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市場調查報告書
商品編碼
1641842

電子商務包裝：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

E-Commerce Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2025 年電子商務包裝市場規模預估為 783.9 億美元，預計到 2030 年將達到 1,498.2 億美元，預測期內（2025-2030 年）的複合年成長率為 13.83%。

電子商務包裝市場-IMG1

主要亮點

  • 網路和智慧型手機的使用範圍不斷擴大，以及經濟的快速成長，推動了網路支出的成長。然而，預計該行業成長阻礙因素是無法在購買前親身體驗產品，以及線上業務在世界偏遠地區的滲透率有限。此外，俄羅斯和烏克蘭之間的戰爭對整個包裝生態系統產生了負面影響。
  • 由於宅配、購物方便、商品搜尋容易等各種原因，網路購物網站已被廣泛採用，成為消費者購買商品的首選。全球範圍內線上業務的快速擴張極大地推動了對堅固包裝解決方案的需求。
  • 隨著網際網路普及率在全球範圍內不斷成長，以及全球新興經濟體中大量人口能夠更多地使用網際網路，網路購物和包裝提供商正在進入尚未開發的市場佔有率。
  • 認知到塑膠垃圾日益增多，企業正努力減少垃圾，並提供一系列 100% 可回收和生物分解性的產品。
  • 一些原生塑膠生產中使用的添加劑使回收變得複雜或對人類和環境健康構成風險，因此受到越來越多的審查。對塑膠廢棄物中此類添加劑的不確定性最終可能會阻礙再生塑膠生產商的回收。

電子商務包裝市場的趨勢

消費性電子產業正在經歷顯著的成長。

消費性電子產品包裝產品製造商和出口商擴大轉向使用保護性包裝，例如氣泡膜、空氣枕和其他充氣包裝產品來保護消費性電子產品。例如，根據印度商務部統計，印度消費性電子產品出口額為110.12億美元。

電子商務贏得了消費者對優質交貨和售後服務支援的信任，鼓勵他們在網路上多次下單。對於處理和物流，包裝解決方案提供了強大的遏制解決方案來防止損壞。

行動市場是消費性電子產品中最熱門的更新類別，隨著科技的發展，行動市場的成長也呈現倍數成長。由於這種成長，電子商務公司正在合作推出和分銷產品，從而增加了線上零售市場對此類包裝材料的需求。

此外，預計產品開發的活性化將開啟新的市場機會，進一步提高產業成長率。該市場的成長也受到多項專注於設計和製造流程的創新產品創新的刺激。預計電子商務包裝市場製造商的商機將來自於開發有效且生態高效的電子商務包裝的技術進步。

亞太地區佔很大市場佔有率

亞太地區是全球成長最快的新興市場之一。印度和中國等主要國家的基本客群不斷成長，推動了電子商務出貨量的成長。這可能會推動該地區對包裝解決方案的需求。

中國是電子商務快速發展的新興國家之一，這得益於消費者對網路購物的偏好、付款方式的增加以及產品每日促銷等活動。

在印度，由於人口成長、收入水準提高、生活方式改變和經濟活動活性化，對電子商務包裝的需求正在成長。根據品牌資產基金會的資料，到 2026 年，印度電子商務產業規模預計將成長到 2,000 億美元。該領域的成長很大程度上歸因於網路和行動電話使用量的增加。

時尚服飾、家用電器和個人護理正在推動市場的快速擴張。對消費性電子產品、個人護理、時尚和紡織業的大量投資使得包裝選擇變得更加容易。

電子商務包裝產業概況

有多家公司提供電子商務包裝解決方案，導致市場分散。在市場上營運的主要企業包括 Amcor PLC、Mondi PLC、International Paper Company 和 Smurfit Kappa Group PLC。

2024 年 2 月，安姆科宣布將與該國兩家領先的有機優格製造商 Stonyfield Organic 和 Cheer Pack 合作推出首款全聚乙烯 (PE) 噴口袋。包裝省去了標準袋結構中常見的沉澱或箔基薄膜層，同時為噴口插入提供了出色的耐熱性。

2023 年 10 月，Mondi PLC 與小木屋合作，以紙質解決方案取代傳統的塑膠地膜。牛皮紙覆蓋物是紙張的替代品，常用於保護植物免受鳥類和自然因素的侵害。這種工業可堆肥的紙質解決方案採用負責任採購的木材製成，不含任何塑膠或塗層，並通過了 DIN EN 13432 認證，可提供與塑膠地膜相同的保護。

2023 年 9 月，Sonoco Products Company 將從合資夥伴 WestRock 手中收購 RTS Packaging LLC (RTS) 的剩餘股權，以及 WestRock 位於田納西州查塔努加的造紙廠。這項交易使 Sonoco 在美國、墨西哥和南美洲擁有了 15 個營運網路。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭

第5章 市場動態

  • 市場促進因素
    • 網路零售的興起與全通路的出現
    • 增加輕質軟包裝的使用
    • 生物分解性塑膠包裝在網路零售的興起
  • 市場挑戰
    • 缺乏良好的生產規範
    • 限制使用塑膠

第6章 市場細分

  • 依材料類型
    • 塑膠
    • 紙板
    • 紙
    • 其他材料
  • 按最終用戶
    • 服裝與時尚
    • 家電
    • 飲食
    • 個人保健產品
    • 其他最終用戶
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
    • 亞洲
      • 印度
      • 中國
      • 日本
    • 澳洲和紐西蘭
    • 拉丁美洲
      • 巴西
      • 阿根廷
    • 中東和非洲
      • 阿拉伯聯合大公國
      • 南非

第7章 競爭格局

  • 公司簡介
    • Amcor PLC
    • Mondi PLC
    • International Paper Company
    • Smurfit Kappa Group PLC
    • DS Smith PLC
    • Klabin SA
    • Georgia-Pacific LLC
    • Nippon Paper Industries Co. Ltd
    • Pacman LLC
    • Sealed Air Corporation
    • Rengo Co. Ltd
    • Shorr Packaging Corporation

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 59037

The E-Commerce Packaging Market size is estimated at USD 78.39 billion in 2025, and is expected to reach USD 149.82 billion by 2030, at a CAGR of 13.83% during the forecast period (2025-2030).

E-Commerce Packaging - Market - IMG1

Key Highlights

  • The growth in the use of the Internet and smartphones, as well as an economy that is growing very quickly, are all pointing to increased spending on the Internet. However, a major growth inhibiting factor for this sector is expected to be the lack of firsthand product experience before purchase and the limited penetration of online businesses in remote parts of the world. In addition, the Russian-Ukraine war has had a negative impact on the overall packaging ecosystem.
  • For various reasons, e.g., home delivery, the convenience of shopping, and easy product search, online shopping sites have become widely adopted by consumers as their preferred option for buying goods. The rapid expansion of online businesses around the world has significantly boosted the demand for solid packaging solutions.
  • An enormous opportunity for online shopping and packaging providers to penetrate untapped markets and gain market share in this process has emerged because of increasing internet penetration worldwide and increased Internet access by the majority of people in emerging economies around the world.
  • Recognizing the growing waste of plastics, companies seek to minimize it and offer a complete range of 100% recycled or biodegradable products.
  • Additives used in producing some virgin plastics that complicate recycling or pose risks to human and environmental health are increasingly under scrutiny. Uncertainty regarding such additives in plastic waste may ultimately prevent recycling for producers of recycled plastics.

Ecommerce Packaging Market Trends

Consumer Electronics Segment to Witness Significant Growth

Manufacturers and exporters of consumer electronics packaging products are increasingly adopting protective packaging such as air bubble wraps, air pillows, and other inflatable packaging products that protect consumer electronics. In the future, these packaging options will be suited to all electronic segments' needs; for instance, according to the Department of Commerce (India), consumer electronics worth USD 11.012 billion were exported by the country.

E-commerce has gained consumers' trust in quality deliverables and aftersales support, encouraging them to place multiple orders online. In the case of handling and logistics, packaging solutions provide a strong containment solution to cope with damage.

The mobile market is a refreshed category of consumer electronics with the highest penetration, and the growth of the mobile market is multiplying as technology develops. In response to this growth, e-commerce companies are collaborating with each other on the launch and distribution of their products, which is why there is increasing demand for these packaging materials in the online retail market.

Moreover, the industry's growth rate is set to be increased by opening up new market opportunities as a result of increasing product development. The growth of this market is also stimulated by several innovative product innovations that focus on designing and manufacturing processes. It is expected that profitable opportunities for manufacturers in the e-commerce packaging market will be generated by technological advances to develop effective and environmentally efficient electronic commerce packaging.

Asia-Pacific Holds a Major Share in the Market

Asia-Pacific is one of the world's fastest-developing e-commerce markets. Increased shipments of eCommerce are being driven by increasing client bases in major countries, such as India and China. Therefore, there will be a growing demand for packaging solutions in this area.

One of the emerging countries where e-commerce is rapidly growing is China, owing to consumer preference for internet shopping and increasing payment options and events such as day deals on merchandise, which are accompanied by a strong logistics infrastructure.

In India, there is a growth in the demand for e-commerce packaging because of population increases, income levels, lifestyle changes, and increased economic activity. Based on data from the Brand Equity Foundation, India's e-commerce industry is estimated to grow to USD 200 billion by 2026. Most of the growth in this sector is thanks to an increase in Internet and mobile phone use.

Fashion & apparel, consumer electronics, and personal care drive the rapid expansion of the market. Packaging options are becoming more accessible thanks to substantial investments in the consumer electronics, personal care, fashion, and textile sectors.

E-Commerce Packaging Industry Overview

The availability of several players providing e-commerce packaging solutions has rendered the market fragmented. Key players operating in the market include Amcor PLC, Mondi PLC, International Paper Company, and Smurfit Kappa Group PLC, among others.

In February 2024, Amcor announced the collaboration with Stonyfield Organic, the country's leading organic yogurt maker, and Cheer Pack to launch the first all-polyethylene (PE) spouted pouch; where the new pouch uses Amcor's AmPrima Plus, an all-PE film that is designed to meet the APR Design Guide for recyclability, and Cheer Pack North America's Vizi cap. The package removes the metalized or foil-based film layers commonly found in standard pouch structures while providing superior heat resistance for spout insertion.

In October 2023, Mondi PLC partnered with Cotesi to replace conventional plastic mulch film with a paper solution. Kraft Mulch is a paper alternative commonly used to protect plants from birds and weather impacts. It is created from responsibly sourced wood with no plastic or coating, is an industrially compostable paper solution certified according to DIN EN 13432, and provides comparable protection as plastic mulch film.

In September 2023, Sonoco Products Company completed the acquisition of the remaining portion of its equity stake in the company RTS Packaging LLC (RTS) from WestRock, a joint venture partner, and a single WestRock paper mill located in Chattanooga, Tennessee, for a total consideration of USD 330 million. This transaction brought Sonoco's network of 15 operations to the United States, Mexico, and South America.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Proliferation of Online Retailing and Emergence of Omni-channel Presence
    • 5.1.2 Rising Usage of Lightweight Flexible Packaging
    • 5.1.3 Increasing Biodegradable Plastic Packaging for Online Retail
  • 5.2 Market Challenges
    • 5.2.1 Lack of Exposure to Good Manufacturing Practices
    • 5.2.2 Regulation Pertaining to the Use of Plastic

6 MARKET SEGMENTATION

  • 6.1 By Material Type
    • 6.1.1 Plastic
    • 6.1.2 Corrugated
    • 6.1.3 Paper
    • 6.1.4 Other Materials
  • 6.2 By End User
    • 6.2.1 Fashion and Apparel
    • 6.2.2 Consumer Electronics
    • 6.2.3 Food and Beverages
    • 6.2.4 Personal Care Products
    • 6.2.5 Other End Users
  • 6.3 By Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
    • 6.3.3 Asia
      • 6.3.3.1 India
      • 6.3.3.2 China
      • 6.3.3.3 Japan
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Latin America
      • 6.3.5.1 Brazil
      • 6.3.5.2 Argentina
    • 6.3.6 Middle East and Africa
      • 6.3.6.1 United Arab Emirates
      • 6.3.6.2 South Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amcor PLC
    • 7.1.2 Mondi PLC
    • 7.1.3 International Paper Company
    • 7.1.4 Smurfit Kappa Group PLC
    • 7.1.5 DS Smith PLC
    • 7.1.6 Klabin SA
    • 7.1.7 Georgia-Pacific LLC
    • 7.1.8 Nippon Paper Industries Co. Ltd
    • 7.1.9 Pacman LLC
    • 7.1.10 Sealed Air Corporation
    • 7.1.11 Rengo Co. Ltd
    • 7.1.12 Shorr Packaging Corporation

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS