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市場調查報告書
商品編碼
1488617
全球巧克力糖果市場評估:依類型、形狀、類別、價格、最終用戶、分銷管道、地區、機會、預測(2017-2031)Chocolate Confectionery Market Assessment, By Type, By Form, By Category, By Price, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球巧克力糖果市場規模為1504億美元,預計到2031年將達到2138.8億美元,2024-2031年預測期間複合年增長率為4.5%。市場的主要驅動力是對健康巧克力產品的需求不斷增長,以及客戶對更永續和創新的巧克力產品不斷變化的偏好。隨著越來越多的消費者尋求高品質的奢侈品,奢華巧克力產品正在蓬勃發展。
2023 年 3 月,The Hershey Company推出了新的Hershey's KISSES Milklicious 巧克力,這是一個充滿巧克力牛奶餡的牛奶巧克力。該產品採用 9 盎司共享袋包裝,每顆糖果都用淺藍色箔紙包裹在包裝內。
此外,創新生產方法和新口味推出等技術進步正在進一步推動市場發展。黑巧克力因其公認的健康益處而在市場上顯示出顯著增長。
此外,產品包裝極大地影響消費者的購買決策,使得超市和大賣場成為巧克力糖果的主要通路。大多數巧克力購買決策都是衝動而非計劃,這進一步鞏固了超市和大賣場作為主要分銷管道的主導地位。
重視產品道德採購和標籤透明度的公司越來越注重永續發展。此外,人們尋求更健康的巧克力消費選擇正在推動市場創新,推動製造商推出有機、純素和無糖巧克力。例如,2023 年 12 月,Oobli 推出了 Oobli 牛奶巧克力棒,每份只添加 1 克糖。該產品透過添加少量甜味蛋白來保持甜味,並且比傳統牛奶巧克力棒含糖量減少70%。
意識奢華推動市場成長
全球巧克力糖果市場的關鍵驅動因素之一是意識奢華。現今的消費者關注巧克力的味道和質地,以及他人和地球的健康。這種多方面的方法強調了放縱和責任的重要性。消費者購買決策對環境的影響對市場上巧克力的需求和銷售有重大影響。
人們對購買由確保公平貿易和永續農業的公司生產的巧克力充滿信心。意識奢華的概念正在推動製造商將不損害人類和地球健康的產品推向市場。
例如,2024年2月,Meiji Holdings Co., Ltd.與可可細胞培養新創公司California Cultured Inc.合作,為消費者和商業市場帶來創新且環保的可可產品。此次合作旨在透過建立可可細胞培養技術並建立可持續的可可價值鏈來解決原材料採購短缺的問題。
黑巧克力勢頭強勁
多種因素正在推動全球巧克力糖果市場對黑巧克力的需求。千禧世代和 Z 世代透過優先考慮健康和有意識的飲食習慣來推動需求。可可含量高(通常為 70% 或更多)的黑巧克力很受這一人群的歡迎。除了其濃鬱的巧克力風味外,他們還被其抗氧化劑和營養成分所吸引,這些成分具有多種健康益處。高濃度的甲基黃嘌呤,如可可鹼和多酚,被認為可以促進血液流動和心臟健康,而銅、鐵、鎂和錳等礦物質也吸引了注重健康的消費者。此外,對不含乳製品的巧克力糖果的需求正在推動對黑巧克力產品的需求。
本報告研究和分析了全球巧克力糖果市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global chocolate confectionery market was valued at USD 150.4 billion in 2023, expected to reach USD 213.88 billion in 2031, with a CAGR of 4.5% for the forecast period between 2024 and 2031. The major drivers of the market include growing demand for health-conscious chocolate products and evolving customer preferences for more sustainable and innovative chocolate products. Premium and luxury chocolate products have gained momentum, with more consumers seeking high-quality indulgent products.
In March 2023, The Hershey Company introduced new Hershey's KISSES Milklicious chocolates packed with chocolate milk filling in the center of milk chocolate. The product is available in 9 oz share bags, with each candy wrapped in light-blue foils inside the pack.
Also, advancements in technology, such as innovative production methods and the introduction of new flavors, are driving the market further. Dark chocolate has been witnessing significant growth in the market due to its perceived health benefits.
Moreover, supermarkets and hypermarkets are the major distribution channels for chocolate confectioneries, as the packaging of the product greatly affects consumers' buying decisions. Most of the chocolate buying decisions are not planned and are rather impulsive, further solidifying the dominant position of supermarkets and hypermarkets as the major distribution channels.
Rising sustainability concerns are becoming prominent amongst companies focusing on ethical sourcing of products and transparency in labelling. Furthermore, individuals seeking healthy chocolate consumption options are driving innovation in the market with manufacturers introducing organic, vegan, and sugar-free chocolates. For instance, in December 2023, Oobli launched Oobli milk chocolate bars, with 1 gram of added sugar per serving. The product maintains its sweetness level by adding sweet protein to it in small amount and contains 70% less sugar as compared to traditional milk chocolate bars.
Mindful Indulgence Drive the Market Growth
One of the key drivers of the global chocolate confectionery market is mindful consumption. Contemporary consumers focus on the taste and texture of chocolate and on the health of others and the planet. This multifaceted approach emphasizes the importance of indulgent eating along with responsibility. The impact of consumers' buying decisions on the environment significantly impacts the demand and sales of chocolates in the market.
People feel more confident buying chocolates manufactured by companies ensuring fair trade and sustainable farming practices. The concept of mindful indulgence is pushing manufacturers to bring such products to the market that require no compromise on the health of people and the planet.
For instance, in February 2024, Meiji Holdings Co., Ltd. collaborated with California Cultured Inc., a cocoa cell culture startup, to provide innovative, eco-friendly cocoa products to consumers and commercial markets. The collaboration aims to establish technology for cocoa cell cultivation and build a sustainable cocoa value chain, eliminating the shortage issues in raw material procurement.
Dark Chocolates Gaining Momentum
Several factors are responsible for the growth in demand for dark chocolates in global chocolate confectionery market. Millennials and Gen Z drive the demand by prioritizing healthy and conscious eating. Dark chocolates with high cocoa content, typically 70% or more, appeal to this cohort group. In addition to its rich chocolate flavor, they are drawn towards its high antioxidant and nutritional content, which provides several health benefits. High concentrations of methylxanthines, such as theobromine and polyphenols, which are believed to enhance blood flow and heart health, as well as minerals including copper, iron, magnesium, and manganese, attract health-conscious consumers. Furthermore, demand for non-dairy chocolate confections has surged the demand for dark chocolate products.
In September 2023, Chocolaterie Guylian NV launched Dark Praline Seashells, a new chocolate product with dark praline filling covered with a 72% pure Belgian chocolate layer. The company claims the product to be made from 100% naturally sourced ingredients, without palm oil and soy. Also, in July 2023, the company announced to cut down on its portfolio to focus on and expand its dark chocolate offerings.
Europe Holds the Largest Market Share
Geographically, Europe holds the dominant share in global chocolate confectionery market. In 2023, Europe accounted for 35% of global cacao processing and 45% of global chocolate consumption. Switzerland has the highest chocolate consumption per capita in the world in 2023, with the average Swiss person consuming over 20 pounds of chocolate annually. It encourages the manufacturers to produce new innovative chocolate variants to gain a larger market share. For instance, in April 2024, Chocoladefabriken Lindt & Sprungli AG launched its latest plant-based products, Lindt LINDOR Non-Dairy OatMilk Truffles and Lindt LINDOR Dark Chocolate OatMilk Truffles. The products target lactose-intolerant individuals seeking delicious non-dairy chocolate options.
Furthermore, with 56% of total imports worldwide, Europe is the world's biggest market for cocoa beans. In contrast, 26% of the world's imports of cocoa beans come from Asia, and roughly 17% come from North America and South America. Also, the region is the biggest exporter of chocolates globally. In 2023, EU members shipped 8,67,000 tons of chocolate and chocolate bars to non-EU nations (extra-EU). It represents a 35% increase from 2013 (6,43,000 tonnes) and a 2% increase from 2022 (852,000 tonnes).
Future Market Scenario (2024 - 2031F)
Continued shift towards healthier chocolate options, such as dark and organic chocolate, sugar-free varieties, will reflect evolving consumer preferences for mindful indulgence.
Growing emphasis on sustainability and ethical sourcing throughout the chocolate supply chain, is likely to influence consumer purchasing decisions and brand reputation.
Demand for personalized chocolate products and customizable packaging options will allow brands to cater to individual preferences and enhance consumer loyalty.
Key Players Landscape and Outlook
In the global chocolate confectionery market, key players such as Mars, Incorporated, Mondelez International, Inc., Ferrero Group, Nestle S.A., and The Hershey Company dominate with their renowned brands and extensive market presence. These players compete vigorously on various fronts including product innovation, quality, branding, and distribution channels. They are expected to maintain their market leadership by capitalizing on growing demand for premium and sustainable products, catering to health-conscious consumers, and expanding into emerging markets. Their continued investment in innovation, sustainability, and digital transformation will be vital for staying competitive and meeting evolving consumer preferences. In January 2024, Nestle UK and Ireland launched a new variant of its popular Kitkat chocolate, KitKat 70% Dark. The bar, which is a mix of wafer and smooth dark chocolate, is made using cocoa mass sourced from Nestle's cocoa income accelerator program's signees. The newly introduced variant is a perfect choice for vegetarians, with no artificial flavors, colors, or preservatives.
Additionally, collaboration with cocoa suppliers, adoption of ethical sourcing practices, and compliance with regulatory standards will be crucial for long-term success in the industry. In 2023, the net revenues from chocolates for Mondelez International, Inc. are USD 10,619, which was USD 9,486 in the previous year.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work