越南食用油市場評估：依性質、產品類型、包裝類型、應用、地區、機會、預測（2017-2031）

越南食用油市場規模預計將從2023年的49.5億美元增至2031年的62.9億美元，預計2024-2031年期間年複合成長率為 3.04%。對易於烹飪的即食食品的需求不斷增加等因素推動越南食用油的成長。此外，國內一些油籽產量的提高以及從其他國家進口其他類型的油也使得食用油的供應變得更加容易，使國內消費者現在可以更方便地使用它們。

此外，由於旅遊業的增加導致 HoReCa 的擴張，越南的食用油市場強勁成長，這有助於該國食用油消費的增加。

近年來，由於烹飪用途的增加，市場呈現顯著成長，並且由於它是烹飪的重要原料，預計未來將保持穩定的擴張速度。越南美食在西方文化的影響下呈現多元化，在烹飪時使用不同類型的食用油以適應更廣泛的口味。

除了從馬來西亞和印尼等主要棕櫚油生產國進口外，越南還在國內生產棕櫚油，確保穩定的供應和市場供應。越南完善的棕櫚油供應鏈遍佈城市和農村市場，覆蓋廣泛的消費者。例如，馬來西亞投資部於2024年 7月宣布，14 家越南公司採購馬來西亞產品，包括棕櫚油。從馬來西亞進口的棕櫚油（包括各種其他產品）估計約為 7.17億美元。

棕櫚油推動市場成長

棕櫚油在馬來西亞是首選，因為與橄欖油和酪梨油等其他食用油相比，它非常便宜。棕櫚油在越南廣泛使用，因為它每公頃產量高且消費便宜。

棕櫚油是一種多功能食用油，可用於煎、烤、炒等烹飪方法。由於其高煙點，可以油炸並用於各種越南菜餚。棕櫚油的中性風味不會干擾食物的味道，使其適用於從鹹味到甜味的各種烹飪應用。

棕櫚油是零食、泡麵、烘焙食品等加工食品的重要原料之一。這些受歡迎的產品中使用棕櫚油推動了需求。由於棕櫚油價格便宜且易於製備，因此廣泛應用於食品服務行業，尤其是餐廳和大排檔。

2022年至2023年，越南累計進口棕櫚油105萬噸。由於經濟和旅遊業的復甦，這一數字比上年成長了 6%。該國最大的兩個供應國是印尼和馬來西亞，佔比分別為59.6%和40.2%。

遊客的增加推動市場成長

越南遊客數量的增加推動食用油的需求並推動市場成長。由於旅遊業的發展，出現了許多飯店、餐廳和小吃攤，烹飪等各種用途都需要食用油。

烹調越南當地美食和世界各地的菜餚需要大量消耗食用油。旅遊業的成長增加了餐飲業對食用油的需求。餐廳和咖啡館的消費量日益增加，因為它們需要持續供應油來炒菜、煎炒和調味。

越南是美食之國，所以有很多遊客想嘗試當地的美食。越南河粉、春捲、越南炒飯等典型越南菜餚的製作需要消耗大量食用油，帶動了越南食用油市場的成長。

由於當地人和遊客的需求不斷增加，越南的農業和食品加工部門日益增加食用油的產量。加工食品、休閒食品和包裝食品是遊客廣泛消費的食品，而食用油是其準備的主要原料。需求的增加推動供應鏈的改進，以確保持續向飯店和食品服務業供應食用油。

本報告研究和分析了全球食用油市場，提供市場規模和預測、市場動態以及主要參與者的狀況。

目錄

第1章 專案範圍與定義

第2章 研究方法

第3章 執行摘要

第4章 顧客回饋

• 人口統計（年齡/群組分析 - 嬰兒潮世代、X 世代、千禧世代、Z 世代、性別、收入 - 低收入、中等收入、高收入、地區等）
• 市場認知度與產品訊息
• 品牌知名度與忠誠度
• 購買決策時考慮的因素
• 購買頻率
• 購買介質
• 品牌大使和影響者行銷在促進產品/品牌滲透方面的作用

第5章 越南食用油市場展望（2017-2031）

• 市場規模分析與預測
  • 金額
  • 數量
• 市佔率分析與預測
  • 本質上
  • 依產品類型
  • 依包裝類型
  • 依用途
  • 依地區
  • 市佔率分析：依公司劃分（金額）（前 5 名公司及其他 -2023年）
• 市場地圖分析（2023年）
  • 本質上
  • 依產品類型
  • 依包裝類型
  • 依用途
  • 依地區

第6章 供需分析

第7章 進出口分析

第8章 價值鏈分析

第9章 波特五力分析

第10章 PESTLE分析

第11章 宏觀經濟指標

第12章 價格分析

第13章 利潤率分析

第14章 消費者購買行為分析

第15章 市場動態

• 市場驅動因素
• 市場挑戰

第16章 市場趨勢與發展

第17章 案例研究

第18章 競爭態勢

• 前 5 名市場領導者的競爭矩陣
• 前 5 名的公司的SWOT 分析
• 前10名主要企業狀況
  • Wilmar International Ltd
  • North Continental Oils & Fats Vietnam Company Limited
  • Calofic Corporation
  • KIDO Corporation
  • VAN SANH INVESTMENT AND DEVELOPMENT JOINT STOCK COMPANY
  • Tan Binh Vegetable Oil Joint Stock Company
  • ASIA FISH OIL CORPORATION (Ranee)
  • Cargill, Incorporated
  • TuongAn Vegetable Oil Joint Stock Company
  • BASSO FEDELE & FIGLI S.R.L.

第19章 策略建議

第20章 關於本公司，免責聲明

Vietnam edible oils market is projected to witness a CAGR of 3.04% during the forecast period 2024-2031, growing from USD 4.95 billion in 2023 to USD 6.29 billion in 2031. Factors such as increasing demand for easy-to-cook and ready-to-eat food options are driving the growth of edible oils in Vietnam. Moreover, the improvement of local production of some oilseeds and import of other types of oil from other countries have contributed to the ease in the availability of the edible oil, which is making the edible oils conveniently available for the consumers in the country.

Moreover, Vietnam is witnessing a robust growth in the edible oils market due to expansion of HoReCa due to rising tourism, which has contributed to the higher consumption of edible oils in the country.

The market has experienced significant growth in recent years due to a rise in culinary applications and is expected to maintain a strong pace of expansion in the coming years as it is a necessary ingredient in cooking. Since, Vietnamese cuisine is becoming more diverse, due to influence of western culture, the different types of edible oils are being used in the dishes, catering to a wider taste profile.

Vietnam has local production of palm oil, with substantial imports from major palm oil-producing countries such as Malaysia and Indonesia, hence assuring its stable supply and market availability. Well-established supply chain for palm oil in Vietnam sets its presence in both urban and rural markets, hence reaching a wide consumer base. For instance, Malaysian Ministry of Investment announced in July 2024 that 14 Vietnamese companies have been sourcing Malaysian products including palm oil. The imports from Malaysia of palm oil including various other products was estimated to be around USD 717 million.

Palm Oil to Drive the Market Growth

Compared with other edible oils, such as olive oil or avocado oil, palm oil is way cheaper than them which makes it a preferred option in the country. Since palm oil yield is high per hectare and its consumption is cheaper, palm oil is widely used in Vietnam.

Palm oil is a versatile cooking oil used for frying, baking, sauteing, and other food preparation methods. Its high smoke point allows deep-frying, which is used in various Vietnamese dishes. The neutral flavor of palm oil does not dominate the taste in dishes, making it suitable for use in a wide array of culinary applications, from savory to sweet preparations.

Palm oil is one of the essential ingredients in snack foods, instant noodles, baked goods, and other such processed foods. Demand is induced through the use of palm oil in these popular products. Due to its low cost and good cooking properties, the use of palm oil is high in the food service industry, particularly with restaurants and street food vendors.

In the year 2022-2023, Vietnam imported a total of 1.05 million tons of palm oil. This was a 6% rise on the previous year due to the recovery of the economy and tourism. Moreover, the two major suppliers to the country are Indonesia and Malaysia with 59.6% and 40.2% of total market share respectively.

Rise in Tourism to Drive the Market Growth

The rise in the tourism in Vietnam is driving the demand for edible oil to fuel the market growth. Increase in country tourism has given rise to numerous hotels, restaurants, and street food stalls that demand edible oils for cooking and various other purposes.

Edible oils are consumed in huge quantities to prepare local Vietnamese and international cuisine. Increasing tourists enforce demand for edible oils in the food service industry. Restaurants and cafes require constant supplies of oils for frying, sauteing, and dressing purposes, hence increasing consumption.

Vietnam is a land of gastronomic delights, so it attracts many tourists who wish to try local dishes. With these signature local foods, such as pho, spring rolls, and banh xeo (Vietnamese pancakes), a large quantity of edible oils is consumed in their preparation, driving growth of the edible oils market in Vietnam.

In response to heightened demand from locals and tourists, agricultural and food processing sectors have increased production of edible oils in Vietnam. Processed foods, snacks, and pre-packaged meals are widely consumed by tourists, and edible oils form a base of key ingredients in their creation. This rise in demand has driven supply chain improvements and guaranteed continuous edible oil supplies to the hospitality industry and food service outlets.

In May 2023, as per the estimates of General Statistics Office, Vietnam welcomes 916.3 thousand international visitors which exhibited an increase by 5.3 times over 2022. Moreover, the domestic food processing industry is growing with an annual growth of approx. 8% which will further boost the market growth.

Wide Culinary Applicability to be Preferred by the Consumers

Edible oils which have wide culinary applicability are preferred among the consumers due to their ability to be used for various purposes such as frying, sauteing, and cooking. For this, consumers prefer to use edible oils with high smoke points, such as canola oil, sunflower oil, or peanut oil. Nakydaco, a brand of Tan Binh Vegetable Oil Joint Stock Company developed Savory Sesame Oil which can be used widely for grilling, salad dressing, and stir frying. The oil is 100% pure sesame oil with no added preservatives and is cholesterol free.

Edible oils are used in various baked items. This includes the usage of vegetable oil or olive oil as they help in the addition of moisture and richness to cakes, muffins, and breads.

With an intense flavor, olive oil and sesame oil are highly demanded to elevate salads and marinades for the purpose of flavor enhancement in dishes. These oils are crucial in the preparation of dips such as hummus and sauces, such as pesto which is increasingly gaining popularity in the country, to cater to the international visitors in the country. Olive and avocado oils, are a rich source of healthy fats. This is the reason they are preferred by many health-conscious cooks in their everyday cooking in Vietnam.

Future Market Scenario (2024 - 2031F)

The edible oils market is expected to witness rapid expansion in the forecast period due to rise in the foreign travelers to the country. Vietnamese cuisine involves grilling and frying which requires high usage of edible oils. The influence of western cuisines has driven growth in demand for a wider variety of edible oils in the country rather than consumption of a single type of oil. Moreover, the growing popularity of cooking classes and food tours add to a higher edible oil consumption in the forecast period since many people in the country are involved in hands-on cooking sessions with tourists, to enhance their travelling experience and witness the Vietnamese culture.

Key Players Landscape and Outlook

Continuous innovation, expansion of production capacities and product portfolio, and partnerships among the key players characterize the landscape of edible oils in Vietnam as the companies compete each other. An increase in demand for healthy edible oils has been witnessed in Vietnam as a result of which the key players are introducing healthier versions of edible oils that address the evolving demand of consumers. For instance, Calofic Corporation's Neptune Light Premium Cooking Oil is preferred in Vietnam as it is cholesterol free and contains the healthy GP formula with the combination of two nutrients, Phytosterol and Gamma-Oryzanol which helps in the reduction of cholesterol absorption from the food. Moreover, this oil is made from the blend of three premium natural oils, soyabean oil, rice bran oil, along with sunflower oil which cater to the health conscious consumers.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decisions
  • 4.4.1. Purity and Quality
  • 4.4.2. Ease in Availability
  • 4.4.3. Health Benefits
  • 4.4.4. Taste
  • 4.4.5. Versatility in Application
  • 4.4.6. Peer Group Influence
• 4.5. Frequency of Purchase
• 4.6. Medium of Purchase
• 4.7. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Vietnam Edible Oils Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Nature
    • 5.2.1.1. Organic
    • 5.2.1.2. Conventional
  • 5.2.2. By Product Type
    • 5.2.2.1. Canola Oil
    • 5.2.2.2. Vegetable Oil
    • 5.2.2.3. Olive Oil
    • 5.2.2.4. Avocado Oil
    • 5.2.2.5. Sunflower Oil
    • 5.2.2.6. Others
  • 5.2.3. By Packaging Type
    • 5.2.3.1. Cans
    • 5.2.3.2. Bottles
    • 5.2.3.3. Pouches
    • 5.2.3.4. Jars
    • 5.2.3.5. Others
  • 5.2.4. By Application
    • 5.2.4.1. Seasoning
    • 5.2.4.2. Frying
    • 5.2.4.3. Baking
    • 5.2.4.4. Food Processing
    • 5.2.4.5. Others
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. South
    • 5.2.5.3. Central
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Nature
  • 5.3.2. By Product Type
  • 5.3.3. By Packaging Type
  • 5.3.4. By Application
  • 5.3.5. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. SWOT Analysis for Top 5 Players
• 18.3. Key Players Landscape for Top 10 Market Players
  • 18.3.1. Wilmar International Ltd
    • 18.3.1.1. Company Details
    • 18.3.1.2. Key Management Personnel
    • 18.3.1.3. Products and Services
    • 18.3.1.4. Financials (As Reported)
    • 18.3.1.5. Key Market Focus and Geographical Presence
    • 18.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.3.2. North Continental Oils & Fats Vietnam Company Limited
  • 18.3.3. Calofic Corporation
  • 18.3.4. KIDO Corporation
  • 18.3.5. VAN SANH INVESTMENT AND DEVELOPMENT JOINT STOCK COMPANY
  • 18.3.6. Tan Binh Vegetable Oil Joint Stock Company
  • 18.3.7. ASIA FISH OIL CORPORATION (Ranee)
  • 18.3.8. Cargill, Incorporated
  • 18.3.9. TuongAn Vegetable Oil Joint Stock Company
  • 18.3.10. BASSO FEDELE & FIGLI S.R.L.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Vietnam Edible Oils Market, By Value, In USD Billion, 2017-2031F
• Figure 2. Vietnam Edible Oils Market, By Volume, In Thousand Liters, 2017-2031F
• Figure 3. Vietnam Edible Oils Market Share (%), By Nature, 2017-2031F
• Figure 4. Vietnam Edible Oils Market Share (%), By Product Type, 2017-2031F
• Figure 5. Vietnam Edible Oils Market Share (%), By Packaging Type, 2017-2031F
• Figure 6. Vietnam Edible Oils Market Share (%), By Application, 2017-2031F
• Figure 7. Vietnam Edible Oils Market Share (%), By Region, 2017-2031F
• Figure 8. By Nature Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By Packaging Type Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 11. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023