市場調查報告書
商品編碼
1512104
水果酒的全球市場的評估:各水果類型,各酒類型,各酒精濃度,各包裝形式,各包裝尺寸,各原料,不同生產,各種價格,各終端用戶,各流通管道,各地區,機會,預測(2017年~2031年)Fruit Wine Market Assessment, By Fruit Type, By Wine Type, By Alcohol Content, By Packaging Type, By Packaging Size, By Source, By Production, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023 年全球果酒市場規模為 18.38 億美元,預計 2031 年將達到 35.0671 億美元,2024-2031 年預測期內複合年增長率為 8.41%。由於其風味和營養價值,葡萄酒是最受歡迎的酒精飲料之一。國際葡萄與葡萄酒組織估計,2022 年全球葡萄酒消費量為 2.32 億百公升。除了葡萄之外,生產商還用蘋果、鳳梨和芒果等多種水果釀造葡萄酒,為消費者提供更健康、更天然的酒精飲料。
果酒宜人的風味和香氣吸引了更多的顧客,同時也促進了市場需求。消費者偏好從高酒精飲料轉向酒精含量較低的健康果酒,推動了市場需求。果酒將葡萄酒的天然品質與各種水果的宜人風味和健康益處結合在一起。支持全球果酒市場的一個補充因素是多樣化口味的供應。
由於所有食品和飲料類別中有機產品的成長趨勢,果酒製造商正致力於將有機果酒推向市場,以滿足客戶對有機產品不斷增長的需求。例如,2024 年 2 月,Ackley Brands 推出了 First Sight,這是一個新系列葡萄酒,源自加州備受追捧的帕索羅布爾斯 AVA 的有機葡萄園。 2022 年赤霞珠和 2023 年長相思獲得了 SIP(??實踐可持續發展)和 CCOF 有機種植認證。
豐富的口味吸引消費者
推動市場擴張的一個主要因素是水果酒多種口味的供應。該產品系列為消費者提供了多種口味選擇。例如,2024年1月,Grandes Vinos Y Vinedos, SA旗下的葡萄酒品牌Monasterio de las Vinas推出了三款新的無酒精年輕葡萄酒:來自歌海娜的桃紅葡萄酒和紅葡萄酒以及來自馬卡貝奧的白葡萄酒。白葡萄酒為消費者提供花香,而桃紅葡萄酒和紅葡萄酒則提供類似於歌海娜葡萄紅色水果特徵的風味。
同樣,Oliver Winery 於 2024 年 3 月發表了 Dreamberry 和 Cosmoberry。這是一個創意葡萄酒系列,展示優質甜葡萄酒,具有活潑的漿果香氣,與真正的果汁和其他天然漿果特性相結合。這些漿果味葡萄酒的酒精度為 11%,以 Oliver 的傳統甜紅葡萄酒為藍本,經過精心釀造,保留了其天然風味。
傳統葡萄酒的流行阻礙了市場成長
儘管以蘋果和草莓等水果而不是葡萄為原料的果酒市場仍在發展中,但傳統葡萄酒的市場相當強勁且成熟,目前是果酒的主要市場。國際葡萄與葡萄酒組織估計,2022年全球將生產80.1噸新鮮葡萄,平均每公頃產量為11噸。市場擴張可能會受到顧客對傳統葡萄酒的強烈偏好的限制。
對於釀酒師來說,保持果味和葡萄酒特性之間的複雜平衡可能是葡萄酒生產過程中的一個重大課題。此外,果酒生產商還可能面臨艱鉅的技術課題,例如保持酸穩定性和控製糖含量。
本報告提供全球水果酒市場相關調查分析,提供市場規模與預測,市場動態,主要企業的形勢及預測等資訊。
Global fruit wine market was valued at USD 1838 million in 2023, expected to reach USD 3506.71 million in 2031, with a CAGR of 8.41% for the forecast period between 2024 and 2031. The flavor and nutritional qualities of wine makes it one of the most popular alcoholic drinks. The International Organization of Vine and Wine estimated that 232 million hectoliters of wine was consumed globally in 2022. In addition to grapes, producers are creating wines from a variety of fruits, including apples, pineapples, and mangoes, to offer consumer alcoholic beverages that are healthier and more natural.
The fruit wine's pleasant flavor and scent are drawing more customers, simultaneously driving the market demand. The market demand is being driven by a movement in consumer tastes away from high-alcohol beverages and towards fruity wines that are lower in alcohol content and are healthier. Fruit wines have the inherent qualities of wine plus the delightful flavors and health advantages of different fruits. The complementing aspect supporting the worldwide fruit wine market is the availability of diverse tastes.
Fruit wine producers are concentrating on releasing organic fruit wines into the market to satisfy the growing customer demand for organic products, given the growing trend of organic products in every food and beverage category. For instance, in February 2024, Ackley Brands launched First Sight, a new wine line, which is derived from organic vineyards in the highly sought-after Paso Robles AVA in California. The 2022 Cabernet Sauvignon and the 2023 Sauvignon Blanc have earned Sustainability in Practice (SIP) and CCOF certifications for organic farming.
Wide Range of Flavors Attract Consumers
The primary driver of the market expansion is the availability of a great range of flavors in fruit wines. The product ranges offer a wide selection of flavor options for consumers. For instance, in January 2024, Monasterio de las Vinas, a wine brand owned by Grandes Vinos Y Vinedos, S.A., introduced three new alcohol-free young wines, a rose and red wine from Garnacha and a white wine from Macabeo. While the white wine offers floral aromas to the consumers, the rose and red wines offer a taste similar to red fruits, defining feature of the Garnacha variety.
Similarly, in March 2024, Oliver Winery released Dreamberry and Cosmoberry, a creative wine collection showcasing premium sweet wine with vibrant berry notes, layered with actual fruit juice and other natural berry characteristics. These berry-infused wines, which have 11% ABV, are modeled after Oliver's classic Sweet Red wine, which is carefully crafted to preserve the integrity of natural tastes.
Popularity of Traditional Wines Hinder the Market Growth
The market for fruit wines which are made from fruits, such as apples and strawberries rather than grapes, is still in its infancy, but the market for traditional grape wines is quite strong and established and is currently one of the main competitors for the fruit wine market. The International Organization of Vine and Wine estimates that in 2022, 80.1 MT of fresh grapes were produced worldwide, with an average yield of 11 t/ha. The market's expansion may be restrained by customers' strong preference for conventional wine.
For the winemakers, maintaining the intricate balance between fruit flavor and wine characteristics can be a bigger problem during the wine's production. In addition, fruit wine producers may face more difficult issues with technical difficulties including preserving acid stability and adjusting sugar amounts.
Fruit Wine with Alcohol Content Below 10% Gain Momentum
Fruit wine with alcohol content below 10% is experiencing a surge in popularity, aligning with the growing trend towards healthier and more mindful drinking habits. Consumers are increasingly drawn to these low-alcohol options as they offer delightful flavors of various fruits without the high alcohol content traditionally associated with wine.
Health-conscious individuals, in particular, are gravitating towards low-alcohol fruit wines, which are often perceived as a healthier alternative due to their lower calorie content and potential antioxidant benefits from the fruit ingredients. Additionally, these wines are ideal for casual drinking occasions, where consumers can savor the taste without worrying about overconsumption.
The market is benefiting from innovative production techniques that enhance the quality and taste of low-alcohol fruit wines. Increased availability through diverse retail channels, including online platforms, has further propelled their popularity. As a result, low-alcohol fruit wine is carving out a significant niche, meeting the demands of modern consumers seeking balanced, flavorful, and health-conscious beverage options.
For instance, in February 2024, Echo Falls, owned by Accolade Wines, expanded its Fruit Fusion range by introducing kiwi and watermelon flavored wine, with 9% ABV. The product was aimed at attracting younger people and was made available at Booker Wholesale.
Asia-Pacific Holds the Dominant Share
The market for fruit wines worldwide is dominated by Asia-Pacific due to the region's high level of acceptability for these wines. Customers are gravitating for lower alcohol content, healthier alcoholic beverages as a result of growing health consciousness. The region's growing export and import potential from nations, such as China and India, is favorably influencing the market expansion.
The market is growing due to the growing government measures to enhance the local market. The demand in the area is rising as a result of the construction of new fruit wine processing and incubation facilities. For instance, Meghalaya CM launched the Northeast Fruit Wine Incubation Center in Shillong in September 2023. The launch was aimed at boosting the local wine-making companies and reducing the wastage of fruits.
Moreover, in an effort to increase fruit wine output and quality, the government is taking initiatives in offering appropriate training for better production methods for fruit wine. For instance, in June 2023, the Meghalaya Farmers' (Empowerment) Commission (MFEC), in collaboration with Hill Zill Wines, developed a customized fruit wine making course for the people of Meghalaya and the Northeast. Over 93 winemakers have been trained by the organization so far, generating job opportunities for the people.
Future Market Scenario (2024 - 2031F)
As consumers are becoming more concerned about their health and wellness, the demand for fruit wines is likely to expand with many perceiving it as a healthier alternative to the traditional grape wines.
Adoption of sustainable production methods catering to the requirements of environmentally conscious consumers could fuel the demand for fruit wines.
Improvements in distribution channels, such as e-commerce platforms and other offline modes, will contribute to market growth with greater accessibility and mass reach.
Key Players Landscape and Outlook
Global fruit wine market provides a diverse landscape with a mix of established players and emerging ones. Key clients include well-known fruit winemakers who are large brands with a wide range of portfolios that span a variety of categories, ranging from inexpensive everyday fruit wines to luxury brands. In recent years, boutique fruit wineries and small producers have risen to prominence, taking advantage of consumer demand for artisanal, niche, and terroir-driven fruit wines.
Looking ahead, many factors influence the perceptions of key players in the fruit wine market. Adapting to changing consumer preferences, such as increasing demand for organic, sustainable fruit wines, will be critical to maintain relevance and increase the market share. Overall, key players must navigate changing consumer behavior, regulatory forces, and competitive pressures to take advantage of emerging opportunities and sustain long-term success of global fruit wine market.
In August 2023, Cherubino Wines acquired Margaret River Winemakers, a wine and spirits brand that intends to combine into its portfolio to create consolidated drinks and agricultural proposition. The property's 2000 tons warehouse, cellar door offering, and distillation capacity, are included in the deal.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work