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市場調查報告書
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1655636

美國的植物性食品市場評估:各產品類型，各來源，各最終用途，各流通管道，各地區，機會，預測，2018年～2032年

United States Plant-Based Food Market Assessment, By Product Type, By Source, By End-Use, By Application, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 114 Pages | 商品交期: 3-5個工作天內

價格

美國植物性食品市場預計將從 2024 年的 128.4 億美元增長到 2032 年的 331.1 億美元，在預測期內（2025-2032 年）的複合年增長率為 12.53%。近年來，隨著人們對植物性飲食的健康和環境益處的認識不斷提高、消費者偏好的改變以及食品技術的進步，市場經歷了顯著增長。

美國植物性食品市場是食品業中成長最快的一個領域，其成長動力來自人們對更健康、更永續的食品選擇的需求不斷增長。植物性食品由來自植物的成分製成，例如蔬菜、水果、穀物、豆類和堅果。這些產品通常不含肉類、乳製品和蛋類等動物產品，因此對於尋求純素食、素食和彈性素食的消費者來說是一個有吸引力的選擇。該縣近 8% 的人口是素食主義者，3% 是純素食主義者。植物性食品市場包括肉類替代品、乳製品替代品、植物性零食和植物性飲料等多種產品。隨著對植物性食品的需求不斷增加，市場將繼續擴大和發展，為食品產業的創新和成長創造機會。

亞麻籽、藜麥、豌豆蛋白、奇亞籽和燕麥等植物蛋白質來源的廣泛應用為食品增添了營養風味，並提供了比牛奶、肉類和雞蛋更健康的替代品。消費者誤以為植物性飲食比常規飲食更昂貴，而且植物性食品和新鮮食材的價格較貴（尤其是對低收入美國人來說），這限制了市場的成長。然而，新進業者和現有企業都可以透過提供創新解決方案來釋放這個市場的潛力，讓植物性飲食更容易被引入這個大眾群體。 2024 年 3 月，以色列食品科技公司 Yo Egg 開始在美國零售店（主要在洛杉磯）銷售純素水煮蛋和煎單面蛋。 Yo Egg 專營預煮冷凍水煮蛋和單面荷包蛋，可煎或煮。本產品主要由大豆蛋白、鷹嘴豆和葵花籽油組成。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 摘要整理

第4章 顧客的迴響

  • 受訪者人口統計
  • 當前的消費偏好
  • 植物性食物攝取頻率
  • 選擇植物性食物的主要動機
  • 採用植物性食品的挑戰
  • 最喜歡的植物產品
  • 未來六個月植物性食品消費量增加的可能性
  • 植物性食品品牌的品牌知名度
  • 資訊來源
  • 植物性食品類的創新
  • 首選分銷管道

第5章 美國的植物性食品市場展望，2018年～2032年

  • 市場規模的分析與預測
    • 各金額
    • 各數量
  • 市場佔有率分析與預測
    • 各產品類型
      • 乳製品
      • 肉，魚貝類，蛋
      • 用餐
      • 其他
    • 各來源
      • 堅果·種子
      • 包含蔬菜(豆類)
      • 穀物
      • 水果
      • 其他
    • 各最終用途
      • 住宅
      • 商業
    • 各用途
      • 食品
      • 營養補充品
      • 飲料
      • 動物營養
      • 其他
    • 各流通管道
      • 離線
      • 線上
    • 各地區
      • 西部
      • 南部
      • 東北部
      • 中西部
    • 各企業市場佔有率分析(前五名公司，其他-各金額，2024年)
  • 市場地圖分析，2024年
    • 各產品類型
    • 各來源
    • 各最終用途
    • 各用途
    • 各流通管道
    • 各地區

第6章 需求與供給的分析

第7章 進口和出口的分析

第8章 價值鏈分析

第9章 大環境分析

第10章 波特的五力分析

第11章 市場動態

  • 推動市場要素
  • 市場課題

第12章 價格分析

第13章 案例研究

第14章 競爭情形

  • 前5名市場領導的競爭矩陣，2024年
  • SWOT分析(前幾名6企業用)
  • 前11名公司的市場企業用的主要企業的形勢
    • Conagra Brands Inc.
      • 公司概要
      • 主要經營團隊
      • 主要的提供產品
      • 主要市場的著重和地理存在感
      • 最近的趨勢
    • Impossible Foods Inc.
    • MorningStar Farms
    • Beyond Meat, Inc.
    • The Hain Celestial Group, Inc.
    • Amy's Kitchen, Inc.
    • Hormel Foods Corporation
    • Boca Burger Inc.
    • Puris Holding LLC
    • LightLife Food Inc.
    • Atlantic Natural Foods LLC

第15章 策略性建議

第16章 關於查公司·免責聲明

Product Code: MX10048

United States plant-based food market is projected to witness a CAGR of 12.53% during the forecast period 2025-2032, growing from USD 12.84 billion in 2024 to USD 33.11 billion in 2032. The market has experienced significant growth in recent years, fueled by factors such as increasing awareness of the health and environmental benefits of plant-based diets, changing consumer preferences, and advancements in food technology.

The United States plant-based food market is a rapidly growing segment of the food industry, driven by a rising demand for healthier and more sustainable food options. Plant-based food products are made from ingredients that are derived from plants, such as vegetables, fruits, grains, legumes, and nuts. These products are typically free from animal products such as meat, dairy, and eggs, making them an appealing choice for consumers looking for vegan, vegetarian, or flexitarian options. Nearly 8 percent of the county's population is vegetarian, and 3 percent is vegan. The plant-based food market includes a wide range of products such as meat alternatives, dairy alternatives, plant-based snacks, and plant-based beverages. As the demand for plant-based food products continues to rise, the market will likely continue to expand and evolve, presenting opportunities for innovation and growth in the food industry.

The wider availability of plant protein ingredients such as flaxseed, quinoa, pea proteins, chia, and oats are adding nutritional flavors to food, making them a healthier alternative to milk, meat, and eggs. Consumer's misconception of plant-based meals being more expensive than the regular meal options and accessibility to buy plant-based food and fresh produce, especially for the lower-income Americans, hinders the market growth to a limited extent. Although, new entrants as well as existing players can tap this market potential by bringing innovative solutions to provide easy accessibility of plant-based meals to this mass group. In March 2024, Yo Egg, an Israeli food technology firm, began selling its vegan poached eggs and sunny-side-ups at US retail locations, with the primary focus on Los Angeles. Yo Egg specializes in precooked frozen poached and sunny-side-up eggs that are ready to fry or boil. The products are composed primarily of soy protein, chickpeas, and sunflower oil.

Increasing Consumer Preference for Healthier Diets Catalyses Market Expansion

The availability of plant-based food products has increased significantly in recent years in the United States, driven by growing consumer demand for healthier and more sustainable food options. Supermarkets and restaurants across the country have responded to this demand by increasing their offerings of plant-based products, including plant-based meat alternatives, dairy-free milk, and vegan cheese. Plant-based alternatives offer various health benefits such as controlled blood sugar, and lowered cholesterol level. Moreover, large food companies have started to introduce plant-based alternatives to traditional meat and dairy products, further expanding the availability of plant-based options. For instance, in February 2024, Califia Farms launched a plant-based milk, Califia Farms Complete, which contains nutrients, protein, amino acid and lesser sugar as compared to dairy-based milk. The product is made using a mixture of chickpea, pea, and fava bean protein.

As the availability of plant-based products continues to increase, it is likely that the plant-based food market will continue to grow in the United States. The US retail sales for plant-based foods were USD 8 billion in 2023 out of which the plant-based milk category accounted for USD 2.8 billion with more than 40 percent of the household penetration.

Environmental Sustainability and Ethical Considerations Fuel the Market Demand

Environmental sustainability and ethical considerations are significant market drivers for plant-based foods in the United States. Consumers are becoming more aware of how their food choices impact the environment, thereby enhancing the demand for sustainable options. Generally, when compared to animal products, plant products have a lower carbon footprint, which attracts environmentally conscious consumers. Furthermore, many consumers seeking plant-based alternatives that do not involve animal suffering are motivated by animal welfare concerns. This trend is seen mostly in the younger generations, like Gen Z and Millennials, who base their purchasing decisions on sustainability and ethical consumption. Consequently, companies are expanding their plant-based product lines to meet this demand and fuel the market's growth.

Aligning with the trend, in March 2024, the first plant-based Oscar Mayer offerings and the first plant-based meat invention from the joint venture between The Kraft Heinz Company and TheNotCompany, Inc., were introduced by The Kraft Heinz Not Company LLC as NotHotDogs and NotSausages. Both products provide a smoky and savory taste experience for the consumers, with juicy and thick bites satisfying their cravings.

Plant-based Dairy Segment Holds the Majority of the Market Share

The United States plant-based food market is closely linked to the growing popularity of plant-based diets, which have become increasingly popular in recent years due to their numerous health benefits and environmental advantages. Dairy alternatives hold a prominent share in the plant-based food market in the United States mainly owing to a large lactose intolerant population. Nearly 36% of the country's population is lactose intolerant. Plant-based milk captures 15% of the total milk market in the United States.

Other reasons for the adoption of dairy alternatives include a shift towards vegan lifestyles and concerns for the environment. Innovation focusing on texture and taste has aided in propagating consumer acceptance for fortified and functional dairy alternatives. With the expansion of retail and food service assistance comes market growth. Dairy substitutes have proven to grow at a much faster pace compared to other categories, with consumers gradually switching to plant-based diets, which further adds strength to this leading category of plant-based foods in the country. In November 2024, The Laughing Cow, under Bel Brands USA, Inc., introduced its plant-based spreadable cheese to nationwide customers. The product is targeted at customers in search of spreadable alternatives based on plants and is made using almond milk for a creamy mouthfeel.

Future Market Scenario (2025 - 2032F)

Scaled up plant-based meal varieties with innovations in flavors, texture, and nutritional value are expected to stimulate the interests of mainstream consumers.

Major players from both established and start-up companies will likely increase investment in plant-based food offerings contributing to the growth of the market.

Further growth will be seen in the market due to the increasing consumer awareness and demand for sustainable, ethical, and health-conscious food choices.

Key Players Landscape and Outlook

The market for plant-based foods in the United States is fragmented, with a number of small- and medium-sized businesses as well as recent entrants. Prominent players include Amy's Kitchen, Inc., Beyond Meat, INC., Impossible Food, Inc., Boca Foods Company (Kraft Foods, Inc.), Hormel foods Corporation, Morning Star Farms (Kellogg Na Co.), and The Hain Celestial Group, Inc. among others. To increase their product offerings and worldwide footprints, these players put numerous tactics into practice. New product releases, collaborations, agreements, partnerships, and acquisitions are the primary business tactics used by the majority of enterprises in the market for plant-based foods. In March 2025, Beyond Meat, Inc. announced the launch of a redesigned and extended range of Beyond Crumbles in the United States, available in three delicious flavours with low saturated fat content, and satisfying the nutritional requirements of both the Better Choices for Life and Heart-Check Food Certification Programmes from the American Diabetes Association and the American Heart Association, respectively.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

  • 4.1 Respondent Demographics
  • 4.2 Current Consumption Preference
  • 4.3 Frequency of Plant-Based Consumption
  • 4.4 Primary Motivations for Choosing Plant-Based Foods
  • 4.5 Challenges Faced in Adopting Plant-Based Foods
  • 4.6 Favorite Plant-Based Products
  • 4.7 Likelihood of Increasing Plant-Based Food Consumption in the Next 6 Months
  • 4.8 Brand Awareness of Plant-Based Food Brands
  • 4.9 Sources of Information
  • 4.10 Innovation in Plant-Based Food Categories
  • 4.11 Preferred Distribution Channel

5. United States Plant-Based Food Market Outlook, 2018-2032F

  • 5.1 Market Size Analysis & Forecast
    • 5.1.1 By Value
    • 5.1.2 By Volume
  • 5.2 Market Share Analysis & Forecast
    • 5.2.1 By Product Type
      • 5.2.1.1 Dairy
      • 5.2.1.2 Meat, Seafood & Eggs
      • 5.2.1.3 Meals
      • 5.2.1.4 Others
    • 5.2.2 By Source
      • 5.2.2.1 Nuts & Seeds
      • 5.2.2.2 Vegetables (Including Legumes)
      • 5.2.2.3 Grains
      • 5.2.2.4 Fruits
      • 5.2.2.5 Others
    • 5.2.3 By End-Use
      • 5.2.3.1 Residential
      • 5.2.3.2 Commercial
    • 5.2.4 By Application
      • 5.2.4.1 Food
        • 5.2.4.1.1 Confectionery
        • 5.2.4.1.2 Bakery
        • 5.2.4.1.3 Infant Food
        • 5.2.4.1.4 Others
      • 5.2.4.2 Dietary Supplements
      • 5.2.4.3 Beverages
      • 5.2.4.4 Animal Nutrition
      • 5.2.4.5 Others
    • 5.2.5 By Distribution Channel
      • 5.2.5.1 Offline
        • 5.2.5.1.1 Supermarkets/Hypermarkets
        • 5.2.5.1.2 Department & Convenience Stores
        • 5.2.5.1.3 Brand Stores/Kiosks
        • 5.2.5.1.4 Others
      • 5.2.5.2 Online
    • 5.2.6 By Region
      • 5.2.6.1 West
      • 5.2.6.2 South
      • 5.2.6.3 Northeast
      • 5.2.6.4 Midwest
    • 5.2.7 By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2024)
  • 5.3 Market Map Analysis, 2024
    • 5.3.1 By Product Type
    • 5.3.2 By Source
    • 5.3.3 By End-Use
    • 5.3.4 By Application
    • 5.3.5 By Distribution Channel
    • 5.3.6 By Region

6. Demand and Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. PESTLE Analysis

10. Porter's Five Forces Analysis

11. Market Dynamics

  • 11.1 Market Drivers
  • 11.2 Market Challenges

12. Pricing Analysis

13. Case Studies

14. Competitive Landscape

  • 14.1 Competition Matrix of Top Five Market Leaders, 2024
  • 14.2 SWOT Analysis (For Top Six Players)
  • 14.3 Key Players Landscape for Top 11 Market Players
    • 14.3.1 Conagra Brands Inc.
      • 14.3.1.1 Company Details
      • 14.3.1.2 Key Management Personnel
      • 14.3.1.3 Key Products Offered
      • 14.3.1.4 Key Market Focus & Geographical Presence
      • 14.3.1.5 Recent Developments
    • 14.3.2 Impossible Foods Inc.
    • 14.3.3 MorningStar Farms
    • 14.3.4 Beyond Meat, Inc.
    • 14.3.5 The Hain Celestial Group, Inc.
    • 14.3.6 Amy's Kitchen, Inc.
    • 14.3.7 Hormel Foods Corporation
    • 14.3.8 Boca Burger Inc.
    • 14.3.9 Puris Holding LLC
    • 14.3.10 LightLife Food Inc.
    • 14.3.11 Atlantic Natural Foods LLC

15. Strategic Recommendations

16. About Us and Disclaimer

List of Tables

  • Table 1: Pricing Analysis of Plant-Based Food in United States, 2024
  • Table 2: United States Plant-Based Food Market - Competition Matrix of Top Five Market Leaders, 2024

List of Figures

  • Figure 1: Region-Wise Respondents (%)
  • Figure 2: Age Group
  • Figure 3: Respondent's Income Group
  • Figure 4: Current Consumption Preference
  • Figure 5: Frequency of Plant-Based Consumption
  • Figure 6: Primary Motivations for Choosing Plant-Based Foods
  • Figure 7: Challenges Faced in Adopting Plant-Based Foods
  • Figure 8: Favorite Plant-Based Products
  • Figure 9: Likelihood of Increasing Plant-Based Food Consumption in the Next 6 Months
  • Figure 10: Brand Awareness of Plant-Based Food Brands
  • Figure 11: Sources of Information
  • Figure 12: Innovation in Plant-Based Food Categories
  • Figure 13: Preferred Distribution channel
  • Figure 14: United States Plant-Based Food Market Size, By Value (USD Billion), 2018-2032F
  • Figure 15: United States Plant-Based Food Market Size, By Volume (Billion Ounces), 2018-2032F
  • Figure 16: United States Plant-Based Food Market Share, By Product Type, By Value, 2018-2032F
  • Figure 17: United States Plant-Based Food Market Share, By Source, By Value, 2018-2032F
  • Figure 18: United States Plant-Based Food Market Share, By End-Use, By Value, 2018-2032F
  • Figure 19: United States Plant-Based Food Market Share, By Application, By Value, 2018-2032F
  • Figure 20: United States Plant-Based Food Market Share, By Food Application, By Value, 2018-2032F
  • Figure 21: United States Plant-Based Food Market Share, By Distribution Channel, By Value, 2018-2032F
  • Figure 22: United States Plant-Based Food Market Share, By Offline Distribution Channel, By Value, 2018-2032F
  • Figure 23: United States Plant-Based Food Market Share, By Region, By Value, 2018-2032F
  • Figure 24: United States Plant-Based Food Market Share, By Company, By Value, 2024
  • Figure 25: United States Plant-Based Food Market Map, By Product Type, By Value, 2024
  • Figure 26: United States Plant-Based Food Market Map, By Source, By Value, 2024
  • Figure 27: United States Plant-Based Food Market Map, By End-Use, By Value, 2024
  • Figure 28: United States Plant-Based Food Market Map, By Application, By Value, 2024
  • Figure 29: United States Plant-Based Food Market Map, By Distribution Channel, By Value, 2024
  • Figure 30: United States Plant-Based Food Market Map, By Region, By Value, 2024