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市場調查報告書
商品編碼
1486773

日本啤酒市場評估:依產品,濃度,品質,酒精含量,巴氏殺菌,包裝類型,產量,最終用戶,分銷管道,地區機會和預測（2018-2032年）

Japan Beer Market Assessment, By Product, By Concentration, By Quality, By Alcohol Volume, By Pasteurization, By Packaging Type, By Production, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, FY2018-FY2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 118 Pages | 商品交期: 3-5個工作天內

價格

日本啤酒市場規模預計將從 2024 財年的 286.3 億美元增至 2032 財年的 349.1 億美元，並預計在 2025-2032 財年的預測期內複合年增長率為 2.5%。市場成長的驅動因素是精釀啤酒廠數量的增加、消費者對黑啤酒、IPA和啤酒等特定啤酒風格的偏好，以及派對、活動和婚禮等社交飲酒場合的消費增加，其中包括啤酒的興起；旅遊，例如啤酒廠之旅和啤酒節，以及改善啤酒口味的釀造技術創新。

根據Kirin Holdings Company估計，日本是全球最大的啤酒消費國之一，2022年總消費量將達到42.94億公升。該地區年增率為2.5%。因此，各種外國公司正在向日本擴張，並試圖擴大其收入來源。

收購和合作是啤酒市場的主要成長動力。各大公司都因其獨特的釀造技術和豐富的口味而收購了精釀啤酒廠。精釀啤酒產業正在迅速發展，極大地推動了日本啤酒市場的成長。此外，收購還可以促進規模經濟和營運效率，從而最大限度地降低生產和分銷成本。

酒店業正在推動日本啤酒市場的成長。酒館和酒吧讓消費者可以嘗試更多種類的啤酒，有助於擴大啤酒市場。派對、美食活動、啤酒節和音樂會等社交活動進一步推動了市場成長。

此外，由於產品易於取得且消費者品牌知名度較高，零售通路正在推動日本啤酒市場的成長。例如，2023 年 8 月，商業支援公司 AnyMind Group 與日本多通路網路 UUUM 合作，宣佈在 Sakasuki 官方網路商店推出直接面向消費者的精釀啤酒品牌 Sakasuki。

全球聯盟支持市場成長

收購在許多方面顯著促進了啤酒市場的成長。收購使主要啤酒製造商能夠拓展新市場並擴大其分銷管道。收購有助於大公司在國際啤酒市場上獲得知名度，並將其選擇範圍從當地地區擴展到相對較大的市場。

日本啤酒市場的主要參與者正在收購或與啤酒市場的其他公司合作，以向海外擴張，並在世界舞台上代表日本啤酒。例如，2024年2月，Kirin Holdings Company向印度B9 Beverages Limited投資2,500萬美元，該公司擁有精釀啤酒品牌 "Bira 91" 。2022年8月，Sapporo Breweries Limited以1.65億美元完成對Stone Brewing的收購。透過此次收購，日本最古老的啤酒品牌將活躍於美國市場：埃斯孔迪多、裡士滿、加州和維吉尼亞州。2024年1月，Asahi Group HoldingsOctopi Brewing宣佈收購Octopi Brewing。透過此次收購，日本最著名的啤酒Asahi Super Dry將首次在美國釀造。

精釀啤酒推動市場成長

精釀啤酒因其獨特的釀造工藝、手工的口感、濃鬱的風味而受到消費者的喜愛。日本消費者越來越重視精釀啤酒的品質、真實性和工藝。此外，消費者對探索精釀啤酒製造商透過創新配方和釀造技術提供的風味和獨特口味的興趣日益濃厚，正在推動市場成長。日本消費者對精釀啤酒的日益喜愛為市場創造了機會。

本報告研究和分析了日本啤酒市場，提供市場規模和預測、市場動態以及主要參與者的現狀和前景。

目錄

第一章研究方法論

第二章 專案範圍與定義

第三章執行摘要

第四章 客戶回饋

  • 人口統計（年齡/群組分析 - 嬰兒潮世代、X 世代、千禧世代、Z 世代、性別、收入 - 低收入、中等收入、高收入、地區、國籍等）
  • 產品和市場資訊
  • 品牌識別方法
  • 購買決策時考慮的因素
  • 考慮隱私和安全法規
  • 購買管道
  • 購買頻率
  • 現有或預期用戶
  • 朋友和家人的推薦/線上評論
  • 品牌大使和影響者行銷在促進產品/品牌滲透方面的作用

第五章 日本啤酒市場展望（2018財年-2032財年）

  • 市場規模及預測
    • 金額
    • 數量
  • 依產品
    • 貯藏啤酒
    • 艾爾
    • 混合
    • 其他
  • 依濃度
    • 強的
    • 溫和的
  • 依品質
    • 標準
    • 高級
  • 依酒精含量
    • 5%或更少
    • 超過10%
  • 透過巴氏滅菌
    • 巴氏殺菌啤酒
    • 未經高溫消毒的啤酒
  • 依包裝類型
    • 瓶子
    • 罐
    • 其他
  • 依產量
    • 宏啤酒廠
    • 微型啤酒廠
    • 精釀啤酒廠
  • 依最終用戶
    • 商業的
    • 住房
  • 依分銷渠道
    • 線下
    • 線上
  • 依地區
    • 東北
    • 西南
    • 西
    • 中西部
    • 東南
  • 市佔率：依公司劃分（2024 財年）

第 6 章 市場測繪（2024 財政年度）

  • 依產品
  • 依濃度
  • 依品質
  • 依酒精含量
  • 透過巴氏滅菌
  • 依包裝類型
  • 依產量
  • 依最終用戶
  • 依分銷渠道
  • 依地區

第七章 宏觀環境與產業結構

  • 供需分析
  • 進出口分析
  • 價值鏈分析
  • PESTEL 分析
  • 波特五力分析

第八章市場動態

  • 增長動力
  • 成長限制因素（問題、限制因素）

第九節 主要公司狀況

  • 前 5 名市場領導者的競爭矩陣
  • 前 5 名市場領導者的市場收入分析（2024 財年）
  • 併購/合資（如適用）
  • SWOT 分析（5 家市場公司）
  • 專利分析（如果適用）

第10章價格分析

第11章案例研究

第十二章 主要公司展望

  • Heineken Japan KK
  • Products and Services
  • Sapporo Breweries Limited
  • Asahi Group Japan, Ltd.
  • Suntory Holdings Limited
  • AB InBev Japan LLC
  • Kirin Holdings Company, Limited
  • Baird Brewing Company
  • Echigo Beer Co., Ltd
  • Diageo Japan K.K.
  • Orion Breweries, Ltd

第十三章 戰略建議

第十四章關於我們公司、免責聲明

Product Code: MX11377

Japan beer market is projected to witness a CAGR of 2.5% during the forecast period FY2025-FY2032, growing from USD 28.63 billion in FY2024 to USD 34.91 billion in FY2032. The factors which drive the growth of the market includes a growing number of craft breweries, consumers' preference for specific beer styles, such as stouts, IPAs, or lagers, increasing consumption in social drinking occasions such as parties, events, and marriages, along with the boost in beer tourism, including brewery tours and beer festivals and innovation in the brewing techniques enhancing the taste of the beer.

As per the estimations of Kirin Holdings Company, Limited, Japan is one of the largest consumers of beer globally, with a total consumption of 4,294 million liters in 2022. The region is showing a year-on-year growth rate of 2.5%. This is attracting various foreign companies to establish themselves in Japan and increase their revenue streams.

Acquisitions and collaborations have been key factors in facilitating the growth of the beer market. Key players have been acquiring craft breweries due to their distinct brewing techniques and rich flavor. The craft beer industry has been evolving rapidly, significantly driving the growth of the Japan beer market. Moreover, acquisitions promote economies of scale and efficiency in operations, resulting in the minimization of production and distribution costs.

The hospitality industry is fostering the growth of Japan's beer market. Pubs and bars enable consumers to try out a wider range of beers, contributing to the expansion of the beer market. Social events such as parties, food drives, beer festivals, and concerts further support the market growth.

Furthermore, the retail distribution channel is fostering Japan's beer market growth due to the ease of product availability for consumers and better brand visibility. For instance, in August 2023, AnyMind Group, a commerce enablement company, partnered with UUUM, a Japan-based multi-channel network, to announce the launch of their direct-to-consumer craft beer brand, Sakasuki, on the official Sakasuki online store.

Global Collaborations to Support the Market Growth

Acquisitions are majorly driving the beer market growth in numerous aspects. Acquisitions enable giant and large beer manufacturers to expand themselves in the newer marketplaces and extend their distribution channels, enabling them to reach more consumers and increase their market share. Acquisitions help the key players gain popularity in international beer markets and expand their options from the local region to a relatively larger marketplace.

The major players in the Japanese beer market are acquiring and collaborating with other players in the beer market to expand their operations overseas and represent Japanese beer on a global stage. For instance, in February 2024, Kirin Holdings Company, Limited invested USD 25 million in India's B9 Beverages Limited, owner of the craft beer brand Bira 91. In August 2022, Sapporo Breweries Limited closed an acquisition of Stone Brewing for USD 165 million. With this acquisition, the oldest Japanese beer brand will carry its operation in the United States markets, namely, Escondido, Richmond, California, and Virginia. In January 2024, Asahi Group Holdings, Limited announced the acquisition of Octopi Brewing. With the help of the acquisition, Asahi Super Dry, which is Japan's most famous beer will now be brewed in the United States for the very first time.

Craft-Beer Driving the Market Growth

Craft breweries are preferred by the consumers because of their unique techniques of brewing, artisanal taste, and rich flavors. Japanese consumers are increasingly valuing quality, authenticity, and craftsmanship which is associated with the craft beer. Moreover, consumers' growing interest in exploring flavors and unique taste profiles which are often offered by the craft breweries due to their innovative recipes and brewing techniques is driving the market growth. Thus, the increasing preference by Japanese consumers for craft beers is offering an opportunity in the market.

Various players from different regions are expanding their operation and establishing themselves in Japan, witnessing the growth opportunities of beer in the region. Foreign craft brewers recognize the potential for partnership with local restaurants, bars, and retailers, enabling them to promote their brand in the region.

In January 2024, Great Dane Pub and Brewing Company, a U.S. based craft brewer announced the establishment of a brewhouse in Sendai, Japan. The latest brewhouse launched with two locally brewed beers, namely, Amber Ale and Great Lager. Great Dane Brewing Japan is the first foreign-owned brewer in Japan with a bricks-and-mortar brewery.

Standard Beer Dominates Japan Beer Market Share

Standard beer dominates the Japanese beer market over the premium beer market due to the Japanese government's high liquor taxation. Due to the rise in prices, consumers gradually started shifting to other types of liquors or towards cheaper-quality beer. Moreover, the heavy taxation on beer by the Japanese government has prompted the production of lower-tax alternatives such as Happoshu or other low-malt beers.

The lower quality substitutes have been dominating Japan beer market since past three decades. Additionally, consumers might find beer less affordable due to the high tax rate, which is hindering the market growth, as a solution to which manufacturers are introducing standard and low malt beer for the consumers. For instance, in April 2024, Kirin Holdings Company, Limited introduced Harekaze, a standard priced beer. The latest beer offered by the company provides consumers with a unique drinking experience without the accompanying sourness which is typically associated with such beverages.

Future Market Scenario (FY2025 - FY2032F)

In the latest market trend, the Japanese government has planned to introduce liquor tax reforms, which will reduce the taxes levied on beer. The latest national liquor tax law applied by the Japanese government in 2017 impacted the liquor tax rates for beer in Japan in three stages over a decade, starting from 2017 until 2026.

The tax lowering has been implemented to improve the quality of Japan's brews. The Japan liquor tax is divided into three different categories, but it will be unified into a single category in 2026. As a result, the liquor tax on malt-based beer (not less than 25% malt) will be lowered, and the rate for beer-flavored liquors (25% malt) will be increased.

Key Players Landscape and Outlook

Key players are helping in the growth of the market by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.

The key players are expanding their productive capacities by establishing new production units and plants. For instance, in November 2023, Asahi Group Japan, Ltd. announced that it will soon launch its latest brewery in Tosu, Saga Prefecture, Japan. The establishment is scheduled to be inaugurated in 2029. Through this expansion, the company intends to produce a variety of beverages, including beer and soft drinks. Moreover, the Tosu plant is expected to handle a substantial portion of shipments for Kyushu, the southwestern region of Japan's main island.

Table of Contents

1.Research Methodology

2.Project Scope and Definitions

3.Executive Summary

4.Voice of Customer

  • 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
  • 4.2.Product and Market Intelligence
  • 4.3.Mode of Brand Awareness
  • 4.4.Factors Considered in Purchase Decisions
    • 4.4.1.Quality
    • 4.4.2.Taste
    • 4.4.3.Brand Image
    • 4.4.4.Product Variety and Range
    • 4.4.5.Innovation
    • 4.4.6.Price
    • 4.4.7.Availability and Accessibility
    • 4.4.8.Promotional Discounts
  • 4.5.Consideration of Privacy and Safety Regulations
  • 4.6.Purchase Channel
  • 4.7.Frequency of Purchase
  • 4.8.Existing or Intended User
  • 4.9.Recommendations from friends, family/online reviews
  • 4.10.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5.Japan Beer Market Outlook, FY2018-FY2032F

  • 5.1.Market Size & Forecast
    • 5.1.1.By Value
    • 5.1.2.By Volume
  • 5.2.By Product
    • 5.2.1.Lager
    • 5.2.2.Ale
    • 5.2.3.Hybrid
    • 5.2.4.Others
  • 5.3.By Concentration
    • 5.3.1.Strong
    • 5.3.2.Mild
  • 5.4.By Quality
    • 5.4.1.Standard
    • 5.4.2.Premium
  • 5.5.By Alcohol Volume
    • 5.5.1.0%
    • 5.5.2.Up to 5%
    • 5.5.3.5%-10%
    • 5.5.4.More than 10%
  • 5.6.By Pasteurization
    • 5.6.1.Pasteurized Beer
    • 5.6.2.Non-pasteurized Beer
  • 5.7.By Packaging Type
    • 5.7.1.Bottles
    • 5.7.2.Cans
    • 5.7.3.Others
  • 5.8.By Production
    • 5.8.1.Macro-Brewery
    • 5.8.2.Micro-Brewery
    • 5.8.3.Craft-Brewery
  • 5.9.By End-user
    • 5.9.1.Commercial
    • 5.9.2.Residential
  • 5.10.By Distribution Channel
    • 5.10.1.Offline
      • 5.10.1.1.Liquor Stores
      • 5.10.1.2.Bars
      • 5.10.1.3.Brewery
      • 5.10.1.4.Hotels and Restaurants
      • 5.10.1.5.Supermarkets and Hypermarkets
      • 5.10.1.6.Others
    • 5.10.2.Online
  • 5.11.By Region
    • 5.11.1.Northeast
    • 5.11.2.Southwest
    • 5.11.3.West
    • 5.11.4.Midwest
    • 5.11.5.Southeast
  • 5.12.By Company Market Share (%), FY2024

6.Market Mapping, FY2024

  • 6.1.By Product
  • 6.2.By Concentration
  • 6.3.By Quality
  • 6.4.By Alcohol Volume
  • 6.5.By Pasteurization
  • 6.6.By Packaging Type
  • 6.7.By Production
  • 6.8.By End-user
  • 6.9.By Distribution Channel
  • 6.10.By Region

7.Macro Environment and Industry Structure

  • 7.1.Demand Supply Analysis
  • 7.2.Import Export Analysis
  • 7.3.Value Chain Analysis
  • 7.4.PESTEL Analysis
    • 7.4.1.Political Factors
    • 7.4.2.Economic System
    • 7.4.3.Social Implications
    • 7.4.4.Technological Advancements
    • 7.4.5.Environmental Impacts
    • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 7.5.Porter's Five Forces Analysis
    • 7.5.1.Supplier Power
    • 7.5.2.Buyer Power
    • 7.5.3.Substitution Threat
    • 7.5.4.Threat from New Entrant
    • 7.5.5.Competitive Rivalry

8.Market Dynamics

  • 8.1.Growth Drivers
  • 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

  • 9.1.Competition Matrix of Top Five Market Leaders
  • 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
  • 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 9.4.SWOT Analysis (For Five Market Players)
  • 9.5.Patent Analysis (If Applicable)

10.Pricing Analysis

11.Case Studies

12.Key Players Outlook

  • 12.1.Heineken Japan KK
    • 12.1.1.Company Details
    • 12.1.2.Key Management Personnel
    • 12.1.3.Products and Services
    • 12.1.4.Financials (As reported)
    • 12.1.5.Key Market Focus and Geographical Presence
    • 12.1.6.Recent Developments
  • 12.2.Sapporo Breweries Limited
  • 12.3.Asahi Group Japan, Ltd.
  • 12.4.Suntory Holdings Limited
  • 12.5.AB InBev Japan LLC
  • 12.6.Kirin Holdings Company, Limited
  • 12.7.Baird Brewing Company
  • 12.8.Echigo Beer Co., Ltd
  • 12.9.Diageo Japan K.K.
  • 12.10.Orion Breweries, Ltd

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

13.Strategic Recommendations

14.About Us and Disclaimer

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1.Japan Beer Market, By Value, FY2018-FY2032F
  • Figure 2.Japan Beer Market, By Volume, In Gallons, In USD Billion, FY2018-FY2032F
  • Figure 3.Japan Beer Market Share (%), By Product, FY2018-FY2032F
  • Figure 4.Japan Beer Market Share (%), By Concentration, FY2018-FY2032F
  • Figure 5.Japan Beer Market Share (%), By Quality, FY2018-FY2032F
  • Figure 6.Japan Beer Market Share (%), By Alcohol Volume, FY2018-FY2032F
  • Figure 7.Japan Beer Market Share (%), By Pasteurization, FY2018-FY2032F
  • Figure 8.Japan Beer Market Share (%), By Packaging Type, FY2018-FY2032F
  • Figure 9.Japan Beer Market Share (%), By Production, FY2018-FY2032F
  • Figure 10.Japan Beer Market Share (%), By End-User, FY2018-FY2032F
  • Figure 11.Japan Beer Market Share (%), By Distribution Channel, FY2018-FY2032F
  • Figure 12.Japan Beer Market Share (%), By Region, FY2018-FY2032F
  • Figure 13.By Product Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 14.By Concentration Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 15.By Quality Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 16.By Alcohol Volume Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 17.By Pasteurization Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 18.By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 19.By Production Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 20.By End-User Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 21.By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 22.By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024