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封面
市場調查報告書
商品編碼
1480005

印度無酒精雞尾酒市場評估：依甜度、製造方法、包裝類型、包裝尺寸、分銷管道和地區劃分的機會和預測（2018-2032）

India Mocktail Syrups Market Assessment, By Sweetness Level, By Formulation, By Packaging Type, By Packaging Size, By Distribution Channel, By Region, Opportunities and Forecast, FY2018-FY2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 120 Pages | 商品交期: 3-5個工作天內

價格
印度無酒精雞尾酒糖漿市場規模預計將從 2024 年的 2.9057 億美元增長到 2032 年的 4.7016 億美元，預測期內複合年增長率為 6.2%。

市場不斷成長，眾多口味和品牌滿足消費者不斷變化的需求。消費者對酒精對健康負面影響的認識不斷提高，推動了包括無酒精雞尾酒在內的非酒精飲料行業的成長。

印度是一個食物豐富的國家，具有多元化的文化背景，製造商生產各種無酒精雞尾酒糖漿，以滿足消費者不同的口味偏好。從傳統口味到異國風味，印度無酒精雞尾酒糖漿市場為消費者提供了廣泛的選擇。

無酒精雞尾酒的主要支持者是嬰兒潮世代和 Z 世代。他們以健康意識而聞名，並重視無酒精雞尾酒預防宿醉的作用。此外，近年來，人們對非酒精飲料的興趣增加。此外，天然和健康的替代品正在擾亂市場，因為消費者尋求不含人工甜味劑和添加劑、由水果和草藥等植物製成的產品。製造商正在開發滿足注重健康的消費者需求並推動創新的糖漿。

此外，隨著印度零售業格局的快速發展，電子商務平台日益受到重視，為消費者提供了便捷的訂購和送貨服務。此外，無酒精雞尾酒糖漿的商業用途正在擴大，尤其是在食品業，如眾多的咖啡館、餐廳和酒吧，在市場開發中發揮著重要作用。

本報告調查了印度無酒精雞尾酒糖漿市場，提供了市場的定義和概述、市場規模的趨勢和預測、各個細分市場和地區的詳細分析、行業結構以及影響市場增長的因素，我們編製了分析、案例。

目錄

第一章研究方法

第 2 章專案範圍與定義

第 3 章執行摘要

第 4 章顧客回饋

  • 人口統計
  • 市場認知度與產品訊息
  • 品牌知名度與忠誠度
  • 做出購買決定時考慮的因素
  • 購買通路
  • 購買目的
  • 購買頻率
  • 現有或已計劃的用戶
  • 朋友和家人的推薦/線上評論
  • 品牌大使和影響者行銷在促進產品/品牌滲透方面的作用

第五章印度無酒精雞尾酒糖漿市場展望

  • 市場規模/預測
  • 依甜度等級
    • 甜味劑
    • 無糖
  • 依製造方法
    • 有機產品
    • 常規產品
  • 依包裹類型
    • 玻璃瓶
    • 塑膠瓶
  • 依包裝尺寸
    • 最大250毫升
    • 500毫升或更多
  • 依分銷管道
    • 超商/大賣場
    • 便利商店
    • 專賣店
    • 線上通路
    • 其他
  • 依地區
    • 東方
    • 西部/中部
    • 北
    • 南部
  • 市佔率：依公司劃分，2024 年

第 6 章市場地圖，2024 年

  • 依甜度劃分
  • 依製造方法
  • 依包裹類型
  • 依包裝尺寸
  • 依分銷管道
  • 依地區

第七章宏觀環境與產業結構

  • 需求與供給分析
  • 匯入/匯出分析
  • 價值鏈分析
  • PESTEL 分析
  • 波特五力分析

第 8 章市場動態

  • 生長促進因素
  • 生長抑制因子（問題/限制）

第九章主要公司狀況

  • 前 5 名市場領導者的競爭矩陣
  • 前 5 位市場領導者的市場收入分析
  • 併購/合資企業（如果適用）
  • SWOT 分析（5 家參與公司）
  • 專利分析（如果適用）

第10章價格分析

第 11 章案例研究

第十二章主要公司展望

  • Raw Earth Food & Beverages Pvt Ltd
  • Nutaste Food Labs Pvt Ltd
  • Fruitaco India
  • Malas Farms & Foods
  • Kerry Group PLC
  • Food Service India Pvt. Ltd.
  • Manama Farms & Foods
  • Guruji Enterprises Private Limited
  • Newtrition Plus Health And Wellness Private Limited
  • Switten Health Foods Private Limited

第 13 章策略建議

第14章關於我們公司/免責聲明

Product Code: MX11350

India mocktail syrups market was valued at USD 290.57 million in FY2024, expected to reach USD 470.16 million in FY2032, with a CAGR of 6.2% for the forecast period between FY2025 and FY2032. The market is growing due to numerous flavors and brands catering to the evolving needs of consumers. Growing consumer awareness about the ill-effects of alcohol on health has given rise to the non-alcoholic beverage industry, including mocktails.

India, being a land of rich flavors and ingredients with a diverse cultural landscape, aids manufacturers in creating a wide range of mocktail syrups catering to varied taste preferences of consumers. From traditional to exotic flavors, the mocktail syrups market in India provides a huge range of choices to consumers.

The dominant demographics in the mocktail fan club are boomers and Gen Z. The demographic, which is known to be health-conscious, values that mocktails provide a way to fight hangovers. Also, they have become more interested in alcohol-free beverages in recent years. Natural and healthier alternatives are observing a significant shift in the market as consumers are looking for products made from fruits, herbs, and other botanicals, without artificial sweeteners or additives. Manufacturers are developing syrups to cater to the needs of health-conscious consumers driving the innovation.

Moreover, with rapidly evolving retail landscape of India, the presence of e-commerce platforms is growing, offering the ease of ordering and delivery to the consumers. Additionally, the commercial use of mocktail syrups is growing, especially in the food industry, with numerous cafes, restaurants and bars, playing a significant role in the market development.

In December 2023, Rasna announced the debut of Rasna Himalayan Gulab Sharbat, Himalayan Gulkand, and Himalayan Gulab Chywanprash. The products were made with raw ingredients such as pure rose oil and rose water drawn from Uttarakhand's valleys. Such products are used to create unique blends in mocktails providing an experience of different tastes and fragrances in the drinks.

Rising Trend of Non-Alcoholic Beverages Fuels the Market Growth

There has been an increase in demand for non-alcoholic beverages at pubs and restaurants around the nation in recent times. It includes inventive mocktails which let customers enjoy their favorite flavors without the hangover of alcoholic wines and beers. With a CAGR of 6.72%, Indian non-alcoholic beverages market is expected to reach a size of USD 21.5 million by 2028. India is the world's leading producer of milk, sugar, bananas, mangoes, limes, lemons, papayas, and other essential non-alcoholic beverage ingredients. The trend is especially evident among the younger and urban demographic, which demands fresh and experiential drinks for social and leisure events. A variety of mocktail syrups with natural and exotic flavors are found appealing by customers looking for unique flavor options. In March 2023, Mother's Recipe introduced five new, energizing sharbat flavors, namely, Lemon Ginger, Jeera Masala, Rose Sharbat, Mango Panna, and Khus Syrup. The sharbat can be transformed into a sophisticated mocktail or faluda, served chilled, and garnished with lemon slices and mint leaves.

Role of Creative Mixology Propels the Growth of the Market

The role of creative mixology is a key driving force for the growth of India mocktail syrups market. The blend of science and art involved in crafting cocktails and mocktails has turned the culinary arts into a fascinating masterpiece for a growing number of enthusiasts and professionals alike. Creative mixologists are constantly experimenting with new flavors, ingredients, and techniques to create exciting new mocktails. Mocktail syrups are essential ingredients in this process, giving mixologists a versatile base to express their creativity and create unique and memorable drinks.

The emphasis on creative blends elevates the drinking experience and raises the perception of mocktails as a sophisticated and enjoyable alternative to alcohol. As creative blends gain popularity and acceptance in India, the demand for premium mocktail syrups is expected to rise correspondingly, thereby increasing the market. In March 2023, a line of syrups, Mojee, from New Delhi-based Pansari Group, was introduced at AAHAR-2023, Asia's largest International Food and Hospitality Fair. There will be nine distinct flavors of syrup, namely, Mojito Mint, Bubblegum, Passion Fruit, Blue Curacao, Green Apple, Grenadine, Peach, Watermelon, and Triple Sec.

Supermarkets and Hypermarkets are the Most Preferred Distribution Channel

In India mocktail syrup market, the distribution landscape is dominated by traditional marketing channels, mainly supermarkets and hypermarkets. These channels offer a wide range of mocktail syrups that cater to the tastes of different consumers and are accessible to a larger segment of the population, especially in urban segments. Supermarkets and hypermarkets, with their wide range of products and convenient shopping experiences, attract majority of mocktail syrup retailers. They provide a one-stop shop for consumers to browse and buy mocktail syrups along with other products. In addition, specialty stores offer a well-crafted selection of quality and craftsmanship, and appeal to enthusiasts and connoisseurs in search of unique, luxurious products.

While online stores are gaining popularity, especially among urban millennials and Gen-Z consumers, traditional marketing channels dominate India mocktail syrups market due to high availability and established consumer trust. As e-commerce continues to grow, online stores are expected to play an important role in the distribution of mocktail syrups in the future.

Future Market Scenario (FY2025 - FY2032F)

With an increased focus on health and wellness, consumers are expected to continue to demand healthy beverages with natural and organic non-alcoholic mocktails. Manufacturers will respond by offering a wide range of low-sugar, low-calorie, and functional mocktail syrups to address this demand.

As disposable incomes increase and consumer preferences become more sophisticated, there will be a greater demand for high-end craft mocktail syrups. Manufacturers will focus on introducing quality and innovative products with exotic flavors to attract consumers.

Environmental concerns will drive demand for sustainable packaging and environmentally friendly practices throughout the mocktail syrup industry supply chain. Manufacturers will increasingly embrace recyclables and implement sustainable manufacturing practices to reduce their environmental footprint and meet consumer expectations.

Key Players Landscape and Outlook

Several key players in India mocktail syrup market are shaping the landscape with their innovative products and strategic plans. Established companies have been prominent in offering a wide range of traditional and exotic products to satisfy diverse consumer preferences. Moreover, new entrants make significant contributions, leveraging regional flavors and unique marketing strategies to capture market niches. The outlook of key players in Indian mocktail syrups market is optimistic, driven by factors such as increasing consumer demand for non-alcoholic beverages, rising disposable income, and health and wellness trends. Manufacturers are expected to continue to innovate and develop their product lines to compete in the market environment, with a focus on premiumization, sustainability and digitalization to drive the future growth.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

  • 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
  • 4.2.Market Awareness and Product Information
  • 4.3.Brand Awareness and Loyalty
  • 4.4.Factors Considered in Purchase Decision
    • 4.4.1.Brand Reputation
    • 4.4.2.Flavor
    • 4.4.3.Fragrance
    • 4.4.4.Health and Nutrition
    • 4.4.5.Product Quality
    • 4.4.6.Packaging and Presentation
    • 4.4.7.Ingredients
    • 4.4.8.Price
    • 4.4.9.Availability and Accessibility
  • 4.5.Purchase Channel
  • 4.6.Purpose of Purchase
  • 4.7.Frequency of Purchase
  • 4.8.Existing or Intended User
  • 4.9.Recommendations from friends, family/online reviews
  • 4.10.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5.India Mocktail Syrups Market Outlook, FY2018 -FY2032F

  • 5.1.Market Size & Forecast
    • 5.1.1.By Value
    • 5.1.2.By Volume
  • 5.2.By Sweetness Level
    • 5.2.1.Sweetened
    • 5.2.2.Unsweetened
  • 5.3.By Formulation
    • 5.3.1.Organic
    • 5.3.2.Conventional
  • 5.4.By Packaging Type
    • 5.4.1.Glass Bottles
    • 5.4.2.Plastic Bottles
  • 5.5.By Packaging Size
    • 5.5.1.Up to 250 ml
    • 5.5.2.250 ml - 500 ml
    • 5.5.3.Above 500 ml
  • 5.6.By Distribution Channel
    • 5.6.1.Supermarkets/Hypermarkets
    • 5.6.2.Convenience Stores
    • 5.6.3.Specialty Stores
    • 5.6.4.Online Channel
    • 5.6.5.Others
  • 5.7.By Region
    • 5.7.1.East
    • 5.7.2.West & Central
    • 5.7.3.North
    • 5.7.4.South
  • 5.8.By Company Market Share (%), FY2024

6.Market Mapping, FY2024

  • 6.1.By Sweetness Level
  • 6.2.By Formulation
  • 6.3.By Packaging Type
  • 6.4.By Packaging Size
  • 6.5.By Distribution Channel
  • 6.6.By Region

7.Macro Environment and Industry Structure

  • 7.1.Supply Demand Analysis
  • 7.2.Import Export Analysis
  • 7.3.Value Chain Analysis
  • 7.4.PESTEL Analysis
    • 7.4.1.Political Factors
    • 7.4.2.Economic System
    • 7.4.3.Social Implications
    • 7.4.4.Technological Advancements
    • 7.4.5.Environmental Impacts
    • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 7.5.Porter's Five Forces Analysis
    • 7.5.1.Supplier Power
    • 7.5.2.Buyer Power
    • 7.5.3.Substitution Threat
    • 7.5.4.Threat from New Entrant
    • 7.5.5.Competitive Rivalry

8.Market Dynamics

  • 8.1.Growth Drivers
  • 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

  • 9.1.Competition Matrix of Top Five Market Leaders
  • 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
  • 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 9.4.SWOT Analysis (For Five Market Players)
  • 9.5.Patent Analysis (If Applicable)

10.Pricing Analysis

11.Case Studies

12.Key Players Outlook

  • 12.1.Raw Earth Food & Beverages Pvt Ltd
    • 12.1.1.Company Details
    • 12.1.2.Key Management Personnel
    • 12.1.3.Products & Services
    • 12.1.4.Financials (As reported)
    • 12.1.5.Key Market Focus & Geographical Presence
    • 12.1.6.Recent Developments
  • 12.2.Nutaste Food Labs Pvt Ltd
  • 12.3.Fruitaco India
  • 12.4.Malas Farms & Foods
  • 12.5.Kerry Group PLC
  • 12.6.Food Service India Pvt. Ltd.
  • 12.7.Manama Farms & Foods
  • 12.8.Guruji Enterprises Private Limited
  • 12.9.Newtrition Plus Health And Wellness Private Limited
  • 12.10.Switten Health Foods Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us & Disclaimer

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1.India Mocktail Syrups Market, By Value, In USD Million, FY2018-FY2032F
  • Figure 2.India Mocktail Syrups Market, By Volume, In Milliliters, FY2018-FY2032F
  • Figure 3.India Mocktail Syrups Market Share (%), By Sweetness Level, FY2018-FY2032F
  • Figure 4.India Mocktail Syrups Market Share (%), By Formulation, FY2018-FY2032F
  • Figure 5.India Mocktail Syrups Market Share (%), By Packaging Type, FY2018-FY2032F
  • Figure 6.India Mocktail Syrups Market Share (%), By Packaging Size, FY2018-FY2032F
  • Figure 7.India Mocktail Syrups Market Share (%), By Distribution Channel, FY2018-FY2032F
  • Figure 8.India Mocktail Syrups Market Share (%), By Region, FY2018-FY2032F
  • Figure 9.By Sweetness Level Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 10.By Formulation Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 11.By Packaging Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 12.By Packaging Size Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 13.By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 14.By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024