電子商務包裝市場規模、佔有率和成長分析（按包裝類型、材料、最終用戶和地區）- 產業預測 2025-2032

預計到 2023 年全球電子商務包裝市場規模將達到 662 億美元，從 2024 年的 722.2 億美元成長到 2032 年的 1,449.7 億美元，預測期內（2025-2032 年）的複合年成長率為 9.1%。

在電子商務行業快速擴張、網際網路和智慧型手機使用量不斷成長以及消費者對便利購物體驗的需求的推動下，電子商務包裝市場正在經歷顯著成長。永續性已成為關鍵促進因素，企業優先考慮環保替代品來減少塑膠廢棄物，選擇可回收、可堆肥和紙質材料。監管壓力和消費者對環保包裝的偏好正在強化這種轉變。此外，品牌正專注於差異化和客製化，以增強裝箱前的體驗，尤其是在化妝品、電子產品和時尚等類別。在競爭激烈的環境中，第一印象非常重要，因此企業現在需要具有視覺吸引力、易於打開和安全關閉的包裝解決方案。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析

電子商務包裝市場規模（按包裝類型和複合年成長率） (2025-2032)

• 市場概況
• 柔軟的
  • 包包和小袋
  • 磁帶
  • 包裝和薄膜
  • 信封
  • 其他
• 難的
  • 瓦楞紙箱
  • 瓶子
  • 紙盒
  • 鉸鏈和蓋子的容器
  • 托盤
  • 其他

電子商務包裝市場規模（按材料和複合年成長率） (2025-2032)

• 市場概況
• 紙和紙板
• 塑膠
• 其他

電子商務包裝市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 食品和飲料
• 藥品
• 個人護理及化妝品
• 電子電器設備
• 服飾與配件
• 消費品
• 其他

電子商務包裝市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Amcor（Australia）
• Sonoco Products Company（United States）
• Berlin Packaging（United States）
• Cermex（France）
• SIG Group（Switzerland）
• Sealed Air Corporation（United States）
• Smurfit Kappa Group（Ireland）
• Mondi Group（United Kingdom）
• WestRock Company（United States）
• International Paper Company（United States）
• Stora Enso（Finland）
• Huhtamaki（Finland）
• Berry Global Group（United States）
• Crown Holdings（United States）
• Graphic Packaging Holding Company（United States）
• Packaging Corporation of America（United States）
• AptarGroup（United States）
• Bemis Company（United States）
• Winpak Ltd.（Canada）
• DS Smith plc（United Kingdom）

結論和建議

Global E-commerce Packaging Market size was valued at USD 66.2 billion in 2023 and is poised to grow from USD 72.22 billion in 2024 to USD 144.97 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The e-commerce packaging market is experiencing significant growth, propelled by the rapid expansion of the e-commerce sector, increasing internet and smartphone usage, and consumer demand for convenient shopping experiences. Sustainability has emerged as a critical driver, as companies are prioritizing eco-friendly alternatives to reduce plastic waste, opting for recyclable, compostable, and paper-based materials. This shift is further intensified by regulatory pressures and consumer preferences for environmentally responsible packaging. Additionally, brands are focusing on differentiation and customization, enhancing the unboxing experience, particularly in sectors like cosmetics, electronics, and fashion. Businesses are now seeking packaging solutions that are visually appealing, easy to open, and securely close, reflecting the importance of first impressions in the competitive e-commerce landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce Packaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Packaging Market Segments Analysis

Global E-commerce Packaging Market is segmented by Packaging Type, Material, End User and region. Based on Packaging Type, the market is segmented into Flexible and Rigid. Based on Material, the market is segmented into Paper & Paperboard, Plastic and Others. Based on End User, the market is segmented into Food & Beverages, Pharmaceuticals, Personal Care & Cosmetics, Electronics & Electricals, Apparel and Accessories, Consumer Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Commerce Packaging Market

The global E-Commerce Packaging market is being significantly driven by the growing popularity of personalized and branded packaging, which is enhancing customer satisfaction and overall experience. Tailored packaging solutions enable businesses to deliver a unique experience, making customers feel valued right from the moment they receive their orders. As competition intensifies within the e-commerce landscape, companies recognize the necessity of implementing personalized packaging to differentiate themselves from their rivals. Consequently, the demand for such customized packaging is on the rise, marking it as a key factor in the ongoing evolution and growth of the e-commerce sector.

Restraints in the Global E-Commerce Packaging Market

The rising consumer preference for sustainable packaging presents significant challenges within the global e-commerce packaging market. As both consumers and businesses emphasize the importance of eco-friendly solutions, companies are pressured to shift towards the utilization of biodegradable materials, recycled paper, and cardboard. However, achieving this transition while maintaining the integrity and safety of products during shipping and storage can be daunting. Smaller businesses or those operating at high volumes frequently struggle to implement these environmentally conscious alternatives due to the elevated costs associated with such materials. This creates a barrier for many within the industry trying to meet the growing demand for sustainability.

Market Trends of the Global E-Commerce Packaging Market

The Global E-Commerce Packaging market is experiencing a significant shift towards the integration of smart packaging solutions, marking a prominent trend in the industry. This innovation encompasses the use of sensors and tracking devices, which enhance shipment visibility and ensure products arrive in optimal condition. Particularly crucial for perishables like food and pharmaceuticals, temperature sensors help maintain product integrity during transit. Furthermore, tracking devices provide real-time updates regarding delivery timelines and handling processes, thereby improving operational efficiency and elevating customer satisfaction levels. As a result, the demand for e-commerce packaging is poised for robust growth, driven by these technological advancements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global E-commerce Packaging Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Flexible
  • Bags & Pouches
  • Tapes
  • Wraps and Films
  • Mailers
  • Others
• Rigid
  • Corrugated Boxes
  • Bottles
  • Cartons
  • Hinged & Lidded Containers
  • Trays
  • Others

Global E-commerce Packaging Market Size by Material & CAGR (2025-2032)

• Market Overview
• Paper & Paperboard
• Plastic
• Others

Global E-commerce Packaging Market Size by End User & CAGR (2025-2032)

• Market Overview
• Food & Beverages
• Pharmaceuticals
• Personal Care & Cosmetics
• Electronics & Electricals
• Apparel and Accessories
• Consumer Goods
• Others

Global E-commerce Packaging Market Size & CAGR (2025-2032)

• North America (Packaging Type, Material, End User)
  • US
  • Canada
• Europe (Packaging Type, Material, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Packaging Type, Material, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Packaging Type, Material, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Packaging Type, Material, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amcor (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonoco Products Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berlin Packaging (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cermex (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SIG Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sealed Air Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smurfit Kappa Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondi Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WestRock Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Paper Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stora Enso (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huhtamaki (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berry Global Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crown Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Graphic Packaging Holding Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Packaging Corporation of America (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AptarGroup (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bemis Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winpak Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DS Smith plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations