市場調查報告書
商品編碼
1296837
2023-2030年全球毛刷市場Global Hairbrush Market 2023-2030 |
在預測期間(2023-2030年),全球毛刷市場預計將以5.5%的可觀複合成長率成長。市場的成長歸因於一些因素,如不斷變化的頭髮造型趨勢。為了迎合消費者的需求和偏好,玩家們擴大推出新產品。例如,2022年1月,維嘉公司推出了新的X-Star直髮刷,VHSB-03,用於使用熱保護技術刷洗和拉直頭髮。這款新產品是其目前個人護理類產品組合擴展的一部分。這款全新的刷子是目前直髮刷系列中最新、最先進的產品,具有防毛躁、防燙、陶瓷塗層牙齒和熱保護技術。除了這些功能外,X-Star直髮刷還具有輕巧的設計和頭髮保護技術,在為頭髮造型的同時,還能防止熱損傷。
全球髮刷市場根據類型、銷售管道和終端用戶進行細分,根據類型,市場被細分為電動刷、手動刷。基於銷售管道,市場被細分為線下和線上。此外,根據終端用戶,市場被細分為男性和女性。在銷售管道中,線上子部門估計對行動電話的需求不斷成長,加強了對網際網路的訪問,預計將推動毛刷市場。提供貨到付款、促銷和免費送貨上門的亞馬遜和Flipkart,也有望推動市場成長。
在各種類型中,由於對先進和方便的頭髮造型工具的需求不斷增加,預計電動刷子將在全球髮刷市場上佔據突出佔有率。電動髮刷也被稱為加熱刷或熱刷,它們提供的功能,如陶瓷技術與離子,和旋轉刷毛,可以幫助更容易和快速地實現所需的髮型。這些刷子在消費者中特別受歡迎,它有助於縮短拉直頭髮的時間和所需的時間,以及頭髮造型的解決方案。市場參與者,強調在技術上優越的產品,如電動刷的成長支出的重要性,它提供了高效的結果給客戶。例如,在2022年7月,飛利浦宣佈在印度推出其高階頭髮造型設備系列。飛利浦直發器5000系列帶離子功能的加熱直髮刷(BHH885-10),飛利浦防紫外線直發器7000系列(BHS732-10)和飛利浦防紫外線吹風機(BHD399-00)是新產品之一。
區域展望
Title:Global Hairbrush Market Size, Share & Trends Analysis Report by Type (Electric Brush, Manual Brush) by Sales Channel ( Offline, and Online )and by End-User (Men, and Women), Forecast Period (2023-2030).
The global hairbrush market is anticipated to grow at a considerable CAGR of 5.5% during the forecast period (2023-2030). The market growth is attributed to factors such as changing hair styling trends. In order to cater the demand and preference of consumers the players are increasingly launching new products .For instance in January 2022, Vega has launched the new X-Star Hair Straightening Brush, VHSB-03 for brushing and straightening hair using thermo protect technology. This new product is part of the expansion of its present portfolio of personal care category products. With the all-new brush, It is the latest and most advanced addition to the current range of hair straightening brushes with anti-frizz, anti-scald, teeth with ceramic coating and thermo-protect technology. In addition to this features, the X-Star Hair Straightening Brush has a lightweight design and hair protection technology that styles the hair while safeguarding from heat damage.
The global hairbrush market is segmented based on the type, sales channel, and end-user, Based on the type, the market is segmented into Electric brush, Manual brush. Based on sales channel, the marketed is segmented into offline and, online. Further, based on end-user, the market is segmented into men and women. Among the sales channel, online sub-segment is estimated to the growing demand for mobile phones enhanced the access to the internet is expected to drive hair brush market. Amazon and Flipkart, that offer cash on delivery, promotions, and free home delivery, are also expected to drive growth in the market.
Among the type, the electric brush sub-segment is expected to hold a prominent share of the global hairbrush market due to the growing demand for advanced and convenient hair styling tools. Electric hairbrushes are also known as heated brushes or hot brushes, they offer features such as ceramic technology with ionic, and rotating bristles, that can help to achieve desired hairstyles more easily and quickly. These brushes are particularly popular among consumers and it helps to shorten the time and takes to straighten hair and solutions for hair styling. Market players that highlight the importance of growing expenditure in the growth of technologically superior products such as electric brushes which provides the efficient result to customers. For instance, in July 2022, Philips announced the launch of its high-end hair styling equipment line in India. The Philips Hair Straightener 5000 Series Heated Straightening Brush with Ionic function (BHH885-10), Philips UV Protect Hair Straightener 7000 Series (BHS732-10), and Philips UV Protect Hair Dryer (BHD399-00) are among the new products.
Regional Outlook
The global hairbrush market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, the North American region is anticipated to grow at a significant rate over the forecast period, owing to the rising demand for professional products such as Dyson and Misel - professional detangling hair brush.
Global Hairbrush Market Growth, by Region 2023-2030
Source: OMR Analysis
The Asia-Pacific region is expected to hold a prominent share in the hairbrush market, owing to disposable income, and affordable electric solution, whereas the professional division is expected to grow rapidly due to increased demand from salons. Competitors in the Asian-Pacific hair brush market are focusing on the adult female age group and China has significant market expansion prospects. The number of adopted female consumers with greater disposable income has increased, driving the rising demand for grooming products. For instance, in February 2022, Vega launched an all-new digital campaign to increase awareness around at home styling and DIY grooming solutions.
Market Players Outlook
The major companies serving the global Hairbrush market include Airmotion Pro, Conair LLC, Crave Naturals, Denman International Ltd., and Goody Products Inc. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in February 2023, Rita Ora launched a range of hair tools in collaboration with Lidl with an affordable hair care range, including the Rita Ora 2 in-1 Volume Hair Drying Brush, that positioned as a budget-friendly alternative to the popular Dyson Airwrap.
The Report Covers: