美國乳清蛋白市場評估：依產品類型、依應用、依價格範圍、依最終用戶、依分銷管道、依地區、機會、預測（2017-2031）

美國乳清蛋白市場規模預計 2023 年為 10.6 億美元，預計到 2031 年將達到 15.4 億美元，2024-2031 年預測期間複合年增長率為 4.8%。乳清蛋白是在乳酪製作過程中從牛奶中獲得的，由於其高品質的蛋白質含□□量和潛在的健康益處而廣受歡迎。市場評估揭示了影響其成長的幾個關鍵趨勢和因素。

首先，消費者健康意識的提高是主要驅動因素。隨著健身意識的增強，人們正在尋找方便有效的蛋白質來源來支持肌肉生長、體重管理和整體健康。這促使對乳清蛋白產品的需求激增，從粉末到乳清蛋白棒再到即飲奶昔。

此外，運動營養領域正在對市場產生重大影響。運動員、健美運動員和健身愛好者依靠乳清蛋白的快速吸收來幫助運動後恢復並促進瘦體重。因此，該市場正在見證專門為滿足各種性能驅動需求而量身定制的特種配方的激增。

影響市場的另一個因素是創新。製造商專注於透過口味多樣性、成分透明度和功能性添加劑（如益生菌、酵素和植物性選擇）來實現產品的差異化。這些創新不僅迎合了傳統乳製品消費者，也吸引了尋求替代蛋白質來源的消費者。

課題包括競爭加劇以及替代蛋白質來源的出現，例如植物蛋白，這對素食者和有環保意識的消費者有吸引力。有關標籤、品質標準和準確營養資訊的監管審核也正在影響市場狀況。

人們對肥胖和體重管理的興趣日益濃厚

隨著肥胖率高以及人們對健康生活方式的日益關注，乳清蛋白正在成為應對這些課題的寶貴工具。根據《2023年世界人口評論》的數據，美國位居肥胖率最高的15個國家。在 3.39 億總人口中，36.2% 的成年人肥胖。肥胖已成為該國的一個主要健康問題，促使許多人尋求有效的體重管理策略。當我們尋求可持續的方法來控制熱量攝取和改善身體組成時，乳清蛋白的蛋白質含□□量、低碳水化合物和適度的熱量使其成為一個有吸引力的選擇。行銷活動強調乳清蛋白在支持新陳代謝、肌肉維護和整體能量消耗方面的好處，引起了那些尋求積極生活方式改變的人們的共鳴。隨著人們對身心健康的關注不斷增長，美國乳清蛋白市場將繼續成為該國對抗肥胖和促進更健康生活的巨大努力的關鍵組成部分。

RTD（即飲）趨勢的增加推動乳清需求

RTD 的成長趨勢是日本乳清蛋白市場擴張的驅動因素。對方便、便攜的營養選擇的需求正在推動即飲乳清蛋白飲料的流行。這些產品適合忙碌生活方式的人們，並在旅途中提供易於服用的優質蛋白質來源。 RTD 乳清蛋白飲料強調健身、健康和時間效率，在不犧牲便利性的情況下尋求最佳營養的消費者產生了共鳴。因此，對 RTD 選項的需求激增正在推動乳清蛋白市場的成長，促使製造商推出創新和多樣化的 RTD 乳清蛋白產品，以滿足不斷變化的消費者偏好。 2022 年 9 月，全球最大的食品和飲料公司雀巢宣佈進入使用不含動物成分的培養乳清生產 RTD 蛋白質飲料的進程。這項舉措是該公司對精準發酵技術可能性的探索。計劃於同年在美國進行試發射。

本報告研究和分析了美國乳清蛋白市場，提供市場規模和預測、市場動態以及主要參與者的現狀和前景。

目錄

第一章研究方法

第 2 章專案範圍與定義

第 3 章 COVID-19 對美國乳清蛋白市場的影響

第 4 章執行摘要

第五章客戶回饋

• 人口統計（年齡/群組分析 - 嬰兒潮世代、X 世代、千禧世代、Z 世代、性別、收入 - 低收入、中等收入、高收入、地區、國籍等）
• 市場認知度與產品訊息
• 品牌知名度與忠誠度
• 購買決策時考慮的因素
• 購買目的（增強肌肉、體重管理等）
• 過敏原註意事項
• 材料採購
• 購買頻率
• 購買介質
• 品牌大使和影響者行銷在促進產品/品牌滲透方面的作用

第六章美國乳清蛋白市場展望（2017-2031）

• 市場規模與預測
  • 金額
  • 數量
• 依產品類型
  • 濃縮乳清蛋白
  • 分離乳清蛋白
  • 水解乳清蛋白
• 依用途
  • 運動營養
  • 營養補充品
  • 功能性食品
  • 嬰兒配方奶粉
  • 麵包店/糖果店
  • 飲料
  • 其他
• 依價格範圍
  • 高級版
  • 中音
  • 經濟
• 依最終用戶
  • 運動員/健美運動員
  • 注重健康的消費者
  • 老人
  • 兒童
  • 其他
• 依分銷管道
  • 網路零售
  • 專賣店
  • 超商/大賣場
  • 便利商店
  • 藥局/藥房
  • 其他
• 依地區
  • 東北
  • 西南航空
  • 西方
  • 東南
  • 中西部
• 市佔率：依公司劃分（2023 年）

第 7 章市場地圖（2023 年）

• 依產品類型
• 依用途
• 依價格範圍
• 依最終用戶
• 依分銷管道
• 依地區

第八章宏觀環境與產業結構

• 需求與供給分析
• 進出口分析
• 價值鏈分析
• PESTEL 分析
• 波特五力分析

第 9 章市場動態

• 生長促進因素
• 抑製成長的因素（問題、限制因素）

第十章主要公司狀況

• 前 5 名市場領導者的競爭矩陣
• 前 5 位市場領導者的市場收入分析（2023 年）
• 併購/合資企業（如果適用）
• SWOT 分析（5 家市場公司）
• 專利分析（如果適用）

第11章價格分析

第 12 章案例研究

第十三章主要公司展望

• Glanbia plc
• Arla Foods Ingredients Group
• Fonterra Co-operative Group Limited
• Agropur Cooperative
• Royal FrieslandCampina N.V.
• Morinaga Milk Industry Co., Ltd.
• MEGGLE GmbH & Co. KG
• NOW Health Group, Inc.
• Woodbolt Distribution, LLC
• Podium Nutrition, LLC

第14章戰略建議

第十五章關於我們公司，免責聲明

The United States Whey Protein market is projected to witness a CAGR of 4.8% during the forecast period 2024-2031. It was estimated at USD 1.06 billion in 2023 and is expected to reach USD 1.54 billion in 2031. Whey protein, derived from milk during the cheese-making process, has gained immense popularity due to its high-quality protein content and potential health benefits. The market assessment reveals several key trends and factors shaping its growth.

Firstly, increasing health consciousness among consumers is a major driving force. As fitness awareness rises, individuals are seeking convenient and effective protein sources to support muscle growth, weight management, and overall well-being. This has led to a surge in demand for whey protein products, spanning from powders to bars and ready-to-drink shakes.

Moreover, the sports nutrition segment has significantly impacted the market. Athletes, bodybuilders, and fitness enthusiasts rely on whey protein's fast-absorbing nature to aid post-workout recovery and promote lean muscle mass. As a result, the market has witnessed a proliferation of specialized formulations tailored to meet diverse performance-driven needs.

Another factor shaping the market is innovation. Manufacturers are focusing on product differentiation through flavour variety, ingredient transparency, and functional additives such as probiotics, enzymes, and plant-based options. This innovation not only caters to traditional dairy consumers but also attracts those seeking alternative protein sources.

Challenges include increasing competition and the emergence of alternative protein sources like plant-based proteins, which appeal to vegan and environmentally conscious consumers. Regulatory scrutiny regarding label claims, quality standards, and accurate nutritional information also influences the market's landscape.

Growing Obesity and Weight Management Concerns

With a high obesity rate and increasing focus on healthier lifestyles, whey protein has gained prominence as a valuable tool in addressing these challenges. As per the data by the World Population Review 2023, the United States comes under the top 15 countries with the highest obesity rates. Out of its total population of 339 million, 36.2% of adults are found obese. Obesity has become a critical health issue in the country, leading many individuals to seek effective strategies for weight management. As people look for sustainable ways to control calorie intake and improve body composition, whey protein's protein content, low carbohydrates, and moderate calorie profile make it an appealing option. Marketing campaigns highlighting whey protein's benefits in supporting metabolism, muscle maintenance, and overall energy expenditure have resonated with individuals looking to make positive lifestyle changes. As the focus on health and well-being continues to grow, the US whey protein market is likely to remain a crucial component in the nation's broader efforts to combat obesity and promote healthier living.

Rising Trend of Ready-To-Drink (RTD) Driving the Demand for Whey

The upward trajectory of the ready-to-drink (RTD) trend is a driving force behind the expanding whey protein market in the country. The demand for convenient, portable nutrition options has fuelled the popularity of RTD whey protein beverages. These products cater to individuals with busy lifestyles, providing an easily consumable source of high-quality protein on the go. With the emphasis on fitness, wellness, and time efficiency, RTD whey protein beverages resonate well with consumers seeking optimal nutrition without sacrificing convenience. As a result, the surge in demand for RTD options is propelling the whey protein market's growth, prompting manufacturers to introduce innovative and diverse RTD whey protein products to meet evolving consumer preferences. In September 2022, the largest global food and beverage company, Nestle, declared its entry into the process of creating a ready-to-drink protein drink using cultivated whey, free from animal ingredients. This initiative came as the company explored the potential presented by precision fermentation technology. It was planned to launch the drink in the United States on a trial basis in the same year.

Surging Population of Sports and Fitness Enthusiasts Propelling the Market Growth

The surging population of sports and fitness enthusiasts is playing a pivotal role in propelling the growth of the country's whey protein market. With an increasing emphasis on physical activity and athletic performance, the demand for high-quality protein sources has soared. Whey protein, renowned for its rapid absorption and comprehensive amino acid profile, aligns perfectly with the needs of individuals seeking to optimize muscle recovery and growth. Athletes, bodybuilders, and fitness enthusiasts rely on whey protein to enhance their post-workout regeneration and overall athletic capabilities. In July 2022, Myprotein and Perfect Day collaborated to introduce a novel whey protein powder called Whey Forward, devoid of animal-derived components. This innovative product was crafted using Perfect Day's precision fermentation technology, generating a replica of whey protein from microorganisms rather than relying on animal sources. The animal-free protein option was accessible in three delightful flavours: creamy mint chocolate chip, indulgent chocolate brownie, and luscious salted caramel.

Increasing Consumer Awareness for High Protein Products

The burgeoning consumer awareness of the benefits associated with high protein consumption is a driving force behind the rapid expansion of the market. As individuals become more health-conscious and informed about nutrition, the demand for protein-rich products, like whey protein, has surged. Consumers recognize the vital role of protein in supporting muscle growth, and overall wellness. With informed consumers valuing the importance of protein, the country's whey protein market is poised for continuous growth as it aligns with this heightened nutritional awareness. In August 2022, a plug-and-play solution was innovated by Arla Foods Ingredients (AFI), providing snack producers with the option to use it as is or incorporate it into recipes. This solution assisted in crafting protein-rich bars with elevated protein content in each layer. Utilizing their whey and milk protein ingredients, the recently developed recipe enhanced the protein content in all components of the bar, including the mass, filling, and coating, preserving its flavour and soft texture over the duration of its shelf life.

Impact of COVID-19

The COVID-19 pandemic had a multifaceted impact on the United States whey protein market. Initially, supply chain disruptions led to fluctuations in product availability and increased prices. As gyms closed and routines shifted, some sports enthusiasts reduced protein supplement usage. However, the growing focus on health and wellness during lockdowns eventually spurred demand for at-home fitness solutions, bolstering the market. Consumers sought immune-boosting nutrients like whey protein, leading to a resurgence in sales. Additionally, the pandemic accelerated e-commerce adoption, enabling easy access to whey protein products. While challenges emerged, the market demonstrated resilience by adapting to changing consumer behaviours, fostering a renewed interest in personal health, and reinforcing whey protein's role in supporting overall well-being.

Key Players Landscape and Outlook

The landscape of the market is characterized by a dynamic interplay of key players, reflecting a blend of established industry giants and innovative newcomers. Prominent global companies like Glanbia plc and Arla Foods Ingredients Group, hold significant market shares due to their extensive distribution networks, product variety, and established brand equity. As consumer preferences evolve, there's a notable shift towards premium and specialized whey protein products, creating space for niche players and startups to thrive. This landscape has sparked fierce competition, prompting manufacturers to invest in research and development for novel formulations, flavours, and delivery formats to cater to diverse demands. In November 2022, a collaboration was established between Arla Foods Ingredients and the British dairy cooperative First Milk. This partnership aimed to manufacture a specialized whey protein powder, known as Nutrilac FO-7875, at Lake District Creamery premises of First Milk, which means Nutrilac FO-7875 was produced by First Milk under the proprietary process of Arla Foods Ingredients, while Arla Foods Ingredients was supposed to handle the global marketing and sales of the product.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on United States Whey Protein Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 5.2. Market Awareness and Product Information
• 5.3. Brand Awareness and Loyalty
• 5.4. Factors Considered in Purchase Decision
  • 5.4.1. Brand Name
  • 5.4.2. Pack Size
  • 5.4.3. Price
  • 5.4.4. Customisation Options
  • 5.4.5. Packaging Type (conventional/sustainable)
  • 5.4.6. Inclination Towards Organic Products
  • 5.4.7. Promotional Offers & Discounts
• 5.5. Purpose of Purchase (muscle gain, weight management, etc.)
• 5.6. Allergen Considerations
• 5.7. Ingredient Sourcing
• 5.8. Frequency of Purchase
• 5.9. Medium of Purchase
• 5.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. United States Whey Protein Market Outlook, 2017-2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Product Type
  • 6.2.1. Whey Protein Concentrate
  • 6.2.2. Whey Protein Isolate
  • 6.2.3. Whey Protein Hydrolysate
• 6.3. By Application
  • 6.3.1. Sports Nutrition
  • 6.3.2. Dietary Supplements
  • 6.3.3. Functional Foods
  • 6.3.4. Infant Formula
  • 6.3.5. Bakery & Confectionery
  • 6.3.6. Beverages
  • 6.3.7. Others
• 6.4. By Price Range
  • 6.4.1. Premium
  • 6.4.2. Mid-range
  • 6.4.3. Economy
• 6.5. By End-user
  • 6.5.1. Athletes & Bodybuilders
  • 6.5.2. Health-Conscious Consumers
  • 6.5.3. Elderly Population
  • 6.5.4. Children
  • 6.5.5. Others
• 6.6. By Distribution Channel
  • 6.6.1. Online Retail
  • 6.6.2. Specialty Stores
  • 6.6.3. Supermarkets/Hypermarkets
  • 6.6.4. Convenience Stores
  • 6.6.5. Drugstores/Pharmacies
  • 6.6.6. Others
• 6.7. By Region
  • 6.7.1. Northeast
  • 6.7.2. Southwest
  • 6.7.3. West
  • 6.7.4. Southeast
  • 6.7.5. Midwest
• 6.8. By Company Market Share (%), 2023

7. Market Mapping, 2023

• 7.1. By Product Type
• 7.2. By Application
• 7.3. By Price Range
• 7.4. By End-user
• 7.5. By Distribution Channel
• 7.6. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Glanbia plc
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Arla Foods Ingredients Group
• 13.3. Fonterra Co-operative Group Limited
• 13.4. Agropur Cooperative
• 13.5. Royal FrieslandCampina N.V.
• 13.6. Morinaga Milk Industry Co., Ltd.
• 13.7. MEGGLE GmbH & Co. KG
• 13.8. NOW Health Group, Inc.
• 13.9. Woodbolt Distribution, LLC
• 13.10. Podium Nutrition, LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Whey Protein Market, By Value, In USD Billion, 2017-2031F
• Figure 2. United States Whey Protein Market, By Volume, In Tons, 2017-2031F
• Figure 3. United States Whey Protein Market Share (%), By Product Type, 2017-2031F
• Figure 4. United States Whey Protein Market Share (%), By Application, 2017-2031F
• Figure 5. United States Whey Protein Market Share (%), By Price Range, 2017-2031F
• Figure 6. United States Whey Protein Market Share (%), By End-user, 2017-2031F
• Figure 7. United States Whey Protein Market Share (%), By Distribution Channel, 2017-2031F
• Figure 8. United States Whey Protein Market Share (%), By Region, 2017-2031F
• Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 11. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 12. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 13. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 14. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023