市場調查報告書
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1270949
2023-2030 年全球視頻遊戲控制器市場Global Video Game Controller Market 2023-2030 |
在預測期內,全球視頻遊戲控制器市場預計將以 7.3% 的複合年增長率增長。 預計在預測期內,全球職業遊戲玩家數量的增加將推動全球遊戲控制器市場的收入增長。 此外,訂閱遊戲服務和雲遊戲的增長讓遊戲玩家可以選擇通過 YouTube 等各種平台上的比賽和直播來賺錢。 因此,專業遊戲玩家的數量正在快速增加,遊戲玩家越來越多地採用遊戲控制器,預計將推動市場收入增長。
視頻遊戲控制器的全球市場按產品類型、兼容性和連接性細分。 按產品類型分為遊戲手柄、槳、操縱桿、軌跡球、油門、搖桿、光槍和方向盤。 基於兼容性,市場分為 PC 和移動設備。 基於連接性,市場分為無線和有線。 在連接領域,有線部分主導市場,因為有線控制器是在連接系統上單獨玩遊戲的玩家的首選。 與藍牙無線控制器相比,有線控制器的價格較低也推動了這一細分市場的增長。
按產品類型劃分,它分為遊戲手柄、槳、操縱桿、軌跡球、油門、搖桿、光槍和方向盤。 其中,遊戲手柄部分預計將佔據最大的市場份額。 遊戲手柄是一種計算機或控制台遊戲控制器,包含多個按鈕和一個或兩個迷你操縱桿,適用於 Xbox 360、PlayStation 3 和任天堂 Wii 等系統。 該控制器用於玩各種視頻遊戲,包括第一人稱射擊遊戲和角色扮演遊戲。 遊戲手柄控制器還可以與索尼 PSP 等手持遊戲機一起使用。 這些遊戲手柄有無線和有線版本。 有線遊戲手柄通常通過 USB 端口連接到計算機或筆記本電腦。 遊戲手柄製造的最新進展導致了觸覺反饋的出現,它可以讓您在遊戲過程中通過控制器的振動來感受您的動作,從而提供更好的遊戲體驗。 因此,上述因素正在推動全球範圍內採用遊戲手柄。
視頻遊戲控制器的全球市場分為北美(美國、加拿大)、歐洲(意大利、西班牙、德國、法國等)、亞太地區(印度、中國、日本、韓國等)、其他(中東和非洲)、中美洲和南美洲)。 可以根據要求在特定地區或國家層面分析市場。 按地區劃分,亞太地區預計將佔據最高的市場份額,其次是北美市場。 該地區增長的主要驅動力是大型視頻遊戲控制器公司和遊戲玩家的存在。 根據娛樂軟件協會 2021 年 7 月發布的一份報告,美國的視頻遊戲玩家數量將從 2019 年的 1.64 億增長到 2021 年的約 2.266 億。
亞太地區是該地區的市場領導者,在中國、印度尼西亞、越南和印度等國家/地區擁有大量在線遊戲玩家。 例如,根據世界經濟論壇的數據,中國的視頻遊戲市場以 493 億美元的收入佔據全球最高市場份額,預計到 2025 年將達到 712 億美元。 該地區人口增長和大量年輕人也是支持市場增長的因素。 據亞洲開發銀行稱,亞太地區有超過 11 億年輕人(15-29 歲)。 年輕的人群沉迷於視頻遊戲,這支持了該地區的市場增長。
任天堂、索尼、微軟、世嘉、Atari 等是全球視頻遊戲控制器市場的主要參與者。 這些公司通過採用併購、合作夥伴關係、協作、投資和新視頻遊戲控制器發布等各種策略來保持市場競爭力,為市場增長做出了重大貢獻。。 例如,2023 年 3 月,微軟推出了一款新的 Xbox 無線控制器“Velocity Green”。 該控制器具有藍紫色光和紫色漩渦手柄。 扳機、保險槓和後殼都具有帶紋理的把手。
The global video game controller market is anticipated to grow at a CAGR of 7.3% during the forecast period. An increasing number of professional gamers globally is expected to drive global gaming controller market revenue growth over the forecast period. Additionally, the growth of subscription gaming services and cloud gaming is increasing, and there are now earning options for gamers on various platforms, such as YouTube, through competitions and live streams. Hence, the number of professional gamers is increasing at a rapid pace, which is expected to increase the adoption of gaming controllers among gamers and drive market revenue growth.
The global video game controller market is segmented by product type, compatibility, and connectivity. Based on product type, the market is sub-segmented into gamepad, paddle, joystick, trackball, throttle quadrant, yoke, light gun, and steering wheel. Based on compatibility, the market is sub-segmented into PC and mobile. Based on connectivity, the market is sub-segmented into wireless and wired. In the connectivity segment, the wired segment dominates the market since wired controllers are preferred by gamers who play solo on their own connected systems. Additionally, the low cost of wired controllers in comparison to Bluetooth wireless controllers is also driving growth in the segment.
Based on product type, the market is sub-segmented into gamepad, paddle, joystick, trackball, throttle quadrant, yoke, light gun, and steering wheel. Among these, the gamepad segment is expected to hold the largest market share. A gamepad is a computer or console gaming controller that includes multiple buttons and one or two mini joysticks for systems such as the Xbox 360, PlayStation 3, and Nintendo Wii. This controller is used to play a variety of video games, including first-person shooters and role-playing games. Gamepad controllers can also be used with portable gaming systems such as the Sony PSP. These gamepads are available in wireless and wired configurations. Wired gamepads are typically connected to a computer or laptop via a USB port. With recent advancements in gamepad manufacturing, some of them now include haptic feedback, which allows players to sense the actions in the game through the vibration of the controller, providing a better gaming experience. As a result, the aforementioned factors drive the adoption of gamepads across the globe.
The global video game controller market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the Asia-Pacific region is expected to generate the highest market share, followed by the North American market. The key driver of the region's growth is the presence of large video game controller companies and gamers. According to a report published by the Entertainment Software Association in July 2021, there were about 226.6 million video gamers in the US in 2021, compared to 164 million in 2019.
Asia-Pacific has a large number of online gamers in countries such as China, Indonesia, Vietnam, and India, which is driving the market in the region. For instance, according to the World Economic Forum, China's video gaming market held the highest market share across the globe with a turnover of $49.3 billion and is expected to reach $71.2 billion by 2025. Another factor that is supporting the market's growth is the population growth in the region and the high number of young people. According to the Asian Development Bank, there are more than 1.1 billion young people (aged between 15 and 29) living in the Asia-Pacific region. The young population is more inclined towards video games, which is supporting the market's growth in the region.
The major companies serving the global video game controller market include Nintendo, Sony, Microsoft, Sega, Atari, and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and the launch of new video game controllers to stay competitive in the market. For instance, in March 2023,Microsoft launched a new Xbox wireless controller called Velocity Green. It has a color-shifting blue-purple shimmer and a purple swirl grip. The triggers, bumpers, and back case all have textured grips.