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市場調查報告書
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1690115

電子商務塑膠包裝：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

E-commerce Plastic Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 171 Pages | 商品交期: 2-3個工作天內

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簡介目錄

電子商務塑膠包裝市場規模預計在 2025 年將達到 306 億美元，預計到 2030 年將達到 575.4 億美元，預測期內（2025-2030 年）的複合年成長率為 13.46%。

就出貨量而言，市場預計將從 2025 年的 222 萬噸成長到 2030 年的 381 萬噸，預測期內（2025-2030 年）的複合年成長率為 11.42%。

電子商務塑膠包裝-市場-IMG1

包裝和標籤直接影響您企業的銷售和利潤。電子商務包裝包括由用於內容保護、產品密度控制、促銷材料、產品識別以及處理和物流過程中的用戶便利性的材料製成的各種包裝解決方案。塑膠是電子商務包裝使用的關鍵材料之一。

主要亮點

  • 靈活的包裝是電子商務的理想形式，因為它可以在整個運輸過程中承受更多的接觸點。此外，靈活的包裝可防止溢出、抗破損並將產品保持在一起。根據《今日塑膠》報道，電子商務產品的處理量至少是傳統零售的三倍。
  • 靈活的包裝還可以提高運輸成本的效率，因為包裹的計費重量通常由其實際重量或體積重量中的較大者決定。因此，軟塑膠包裝等節省空間的包裝形式正在降低運輸價格，並且在電子商務領域越來越受歡迎。
  • 此外，軟性塑膠包裝通常由多層組成，難以回收。目前，許多市場先驅正致力於開發易於回收的更簡單材料。塑膠包裝產業參與者正在開發單一聚合物軟包裝層壓板，以確保循環性，同時利用軟塑膠包裝形式的許多優勢。
  • 塑膠包裝可能含有製造過程中使用的物質的殘留物，例如溶劑，或非有意添加的物質（NIAS），例如寡聚物、雜質和分解產物。人們越來越擔心，原生塑膠生產中使用的添加劑可能會使回收變得複雜或對人類和生態健康構成風險。
  • 對於再生塑膠製造商來說，不確定性塑膠廢棄物中是否存在這些添加劑可能會完全阻礙回收。因此，缺乏有關某些塑膠廢棄物流中添加劑使用的資訊和透明度，成為促進這些產品回收和推進市場研究的重大障礙。

電子商務塑膠包裝市場的趨勢

消費性電子和媒體佔據很大市場佔有率

  • 家用電子電器產品包裝產品製造商擴大使用保護性包裝物品，例如氣泡膜、氣枕和其他充氣包裝產品來保護他們的設備。未來，預計這些替代包裝將滿足所有電子產品類別的要求。對於小型消費品來說，泡殼包裝非常有效。這種塑膠包裝可以突出您的產品，易於打開，並提供防篡改證明。
  • 環保電子包裝越來越受歡迎。監管機構和政府機構正在大力推動使用環保包裝。品牌和消費者都越來越認知到保護環境免受不可生物分解性包裝廢棄物污染的必要性。例如，2023 年 1 月，Flipkart 推出了一家以永續產品為特色的電子商店。透過推出該平台，Flipkart 希望帶來改變，鼓勵人們做出明智的購買決定，同時保持透明、以消費者為中心並具有環保意識。
  • 說到高效包裝，塑膠通常可以讓生產商用更少的包裝材料運送更多的產品。輕量化可以顯著提高消費品包裝的經濟和環境性能。泡殼包裝對於小型家電來說也是理想的選擇。這種塑膠包裝不僅實用且易於打開，還能突出您的電子配件並具有防篡改功能。這些屬性將推動市場擴張。
  • 行動電話通常採用塑膠材料包裝和運輸。然而，許多製造商正在轉向永續包裝選擇。例如，在為 Apple 產品製作客製自訂包裝盒時，紙板是一種常見的選擇。它的耐用性和抗壓性使其成為保護上市後的 iPhone 的理想選擇。然而，使用塑膠薄膜或包裝紙的包裝盒仍然是最受歡迎的包裝方法。
  • 愛立信預計，2028年，智慧型手機行動網路用戶數量預計將超過77億人。預計這將為市場帶來顯著的提振。由於對智慧型手機及其周邊設備（如充電器、耳機和通用序列匯流排 (USB) 電纜）的安全包裝的需求不斷增加，市場正在成長。總體來看，全球家用電器中塑膠的使用量正在大幅增加，這將推動市場前景。消費性電子產品經常採用塑膠包裝來保護各種電子產品免受惡劣天氣等內部和外部危害。

亞太地區實現強勁成長

  • 中國是全球最大的電子商務市場，佔全球貿易額的50%左右。阿里巴巴旗下的淘寶天貓和京東是主導中國電子商務市場的國內平台。拼多多採用新的團購模式，擊敗數十家競爭對手，成為第三大平台。 《電子商務指南》顯示，唯品會、蘑菇街、蘇寧、國美、當當、1號店和聚美優等其他平台佔據了剩餘的市場佔有率。
  • 隨著消費者對網路購物的偏好日益成長、付款方式日益多樣化、一日宣傳活動等網路購物活動的推廣、誘人的折扣以及物流基礎設施的不斷完善，中國的電子商務行業正在經歷快速成長。
  • 印度的電子商務產業大大改變了商業運作方式。有許多類型的商業，包括企業對企業 (B2B)、消費者對消費者 (C2C)、直接面對消費者 (D2C) 和消費者對企業 (C2B)。過去幾年，D2C 和 B2B 等一些關鍵領域都實現了顯著成長。預計到 27 會計年度印度 D2C 市場規模將達到 600 億美元左右。隨著 D2C 公司越來越依賴塑膠包裝解決方案來滿足其線上客戶的需求，這種成長從根本上重塑了包裝格局。
  • 根據印度品牌股權基金會 (IBEF) 估計，到 2030 年，全球電子商務產業的價值將達到 3,500 億美元。預計到 2022 年，該產業的複合年成長率將達到 21.5%，到 2030 年將達到 748 億美元。電子商務活動的激增直接導致對高效和永續塑膠包裝解決方案的需求增加。
  • 隨著日本消費者從傳統的實體店轉向線上電子商務，日本的電子商務市場正在經歷重大轉型。日本電子商務公司正在利用該地區大量的城市人口、技術先進的消費者以及新興經濟體來擴大其在該地區電子商務市場的影響力。日本人口密集的都市區需要高效率、便利的電子商務體驗。隨著這些地區的人口不斷轉向網路購物，對可靠、環保的包裝解決方案的需求日益增加，以便將商品安全送到他們家門口。

電子商務塑膠包裝市場概況

電子商務塑膠包裝市場正在變成半固體，Storopack Hans Reichenecker GmbH、Berry Global Inc.、Sealed Air Corporation、Pregis LLC、Sonoco Products Company 和 Amcor Group GmbH 等知名公司正在積極進入市場。這些公司透過推動設計、技術和應用的創新獲得了永續的競爭優勢。

  • 2023 年 9 月，Sonoco Products Company 成功從合資夥伴 WestRock Corporation 手中收購 RTS Packaging LLC (RTS) 剩餘股權。此次收購價值 3.3 億美元，還包括收購 WestRock 位於田納西州查塔努加的造紙廠。如今，Sonoco 的網路已擴展至美國、墨西哥和南美洲的 15 個地點。
  • 2023 年 4 月，Amcor 宣布與全球領先的蛋白質和食品製造企業泰森食品 (Tyson Foods) 建立創新合作。合作的目的是為消費品引入永續的包裝解決方案。此次合作將運用兩家公司在永續性領域的專業知識，打造創新、環保的包裝解決方案，為業界樹立典範。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 購買者/消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 產業價值鏈分析

第5章 市場動態

  • 市場促進因素
    • 網路零售的興起與全通路的出現
    • 增加輕質軟包裝的使用
    • 生物分解性塑膠包裝在網路零售的興起
  • 市場挑戰
    • 缺乏良好的生產規範
    • 限制使用塑膠
    • 電子商務中的永續包裝方法
  • 疫情過後對電子商務塑膠包裝產業的影響

第6章 市場細分

  • 依產品類型
    • 袋子和包包
    • 保護性包裝
    • 收縮膜
    • 其他產品類型
  • 按最終用戶產業
    • 家電及媒體
    • 飲食
    • 個人保健產品
    • 服裝與時尚
    • 家庭護理和家具
    • 其他最終用戶產業
  • 按地區
    • 北美洲
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 西班牙
    • 亞洲
      • 中國
      • 印度
      • 日本
      • 澳洲和紐西蘭
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 美國
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • Amcor Group Gmbh
    • Pregis LLC
    • Sealed Air Corporation
    • Sonoco Products Company
    • Storopack Hans Reichenecker Gmbh
    • Berry Global Group Inc.
    • Huhtamaki OYJ
    • CCL Industries Inc.
    • Clondalkin Group
    • Proampac LLC

第8章：亞馬遜電子商務貢獻

  • 亞馬遜對美國電商銷售額貢獻率(%)(金額)
  • AMAZON使用的各種包裝產品列表
  • 包裝產品供應商
  • 各國永續包裝舉措
  • 無憂包裝對亞馬遜的影響和平均節省
  • 塑膠包裝材料回收趨勢（塑膠袋、塑膠袋、塑膠包裝紙的回收率）

第9章：市場的未來

簡介目錄
Product Code: 69997

The E-commerce Plastic Packaging Market size is estimated at USD 30.60 billion in 2025, and is expected to reach USD 57.54 billion by 2030, at a CAGR of 13.46% during the forecast period (2025-2030). In terms of shipment volume, the market is expected to grow from 2.22 million tons in 2025 to 3.81 million tons by 2030, at a CAGR of 11.42% during the forecast period (2025-2030).

E-commerce Plastic Packaging - Market - IMG1

Packaging and labeling directly impact the sales and profits of a business. E-commerce packaging consists of various packaging solutions made from materials used for content protection, product density management, promotional tools, product identification, and user convenience during handling and logistics. Plastic has been one of the critical materials used in e-commerce packaging.

Key Highlights

  • Flexible packaging is an ideal format for e-commerce to withstand more touchpoints throughout the shipment process. Moreover, flexible packaging material can prevent spills, resist breakage, and hold products together. Compared to conventional retail, e-commerce products are handled at least three times, according to Plastics Today.
  • Flexible packaging also drives shipping cost efficiencies as the billable weight for a package is usually determined by whichever value is the greater, actual, or dimensional weight. Therefore, more space-efficient formats like flexible plastic packaging drive lower shipping prices and are hence most prevalent in the e-commerce sector.
  • Moreover, flexible plastic packaging has presented difficulties with recycling because it is generally comprised of various layers that require to be separated to become feasible. Many market players are now working to develop more simple materials that can be easily recycled. The players in the plastic packaging industry are developing mono-polymer flexible packaging laminates to ensure circularity while capitalizing on the many benefits of the flexible plastic packaging format.
  • Plastic packaging can contain residues from substances used during the manufacturing process, such as solvents, along with non-intentionally added substances (NIAS), such as oligomers, impurities, or degradation products. There are increasing concerns over additives used to manufacture virgin plastics that complicate recycling or pose risks to human or ecological health.
  • For manufacturers of recycled plastics, uncertainty about the presence of these additives in plastic waste can hinder recycling altogether. The lack of information and transparency regarding the use of additives in some plastic waste streams is thus a significant barrier to the increased recycling of those products and, in turn, to the market studied.

E-commerce Plastic Packaging Market Trends

Consumer Electronics and Media to Hold Significant Market Share

  • Manufacturers of packaging products for consumer electronics are increasingly using protective packaging items, such as air bubble wraps, air pillows, and other inflated packaging products, to shield devices. It is anticipated that in the future, these packaging alternatives will satisfy the requirements of all electronic categories. The packaging of small consumer goods in blisters works effectively. This plastic packaging makes the items stand out and offers tamper protection while still being straightforward to open.
  • Electronic product packaging that is environmentally friendly is growing in popularity. Regulators and government authorities have vigorously pushed for the use of green packaging. The necessity of protecting the environment from non-biodegradable packaging trash is being recognized by brands and consumers alike. For instance, in January 2023, Flipkart introduced an e-store for sustainable products. Flipkart hopes that the company will be able to make a difference and encourage informed buying decisions while being transparent, consumer-oriented, and eco-friendly through the implementation of this platform.
  • Plastics frequently allow producers to send more products with less packaging material when it comes to efficient packaging. Light-weighting can significantly improve the packaging for consumer goods' economic and environmental performance. Blister packaging is also perfect for small consumer electronics products. While still practical and simple to open, this style of plastic packaging highlights electronic accessories and offers tamper resistance. These qualities promote market expansion.
  • Cell phones are usually packed and shipped using plastic material. However, many manufacturers are shifting toward sustainable packaging options. For example, corrugated cardboard is often chosen when constructing custom boxes for Apple products. Their durability and resistance to crushing make it an ideal choice for protecting iPhones on the way to market. However, using plastic films and wraps to package boxes is still the most preferred packaging choice.
  • According to Ericsson, by 2028, the number of smartphone mobile network subscriptions is expected to exceed 7.7 billion. This is expected to boost the market significantly. The market is growing due to the rising demand for safe packaging for smartphones and their peripherals, including chargers, earbuds, and universal serial bus (USB) cables. Overall, plastic use in consumer electronics is increasing significantly all around the world, which is enhancing the market outlook. Consumer electronics frequently employ plastic wrapping to shield various electronic gadgets from internal and external dangers like inclement weather.

Asia-Pacific to Register Major Growth

  • China is the largest e-commerce market globally, generating approximately 50% of the world's transactions. Alibaba's Taobao Tmall and JD.com are the domestic platforms that dominate the country's e-commerce market. Pinduoduo overtook dozens of competitors to become the third-largest platform, using a new group purchasing model. Other platforms, including Vipshop, Mogujie, Suning, Gome, Dangdang, Yihaodian, and JuMei, comprise the remaining market share, according to The eCommerce Guide.
  • The e-commerce sector in China is experiencing rapid growth due to the growing preferences of consumers to shop online, the increasing availability of payment methods, and the promotion of online shopping events, such as one-day offers, attractive discounts, and improved logistics infrastructure.
  • The e-commerce industry in India has changed the way businesses work. It has opened different types of commerce, such as business-to-business (B2B), consumer-to-consumer (C2C), direct-to-consumer (D2C), and consumer-to-business (C2B). Some of the major segments, like D2C and B2B, have seen tremendous growth in the last few years. The Indian market for D2C is estimated to be around USD 60 billion in FY27. This growth is fundamentally reshaping the packaging landscape as D2C companies increasingly rely on plastic packaging solutions to meet the demands of their online customers.
  • According to the India Brand Equity Foundation (IBEF), the global e-commerce industry is estimated to be worth USD 350 billion by 2030. It is expected to register a CAGR of 21.5 % in 2022 to reach USD 74.8 billion by 2030. This surge in e-commerce activity directly translates into an increased need for efficient and sustainable plastic packaging solutions.
  • The Japanese e-commerce market is undergoing a major transformation as Japanese consumers transition from traditional physical stores to online e-commerce businesses. Japanese e-commerce companies are taking advantage of the region's high urban population, technologically advanced consumers, and developed economy further to expand their presence in the region's e-commerce market. The densely populated urban regions of Japan necessitate efficient and convenient e-commerce experiences. As the population of these areas continues to shift toward online shopping, there is an increasing demand for reliable and environmentally friendly packaging solutions to ensure the safe delivery of products to their doorstep.

E-commerce Plastic Packaging Market Overview

The e-commerce plastic packaging market is semi-consolidated, with notable players such as Storopack Hans Reichenecker GmbH, Berry Global Inc., Sealed Air Corporation, Pregis LLC, Sonoco Products Company, and Amcor Group GmbH actively participating in the market. These companies are achieving sustainable competitive advantages by fostering innovation in design, technology, and application.

  • In September 2023, Sonoco Products Company successfully concluded the acquisition of the remaining portion of its equity stake in RTS Packaging LLC (RTS) from its joint venture partner, WestRock. This acquisition, totaling USD 330 million, also includes the acquisition of a WestRock paper mill located in Chattanooga, Tennessee. As a result, Sonoco has expanded its network, now encompassing 15 operations spread across the United States, Mexico, and South America.
  • In April 2023, Amcor announced an innovative partnership with Tyson Foods, a global leader in protein and food production. The objective of this collaboration is to introduce more sustainable packaging solutions for consumer products. This alliance leverages the expertise of both companies in the realm of sustainability and aims to create a groundbreaking, environmentally friendly packaging solution, setting a precedent in the industry.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Proliferation of Online Retailing and Emergence of Omni-channel Presence
    • 5.1.2 Rising Usage of Lightweight Flexible Packaging
    • 5.1.3 Increasing Biodegradable Plastic Packaging for Online Retail
  • 5.2 Market Challenges
    • 5.2.1 Lack of Exposure to Good Manufacturing Practices
    • 5.2.2 Regulation Pertaining to the Use of Plastic
    • 5.2.3 Approach Toward Sustainable Packaging in E-commerce
  • 5.3 Post-COVID-19 Impact on the E-commerce Plastic Packaging Industry

6 MARKET SEGMENTATION

  • 6.1 By Product Type
    • 6.1.1 Pouches and Bags
    • 6.1.2 Protective Packaging
    • 6.1.3 Shrink Films
    • 6.1.4 Other Product Types
  • 6.2 By End-user Industry
    • 6.2.1 Consumer Electronics and Media
    • 6.2.2 Food and Beverage
    • 6.2.3 Personal Care Products
    • 6.2.4 Fashion and Apparel
    • 6.2.5 Home Care and Furnishing
    • 6.2.6 Other End-user Industries
  • 6.3 By Geography
    • 6.3.1 North America
      • 6.3.1.1 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
      • 6.3.2.4 Spain
    • 6.3.3 Asia
      • 6.3.3.1 China
      • 6.3.3.2 India
      • 6.3.3.3 Japan
      • 6.3.3.4 Australia and New Zealand
    • 6.3.4 Latin America
      • 6.3.4.1 Brazil
      • 6.3.4.2 Mexico
      • 6.3.4.3 America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amcor Group Gmbh
    • 7.1.2 Pregis LLC
    • 7.1.3 Sealed Air Corporation
    • 7.1.4 Sonoco Products Company
    • 7.1.5 Storopack Hans Reichenecker Gmbh
    • 7.1.6 Berry Global Group Inc.
    • 7.1.7 Huhtamaki OYJ
    • 7.1.8 CCL Industries Inc.
    • 7.1.9 Clondalkin Group
    • 7.1.10 Proampac LLC

8 AMAZON E-COMMERCE CONTRIBUTION

  • 8.1 Amazon Contribution (%) to E-commerce Sales In the United States (Value)
  • 8.2 List of Various Packaging Products Used by Amazon
  • 8.3 Suppliers of Packaging Products
  • 8.4 Sustainable Packaging Initiatives across Various Countries
  • 8.5 Impact of Frustration-free Packaging on Amazon and their Average Savings
  • 8.6 Recycling Trends of Plastic Packaging Material (Percentage of Plastic Bags, Sacks, and Wraps Recycled)

9 FUTURE OF THE MARKET