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市場調查報告書
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1687423

線上賭博 -市場佔有率分析、行業趨勢與統計、成長預測（2025-2030 年）

Online Gambling - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

線上賭博市場規模預計在 2025 年達到 1,030 億美元，預計到 2030 年將達到 1,692.2 億美元，預測期內（2025-2030 年）的複合年成長率為 10.44%。

線上賭博市場-IMG1

網路普及率的提高對線上賭博業的成長產生了直接影響。根據通訊(ITU) 的數據，到 2022 年，全球網路用戶將達到 53 億。智慧型手機的普及進一步導致多種基於行動應用程式的彩票遊戲的興起，因為它們為最終用戶提供了在自己的空間內賭博的便利性和舒適性。賭場賭博因其便利性和最佳的用戶體驗而成為成長最快的賭博類別之一。為了滿足不同玩家的興趣，線上賭博公司提供各種遊戲，如老虎機、撲克、體育博彩等。

體育博彩在亞太地區很受歡迎。此外，線上賭博統計數據顯示，抽獎和刮刮樂即時遊戲的受歡迎程度正在增加，尤其是在歐洲國家，這對線上賭博業的成長產生了積極影響。根據歐洲遊戲和博彩協會的數據，2022 年歐洲線上賭博的總收入為 293 億歐元。隨著虛擬實境和區塊鏈的出現，各種線上賭場公司都專注於推進創新平台，以滿足客戶的要求和需求，並在市場上獲得競爭優勢。例如，2023年7月，線上賭博公司Kindred在美國賓州推出了自己的科技平台。該公司在其 Kindred 平台上提供對 Unibet Casino 和 Sportsbook 應用程式的存取權。

線上賭博市場趨勢

多樣化的贊助和便利的支付方式推動線上賭博產業

線上賭博統計數據顯示，行動電話、網路和便利的線上付款閘道的日益普及使得線上賭博服務變得容易獲得。此外，線上博彩主要在線上體育類別中成長，尤其是國際足總世界盃和歐洲錦標賽等足球賽事。許多線上賭博公司專注於體育博彩，將贊助各種球隊作為其行銷策略的一部分，並收購或合併多家公司以實現策略擴張。例如，2022年9月，BC.GAME與阿根廷足球協會簽署了贊助合約。

阿根廷隊 BC.GAME 為其在卡達舉行的 FIFA 世界盃比賽提供了支持。線上賭場營運商還贊助電影、電視節目和串流內容來推廣他們的品牌並吸引觀眾。賭場行業的趨勢表明，足球錦標賽和賽馬比賽等大型體育賽事是在線賭博營運商推廣和吸引體育博彩者的理想平台。例如，2022年12月，全球領先的線上博弈和遊戲公司Betway與在南非舉行的Twenty20專利權板球錦標賽SA20簽署了一份多年冠名贊助協議。

北美是一個快速成長的市場

根據美國現行的網路博彩法律體制，只有在內華達州、賓州和新澤西州獲得許可的博彩公司才能合法經營。賓州是第四個也是最大的一個合法化和規範網路賭博的州。新澤西州擁有許多不同類型的線上賭場公司、體育博彩公司和體育博彩應用程式。新澤西州博彩執法部門監督和管理新澤西州的線上博彩網站。

它負責授權網站、徵收稅收以及測試和核准遊戲。新澤西州是美國受監管的最大線上賭博市場。就網路賭博而言，加拿大是一個不受監管的國家。墨西哥打算修改其賭博法並規範線上賭博業，使其與世界其他地區的賭博業保持一致。因此，北美國家及其各自州的網路賭博合法化有望進一步推動線上博彩市場的發展。

線上賭博統計數據顯示，擴增實境(AR) 和虛擬實境 (VR) 等技術進步正在融入線上遊戲體驗，以增加企業的參與度。隨著智慧型手機和平板電腦的普及，行動賭博急劇增加，幾乎可以隨時隨地下注。例如，根據墨西哥國家統計和地理研究所的數據，到2022年，墨西哥的行動電話用戶將達到9,308萬人。

線上賭博行業概述

線上賭博市場高度分散，由區域性和全球性公司組成。 Bet365、Entain PLC、888 Holding PLC、Flutter Entertainment PLC 和 Kindred Group PLC 等線上賭博公司佔據市場主導地位。主要參與者正專注於併購、夥伴關係和產品創新以擴大其市場佔有率。他們也在多種因素上競爭，包括服務產品、賭博內容品質、用戶體驗、品牌股權、個人化回報和多平台存取權。除此之外，先進的分銷網路和製造專業知識使該公司在擴大其產品全球影響力方面處於有利地位。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場促進因素
    • 積極的廣告和促銷活動
    • 安全、加密和串流媒體技術的進步
  • 市場限制
    • 監管和法律挑戰
  • 波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度

第5章市場區隔

  • 遊戲類型
    • 體育博彩
      • 足球
      • 賽馬
      • 網球
      • 其他運動
    • 賭場
      • 真人娛樂場
      • 百家樂
      • 二十一點
      • 撲克
      • 投幣口
      • 其他賭場遊戲
    • 抽籤
    • 賓果
  • 最終用戶
    • 桌面
    • 移動的
  • 地區
    • 北美洲
      • 美國
      • 加拿大
      • 墨西哥
      • 北美其他地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 瑞典
      • 西班牙
      • 義大利
      • 其他歐洲國家
    • 亞太國家
      • 大洋洲國家
      • 其他亞太地區
    • 世界其他地區
      • 南美洲
      • 中東和非洲

第6章 競爭格局

  • 公司採用的策略
  • 市場佔有率分析
  • 公司簡介
    • Betsson AB
    • 888 Holdings PLC
    • Kindred Group PLC
    • Entain PLC
    • Bet365
    • Flutter Entertainment PLC
    • 22bet
    • Mgm Resorts International
    • Draftkings Inc.
    • Super Group（sghc Limited）

第7章 市場機會與未來趨勢

簡介目錄
Product Code: 62655

The Online Gambling Market size is estimated at USD 103.00 billion in 2025, and is expected to reach USD 169.22 billion by 2030, at a CAGR of 10.44% during the forecast period (2025-2030).

Online Gambling - Market - IMG1

Increasing internet penetration has a direct impact on the growth of the online gambling industry. According to the International Telecommunication Union (ITU), the number of internet users globally was 5,300 million in 2022. The increased penetration of smartphones further leads to an increase in several mobile application-based lottery games as they provide end-users the convenience and comfort of gambling within their own space. Casino gambling has been one of the rapidly growing gambling categories, owing to the convenience of usage and optimal user experience. To meet different player interests, online gambling companies provide various games, such as slots, poker, and sports betting.

Sports betting is popular in Asia-Pacific. Moreover, online gambling statistics point towards a rise in the popularity of draw-based and scratch-off instant games, especially across European countries, which positively impacts the growth of the online gambling industry. Online gambling gross win in Europe was EUR 29.3 billion in 2022, according to the European Gaming & Betting Association. With the advent of virtual reality and blockchain, various online casino companies are focusing on advancing innovative platforms to cater to the requirements and needs of customers and achieve a competitive edge in the market. For instance, in July 2023, Kindred, an online gambling company, launched a proprietary tech platform in Pennsylvania, United States. The company offers access to Unibet Casino and Sportsbook apps on the Kindred platform.

Online Gambling Market Trends

Various Sponsorships and Convenient Payment Options are Driving the Online Gambling Industry

Online gambling statistics show an increased penetration of mobile phones, the Internet, and convenient online payment gateways leading to online gambling services easily accessible. Moreover, online betting is predominantly rising in the online sports category, especially in football events like the FIFA World Cup and the European championships. Many online gambling companies are focusing on sports betting and are sponsoring different teams as a part of their marketing strategy and acquiring or merging with several companies for strategic expansions. For instance, in September 2022, BC. GAME signed a sponsorship agreement with the Argentine Football Association.

The Argentine team had BC. GAME's support during the FIFA World Cup matches in Qatar. Operators of online casinos also sponsor films, television programs, or streaming content to promote their brands and attract viewers. The casino industry trends show that major athletic events, such as football championships and horse racing contests, are ideal platforms for online gambling businesses to advertise and attract sports bettors. For instance, in December 2022, a leading global online betting and gaming company Betway signed a multi-year title sponsorship with SA20, a Twenty20 franchise cricket tournament in South Africa.

North America is the Fastest-Growing Market

The current legislative framework for online betting in the United States allows only bookmakers licensed in Nevada, Pennsylvania, and New Jersey to operate legally, as these are the three states where online betting is regulated. Pennsylvania is the fourth and biggest state to legalize and regulate online gambling. New Jersey has various types of online casino companies, sportsbooks, and sports betting apps. New Jersey's Division of Gaming Enforcement oversees and holds New Jersey's online gaming sites.

It handles site licensing, tax revenue collection, and game testing and approval. New Jersey is the largest market for regulated online gambling in the United States. Canada is an unregulated country in terms of online gaming. Mexico is reviewing its gambling laws, intending to regulate the online gambling sector to align with the rest of the region's gambling industry. Therefore, the increasing regularization of online gambling in North American countries and their respective states is expected to drive the online betting market further.

As per online gambling statistics, technological advancements, such as augmented reality (AR) and virtual reality (VR), are incorporated into online gaming experiences to increase player engagement. Mobile gambling has increased dramatically due to the widespread use of smartphones and tablets, which enable bets to be placed at any time and almost anywhere. For instance, the number of mobile phone users in Mexico was 93.08 million in 2022, according to the National Institute of Statistics and Geography.

Online Gambling Industry Overview

The online betting market is highly fragmented and comprises regional and global players. Online gambling companies such as Bet365, Entain PLC, 888 Holding PLC, Flutter Entertainment PLC, and Kindred Group PLC dominate the market. Major players are focusing on mergers and acquisitions, partnerships, and product innovations to expand their presence in the market. They also compete on various factors, including offerings, quality of gambling content, user experience, brand equity, personalized payoffs, and access to multiple platforms. Apart from this, advanced distribution networks and manufacturing expertise give an upper edge to players to expand their range of products globally.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Aggressive Advertisement And Promotional Activities
    • 4.1.2 Advancement In Security, Encryption, And Streaming Technology
  • 4.2 Market Restraints
    • 4.2.1 Regulatory and Legal Challenges
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Game Type
    • 5.1.1 Sports Betting
      • 5.1.1.1 Football
      • 5.1.1.2 Horse Racing
      • 5.1.1.3 Tennis
      • 5.1.1.4 Other Sports
    • 5.1.2 Casino
      • 5.1.2.1 Live Casino
      • 5.1.2.2 Baccarat
      • 5.1.2.3 Blackjack
      • 5.1.2.4 Poker
      • 5.1.2.5 Slots
      • 5.1.2.6 Others Casino Games
    • 5.1.3 Lottery
    • 5.1.4 Bingo
  • 5.2 End User
    • 5.2.1 Desktop
    • 5.2.2 Mobile
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Sweden
      • 5.3.2.5 Spain
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 Oceanic Countries
      • 5.3.3.2 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 South America
      • 5.3.4.2 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted by Players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Betsson AB
    • 6.3.2 888 Holdings PLC
    • 6.3.3 Kindred Group PLC
    • 6.3.4 Entain PLC
    • 6.3.5 Bet365
    • 6.3.6 Flutter Entertainment PLC
    • 6.3.7 22bet
    • 6.3.8 Mgm Resorts International
    • 6.3.9 Draftkings Inc.
    • 6.3.10 Super Group (sghc Limited)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS