2024 年至 2031 年按類型、最終用戶產業和地區劃分的行動分析市場

2024 年至 2031 年行動分析市場估值

行動分析市場日益普及、行動應用程式的開發以及即時數據是推動成長的關鍵行業驅動力。行動分析為企業提供了有關客戶如何使用其行動資產的重要見解，使他們能夠分析使用者行為，檢測模式並評估其行動行銷的效果。預計2023年市場規模將超過41.9億美元，到2031年將達211.6億美元。

行動分析還提供有關用戶如何在不同設備和平台上使用應用程式的信息，幫助公司針對多種設備和作業系統定制應用程式。這可確保您的軟體在所有裝置上順利運行，提供一致、可靠的使用者體驗。由於對行動分析的需求不斷增長，2024 年至 2031 年期間市場將以 24.75% 的複合年增長率增長。

行動分析市場定義/概述

行動分析涉及收集和分析來自行動平台和屬性（例如行動網站和行動應用程式）的數據。行動分析解決方案包括崩潰監控、後端效能分析、應用版本採用趨勢、故障排除、行動平台使用資訊、自訂事件和警報、數據和系統整合、企業資訊治理、數位測量策略。了多種好處，包括自動化營運流程、報告以及即時分析和見解。

可支配收入的增加、生活方式的改變、智慧型手機和互聯網的使用的增長以及瞭解客戶行為的需求預計將推動市場的發展。由於人們可支配收入的增加和生活方式的改變，電子商務行業正在經歷巨大的成長。此外，大多數用戶更喜歡透過手機存取這些應用程式。行動應用程式和網站的數量大幅增加。隨著可支配收入的增加，智慧型手機的普及率也在上升。目前，大部分人口都可以使用智慧型手機和網路。

因此，公司需要更瞭解用戶行為。這些因素預計將推動市場擴張。預計缺乏意識、數據和隱私問題、先進的技術以及分散的數據孤島將限制市場的成長。人們對行動分析的瞭解很少，很大一部分人仍然不知道它的好處和功能。此外，用戶也擔心他們的資料和隱私。

數位趨勢會推動行動分析市場嗎？

數位化趨勢預計將極大地促進行動分析市場的發展。隨著越來越多的企業和服務轉向數位平台，行動應用程式產生的數據量將迅速增長。這些數據包括用戶行為、偏好和互動模式，對於尋求改善用戶體驗和最大化優惠的企業至關重要。行動分析技術使企業能夠處理和評估大量數據，以獲得推動策略選擇、客製化行銷和產品開發的洞察力。此外，智慧型手機和行動網路存取的普及提供了穩定且不斷增長的數據流，使得行動分析成為現代商業營運的重要組成部分。

數位化熱潮得益於人工智慧、機器學習和雲端運算等技術突破，這些技術突破都增加了行動分析的潛力。這些技術提供更先進的數據分析、即時處理和預測分析，使企業能夠更準確地預測市場趨勢和消費者需求。隨著零售、醫療保健等行業擁抱數位轉型，對強大的行動分析解決方案的需求預計將增長。這一趨勢的推動因素是人們越來越重視數據驅動的決策，以及透過利用行動數據產生的可操作見解來獲得的競爭優勢。因此，數位化與行動分析之間的共生關係有望推動市場顯著成長。

資料安全和合規性問題會影響行動分析市場需求嗎？

資料安全和合規性問題可能會對行動分析市場的需求產生重大影響。隨著歐洲《一般資料保護規範》（GDPR）、美國《加州消費者隱私法案》（CCPA）等立法的不斷增多，企業必須驗證其資料實踐是否符合嚴格的法律要求，這是必要的。這些要求需要嚴格的資料管理、儲存和使用者權限方法，因此合規性成為使用行動分析的企業的首要任務。因此，企業在採用和使用行動分析解決方案時可能會更加謹慎，並傾向於選擇具有強大安全措施和合規認證的供應商。法律後果、資料外洩和相關經濟處罰的風險可能會使企業猶豫是否進行行動分析，除非他們確定。

消費者對於資料隱私的意識和敏感度急劇提高。用戶越來越擔心他們的資料如何被捕獲、使用和保護，這影響了他們對行動應用程式和平台的信任。這種意識的增強可能會導致人們呼籲行動分析公司採取更開放和更嚴格的資料保護程序。無法解決這些問題的公司可能會失去消費者信任，對其品牌聲譽和市場佔有率產生負面影響。因此，能夠提供高級安全功能、證明符合全球標準並維持透明資料處理政策的行動分析供應商將更受歡迎。相反，在這些領域落後的公司可能難以維持和擴大其市場地位。

目錄

第 1 章 全球行動分析市場：簡介

• 市場概況
• 調查範圍
• 先決條件

第 2 章執行摘要

第3章 VERIFIED MARKET RESEARCH研究方法

• 數據挖掘
• 驗證
• 一次資料
• 數據源列表

第4章 全球行動分析市場展望

• 概述
• 市場動態
  • 促進因素
  • 阻礙因素
  • 機會
• 波特的五力模型
• 價值鏈分析
• 監管框架

第5章 全球行動分析市場按類型劃分

• 概述
• 應用分析
• 活動分析
• 服務分析

第 6 章：全球行動分析市場（按最終用戶產業劃分）

• 概述
• 零售
• 金融保險業協會
• 政府機構
• 信息技術與電信
• 媒體和娛樂
• 其他最終用戶產業

第 7 章：全球行動分析市場（按區域劃分）

• 概述
• 北美
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 亞太其他地區
• 世界其他地區
  • 拉丁美洲
  • 中東/非洲

第 8 章全球行動分析市場：競爭格局

• 概述
• 企業市佔率
• 供應商情況
• 主要發展策略

第9章 公司簡介

• Open Text Corporation
• Facebook Inc.
• Good Data Corporation
• Google LLC
• Tune Inc.
• Microsoft Corporation
• Oracle Corporation
• Gate B AG
• Salesforce.com Inc.（Tableau Software Inc.）
• AppsFlyer Ltd

第 10 章 附錄

• 相關研究

Mobile Analytics Market Valuation - 2024-2031

The increasing use of Mobile Analytics Market, the development of mobile apps, and real-time data are significant industry drivers that are boosting growth. Mobile analytics gives businesses significant insights into how their customers engage with their mobile properties, allowing them to analyze user behavior, detect patterns, and assess the performance of their mobile marketing. The market size surpass USD 4.19 Billion valued in 2023 to reach a valuation of aroundUSD 21.16 Billion by 2031.

Mobile analytics also gives information on how users engage with apps on various devices and platforms, helping businesses to tailor their apps for multiple devices and operating systems. This helps to ensure that the software runs smoothly across all devices, resulting in a consistent and dependable user experience. The rising demand for mobile analytics is enabling the market grow at aCAGR of 24.75% from 2024 to 2031.

Mobile Analytics Market: Definition/ Overview

Mobile Analytics collects and analyzes data from mobile platforms and properties, such as mobile sites and mobile applications. The Mobile Analytics solution offers the consumer several benefits, including crash observance, back-end performance analysis, app version adoption trends, troubleshooting, mobile platform usage information, custom events and alerts, data and system integration, company information governance, digital measurement strategy, and operational processes, reportage automation, and real-time analysis and insights.

The market is expected to be driven by an increase in disposable income and lifestyle changes, a growth in smartphone and internet usage, and the need to understand customer behavior. The e-commerce industry has grown significantly as disposable money has increased and people's lifestyles have changed. Furthermore, most users prefer to access these apps via their mobile phones. The number of mobile applications and websites has increased significantly. As disposable income has increased, so has smartphone penetration. A large percentage of the population has access to smartphones and the internet.

As a result, organizations must now better understand user behavior. These factors are expected to expand the market. Lack of awareness, data and privacy concerns, sophisticated technology, and dispersed data silos are expected to limit market growth. There is a dearth of understanding about Mobile Analytics, and a large portion of the population remains unaware of its benefits and features. Additionally, users are concerned about their data and privacy.

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Will the Growing Trend of Digitalization Propel the Mobile Analytics Market?

The growing trend of digitization is expected to boost the Mobile Analytics Market significantly. As more businesses and services move to digital platforms, the amount of data generated by mobile apps grows quickly. This data, which includes user behavior, preferences, and interaction patterns, is vital for businesses looking to improve the user experience and maximize their offers. Mobile analytics technologies let firms process and evaluate massive amounts of data, resulting in insights that drive strategic choices, tailored marketing, and product development. Furthermore, the widespread use of smartphones and mobile internet access provides a steady and expanding stream of data, making mobile analytics an essential component of modern company operations.

The boom in digitalization is supported by technological breakthroughs such as artificial intelligence, machine learning, and cloud computing, all of which enhance the possibilities of mobile analytics. These technologies offer more advanced data analysis, real-time processing, and predictive analytics, allowing businesses to forecast market trends and consumer needs more accurately. As industries ranging from retail to healthcare embrace digital transformation, the demand for powerful mobile analytics solutions is projected to increase. This trend is also spurred by the growing emphasis on data-driven decision-making and the competitive advantage gained by exploiting actionable insights produced from mobile data. Thus, the symbiotic relationship between digitalization and mobile analytics is expected to fuel significant market growth.

Will the Data Security and Compliance Issue Impact the Demand for the Mobile Analytics Market?

Data security and compliance issues are going to impact the demand for the Mobile Analytics Market significantly. With rising legislation such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States, firms must verify that their data practices comply with severe legal requirements. These requirements require stringent data management, storage, and user permission methods, making compliance a top priority for businesses using mobile analytics. As a result, businesses may become more careful in their adoption and use of mobile analytics solutions, preferring vendors with strong security measures and compliance certifications. The risk of legal repercussions, data breaches, and accompanying financial penalties can discourage firms from engaging in mobile analytics unless they are certain about.

consumer awareness and sensitivity around data privacy have grown dramatically. Users are becoming increasingly worried about how their data is acquired, used, and safeguarded, influencing their trust in mobile applications and platforms. This increased awareness may lead to a call for greater openness and tighter data protection procedures from mobile analytics firms. Companies that fail to address these issues risk losing consumer trust, which can harm their brand reputation and market share. As a result, mobile analytics suppliers who can provide advanced security features, demonstrate compliance with worldwide standards, and maintain transparent data handling policies are expected to find greater demand. Conversely, those who behind in these areas may struggle to maintain or grow their market presence.

Category-Wise Acumens

Will Service Management Drive the Application Analytics Segment for the Mobile Analytics Market?

Different forms of mobile analytics are major market drivers since they serve specific business demands while also improving various areas of mobile application and service management. Application analytics, which focuses on understanding user activity within mobile apps, helps organizations enhance app functionality, user interfaces, and overall user experiences. This user-centric strategy improves not only customer satisfaction, but also user retention and engagement rates. The rising demand for enhanced app performance and individualized user experiences is driving the market for application analytics solutions, making them essential for developers and businesses looking to stay competitive in a crowded app market.

Campaign analytics is important since it allows organizations to measure and assess the performance of their mobile marketing efforts. By offering insights into mobile ad efficacy, user acquisition, and app installs, these analytics enable businesses to enhance their marketing strategy and maximize return on investment (ROI). This capacity is especially significant in an era when mobile marketing budgets are fast increasing. Furthermore, service analytics enables organizations to examine data created by the numerous mobile services they provide, resulting in improvements in service quality and customization. As more industries use mobile services, the requirement for powerful service analytics solutions increases, boosting the overall growth of the Mobile Analytics Market. Mobile analytics solutions are vital for firms to successfully manage and address these different analytical needs and enhance their mobile presence.

Will the High Volume of Mobile App Usage in the Retail Segment Drive Significant Demand for the Mobile Analytics Market?

The increasing level of mobile app usage in the retail sector is expected to fuel significant demand for the mobile analytics industry. Retailers are increasingly using mobile apps to improve the shopping experience, including personalized recommendations, convenient payment methods, loyalty programs, and real-time customer support. As users spend more time using these apps, the amount of data collected grows tremendously, including user behavior, preferences, spending patterns, and interaction frequency. This data is crucial for merchants looking to fine-tune their marketing tactics, expand their product choices, and increase overall customer engagement. As a result, the demand for advanced mobile analytics systems capable of processing, analyzing, and interpreting such large amounts of data grows.

The competitive nature of the retail industry drives up the demand for mobile analytics even more. Retailers are continuously looking for new methods to differentiate themselves and deliver a seamless omnichannel experience that combines in-store and online buying. Mobile analytics provides in-depth insights into consumer journeys, pinpointing user experience pain points and highlighting effective engagement techniques. Using these insights, businesses can tweak their mobile apps to better match customer needs, raise conversion rates, improve customer satisfaction, and increase sales.

Mobile analytics may assist adapt marketing efforts, manage inventories more efficiently, and forecast future trends using historical data. As a result, the large volume of mobile app usage in the retail sector not only generates a wealth of data but also creates a pressing need for sophisticated mobile analytics solutions to maintain a competitive edge, resulting in considerable development in the Mobile Analytics Market.

Country/Region-wise Acumens

How will the Advanced Mobile Technology Adoption Accelerate the Growth of Mobile Analytics Market in North America?

The use of advanced mobile technologies is expected to greatly boost the growth of the Mobile Analytics Market in North America. The region's increasing adoption of cutting-edge technologies like 5G, AI, and ML improves the capabilities of mobile analytics solutions. With the introduction of 5G networks, mobile devices can handle larger amounts of data at quicker speeds, allowing for more real-time and detailed analytics. This improved data flow and decreased latency allow for more accurate tracking and analysis of user behavior, location data, and in-app actions. As businesses have access to more datasets, they can draw more accurate and actionable insights, increasing demand for sophisticated mobile analytics tools that can take advantage of these technical improvements.

The integration of AI and machine learning into mobile analytics platforms enables sophisticated data processing and predictive analytics. These technologies enable automated data analysis, revealing patterns and trends that traditional analytics methods may miss. AI-driven analytics, for example, may forecast customer preferences, optimize marketing efforts, and tailor user experiences on a large scale. The ability to deliver such deep and proactive insights is especially beneficial to firms aiming to improve customer engagement and retention. North American corporations, who are recognized for their emphasis on innovation and early technological adoption, are expected to invest extensively in mobile analytics solutions that take use of these sophisticated capabilities. This investment will not only increase operational efficiencies and competitive posture, but will also help to the general expansion of Mobile Analytics Market in the region.

Will the Big Mobile User Base Accelerate the Growth of Mobile Analytics Market in Asia Pacific Region?

The Asia Pacific region's Mobile Analytics Market will expand much faster due to its large mobile user base. With some of the world's most populous countries, such as China and India, the region has a massive and rapidly expanding number of mobile users. The widespread availability of low-cost smartphones and the expansion of high-speed internet infrastructure have made mobile devices the major means of internet access for millions of people. This boom in mobile connectivity generates massive amounts of data, providing a valuable resource for firms looking to examine user behavior, preferences, and trends. Mobile analytics software can evaluate this massive amount of data to deliver meaningful insights, enabling businesses optimize their marketing campaigns, better user experiences, and increase consumer engagement, thus driving the demand for mobile analytics solutions.

The Asia Pacific area is seeing strong growth in various mobile-driven businesses, including e-commerce, finance, and mobile gaming, all of which rely significantly on mobile analytics to remain competitive. E-commerce behemoths in the region, such as Alibaba and Flipkart, employ mobile data to personalize shopping experiences, manage inventories, and improve logistics. Fintech companies use analytics to improve customer service, detect fraudulent activity, and create customized financial solutions.

The mobile gaming business, which is thriving in nations such as China, Japan, and South Korea, employs analytics to improve game design, increase player engagement, and maximize monetization tactics. As these businesses expand and develop, the reliance on mobile analytics will only increase, propelling the market forward. Governments and enterprises in the Asia Pacific area are increasingly focusing on digital transformation and smart city efforts, which is boosting the use of mobile analytics to collect data for urban planning, transportation, and public services. These characteristics, taken together, ensure that the Asia Pacific mobile analytics industry will rise at a rapid pace.

Competitive Landscape

The Mobile Analytics Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the market include:

• Open Text Corporation, Facebook Inc., Good Data Corporation, Google LLC, Tune Inc., Microsoft Corporation, Oracle Corporation, Gate B AG, Salesforce.com Inc. (Tableau Software Inc.), AppsFlyer Ltd.

Latest Developments

• In December 2022, Splunk announced a five-year renewal of its Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS).
• In November 2022, IBM (released new technologies to aid enterprises in breaking down data and analytics silos to make data-driven decisions quickly and navigate unexpected upheavals.
• In August 2022, Micro Focus announced a cooperation with Google Cloud to facilitate the upcoming release of BigQuery remote functions.
• In May 2021, Google unveiled three new services dubbed "Dataplex," "Analytics Hub," and "Datastream," to provide users with a comprehensive data cloud platform.
• In January 2021, TIBCO announced the acquisition of Information Builders. With this acquisition, the powerful TIBCO Connected Intelligence platform now includes ibi's data management and analytics capabilities.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MOBILE ANALYTICS MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL MOBILE ANALYTICS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis
• 4.5 Regulatory Framework

5 GLOBAL MOBILE ANALYTICS MARKET, BY TYPE

• 5.1 Overview
• 5.2 Application Analytics
• 5.3 Campaign Analytics
• 5.4 Service Analytics

6 GLOBAL MOBILE ANALYTICS MARKET, BY END-USER VERTICAL

• 6.1 Overview
• 6.2 Retail
• 6.3 BFSI
• 6.4 Government
• 6.5 IT & Telecom
• 6.6 Media & Entertainment
• 6.7 Other End-User Verticals

7 GLOBAL MOBILE ANALYTICS MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL MOBILE ANALYTICS MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Share
• 8.3 Vendor Landscape
• 8.4 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Open Text Corporation
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Facebook Inc.
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Good Data Corporation
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Google LLC
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Tune Inc.
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Microsoft Corporation
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Oracle Corporation
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Gate B AG
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Salesforce.com Inc. (Tableau Software Inc.)
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 AppsFlyer Ltd
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research