評估智能揚聲器和智能顯示器市場

本報告研究了智能揚聲器和智能顯示器市場，並提供了智能揚聲器和智能顯示器的擁有量趨勢、使用趨勢和用例、用戶體驗、市場驅動因素和障礙、滲透率、銷量和收入。五年預測，競爭狀況等進行了總結。

示例視圖

內容

執行摘要

行業考慮因素

• 智能音箱或智能顯示屏的整體擁有量趨勢
• 自有品牌的智能音箱/智能顯示器
• 在智能音箱上執行的關鍵語音助手活動
• 在智能顯示屏上執行的關鍵語音助手活動
• 在智能顯示屏上觀看的視頻內容
• 在智能音箱/智能顯示屏上進行的主要娛樂相關活動
• 智能揚聲器/智能顯示器所需的活動類別
• 為什麼不擁有一個智能揚聲器/顯示器？
• 智能音箱/智能顯示屏所有者的智能設備所有權
• 通過智能音箱/智能顯示屏控制的主要智能設備

競爭格局

• 主要生態系統比較
• 語音助手和智能音箱
• 第三方揚聲器和語音助手
• 智能音箱、智能顯示屏主要型號
• 產品發布
• 智能音箱用例
• 擁有多個智能音箱的好處
• 平均擁有的智能音箱和智能顯示器數量
• 合作夥伴關係
• 智能顯示屏上的流媒體服務
• 智能音箱捆綁
• 全球市場增長

市場預測

• 市場驅動因素
• 市場壁壘
• 預測方法
• 美國預測：智能揚聲器和顯示器的家庭採用率
• 預測：美國智能音箱和顯示器的銷量
• 預測：美國智能揚聲器和顯示器收入

採用智能揚聲器和智能顯示器

• 智能音箱或智能顯示屏的整體擁有量趨勢
• 平均擁有的智能音箱和智能顯示器數量
• 擁有智能音箱或智能顯示設備：首次購買與重複購買
• 由於智能家居設備的推出而擁有智能揚聲器/智能顯示器
• 自有品牌的智能音箱/智能顯示器
• 智能音箱/智能顯示屏所有權模型

購買路徑和意圖

• 購買 CE 設備的意向
• 智能音箱或智能顯示器：最近購買和購買意向
• 過去 6 個月內購買的設備
• 購買設備的意向
• 智能家居設備所有者購買智能揚聲器或顯示器的意向

用戶體驗

• 對智能顯示屏的高度滿意度：按型號
• 對智能音箱的高度滿意度：按型號
• 家中擁有的智能音箱和/或智能顯示器的數量以及擁有的品牌
• 擁有的 Amazon 和 Google 設備數量
• 智能揚聲器/智能顯示器的安全問題
• 為什麼不擁有一個智能揚聲器/顯示器？

用戶行為

• 在智能音箱上運行的語音助手活動
• 在智能顯示屏上運行的語音助手活動
• 在三大品牌的智能音箱上運行的語音助手活動
• 在三大品牌的智能顯示屏上運行的語音助手活動
• 在智能顯示屏上觀看的視頻內容
• 通過智能音箱/智能顯示屏控制的主要智能設備
• 在智能音箱/智能顯示屏上進行的主要娛樂相關活動
• 您想要在智能音箱/智能顯示屏上進行的活動

智能音箱：智能家居的控制點

• 智能音箱/智能顯示屏所有者對智能設備的所有權
• 智能安全和安保設備的擁有量：按智能揚聲器/智能顯示屏品牌劃分
• 智能能源和其他設備的擁有量：按智能音箱/智能顯示屏品牌劃分
• 美國家庭的娛樂設備擁有量（按智能音箱/顯示器所有者劃分）
• 用於控制智能家居設備的平台

附錄

‘Smart Product Market Assessments ’ provide a comprehensive and deep analysis of a single smart product market. Parks Associates research identifies key market drivers and barriers along with assessments of device growth with market forecasts of ownership, unit sales, and revenue. This research includes consumer data for each product, including trending data across years and deep-dive questions on product usage, pain points, and preferences.

SAMPLE VIEW

Key questions addressed:

• 1. What are the major trends impacting the smart speaker and display market?

• 2. What use cases and functionality drive consumer adoption of these devices?

• 3. How do smart speaker and smart display households differ from US broadband households overall?

• 4. What features and functionalities are consumers most interested in when buying devices?

• 5. What is the outlook for smart speaker and smart display adoption, unit sales, and revenue over the next five years?

Table of Contents

Executive Summary

Industry Insight

• Overall Smart Speaker or Smart Display Ownership
• Smart Speaker/Smart Display Brands Owned
• Top Voice Assistant Activities Performed on Smart Speakers
• Top Voice Assistant Activities Performed on Smart Displays
• Video Content Watched on a Smart Display
• Top Entertainment Related Activities Performed on a Smart Speaker/Smart Display
• Category of Desired Activities via Smart Speaker/ Smart Display
• Reasons of Not Owning Smart Speakers/ Displays
• Smart Device Ownership by Smart Speaker/Smart Display Owners
• Top Smart Devices Controlled via a Smart Speaker/Smart Display

Competitive Landscape

• Leading Ecosystem Comparisons
• Voice Assistants and Smart Speakers
• 3rd Party Speakers and Voice Assistants
• Leading Smart Speaker and Smart Display Models
• Product Releases
• Smart Speaker Use Cases
• Benefits of Owning More than one Smart Speaker
• Average Numbers of Smart Speakers & Smart Displays Owned
• Partnerships
• Streaming Services on Smart Displays
• Bundling Smart Speakers
• Global Market Growth

Market Forecast

• Market Drivers
• Market Barriers
• Forecast Methodology
• US Forecast: Smart Speaker and Display Household Adoption
• Forecast: Smart Speaker and Display Unit Sales in the United States
• Forecast: Smart Speaker and Display Revenue in the United States

Smart Speaker and Smart Display Adoption

• Overall Smart Speaker or Smart Display Ownership
• Average Numbers of Smart Speakers & Smart Displays Owned
• Smart Speaker or Smart Display Device Ownership: First Time vs. Repeated Purchases
• Smart Speakers/Smart Display Ownership by Smart Home Device Adoption
• Smart Speakers/Smart Display Brands Owned
• Smart Speakers/Smart Display Models Owned

Purchase Journey and Intentions to Buy

• Consumer Electronics Devices Purchase Intention
• Smart Speakers or Smart Display: Recent Purchases & Purchase Intention
• Devices Purchased in the Last 6 Months
• Device Purchase Intention
• Intention to Purchase Smart Speaker or Smart Display by Smart Home Device Owners

User Experience

• High Satisfaction with Smart Display by Models
• High Satisfaction with Smart Speaker by Models
• Brands Owned by Number of Smart Speaker and/or Smart Display in Household
• Amazon and Google Device Ownership Combination by Number of Products Owned
• Security Concerns with Smart Speakers /Smart Displays
• Reasons of Not Owning Smart Speakers/ Displays

User Behavior

• Voice Assistant Activities Performed on Smart Speakers
• Voice Assistant Activities Performed on Smart Displays
• Voice Assistant Activities Performed on Smart Speakers by Top 3 Brands
• Voice Assistant Activities Performed on Smart Displays by Top 3 Brands
• Video Content Watched on a Smart Display
• Top Smart Devices Controlled via a Smart Speaker/Smart Display
• Top Entertainment Related Activities Performed on a Smart Speaker/Smart Display
• Desired Activities via Smart Speaker/ Smart Display

Smart Speakers: The Control Point for the Smart Home

• Smart Device Ownership by Smart Speaker/Smart Display Owners
• Smart Safety & Security Device Ownership by Smart Speaker/Smart Display Brands
• Smart Energy & Misc. Device Ownership by Smart Speaker/Smart Display Brands
• Entertainment Device Ownership in US Households by Smart Speaker/Smart Display Owners
• Platforms Used to Control Smart Home Devices

Appendix