市場調查報告書
商品編碼
1475223
全球桃紅葡萄酒市場研究報告 - 2024 年至 2032 年行業分析、規模、佔有率、成長、趨勢和預測Global Rose Wine Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
預計到2032年,全球桃紅葡萄酒市場需求將從2023年的29.7億美元達到近51.5億美元的市場規模,2024-2032年研究期間的複合年成長率為6.31%。
桃紅葡萄酒是由紅葡萄品種釀製而成,這些葡萄品種與葡萄皮的浸漬時間較短,從而產生粉紅色或淺紅色的顏色。這些葡萄酒的風格各異,從乾型到甜型,還有靜止型、起泡型或半起泡型。生產過程包括壓碎紅葡萄,讓果汁與果皮一起發酵一小段時間,通常是幾個小時到幾天,然後將果皮與果汁分離。
桃紅葡萄酒的日益普及歸因於其多功能性、誘人的口味以及與各種美食和場合相搭配的能力。玫瑰葡萄酒以其清爽的酸度、果香和充滿活力的粉紅色調,吸引休閒飲酒者和尋求輕鬆愉快的飲酒體驗的愛好者。此外,隨著消費者探索不同的品種、地區和生產方法,葡萄酒文化的興起以及對多樣化葡萄酒風格的日益欣賞推動了對桃紅葡萄酒的需求。此外,社群媒體、名人代言和生活風格品牌的影響也促進了市場的成長,影響者和時尚引領者將玫瑰推廣為時尚和令人嚮往的飲料選擇。此外,來自普羅旺斯、加州和西班牙等不同葡萄酒產區的桃紅葡萄酒的供應量和購買力不斷增加,這有助於其對全球消費者的廣泛吸引力和可及性。隨著葡萄酒旅遊和體驗式消費的興起,酒莊和葡萄酒零售商利用玫瑰酒的受歡迎程度,提供以玫瑰生產和鑑賞為中心的品酒活動、節慶和教育體驗。
此外,注重健康的消費趨勢以及對玫瑰酒作為紅酒的清淡和低酒精替代品的認知,推動了追求平衡和節制飲酒習慣的健康意識人士的消費。隨著桃紅葡萄酒成為全年的飲料選擇,而不是夏季的主食,隨著生產商透過新的風格、包裝形式和行銷策略進行創新,以滿足不斷變化的消費者偏好和生活方式趨勢,市場預計將成長。然而,隨著競爭加劇和消費者探索替代飲料選擇,消費者偏好的變化、葡萄酒消費模式的轉變以及市場飽和可能會在未來幾年挑戰桃紅葡萄酒市場的成長。
研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外,這些工具也對全球桃紅葡萄酒市場的各個細分市場進行了包容性評估。桃紅葡萄酒產業的成長和趨勢為本研究提供了整體方法。
桃紅葡萄酒市場報告的這一部分提供了國家和地區層面細分市場的詳細資料,從而幫助策略師確定相應產品或服務的目標人群以及即將到來的機會。
本節涵蓋區域前景,重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲桃紅葡萄酒市場當前和未來的需求。此外,該報告重點關注所有主要地區各個應用領域的需求、估計和預測。
該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。桃紅葡萄酒市場的主要參與者包括Sacha Lichine、Domaine de la Sangliere、Jean-Luc Colombo、Domaine de la Mordoree、Chateau la Tour de l'Eveque、Gerard Bertrand、Domaine Tempier、Chateau Minuty、Miraval、Mas de Cadenet、蝴蝶蘭城堡、聖羅斯琳城堡、低語天使城堡、皮巴農城堡、奧特酒莊。本節包含競爭格局的整體視圖,包括各種策略發展,例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。
如果您有任何客製化要求,請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。
The global demand for Rose Wine Market is presumed to reach the market size of nearly USD 5.15 Billion by 2032 from USD 2.97 Billion in 2023 with a CAGR of 6.31% under the study period 2024 - 2032.
Rose wine is crafted from red grape varieties that undergo a shorter maceration period with the grape skins, resulting in pink or light red coloration. These wines can vary in style from dry to sweet and be still, sparkling, or semi-sparkling. The production process involves crushing red grapes and letting the juice ferment with the skins for a brief period, typically a few hours to a couple of days, before separating the skins from the juice.
The growing popularity of rose wine is attributed to its versatility, appealing taste profile, and ability to complement various cuisines and occasions. With its refreshing acidity, fruity aromas, and vibrant pink hues, rose wine appeals to casual drinkers and enthusiasts seeking a light and enjoyable drinking experience. Additionally, the rise of wine culture and the growing appreciation for diverse wine styles drive the demand for rose wine as consumers explore different varietals, regions, and production methods. Moreover, the impact of social media, celebrity endorsements, and lifestyle branding contributes to the market growth, with influencers and tastemakers promoting rose as a trendy and aspirational beverage choice. Furthermore, the increasing availability and affordability of rose wine from various wine-producing regions such as Provence, California, and Spain contribute to its widespread appeal and accessibility to consumers worldwide. With the rise of wine tourism and experiential consumption, wineries and wine retailers capitalize on the popularity of rose wine by offering tasting events, festivals, and educational experiences centered around rose production and appreciation.
Additionally, the health-conscious consumer trend and the perception of rose wine as a lighter and lower-alcohol alternative to red wine drive its consumption among health-conscious individuals seeking balance and moderation in their drinking habits. With rose wine becoming a year-round beverage choice rather than a summer staple, the market is expected to grow as producers innovate with new styles, packaging formats, and marketing strategies to cater to evolving consumer preferences and lifestyle trends. However, changing consumer preferences, shifts in wine consumption patterns, and market saturation may challenge the rose wine market growth in the coming years as competition intensifies and consumers explore alternative beverage options.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of rose wine. The growth and trends of rose wine industry provide a holistic approach to this study.
This section of the rose wine market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Rose Wine market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Rose Wine market include Sacha Lichine, Domaine de la Sangliere, Jean-Luc Colombo, Domaine de la Mordoree, Chateau la Tour de l'Eveque, Gerard Bertrand, Domaine Tempier, Chateau Minuty, Miraval, Mas de Cadenet, Chateau d'Esclans, Chateau Sainte Roseline, Whispering Angel, Chateau de Pibarnon, Domaines Ott. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.