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市場調查報告書
商品編碼
1433307

全球社群媒體分析市場 2023-2030

Global Social Media Analytics Market 2023-2030
出版日期: | 出版商: Orion Market Research | 英文 105 Pages | 商品交期: 2-3個工作天內

價格

預計全球社群媒體分析市場在預測期內將以 23.5% 的CAGR成長。社群媒體分析能夠收集並發現從社群管道收集的資料的含義，以支援業務決策並透過社群媒體衡量基於這些決策的行動績效。人們擴大採用社群媒體分析工具來更好地與客戶打交道，這正在推動全球市場的成長。

此外，不斷成長的分析支出和對競爭情報日益成長的興趣正在進一步促進市場發展。此外，中小企業採用率的上升和雲端使用量的增加表明了巨大的市場發展前景。根據《富比士》報道，到 2023 年，全球估計有 49 億人使用社群媒體。全球最常使用的社群媒體平台是 Facebook，在全球擁有 290 萬月活躍用戶。 77.0% 的小型企業使用社群媒體與客戶聯繫。除了建立品牌知名度（44.0%）之外，大量小型企業（41.0%）還依賴社群媒體作為收入驅動力。如此龐大的統計數據顯示了全球社群媒體分析市場的高需求。

目錄

第 1 章：報告摘要

  • 目前行業分析及成長潛力展望
  • 研究方法和工具
  • 市場區隔
    • 依區隔
    • 依地區

第 2 章：市場概述與見解

  • 報告範圍
  • 分析師見解和當前市場趨勢
    • 主要發現
    • 建議
    • 結論

第 3 章：競爭格局

  • 主要公司分析
  • Good Data Corp.
    • 概述
    • 財務分析
    • SWOT分析
    • 最近的發展
  • IBM Corp.
    • 概述
    • 財務分析
    • SWOT分析
    • 最近的發展
  • Oracle Corp.
    • 概述
    • 財務分析
    • SWOT分析
    • 最近的發展
  • Salesforce.com Inc. (Tableau Software Inc.)
    • 概述
    • 財務分析
    • SWOT分析
    • 最近的發展
  • SAS Institute Inc.
    • 概述
    • 財務分析
    • SWOT分析
    • 最近的發展
  • 關鍵策略分析

第 4 章：市場區隔

  • 依類型分類的全球社群媒體分析市場
    • 軟體（SaaS 和本地）
    • 服務（專業和管理）
  • 全球社群媒體分析市場（依應用程式）
    • 銷售與行銷管理
    • 客戶體驗管理
    • 競爭情報
    • 風險管理和詐欺偵測
    • 其他（公共安全和執法）
  • 依最終用戶產業分類的全球社群媒體分析市場
    • 媒體與娛樂
    • 資訊科技與電信
    • BFSI
    • 零售和消費品（包括電子商務）
    • 觀光與旅館業
    • 其他（醫療保健、公共服務和其他）

第 5 章：區域分析

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 義大利
    • 西班牙
    • 法國
    • 歐洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 韓國
    • 亞太其他地區
  • 世界其他地區

第 6 章：公司簡介

  • Brand24 Global, Inc.
  • BrandWatch (Crimson Hexagon)
  • Digimind Social S.A.
  • Heuritech
  • Hootsuite Inc.
  • Meltwater (Sysomos Inc.)
  • Mnemonic AI
  • NetBase Solutions Inc.
  • Prudence Analytics and Software Solutions Pvt. Ltd.
  • Quintly
  • Rival IQ, a Quid Co.
  • Simplify360 Inc.
  • Sprinklr, Inc.
  • Sprout Social, Inc.
  • Synthesio, Inc.
  • Talkwalker
Product Code: OMR2027924

Global Social Media Analytics Market Size, Share & Trends Analysis Report by Type (Software and Service), by Application (Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management & Fraud Detection, and Others), and by End-User Industry (Media & Entertainment, IT & Telecom, BFSI, Retail & Consumer Goods, Travel & Hospitality, and Others), Forecast Period (2023-2030)

The global social media analytics market is anticipated to grow at a considerable CAGR of 23.5% during the forecast period. Social media analytics has the ability to gather and find meaning in data gathered from social channels to support business decisions and measure the performance of actions based on those decisions through social media. The growing adoption of social media analytical tools to deal customers in a better manner is driving the growth of the global market.

Additionally, the rising analytics spending and a growing interest in competitive intelligence are further promoting the market development. In addition, rising SME adoption rates and rising cloud use indicate significant market development prospects. According to Forbes, in 2023, an estimated 4.9 billion people use social media around the globe. The most used social media platform in the world is Facebook, with 2.9 million monthly active users across the world. 77.0% of small businesses use social media to connect with their customers. In addition to building brand awareness (44.0%), a significant number of small businesses 41.0% also depend on social media as a revenue driver. Such huge statistics shows the high demand for global social media analytics market.

Segmental Outlook

The global social media analytics market is segmented based on type, application, and end-user industry. Based on type, the market is segmented into software (SaaS and on-premises), and services (professional & managed). Based on application, the market is segmented into sales & marketing management, customer experience management, competitive intelligence, risk management & fraud detection, and others which includes public safety & law enforcement. Further, based on end-user industry, the market is sub-segmented into BFSI, retail & consumer goods, healthcare, hospitality, transport & logistics, IT & telecom, media & entertainment, and others including government.

Media & Entertainment Held Considerable Share in Global Social Media Analytics Market

Social media analytics plays a vital role in digital marketing, providing insights into customer behavior and campaign effectiveness. Social media analytics involves the collection, measurement, and analysis of data obtained from various social media platforms. It encompasses a wide range of metrics, including engagement rates, reach, impression, click-through rates, sentiment analysis, and demographic information. Through the use of specified tools and algorithm, marketers can extract meaningful patterns and trends from this data, enabling them to make informed decisions, and optimize their digital marketing campaigns.

Regional Outlook

The global social media analytics market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, Asia-Pacific is anticipated to exhibit fastest growth in the global market. The growing social media users, and high internet penetration rate across India, China, Indonesia, and Japan has driven the demand for the social media analytics solutions across the region to analyze the data generated from these platforms. Businesses can make better decisions using social media analytics to acquire insights into customer behavior, sentiment analysis, and market trends. This trend is driving the use of social media analytics solutions in several sectors across the region.

North America Held Considerable Share in the Global Social Media Analytics Market

The high adoption rate of real-time social media analytics to keep on top of the newest trends, customer emotions, and developing challenges across the region is a key factor driving the regional market growth. The proactive use of real-time data aids in making timely decision, proactive consumer interaction, and efficient crisis management. The regional end-user industries are highly focusing on these tools for maintaining compliance and preserving user data in social media analytics. The shifting environment of privacy rules, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) promoted these industries to do so. The ongoing investments in solutions that comply with strict privacy laws to provide strong data security protection across the region is further contributing to the growth of this market segment.

Market Players Outlook

The major companies serving the global social media analytics market including IBM Corp., SAS Institute Inc., GoodData Corp., Oracle Corp., and Salesforce.com Inc., among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in December 2022, Salesforce entered into partnership with Sprout Social on its social media management solution for their customers. This partnership will enable Salesforce customers to make an enhanced transition to manage their full social media presence and social customer care operations through Sprout's award-winning social suite.

The Report Covers:

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global social media analytics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. Good Data Corp.
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. IBM Corp.
    • 3.3.1. Overview
    • 3.3.2. Financial Analysis
    • 3.3.3. SWOT Analysis
    • 3.3.4. Recent Developments
  • 3.4. Oracle Corp.
    • 3.4.1. Overview
    • 3.4.2. Financial Analysis
    • 3.4.3. SWOT Analysis
    • 3.4.4. Recent Developments
  • 3.5. Salesforce.com Inc. (Tableau Software Inc.)
    • 3.5.1. Overview
    • 3.5.2. Financial Analysis
    • 3.5.3. SWOT Analysis
    • 3.5.4. Recent Developments
  • 3.6. SAS Institute Inc.
    • 3.6.1. Overview
    • 3.6.2. Financial Analysis
    • 3.6.3. SWOT Analysis
    • 3.6.4. Recent Developments
  • 3.7. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Social Media Analytics Market by Type
    • 4.1.1. Software (SaaS and On-Premises)
    • 4.1.2. Service (Professional & Managed)
  • 4.2. Global Social Media Analytics Market by Application
    • 4.2.1. Sales & Marketing Management
    • 4.2.2. Customer Experience Management
    • 4.2.3. Competitive Intelligence
    • 4.2.4. Risk Management & Fraud Detection
    • 4.2.5. Other (Public Safety & Law Enforcement)
  • 4.3. Global Social Media Analytics Market by End-User Industry
    • 4.3.1. Media & Entertainment
    • 4.3.2. IT & Telecom
    • 4.3.3. BFSI
    • 4.3.4. Retail & Consumer Goods (including E-Commerce)
    • 4.3.5. Travel & Hospitality
    • 4.3.6. Other (Healthcare, Public Services, and Others)

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Brand24 Global, Inc.
  • 6.2. BrandWatch (Crimson Hexagon)
  • 6.3. Digimind Social S.A.
  • 6.4. Heuritech
  • 6.5. Hootsuite Inc.
  • 6.6. Meltwater (Sysomos Inc.)
  • 6.7. Mnemonic AI
  • 6.8. NetBase Solutions Inc.
  • 6.9. Prudence Analytics and Software Solutions Pvt. Ltd.
  • 6.10. Quintly
  • 6.11. Rival IQ, a Quid Co.
  • 6.12. Simplify360 Inc.
  • 6.13. Sprinklr, Inc.
  • 6.14. Sprout Social, Inc.
  • 6.15. Synthesio, Inc.
  • 6.16. Talkwalker

LIST OF TABLES

  • 1. GLOBAL SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 2. GLOBAL SOCIAL MEDIA ANALYTICS SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 3. GLOBAL SOCIAL MEDIA ANALYTICS SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 5. GLOBAL SOCIAL MEDIA ANALYTICS FOR SALES & MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 6. GLOBAL SOCIAL MEDIA ANALYTICS FOR CUSTOMER EXPERIENCE MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 7. GLOBAL SOCIAL MEDIA ANALYTICS FOR COMPETITIVE INTELLIGENCE MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 8. GLOBAL SOCIAL MEDIA ANALYTICS FOR RISK MANAGEMENT & FRAUD DETECTION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 9. GLOBAL SOCIAL MEDIA ANALYTICS FOR PUBLIC SAFETY & LAW ENFORCEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 10. GLOBAL SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER INDUSTRY, 2022-2030 ($ MILLION)
  • 11. GLOBAL SOCIAL MEDIA ANALYTICS IN MEDIA & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 12. GLOBAL SOCIAL MEDIA ANALYTICS IN IT & TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 13. GLOBAL SOCIAL MEDIA ANALYTICS IN BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 14. GLOBAL SOCIAL MEDIA ANALYTICS IN RETAIL & CONSUMER GOODS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 15. GLOBAL SOCIAL MEDIA ANALYTICS IN TRAVEL & HOSPITALITY MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 16. GLOBAL SOCIAL MEDIA ANALYTICS IN OTHER END-USER INDUSTRIES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 17. GLOBAL SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 18. NORTH AMERICAN SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 19. NORTH AMERICAN SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 20. NORTH AMERICAN SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 21. NORTH AMERICAN SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER INDUSTRY, 2022-2030 ($ MILLION)
  • 22. EUROPEAN SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 23. EUROPEAN SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 24. EUROPEAN SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 25. EUROPEAN SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER INDUSTRY, 2022-2030 ($ MILLION)
  • 26. ASIA-PACIFIC SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 27. ASIA-PACIFIC SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 28. ASIA-PACIFIC SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 29. ASIA-PACIFIC SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER INDUSTRY, 2022-2030 ($ MILLION)
  • 30. REST OF THE WORLD SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 31. REST OF THE WORLD SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 32. REST OF THE WORLD SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 33. REST OF THE WORLD SOCIAL MEDIA ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER INDUSTRY, 2022-2030 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SHARE BY TYPE, 2022 VS 2030 (%)
  • 2. GLOBAL SOCIAL MEDIA ANALYTICS SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 3. GLOBAL SOCIAL MEDIA ANALYTICS SERVICES MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 4. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SHARE BY APPLICATION, 2022 VS 2030 (%)
  • 5. GLOBAL SOCIAL MEDIA ANALYTICS FOR SALES & MARKETING MANAGEMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 6. GLOBAL SOCIAL MEDIA ANALYTICS FOR CUSTOMER EXPERIENCE MANAGEMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 7. GLOBAL SOCIAL MEDIA ANALYTICS FOR COMPETITIVE INTELLIGENCE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 8. GLOBAL SOCIAL MEDIA ANALYTICS FOR RISK MANAGEMENT & FRAUND DETECTION MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 9. GLOBAL SOCIAL MEDIA ANALYTICS FOR PUBLIC SAFETY & LAW ENFORCEMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 10. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SHARE BY END-USER INDUSTRY, 2022 VS 2030 (%)
  • 11. GLOBAL SOCIAL MEDIA ANALYTICS IN MEDIA & ENTERTAINMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 12. GLOBAL SOCIAL MEDIA ANALYTICS IN IT & TELECOM MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 13. GLOBAL SOCIAL MEDIA ANALYTICS IN BFSI MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 14. GLOBAL SOCIAL MEDIA ANALYTICS IN RETAIL & CONSUMER GOODS (INCLUDING E-COMMERCE) MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 15. GLOBAL SOCIAL MEDIA ANALYTICS IN TRAVEL & HOSPITALITY MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 16. GLOBAL SOCIAL MEDIA ANALYTICS IN OTHER END-USER INDUSTRIES MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 17. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 18. US SOCIAL MEDIA ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 19. CANADA SOCIAL MEDIA ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. UK SOCIAL MEDIA ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. FRANCE SOCIAL MEDIA ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. GERMANY SOCIAL MEDIA ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. ITALY SOCIAL MEDIA ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. SPAIN SOCIAL MEDIA ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. REST OF EUROPE SOCIAL MEDIA ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. INDIA SOCIAL MEDIA ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. CHINA SOCIAL MEDIA ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 28. JAPAN SOCIAL MEDIA ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 29. SOUTH KOREA SOCIAL MEDIA ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 30. REST OF ASIA-PACIFIC SOCIAL MEDIA ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 31. REST OF THE WORLD SOCIAL MEDIA ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)