印度電子商務包裝：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

India E-Commerce Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年03月18日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計預測期內印度電子商務包裝市場複合年成長率將達到 12.97%。

主要亮點

電子商務市場的快速成長主要受到消費性電子、時尚、服裝和個人護理行業的推動。對消費電子產品、個人護理以及時尚服飾的大量投資為擴大包裝機會創造了空間。
全通路經營模式的興起也推動了電子商務市場的發展，這種模式允許顧客在線上和線下購物。 Shoppers Stop Ltd 和 Infiniti Retail Limited Croma 等全通路零售商的銷售額有所成長。我們還確保從城市內的實體門市出貨，這意味著更便宜的包裝運費和更快的送貨速度。
為鼓勵外資參與電子商務，印度政府將電子商務市場模式的外商直接投資（FDI）限額提高至100%（B2B模式）。
電商包裝業務的拓展需要解決農村地區認知度低的問題，而對網路平台的不信任也影響網路產品的購買。這一趨勢阻礙了電子商務包裝行業的成長。基礎薄弱和缺乏技術專長阻礙了電子商務包裝行業的擴張。
受新冠疫情影響，印度實施封鎖措施，導致電商包裝產業成長大幅下滑。這一因素限制了電子商務商品的流動，並擾亂了國內供應鏈。

印度電子商務包裝市場的趨勢

保護性包裝市場大幅成長

由於電子商務上電子產品銷售的快速成長，印度電子商務產業對保護性包裝的需求將出現前所未有的成長。根據IBEF統計，家用電器目前是印度線上零售額的最大貢獻者，為市場成長貢獻了48%的佔有率。
這些保護性包裝產品的設計和構造旨在保護貨物免受大氣、磁性、靜電、振動、衝擊和其他損害。保護性包裝可保護機械、設備和工業產品在儲存和運輸過程中免受損害。它們還透過填充空隙、包裹、軟性緩衝、阻擋和支撐、防禦性遏制和表面防禦來提供安全保障。
保護性包裝用於各種應用，包括食品、電子、化妝品和製藥業。產品包括盒子、儲存容器、包裝材料、襯墊和墊片。空氣枕、紙填充物、氣泡膜和郵寄袋等軟性產品預計將成為蓬勃發展的電子商務市場的主要受益者。
用於寄送行動電話、配件、盒子等的保護氣囊在電子商務領域被廣泛使用，因為它們有助於保護貨物在運輸過程中免受損壞。 Vijay Packaging System 等公司就提供這種類型的包裝。有適合電子商務領域的聚丙烯材料可供選擇。該公司的氣管袋是用於運輸罐子、瓶子和容器的充氣氣囊，特別是用於化妝品的氣囊。

時尚服飾佔很大市場佔有率

在媒體曝光、認知度不斷提高和可支配收入不斷增加的推動下，印度消費者要求獲得全球時尚品牌。由於品牌透過實體店的覆蓋範圍有限，小城市為線上零售商提供了機會。
由於該領域的大量投資和網路使用者數量的快速成長，印度的電子零售市場預計將以全球最快的速度發展。據IBEF稱，其在印度服裝和生活方式（包括鞋類、箱包、皮帶、錢包、手錶和珠寶）的佔有率約為29%。
根據Apparel Sourcing Week報道，到2027年，印度時尚零售市場的規模預計將達到1,150億美元，這可能會推動電子商務包裝的成長。瓦楞紙箱隨處可見，堅固耐用，是服裝電商行業廣泛使用的包裝材料。
例如，Arihant Agencies 為電子商務平台的服裝部門提供瓦楞紙箱（棕色外箱），以確保其產品在儲存和運輸過程中的安全。此二次包裝具有多種尺寸、樣式和其他規格。
該公司還提供旨在保護產品並將其運送到目的地的宅配袋。這些包重量輕、防水且價格實惠。它還具有生物分解性、防篡改、透明和可回收等特點。

印度電商包裝產業概況

印度電子商務包裝市場較為分散，導致競爭對手之間的競爭加劇。然而，設計、技術和應用的創新帶來了永續的競爭優勢。時尚、服飾和家電行業不斷成長的需求帶來了多個市場的開放，使得行業競爭更加激烈。 Packman Packaging 和 Oji India Packaging Pvt Ltd 是主要企業。

2022年8月-Storopack推出新型氣墊膜：AIRplus Bio Home可堆肥薄膜。薄膜採用可再生天然資源澱粉作為生物基材料，可在家中堆肥。極輕的氣墊透過鞏固自然循環，有助於減少運輸重量和塑膠廢棄物。

其他福利：

Excel 格式的市場預測 (ME) 表
3 個月分析師支持

Key Highlights

This rapid growth in the e-commerce market is principally driven by the consumer electronics, fashion, apparel, and personal care industries. Considerable investments in consumer electronics, personal care, and fashion and apparel are creating scope for the expansion of packaging opportunities.
The rising omnichannel business model in the country, where one can shop online and offline, has also boosted the e-commerce market. Omnichannel retailers, such as Shoppers Stop Ltd and Infiniti Retail Limited Croma, are experiencing growth in their sales. They also provide faster delivery with lower shipping costs of packaging as they can ensure delivery from their offline stores in the city.
To boost the participation of foreign players in the e-commerce landscape, the Indian government hiked the limit of foreign direct investment (FDI) in the e-commerce marketplace model up to 100% (in B2B models).
The expansion of the e-commerce packaging business needs to be improved by a lack of awareness in rural areas, and online platform distrust also affects goods purchases made online. This trend is preventing the e-commerce packaging sector from growing. A weak foundation and a lack of technological expertise hinder the expansion of the e-commerce packaging sector.
With the COVID-19 outbreak, the Indian e-commerce packaging industry witnessed a significant decline in growth due to the lockdown in the country. This factor restricted the movement of e-commerce goods and disrupted the supply chain in the country.

India E-Commerce Packaging Market Trends

Protective Packaging to Witness Significant Market Growth

The demand for protective packaging in the Indian e-commerce industry is set to witness unprecedented growth due to the rapid strides in consumer electronics sales in e-retailing. According to IBEF, consumer electronics is currently the most significant contributor to online retail sales in India, with a 48% share contributing to the market's growth.
These protective packaging products are designed and constructed to protect the goods from atmospheric, magnetic, electrostatic, vibration, or shock damage. Protective packaging protects machinery, equipment, and industrial goods from harm while being stored and transported. It also provides security through the void fill, wrapping, flexible cushioning, blocking and bracing, defensive containment, and surface defense.
Protective packaging is used in various applications, such as food, electronics, cosmetics, and pharmaceutical industries. Products include boxes or storage containers, packing materials, liners, and spacers. Flexible products, such as air pillows, paper fill, bubble packaging, and mailers, are expected to be the primary product beneficiaries of rapid growth in the e-commerce market.
Protective airbags for sending mobile phones, accessories, boxes, etc., are widely used in the e-commerce segment as they help protect goods from damage during transit. Companies, such as Vijay Packaging System, provide these types of packaging. They are made of polypropylene for the e-commerce segment. The company's air tube bags are inflatable airbags used for transporting jars, bottles, and containers, especially for use in cosmetic products.

Fashion and Apparel Accounts for Significant Market Share

With media exposure, rising awareness, and increasing disposable income, Indian consumers are looking to get access to global fashion brands. The limited reach of brands through brick-and-mortar retail outlets in smaller cities provides an opportunity for online retailers.
India's e-retail market is anticipated to develop at one of the quickest rates in the world because of significant investment in the area and a sharp rise in internet users. According to IBEF, apparel and lifestyle comprise a share of approximately 29% (including footwear, bags, belts, wallets, watches, and jewelry) in India.
According to Apparel Sourcing Week, the Indian fashion retail market is set to account for USD 115 billion by 2027, which may aid the growth of e-commerce packaging. Corrugated boxes are ubiquitous and are widely used packaging materials for the e-commerce industry in the apparel segment, as the material is solid and highly durable.
For instance, Arihant Agencies provides a corrugated box (outer brown box) for the apparel sector in an e-commerce platform, which keeps the product safe and secure while storing and shipping. This secondary packaging is available in different sizes and styles and with other specifications.
The company also provides courier bags designed to protect products and deliver them to the desired destination. These bags are lightweight, water-resistant, and cost-effective. They are also biodegradable, tamper-proof, transparent, and recyclable.

India E-Commerce Packaging Industry Overview

The Indian e-commerce packaging market is fragmented, thus increasing competitive rivalry in the market. However, design, technology, and application innovation can lead to a sustained competitive advantage. Several developments have been made in the market due to the rising demand from the fashion, garment, and consumer electronics industries, giving the industry a highly competitive position. Packman Packaging and Oji India Packaging Pvt Ltd are the major players.

August 2022 - Storopack announced a new air cushion film, AIRplus Bio Home Compostable film, which increases the focus on sustainability, as it fulfills the definitions of bioplastics. It is partly bio-based, using the natural and renewable resource starch, and home compostable. The extremely lightweight air cushions reduce shipping weight and plastic waste by closing the natural cycle.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
4.3 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Growing Proliferation of Online Retailing and Emergence of Omnichannel Presence
5.2 Market Restraints
- 5.2.1 Regulation Pertaining to the Use of Plastic and Lack of Exposure to Good Manufacturing Practices

6 MARKET SEGMENTATION

6.1 By Type
- 6.1.1 Boxes
- 6.1.2 Protective Packaging
- 6.1.3 Other Types of Packaging
6.2 By End-user Industry
- 6.2.1 Fashion and Apparel
- 6.2.2 Consumer Electronics
- 6.2.3 Food and Beverage
- 6.2.4 Personal Care Products
- 6.2.5 Other End-user Industries

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Packman Packaging
- 7.1.2 U-Pack
- 7.1.3 Ecom Packaging
- 7.1.4 Avon Pacfo Services LLP
- 7.1.5 TGI Packaging Pvt. Ltd
- 7.1.6 Kapco Packaging
- 7.1.7 Total Pack
- 7.1.8 Storopack Ind Pvt. Ltd
- 7.1.9 Oji India Packaging Pvt. Ltd
- 7.1.10 Astron Packaging Ltd
- 7.1.11 B&B Triplewall Containers Limited