使用案例
  • COVID-19 對電子商務和包裝產業的影響

第6章 市場細分

  • 依材料類型
    • 塑膠
    • 紙板
    • 紙
    • 其他材料類型
  • 依產品類型
    • 盒子
    • 保護性包裝產品
    • 其他產品類型
  • 按最終用戶產業
    • 時尚/服飾
    • 家電
    • 飲食
    • 個人保健產品
    • 其他最終用戶產業
  • 按國家/地區
    • 美國
    • 加拿大

第7章 競爭格局

  • 公司簡介
    • Amcor PLC
    • Mondi PLC
    • International Paper Company
    • Smurfit Kappa Group PLC
    • DS Smith PLC
    • CCL Industries Inc.
    • Georgia-Pacific LLC
    • Sonoco Products Company
    • Storopack Inc.
    • Sealed Air Corporation

第8章投資分析

第9章 未來的機會

簡介目錄
Product Code: 71388

The North America E-Commerce Packaging Market is expected to register a CAGR of 12.5% during the forecast period.

North America E-Commerce Packaging - Market - IMG1

Key Highlights

  • The exponential growth of e-commerce, combined with the technological advancements in the packaging material options, is primarily changing the way most of the companies are choosing the right solution. The main consideration points are the performance, cost considerations driven by material improvements, packaging needs, delivery systems that create on-demand packaging, and sustainability.
  • In the United States, e-commerce continues to grow at a dramatic pace, putting pressure on traditional retail. Consumers spent USD 601.75 billion online in 2019, up by 14.9% from USD 523.64 billion the prior year, according to the US Department of Commerce. That was a relatively higher growth rate than 2018 when online sales reported by the Commerce Department rose by 13.6% Y-o-Y. Additionally, sales of consumer-packaged goods, long confined to traditional retail channels, are exploding online, with growth rates, in many cases, in excess of 50% Y-o-Y.
  • With the outbreak of COVID-19, the demand for e-commerce packaging in the region is witnessing a significant increase, due to the increasing demand for medicine, food, and other essential goods. The market demand for e-commerce packaging manufacturers will only grow, with people increasingly leaving the house only for essential purchases, i.e., groceries or medication, and many are turning to e-commerce for their retail needs.
  • According to Adobe's Digital Economy Index's latest data, the US e-commerce increased by 49% in April, FY 2020, compared to the baseline period in early March before shelter-in-place restrictions came into effect. Online grocery helped drive the increase in revenues, with a 110% boost in daily sales between March and April. Meanwhile, electronic sales were up by 58%, and book sales have doubled.

North America E-Commerce Packaging Market Trends

Plastic Packaging is expected to Witness Significant Growth

  • When it comes to efficient packaging, plastics often enable manufacturers to ship more products with less packaging material. This process of light-weighting can play an essential role in boosting the environmental and economic efficiency of consumer product packaging. Moreover, blister packaging is ideal for small consumer electronic goods. This type of plastic packaging highlights the electronic accessories and further provides a degree of tamper resistance, while still being convenient and easy to open.
  • Many companies are developing new products to cater to the e-commerce market in the region. For instance, in January 2020, the US-based Sealed Air Corporation launched a new version of Bubble Wrap brand packaging material that is made with at least 90% recycled content. In January 2020, Coveris launched 100% PP structure shrink films that support the circular economy by minimizing material waste. Moreover, the Better Packaging Co. produces bags and envelopes made from renewable plant materials, which can be composted at home.
  • As consumers are becoming more familiar with the environmental impacts of packaging and waste, it is becoming critical for brands to reflect their concern for this issue. Millennials make up a good portion of the industry's consumer base, and they are showing a preference for purchasing from companies that focus on sustainability.
  • As a result, the e-commerce companies in the region, such as Amazon, are adopting sustainable way of packaging by introducing various initiatives. Over the past decade, Amazon's initiatives, including Frustration-Free Packaging (FFP), eliminated more than 810,000 metric ton of packaging material and eliminated the use of 1.4 billion shipping boxes, by promoting easy-to-open, recyclable packaging and shipping products. The increasing emphasis on FPP might hinder the market for lasting packaging in the future.

Consumer Electronics Segment to Witness Significant Growth

  • According to the Consumer Technology Association, the retail revenue from consumer electronics/technology sales in the United States in 2019 was USD 406 million, and it is expected to reach USD 422 million by the end of FY 2020. With the increasing demand for consumer electronics worldwide, the demand for protective plastic packaging is expected to increase during the forecast period.
  • Among the specialized plastic packaging systems for consumer electronics and media, shrink packaging or shrink wrapping and stretch wrapping are very common and widely used. Compared to shrink film and bags, stretch wrapping offers large energy-savings and does not require the availability of fuel. Compared to shrink bags, in particular, it simplifies inventory. Additionally, several mobile phones are packed and shipped using plastic material. Though several manufacturers are drifting toward sustainable packaging options, the role of plastic films and wraps on the boxes is ever-growing.
  • For instance, the Mavic Air 2 drone that was launched in April 2020 is packaged with the smart controller and the smartphone display, in carton boxes that come with protective plastic shrink-wrap, to avoid damage during shipping.
  • Moreover, Kingston's HyperX Savage EXO, which was launched in 2019, is packaged between layers of clear blister-pack inserted in the box. The plastic, screwless, slate-gray case protects the drive's internals.

North America E-Commerce Packaging Industry Overview

The North America e-commerce packaging market is moderately fragmented, owing to the availability of several players providing e-commerce packaging solutions with many companies developing expansion strategies. Vendors in the market can gain sustainable competitive advantage through innovation in design, technology, and application.

  • In January 2020, Sealed Air Corporation, which is the inventor of Bubble Wrap, launched a new version of Bubble Wrap brand packaging material that is made with at least 90% recycled content.
  • In January 2020, Amcor PLC announced its partnership with Moda vacuum packaging systems in North America and Latin America. By combining Amcor's shrink bag and roll stock film for meat and cheese with Moda's system, producers can gain operational efficiencies and drive total cost savings.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Intensity of Competitive Rivalry
    • 4.3.5 Threat of Substitute Products

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Sustained Rise in Volume of Consumer Shipments
    • 5.1.2 Key Product and Material Innovations, Coupled with Growing Emphasis on Gaining Competitive Advantage Through Packaging
    • 5.1.3 Growing Demand for Luxury Packaging
  • 5.2 Market Challenges
    • 5.2.1 Material-specific Regulations on Use of Plastic, and Relative Lack of Exposure on Good Manufacturing Practices
  • 5.3 Key Case Studies and Implementation of Use Cases Related to Innovations in E-commerce Packaging
  • 5.4 Impact of COVID-19 on the E-commerce and Packaging Industries

6 MARKET SEGMENTATION

  • 6.1 By Material Type
    • 6.1.1 Plastic
    • 6.1.2 Corrugated Board
    • 6.1.3 Paper
    • 6.1.4 Other Material Types
  • 6.2 By Product Type
    • 6.2.1 Boxes
    • 6.2.2 Protective Packaging-based Products
    • 6.2.3 Other Product Types
  • 6.3 By End User Industry
    • 6.3.1 Fashion and Apparel
    • 6.3.2 Consumer Electronics
    • 6.3.3 Food and Beverage
    • 6.3.4 Personal Care Products
    • 6.3.5 Other End User Industries
  • 6.4 By Country
    • 6.4.1 United States
    • 6.4.2 Canada

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amcor PLC
    • 7.1.2 Mondi PLC
    • 7.1.3 International Paper Company
    • 7.1.4 Smurfit Kappa Group PLC
    • 7.1.5 DS Smith PLC
    • 7.1.6 CCL Industries Inc.
    • 7.1.7 Georgia-Pacific LLC
    • 7.1.8 Sonoco Products Company
    • 7.1.9 Storopack Inc.
    • 7.1.10 Sealed Air Corporation

8 INVESTMENT ANALYSIS

9 FUTURE OPPORTUNITIES