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市場調查報告書
商品編碼
1539305

行動分析市場:全球產業分析，規模，佔有率，成長，趨勢，預測，2024年～2031年

Mobile Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031
出版日期: | 出版商: Persistence Market Research | 英文 300 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

Persistence Market Research最近發布了一份關於全球行動分析市場的綜合報告。該報告對關鍵市場動態進行了深入分析，包括驅動因素、新興趨勢、機會和課題，提供對市場前景的深入了解。

主要的洞察

  • 行動分析市場規模（2024 年）：78.079 億美元
  • 預測市場規模（2031 年）：197.131 億美元
  • 全球市場成長率（2024-2031 年複合年增長率）：10.8%

行動分析市場 - 報告範圍：

行動分析是指從行動平台收集、分析和解釋資料以優化使用者體驗和業務績效的過程。這些分析解決方案對於了解使用者行為、參與度指標、應用程式效能以及使企業能夠做出數據驅動的決策至關重要。行動分析工具廣泛應用於零售、金融和娛樂等各個領域，以推動用戶獲取、保留和貨幣化策略。智慧型手機的普及、對個人化用戶體驗的日益重視以及分析技術的進步推動了市場成長。

推動市場成長的因素：

全球行動分析市場由多個關鍵因素推動，例如行動裝置使用量的快速成長以及對即時數據分析以提高用戶參與度的需求不斷增長。此外，行動商務的興起以及了解使用者行為對於有針對性的行銷日益重要也對市場擴張做出了重大貢獻。此外，人工智慧 (AI) 和機器學習 (ML) 的進步正在實現更先進的分析功能，進一步推動行動分析解決方案的採用。從大量數據中即時提供可行見解的能力是市場成長的關鍵驅動力。

市場限制因素：

儘管行動分析市場潛力巨大，但它仍面臨資料隱私問題和管理大量行動資料的複雜性等課題。對資料收集和使用的監管限制可能會限制資料分析的範圍，特別是隨著對使用者隱私的日益關注。此外，將行動分析與現有 IT 基礎架構整合並確保跨多個平台的資料準確性可能是一項重大課題。應對這些課題需要強大的資料治理框架和能夠處理複雜資料環境的高階分析解決方案。

市場機會：

由於技術進步和行動優先策略的重要性日益增加，行動分析市場提供了巨大的成長機會。人工智慧和機器學習與行動分析的集合成為預測分析、用戶細分和個人化行銷創造了新的可能性。 5G 技術的日益普及以及行動裝置越來越多地使用各種服務正在擴大市場潛力。投資創新行動分析解決方案、專注於改善用戶體驗並開發可擴展且靈活的分析平台的公司將能夠利用這些新的商機。

本報告解決的關鍵問題

  • 推動全球行動分析市場成長的關鍵因素有哪些？
  • 哪些產業和應用程式正在引領行動分析解決方案的採用？
  • 技術進步如何改變行動分析市場的競爭格局？
  • 誰是行動分析市場的主要參與者？ 他們採取哪些策略來保持競爭力？
  • 全球行動分析市場的新趨勢和未來前景是什麼？

目錄

第1章 摘要整理

第2章 市場概要

  • 市場範圍/分類
  • 市場定義/範圍/限制

第3章 主要市場趨勢

  • 影響市場的主要趨勢
  • 主要的成功因素

第4章 COVID-19大流行病危機的影響分析

  • COVID-19大流行病危機的對市場的影響
  • COVID發生前的市場成長(2020年以前)
  • COVID-19流行後的對市場的影響(2020年以後)
  • 復甦情境(短期·中期·長期)

第5章 市場結構分析

  • 市場分析:各企業層級
  • 市場集中
  • 主要企業的市場佔有率分析
  • 市場影響分析

第6章 全球行動分析市場需求(金額，一百萬美元)分析

  • 過去的市場金額(一百萬美元)分析，2019年～2023年
  • 現在及未來市場金額(一百萬美元)預測，2024年～2031年
    • 與前一年同期比較成長趨勢分析
    • 絕對額的機會分析

第7章 市場背景

  • 宏觀經濟要素
  • 預測要素 - 相關性及影響
  • 價值鏈
  • 市場動態

第8章 全球行動分析市場分析:各解決方案

  • 簡介/主要調查結果
  • 過去的市場規模(一百萬美元)的分析:各解決方案，2019年～2023年
  • 現在及未來市場規模(一百萬美元)和分析與預測:各解決方案，2024年～2031年
    • 應用效能分析
    • 行動行銷/廣告分析
    • App內分析
  • 市場魅力分析:各解決方案

第9章 全球行動分析市場分析:各部署類型

  • 簡介/主要調查結果
  • 過去的市場規模(一百萬美元)的分析:各部署類型，2019年～2023年
  • 現在及未來市場規模(一百萬美元)的分析與預測:各部署類型，2024年～2031年
    • 內部部署
    • 雲端
  • 市場魅力分析:各部署類型

第10章 全球行動分析市場分析:各業界

  • 簡介/主要調查結果
  • 過去的市場規模(一百萬美元)的分析:各業界，2019年～2023年
  • 現在及未來市場規模(一百萬美元)的分析與預測:各業界，2024年～2031年
    • BFSI
    • 運輸·物流
    • 電子商務·零售
    • 飯店
    • 媒體·娛樂
    • 醫療保健
    • 其他
  • 市場魅力分析:各業界

第11章 全球行動分析市場分析:各地區

  • 簡介/主要調查結果
  • 過去的市場規模(一百萬美元)與分析:各地區，2019年～2023年
  • 目前市場規模(一百萬美元)和分析與預測:各地區，2024年～2031年
    • 北美
    • 南美
    • 歐洲
    • 東亞
    • 南亞·太平洋
    • 中東·非洲
  • 市場魅力分析:各地區

第12章 北美的行動分析市場分析

第13章 南美的行動分析市場分析

第14章 歐洲的行動分析市場分析

第15章 東亞的行動分析市場分析

第16章 南亞·太平洋的行動分析市場分析

第17章 中東·非洲的行動分析市場分析

第18章 各主要國家的行動分析市場分析

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 德國
  • 義大利
  • 法國
  • 英國
  • 西班牙
  • 荷比盧三國
  • 俄羅斯
  • 中國
  • 日本
  • 韓國
  • 印度
  • ASEAN
  • 澳洲·紐西蘭
  • GCC各國
  • 土耳其
  • 南非
  • 北非

第19章 競爭分析

  • 競爭儀表板
  • 競爭的主要策略
  • 競爭的詳細資訊
    • Microsoft Corporation
    • Adobe Systems Incorporated.
    • International Business Machine Corporation
    • Webtrends, Inc.
    • Yahoo！Inc.(Flurry Analytics)
    • Amazon Web Services Inc.
    • Tune, Inc.
    • Google, Inc.
    • Mixpanel, Inc.
    • Localytics Company

第20章 所使用的前提條件與縮寫

第21章 調查手法

簡介目錄
Product Code: PMRREP9143

Persistence Market Research has recently unveiled a comprehensive report on the global Mobile Analytics Market. This report provides an in-depth analysis of critical market dynamics, including driving factors, emerging trends, opportunities, and challenges, offering a detailed understanding of the market landscape.

Key Insights:

  • Mobile Analytics Market Size (2024E): USD 7807.9 Mn
  • Projected Market Value (2031F): USD 19,713.1 Mn
  • Global Market Growth Rate (CAGR 2024 to 2031): 10.8%

Mobile Analytics Market - Report Scope:

Mobile analytics refers to the process of collecting, analyzing, and interpreting data from mobile platforms to optimize user experience and business performance. These analytics solutions are crucial for understanding user behavior, engagement metrics, and app performance, enabling businesses to make data-driven decisions. Mobile analytics tools are widely adopted across various sectors, including retail, finance, and entertainment, to drive user acquisition, retention, and monetization strategies. The market's growth is fueled by the proliferation of smartphones, the increasing emphasis on personalized user experiences, and advancements in analytics technologies.

Market Growth Drivers:

The global Mobile Analytics Market is driven by several key factors, including the rapid growth of mobile device usage and the increasing need for real-time data analysis to enhance user engagement. The rise of mobile commerce and the growing importance of understanding user behavior for targeted marketing are also significant contributors to market expansion. Additionally, advancements in artificial intelligence (AI) and machine learning (ML) are enabling more sophisticated analytics capabilities, further propelling the adoption of mobile analytics solutions. The ability to provide actionable insights from large volumes of data in real time is a critical driver of market growth.

Market Restraints:

Despite its potential, the Mobile Analytics Market faces challenges such as data privacy concerns and the complexity of managing vast amounts of mobile data. Regulatory restrictions on data collection and usage, particularly with the increasing focus on user privacy, can limit the extent of data analytics. Moreover, integrating mobile analytics with existing IT infrastructure and ensuring data accuracy across multiple platforms can pose significant challenges. Addressing these issues requires robust data governance frameworks and advanced analytics solutions capable of handling complex data environments.

Market Opportunities:

The Mobile Analytics Market presents significant growth opportunities driven by technological advancements and the rising importance of mobile-first strategies. The integration of AI and ML with mobile analytics is creating new possibilities for predictive analytics, user segmentation, and personalized marketing. The growing adoption of 5G technology and the increasing use of mobile devices for various services are expanding the market potential. Companies that invest in innovative mobile analytics solutions, focus on enhancing user experiences, and develop scalable and flexible analytics platforms are well-positioned to capitalize on these emerging opportunities.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the Mobile Analytics Market globally?
  • Which sectors and applications are leading the adoption of mobile analytics solutions?
  • How are technological advancements reshaping the competitive landscape of the Mobile Analytics Market?
  • Who are the key players in the Mobile Analytics Market, and what strategies are they employing to stay competitive?
  • What are the emerging trends and future prospects in the global Mobile Analytics Market?

Competitive Intelligence and Business Strategy:

Leading players in the global Mobile Analytics Market, such as Google, Adobe, and Oracle, are focusing on innovation, technological advancements, and strategic collaborations to gain a competitive edge. These companies invest heavily in research and development to create advanced analytics solutions that offer enhanced data accuracy, real-time processing, and seamless integration with mobile platforms. Strategic partnerships with telecom providers, app developers, and digital marketing firms facilitate market access and drive solution adoption. Emphasizing user-centric approaches, strong data protection measures, and innovative analytics capabilities are key strategies for maintaining market leadership in the dynamic Mobile Analytics Market landscape.

Key Companies Profiled:

  • Microsoft Corporation
  • Adobe Systems Incorporated.
  • International Business Machine Corporation
  • Webtrends, Inc.
  • Yahoo! Inc. (Flurry Analytics)
  • Amazon Web Services Inc.
  • Tune, Inc.
  • Google, Inc.
  • Mixpanel, Inc.
  • Localytics Company

Mobile Analytics Market: Segmentation

Solution

  • Application Performance Analytics
  • Mobile Marketing/Advertising Analytics
  • In-app Analytics

Deployment Type

  • On-premise
  • Cloud

Industry

  • BFSI
  • Transportation & Logistics
  • e-Commerce & Retail
  • Hospitality
  • Media & Entertainment
  • Healthcare

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Market Outlook
  • 1.2. Demand Side Trends
  • 1.3. Supply Side Trends
  • 1.4. Analysis and Recommendations

2. Market Overview

  • 2.1. Market Coverage / Taxonomy
  • 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

  • 3.1. Key Trends Impacting Market
  • 3.2. Key Success Factors

4. COVID-19 Pandemic Crisis Impact Analysis

  • 4.1. Impact of COVID-19 Pandemic Crisis on Market
  • 4.2. Pre-COVID Outbreak Market Growth (Before 2020)
  • 4.3. Post-COVID Outbreak Market Impact (2020 and beyond)
  • 4.4. Recovery Scenario (Short Term/Mid Term/Long Term)

5. Market Structure Analysis

  • 5.1. Market Analysis by Tier of Companies
  • 5.2. Market Concentration
  • 5.3. Market Share Analysis of Top Players
  • 5.4. Market Presence Analysis
    • 5.4.1. Regional footprint by Players
    • 5.4.2. Product footprint by Players
    • 5.4.3. Channel footprint by Players

6. Global Mobile Analytics Market Demand (in Value in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2031

  • 6.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
  • 6.2. Current and Future Market Value (US$ Mn) Projections, 2024-2031
    • 6.2.1. Y-o-Y Growth Trend Analysis
    • 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

  • 7.1. Macro-Economic Factors
    • 7.1.1. Global GDP Growth Outlook
    • 7.1.2. Global ICT Spending Outlook
  • 7.2. Forecast Factors - Relevance & Impact
  • 7.3. Value Chain
  • 7.4. Market Dynamics
    • 7.4.1. Drivers
    • 7.4.2. Restraints
    • 7.4.3. Opportunities

8. Global Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031, by Solution

  • 8.1. Introduction / Key Findings
  • 8.2. Historical Market Size (US$ Mn) Analysis By Solution, 2019-2023
  • 8.3. Current and Future Market Size (US$ Mn) and Analysis and Forecast By Solution, 2024-2031
    • 8.3.1. Application Performance Analytics
    • 8.3.2. Mobile Marketing/Advertising Analytics
    • 8.3.3. In App Analytics
  • 8.4. Market Attractiveness Analysis By Solution

9. Global Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031, by Deployment Type

  • 9.1. Introduction / Key Findings
  • 9.2. Historical Market Size (US$ Mn) Analysis By Deployment Type, 2019-2023
  • 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Deployment Type, 2024-2031
    • 9.3.1. On-premise
    • 9.3.2. Cloud
  • 9.4. Market Attractiveness Analysis By Deployment Type

10. Global Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031, by Industry Type

  • 10.1. Introduction / Key Findings
  • 10.2. Historical Market Size (US$ Mn) Analysis By Industry, 2019-2023
  • 10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Industry, 2024-2031
    • 10.3.1. BFSI
    • 10.3.2. Transportation & Logistics
    • 10.3.3. E-Commerce & Retail
    • 10.3.4. Hospitality
    • 10.3.5. Media & Entertainment
    • 10.3.6. Healthcare
    • 10.3.7. Others
  • 10.4. Market Attractiveness Analysis By Industry

11. Global Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031, by Region

  • 11.1. Introduction / Key Findings
  • 11.2. Historical Market Size (US$ Mn) and Analysis By Region, 2019-2023
  • 11.3. Current Market Size (US$ Mn) and Analysis and Forecast By Region, 2024-2031
    • 11.3.1. North America
    • 11.3.2. Latin America
    • 11.3.3. Europe
    • 11.3.4. East Asia
    • 11.3.5. South Asia & Pacific
    • 11.3.6. Middle East & Africa
  • 11.4. Market Attractiveness Analysis By Region

12. North America Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

  • 12.1. Introduction
  • 12.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
  • 12.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
    • 12.3.1. By Solution
    • 12.3.2. By Deployment Type
    • 12.3.3. By Industry
    • 12.3.4. By Country
      • 12.3.4.1. U.S.
      • 12.3.4.2. Canada
  • 12.4. Market Attractiveness Analysis
    • 12.4.1. By Solution
    • 12.4.2. By Deployment Type
    • 12.4.3. By Industry
    • 12.4.4. By Country
  • 12.5. Market Trends
  • 12.6. Key Market Participants - Intensity Mapping

13. Latin America Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

  • 13.1. Introduction
  • 13.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
  • 13.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
    • 13.3.1. By Solution
    • 13.3.2. By Deployment Type
    • 13.3.3. By Industry
    • 13.3.4. By Country
      • 13.3.4.1. Brazil
      • 13.3.4.2. Mexico
      • 13.3.4.3. Rest of Latin America
  • 13.4. Market Attractiveness Analysis
    • 13.4.1. By Solution
    • 13.4.2. By Deployment Type
    • 13.4.3. By Industry
    • 13.4.4. By Country
  • 13.5. Market Trends
  • 13.6. Key Market Participants - Intensity Mapping

14. Europe Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

  • 14.1. Introduction
  • 14.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
  • 14.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
    • 14.3.1. By Solution
    • 14.3.2. By Deployment Type
    • 14.3.3. By Industry
    • 14.3.4. By Country
      • 14.3.4.1. Germany
      • 14.3.4.2. Italy
      • 14.3.4.3. France
      • 14.3.4.4. U.K.
      • 14.3.4.5. Spain
      • 14.3.4.6. BENELUX
      • 14.3.4.7. Russia
      • 14.3.4.8. Rest of Europe
  • 14.4. Market Attractiveness Analysis
    • 14.4.1. By Solution
    • 14.4.2. By Deployment Type
    • 14.4.3. By Industry
    • 14.4.4. By Country
  • 14.5. Market Trends
  • 14.6. Key Market Participants - Intensity Mapping

15. East Asia Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

  • 15.1. Introduction
  • 15.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
  • 15.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
    • 15.3.1. By Solution
    • 15.3.2. By Deployment Type
    • 15.3.3. By Industry
    • 15.3.4. By Country
      • 15.3.4.1. China
      • 15.3.4.2. Japan
      • 15.3.4.3. South Korea
  • 15.4. Market Attractiveness Analysis
    • 15.4.1. By Solution
    • 15.4.2. By Deployment Type
    • 15.4.3. By Industry
    • 15.4.4. By Country
  • 15.5. Market Trends
  • 15.6. Key Market Participants - Intensity Mapping

16. South Asia & Pacific Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

  • 16.1. Introduction
  • 16.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
  • 16.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
    • 16.3.1. By Solution
    • 16.3.2. By Deployment Type
    • 16.3.3. By Industry
    • 16.3.4. By Country
      • 16.3.4.1. India
      • 16.3.4.2. Thailand
      • 16.3.4.3. Indonesia
      • 16.3.4.4. Malaysia
      • 16.3.4.5. Oceania
      • 16.3.4.6. Rest of South Asia & Pacific
  • 16.4. Market Attractiveness Analysis
    • 16.4.1. By Solution
    • 16.4.2. By Deployment Type
    • 16.4.3. By Industry
    • 16.4.4. By Country
  • 16.5. Market Trends
  • 16.6. Key Market Participants - Intensity Mapping

17. Middle East and Africa Mobile Analytics Market Analysis 2019-2023 and Forecast 2024-2031

  • 17.1. Introduction
  • 17.2. Historical Market Size (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023
  • 17.3. Market Size (US$ Mn) and Forecast By Market Taxonomy, 2024-2031
    • 17.3.1. By Solution
    • 17.3.2. By Deployment Type
    • 17.3.3. By Industry
    • 17.3.4. By Country
      • 17.3.4.1. GCC Countries
      • 17.3.4.2. Turkey
      • 17.3.4.3. Northern Africa
      • 17.3.4.4. South Africa
      • 17.3.4.5. Rest of Middle East and Africa
  • 17.4. Market Attractiveness Analysis
    • 17.4.1. By Solution
    • 17.4.2. By Deployment Type
    • 17.4.3. By Industry
    • 17.4.4. By Country
  • 17.5. Market Trends
  • 17.6. Key Market Participants - Intensity Mapping

18. Key Countries Analysis- Mobile Analytics Market

  • 18.1. U.S. Mobile Analytics Market Analysis
    • 18.1.1. By Solution
    • 18.1.2. By Deployment Type
    • 18.1.3. By Industry
  • 18.2. Canada Mobile Analytics Market Analysis
    • 18.2.1. By Solution
    • 18.2.2. By Deployment Type
    • 18.2.3. By Industry
  • 18.3. Mexico Mobile Analytics Market Analysis
    • 18.3.1. By Solution
    • 18.3.2. By Deployment Type
    • 18.3.3. By Industry
  • 18.4. Brazil Mobile Analytics Market Analysis
    • 18.4.1. By Solution
    • 18.4.2. By Deployment Type
    • 18.4.3. By Industry
  • 18.5. Germany Mobile Analytics Market Analysis
    • 18.5.1. By Solution
    • 18.5.2. By Deployment Type
    • 18.5.3. By Industry
  • 18.6. Italy Mobile Analytics Market Analysis
    • 18.6.1. By Solution
    • 18.6.2. By Deployment Type
    • 18.6.3. By Industry
  • 18.7. France Mobile Analytics Market Analysis
    • 18.7.1. By Solution
    • 18.7.2. By Deployment Type
    • 18.7.3. By Industry
  • 18.8. U.K. Mobile Analytics Market Analysis
    • 18.8.1. By Solution
    • 18.8.2. By Deployment Type
    • 18.8.3. By Industry
  • 18.9. Spain Mobile Analytics Market Analysis
    • 18.9.1. By Solution
    • 18.9.2. By Deployment Type
    • 18.9.3. By Industry
  • 18.10. BENELUX Mobile Analytics Market Analysis
    • 18.10.1. By Solution
    • 18.10.2. By Deployment Type
    • 18.10.3. By Industry
  • 18.11. Russia Mobile Analytics Market Analysis
    • 18.11.1. By Solution
    • 18.11.2. By Deployment Type
    • 18.11.3. By Industry
  • 18.12. China Mobile Analytics Market Analysis
    • 18.12.1. By Solution
    • 18.12.2. By Deployment Type
    • 18.12.3. By Industry
  • 18.13. Japan Mobile Analytics Market Analysis
    • 18.13.1. By Solution
    • 18.13.2. By Deployment Type
    • 18.13.3. By Industry
  • 18.14. South Korea Mobile Analytics Market Analysis
    • 18.14.1. By Solution
    • 18.14.2. By Deployment Type
    • 18.14.3. By Industry
  • 18.15. India Mobile Analytics Market Analysis
    • 18.15.1. By Solution
    • 18.15.2. By Deployment Type
    • 18.15.3. By Industry
  • 18.16. ASEAN Mobile Analytics Market Analysis
    • 18.16.1. By Solution
    • 18.16.2. By Deployment Type
    • 18.16.3. By Industry
  • 18.17. Australia and New Zealand Mobile Analytics Market Analysis
    • 18.17.1. By Solution
    • 18.17.2. By Deployment Type
    • 18.17.3. By Industry
  • 18.18. GCC Countries Mobile Analytics Market Analysis
    • 18.18.1. By Solution
    • 18.18.2. By Deployment Type
    • 18.18.3. By Industry
  • 18.19. Turkey Mobile Analytics Market Analysis
    • 18.19.1. By Solution
    • 18.19.2. By Deployment Type
    • 18.19.3. By Industry
  • 18.20. South Africa Mobile Analytics Market Analysis
    • 18.20.1. By Solution
    • 18.20.2. By Deployment Type
    • 18.20.3. By Industry
  • 18.21. North Africa Mobile Analytics Market Analysis
    • 18.21.1. By Solution
    • 18.21.2. By Deployment Type
    • 18.21.3. By Industry

19. Competition Analysis

  • 19.1. Competition Dashboard
  • 19.2. Key Strategies, by Competitors
  • 19.3. Competition Deep Dive
    • 19.3.1. Microsoft Corporation
      • 19.3.1.1. Business Overview
      • 19.3.1.2. Product & Service Portfolio
      • 19.3.1.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.1.4. Key Market Developments
      • 19.3.1.5. Strategy Overview
        • 19.3.1.5.1. Product Strategy
        • 19.3.1.5.2. Business Strategy
    • 19.3.2. Adobe Systems Incorporated.
      • 19.3.2.1. Business Overview
      • 19.3.2.2. Product & Service Portfolio
      • 19.3.2.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.2.4. Key Market Developments
      • 19.3.2.5. Strategy Overview
        • 19.3.2.5.1. Product Strategy
        • 19.3.2.5.2. Business Strategy
    • 19.3.3. International Business Machine Corporation
      • 19.3.3.1. Business Overview
      • 19.3.3.2. Product & Service Portfolio
      • 19.3.3.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.3.4. Key Market Developments
      • 19.3.3.5. Strategy Overview
        • 19.3.3.5.1. Product Strategy
        • 19.3.3.5.2. Business Strategy
    • 19.3.4. Webtrends, Inc.
      • 19.3.4.1. Business Overview
      • 19.3.4.2. Product & Service Portfolio
      • 19.3.4.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.4.4. Key Market Developments
      • 19.3.4.5. Strategy Overview
        • 19.3.4.5.1. Product Strategy
        • 19.3.4.5.2. Business Strategy
    • 19.3.5. Yahoo! Inc. (Flurry Analytics)
      • 19.3.5.1. Business Overview
      • 19.3.5.2. Product & Service Portfolio
      • 19.3.5.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.5.4. Key Market Developments
      • 19.3.5.5. Strategy Overview
        • 19.3.5.5.1. Product Strategy
        • 19.3.5.5.2. Business Strategy
    • 19.3.6. Amazon Web Services Inc.
      • 19.3.6.1. Business Overview
      • 19.3.6.2. Product & Service Portfolio
      • 19.3.6.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.6.4. Key Market Developments
      • 19.3.6.5. Strategy Overview
        • 19.3.6.5.1. Product Strategy
        • 19.3.6.5.2. Business Strategy
    • 19.3.7. Tune, Inc.
      • 19.3.7.1. Business Overview
      • 19.3.7.2. Product & Service Portfolio
      • 19.3.7.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.7.4. Key Market Developments
      • 19.3.7.5. Strategy Overview
        • 19.3.7.5.1. Product Strategy
        • 19.3.7.5.2. Business Strategy
    • 19.3.8. Google, Inc.
      • 19.3.8.1. Business Overview
      • 19.3.8.2. Product & Service Portfolio
      • 19.3.8.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.8.4. Key Market Developments
      • 19.3.8.5. Strategy Overview
        • 19.3.8.5.1. Product Strategy
        • 19.3.8.5.2. Business Strategy
    • 19.3.9. Mixpanel, Inc.
      • 19.3.9.1. Business Overview
      • 19.3.9.2. Product & Service Portfolio
      • 19.3.9.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.9.4. Key Market Developments
      • 19.3.9.5. Strategy Overview
        • 19.3.9.5.1. Product Strategy
        • 19.3.9.5.2. Business Strategy
    • 19.3.10. Localytics Company
      • 19.3.10.1. Business Overview
      • 19.3.10.2. Product & Service Portfolio
      • 19.3.10.3. Key Financial Outlook (Business Segment/Region)
      • 19.3.10.4. Key Market Developments
      • 19.3.10.5. Strategy Overview
        • 19.3.10.5.1. Product Strategy
        • 19.3.10.5.2. Business Strategy

20. Assumptions and Acronyms Used

21. Research Methodology