葡萄酒市場規模、佔有率、成長分析、按產品類型、按價格分佈、按分銷管道、按包裝類型、按地區 - 行業預測，2024-2031 年

2022年全球葡萄酒市場規模為4,178.5億美元，從2023年的4,445.9億美元成長到2031年的7,302.9億美元，在預測期內（2024-2031年）預計複合年成長率為6.4%。

葡萄酒產業深深植根於歐洲文化，持續影響全球趨勢，尤其是在社交活動和家庭聚會期間將葡萄酒融入膳食的年輕消費者中。隨著消費者偏好的變化，尤其是在新冠肺炎 (COVID-19) 大流行帶來的挑戰之後，該市場有望成長。隨著限制的放鬆以及網上購買的轉變，葡萄酒銷售預計將復甦。其獨特的風味增加了其吸引力，提供令人愉悅的飲用體驗且健康風險相對較低。此外，較低的貿易稅和關稅使葡萄酒更容易進入國際市場。社交場合飲酒的日益普及和低酒精飲料選擇的激增進一步推動了葡萄酒行業的擴張。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 宏觀經濟指標
• 價值鏈分析
• 價格分析
• 監管環境
• 專利分析
• 案例研究
• 客戶和購買標準分析
• 貿易分析

葡萄酒市場規模：依產品類型及複合年成長率（2024-2031）

• 市場概況
• 無氣泡葡萄酒
  • 紅葡萄酒
  • 白葡萄酒
  • 玫瑰紅葡萄酒
• 氣泡酒
  • 香檳酒
  • 普羅塞克
  • 卡瓦
  • 其他
• 加烈葡萄酒
  • 港口
  • 雪莉酒
  • 苦艾酒
  • 其他

葡萄酒市場規模：依價格分佈範圍及複合年成長率（2024-2031）

• 市場概況
• 低價
• 中等價格
• 優質的
• 奢華

葡萄酒市場規模：依分銷管道及複合年成長率（2024-2031）

• 市場概況
• Off-Trade
  • 大賣場
  • 專賣店
  • 便利商店
  • 網路零售商
• On-Trade
  • 餐廳
  • 酒吧
  • 飯店
  • 其他

葡萄酒市場規模：依包裝種類及複合年成長率（2024-2031）

• 市場概況
• 瓶子
• 能
• 盒子
• 其他

葡萄酒市場規模：按地區和複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• E. & J. Gallo Winery
• Constellation Brands
• The Wine Group
• Treasury Wine Estates
• Vina Concha y Toro
• Pernod Ricard
• Castel Group
• Accolade Wines
• Grupo Penaflor
• Caviro
• Trinchero Family Estates
• Vina San Pedro
• Diageo
• Fetzer Vineyards
• Henkell & Co. Sektkellerei

結論和建議

Global Wine Market size was valued at USD 417.85 billion in 2022 and is poised to grow from USD 444.59 billion in 2023 to USD 730.29 billion by 2031, growing at a CAGR of 6.4% during the forecast period (2024-2031).

The wine industry, deeply rooted in European culture, continues to influence global trends, particularly among younger consumers who incorporate wine into their diet during social events and home gatherings. As consumer preferences evolve, the market is poised for growth, especially following the challenges posed by the Covid-19 pandemic. With restrictions easing and a shift toward online purchasing, wine sales are projected to rebound. Its unique flavor profile offers a pleasurable drinking experience with relatively low health risks, enhancing its allure. Additionally, the reduction of trade taxes and tariffs is increasing wine's accessibility in international markets. The rising popularity of alcohol consumption in social contexts, along with a surge in low alcohol-by-volume options, further fuels expansion in the wine sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wine Market Segmental Analysis

Global Wine Market is segmented by product type, price range, distribution channel, packaging type and region. Based on product type, the market is segmented into still wine (red wine, white wine, rose wine), sparkling wine (champagne, prosecco, cava, others) and fortified wine (port, sherry, vermouth, others). Based on price range, the market is segmented into economy, mid-range, premium and luxury. Based on distribution channel, the market is segmented into off-trade (hypermarkets, specialty stores, convenience stores, online retailers) and on-trade (restaurants, bars, hotels, others). Based on packaging type, the market is segmented into bottles, cans, boxes and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wine Market

The global wine market is experiencing significant growth, driven by the increased socialization around alcohol consumption. In recent decades, the surge in wine production and consumption has led to evolving drinking patterns, heavily influenced by modernization and the widespread acceptance of Western cultural norms. Today, alcohol consumption is often perceived as a symbol of social status, contributing to the rising demand for low-alcohol beverages. With its refreshing qualities and appealing low ABV options, wine has particularly captured the attention of millennials. Additionally, wine is frequently associated with various celebrations and is commonly enjoyed alongside everyday meals in numerous countries, prompting producers to innovate and introduce new products to satisfy this growing market demand.

Restraints in the Global Wine Market

The global wine market faces certain restraints, primarily driven by a shift in consumer demand towards more affordable products. As premium wine consumption slows, fueled by economic constraints, there is a rising trend of customers gravitating towards budget-friendly options. This preference for lower-priced wines is influenced by modernisation and increased alcohol consumption, prompting brands to innovate and diversify their offerings. However, while the introduction of unique and adventurous alcoholic beverages can attract attention, it ultimately detracts from the growth of the premium wine segment, posing challenges for premium producers who rely on a discerning consumer base for market expansion.

Market Trends of the Global Wine Market

The global wine market is experiencing a notable trend towards product premiumization, driven by consumers' increasing preference for high-quality and luxurious offerings. As individuals in developed economies become more discerning "wine connoisseurs," there is a growing demand for premium and sensory brands that emphasize exceptional taste and quality. This shift encourages manufacturers to innovate and expand their portfolios with exclusive labels, catering to the evolved palate of consumers who seek out unique and sophisticated experiences. Consequently, premiumization is not merely a fleeting trend but a significant driver of sustainable growth and long-term revenue across the global wine market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Wine Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Still Wine
  • Red Wine
  • White Wine
  • Rose Wine
• Sparkling Wine
  • Champagne
  • Prosecco
  • Cava
  • Others
• Fortified Wine
  • Port
  • Sherry
  • Vermouth
  • Others

Global Wine Market Size by Price Range & CAGR (2024-2031)

• Market Overview
• Economy
• Mid-Range
• Premium
• Luxury

Global Wine Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Off-Trade
  • Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Retailers
• On-Trade
  • Restaurants
  • Bars
  • Hotels
  • Others

Global Wine Market Size by Packaging Type & CAGR (2024-2031)

• Market Overview
• Bottles
• Cans
• Boxes
• Others

Global Wine Market Size & CAGR (2024-2031)

• North America (Product Type, Price Range, Distribution Channel, Packaging Type)
  • US
  • Canada
• Europe (Product Type, Price Range, Distribution Channel, Packaging Type)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (Product Type, Price Range, Distribution Channel, Packaging Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (Product Type, Price Range, Distribution Channel, Packaging Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price Range, Distribution Channel, Packaging Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• E. & J. Gallo Winery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina Concha y Toro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accolade Wines
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Penaflor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caviro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trinchero Family Estates
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina San Pedro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fetzer Vineyards
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkell & Co. Sektkellerei
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation