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市場調查報告書
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1625234

到 2030 年的行動分析市場預測：按組件、部署模式、公司規模、應用程式、最終用戶和地區進行的全球分析

Mobile Analytics Market Forecasts to 2030 - Global Analysis By Component (Software and Services), Deployment Mode (Cloud-Based and On-Premises), Enterprise Size, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，2024 年全球行動分析市場規模將達到 84 億美元，預計到 2030 年將達到 269 億美元，預測期內複合年成長率為 21.4%。

行動分析被定義為收集、測量和分析有關行動應用程式、網站和設備的資料的過程，以了解用戶行為、提高效能並增強用戶體驗。這包括追蹤應用程式下載、用戶參與度、會話時長、保留率和應用程式內收費等指標。所有這些都可以幫助您做出業務資料主導的決策，增強應用程式功能和目標，並最終最大化收益。行動分析在評估行銷計劃、維護應用程式穩定性以及在競爭激烈的行動環境中滿足用戶期望方面發揮著重要作用。

據Adjust稱，金融科技等應用類別將在2022年出現強勁成長，全球使用次數將增加17%。

智慧型手機普及率提高

全球智慧型手機普及率的不斷上升極大地推動了行動分析市場的發展。隨著越來越多的用戶造訪行動平台，企業開始透過分析來了解用戶行為、改善客戶體驗並最佳化行銷策略。價格實惠的智慧型手機的出現和網路存取的擴展進一步推動了這一趨勢，而行動分析解決方案有助於分析和有效利用行動裝置產生的不斷成長的資料量。

資料整合複雜性

整合不同的資料來源為行動分析部署帶來了挑戰。企業常常難以將來自多個平台、應用程式和裝置的資料整合到統一的系統中以獲得可操作的見解。這種複雜性導致效率低下、成本增加和決策流程緩慢，從而限制了市場成長。簡化資料整合流程和開發使用者友善的工具對於克服這一障礙仍然很重要。

改善網路連線

網路連線的增加，包括 5G 網路的推出，為行動分析市場帶來了巨大的機會。更快、更可靠的網際網路可以實現即時資料收集和分析，使企業能夠更快地做出決策。這項進步也推動了對分析解決方案的需求，這些解決方案支援行動應用程式和電子商務平台的成長，並利用這些功能來提高用戶參與度和業務效率。

隱私問題和資料安全

隱私問題和資料安全問題是行動分析市場的主要威脅。隨著 GDPR 和 CCPA 等法規的收緊，企業面臨著在保持合規性的同時負責任地管理用戶資料的挑戰。企業沒有完全採用行動分析解決方案，因為敏感資訊的洩漏或濫用可能會損害品牌聲譽並導致法律後果。

COVID-19 的影響：

由於封鎖和遠距工作政策迫使企業轉向數位平台，COVID-19 大流行加速了行動分析的採用。電子商務和行動應用程式使用的爆炸性成長增加了對即時洞察用戶行為的需求。此外，雲端基礎的解決方案在此期間成為人們關注的焦點，儘管勞動力中斷，但仍可實現無縫業務。這些因素推動了疫情後市場的成長軌跡。

預計軟體產業在預測期內將是最大的產業

由於軟體領域能夠提供全面的工具來追蹤用戶行為、應用程式效能和宣傳活動有效性，因此預計在預測期內將主導市場。企業越來越依賴軟體解決方案來獲取可操作的見解，從而加速決策流程。此外，這些工具提供的擴充性和可自訂性對於尋求提高客戶參與和最佳化業務的企業來說已經變得至關重要。

預計本地產業在預測期內的複合年成長率最高。

由於對資料安全和隱私的擔憂日益加劇，預計本地產業在預測期內的複合年成長率最高。本地解決方案可讓您完全控制敏感資料，降低與第三方雲端平台相關的風險。此外，處理高度敏感資訊的行業（例如醫療保健和金融）擴大採用本地分析。客製化選項的增加以及對嚴格監管標準的遵守進一步推動了該細分市場的成長。

比最大的地區

由於其先進的技術基礎設施和較早採用創新解決方案，預計北美將在預測期內佔據最大的市場佔有率。該地區大型科技公司的強大影響力和智慧型手機的高普及率進一步鞏固了其地位。包括零售和電子商務在內的各個行業的公司擴大採用行動分析工具來改善客戶體驗並簡化業務。

複合年成長率最高的地區：

由於智慧型手機用戶數量龐大且網路連線的快速擴張，預計亞太地區在預測期內將實現最高成長率。中國和印度等國家在這一成長中處於領先地位，零售、媒體和娛樂等行業擴大採用數位平台。該地區的電子商務行業正在快速成長，對先進分析工具的需求也在不斷成長，以最佳化行銷策略並提高客戶參與。

免費客製化服務：

訂閱此報告的客戶可以存取以下免費自訂選項之一：

  • 公司簡介
    • 其他市場公司的綜合分析（最多 3 家公司）
    • 主要企業SWOT分析（最多3家企業）
  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭標基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球行動分析市場：按組成部分

  • 軟體
    • 行動應用程式分析
    • 行動網路分析
    • 行動廣告分析
    • 行動用戶行為分析
  • 服務
    • 諮詢服務
    • 整合和實施服務
    • 支援和維護服務

第6章全球行動分析市場：依部署模式

  • 雲端基礎
  • 本地

第7章 全球行動分析市場：依公司規模分類

  • 主要企業
  • 小型企業

第8章全球行動分析市場：依應用分類

  • 行動廣告和行銷分析
  • 目標定位和行為分析
  • 應用程式效能分析
  • 其他應用

第 9 章 全球行動分析市場：依最終用戶分類

  • 零售與電子商務
  • 醫療保健和生命科學
  • 銀行、金融服務和保險 (BFSI)
  • 媒體與娛樂
  • 旅行和招待
  • 其他最終用戶

第10章全球行動分析市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第11章 主要進展

  • 合約、夥伴關係、合作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第12章 公司概況

  • Google LLC
  • Adobe Systems Incorporated
  • IBM Corporation
  • Salesforce Inc.
  • Oracle Corporation
  • Microsoft Corporation
  • Amazon Web Services（AWS）
  • SAP SE
  • Flurry Analytics
  • Mixpanel, Inc.
  • Upland Software
  • CleverTap
  • Amplitude, Inc.
  • AppsFlyer
  • Kochava, Inc.
  • Branch Metrics, Inc.
  • Adjust GmbH
  • Airship
Product Code: SMRC28189

According to Stratistics MRC, the Global Mobile Analytics Market is accounted for $8.4 billion in 2024 and is expected to reach $26.9 billion by 2030 growing at a CAGR of 21.4% during the forecast period. Mobile analytics is defined as the process of collecting, measuring, and analyzing data about mobile applications, websites, and devices to understand the user's behavior, improve performance, and enhance user experience. It includes tracking such metrics as app downloads user engagement, session duration, retention rates, and in-app purchases. These are all useful for business data-driven decision-making, enhancement of application functionality, targeting, and ultimately maximizing revenue. Mobile analytics plays an essential role in assessing marketing initiatives, maintaining application stability, and fulfilling user expectations within the highly competitive mobile environment.

According to Adjust, app categories like fintech saw significant growth in 2022, with global sessions increasing by 17%.

Market Dynamics:

Driver:

Increasing smartphone penetration

The rising penetration of smartphones globally has significantly driven the mobile analytics market. With more users accessing mobile platforms, businesses are leveraging analytics to understand user behavior, enhance customer experiences, and optimize marketing strategies. This trend is further fueled by the availability of affordable smartphones and expanding internet access, creating a robust demand for mobile analytics solutions to analyze and utilize the growing volume of mobile-generated data effectively.

Restraint:

Complexity in data integration

The integration of diverse data sources poses a challenge for mobile analytics adoption. Businesses often struggle with consolidating data from multiple platforms, apps, and devices into a unified system for actionable insights. This complexity can lead to inefficiencies, increased costs, and delayed decision-making processes, thereby restraining market growth. Simplifying data integration processes and developing user-friendly tools remain critical to overcoming this barrier.

Opportunity:

Improved internet connectivity

Enhanced internet connectivity, including the rollout of 5G networks, presents significant opportunities for the mobile analytics market. Faster and more reliable internet enables real-time data collection and analysis, empowering businesses to make quicker decisions. This advancement also supports the growth of mobile applications and e-commerce platforms, driving demand for analytics solutions that can harness these capabilities to improve user engagement and operational efficiency.

Threat:

Privacy concerns and data security

Privacy concerns and data security issues are major threats to the mobile analytics market. With increasing regulations like GDPR and CCPA, businesses face challenges in managing user data responsibly while maintaining compliance. Breaches or misuse of sensitive information can damage brand reputation and lead to legal repercussions, deterring organizations from fully adopting mobile analytics solutions.

Covid-19 Impact:

The COVID-19 pandemic accelerated the adoption of mobile analytics as businesses shifted to digital platforms due to lockdowns and remote work policies. The surge in e-commerce and mobile app usage created a higher demand for real-time insights into user behavior. Additionally, cloud-based solutions gained prominence during this period, enabling seamless operations despite workforce disruptions. These factors collectively boosted the market's growth trajectory post-pandemic.

The software segment is expected to be the largest during the forecast period

The software segment is expected to dominate the market during the forecast period due to its ability to provide comprehensive tools for tracking user behavior, app performance, and campaign effectiveness. Businesses increasingly rely on software solutions for actionable insights that drive decision-making processes. Moreover, the scalability and customization offered by these tools make them indispensable for enterprises aiming to enhance customer engagement and optimize their operations.

The on-premises segment is expected to have the highest CAGR during the forecast period

The on-premises segment is expected to witness the highest CAGR during the forecast period due to growing concerns over data security and privacy. Businesses prefer on-premises solutions as they provide complete control over sensitive data, reducing risks associated with third-party cloud platforms. Additionally, industries such as healthcare and finance, which handle highly confidential information, are increasingly adopting on-premises analytics. Enhanced customization options and compliance with stringent regulatory standards further drive this segment's growth.

Region with largest share:

North America is anticipated to account for the largest market share during the forecast period due to its advanced technological infrastructure and early adoption of innovative solutions. The region's strong presence of leading technology companies and high smartphone penetration further bolster its position. Businesses across sectors such as retail and e-commerce increasingly implement mobile analytics tools to enhance customer experiences and streamline operations.

Region with highest CAGR:

Asia Pacific is anticipated to witness the highest growth rate during the forecast period owing to its massive smartphone user base and rapidly expanding internet connectivity. Countries like China and India drive this growth through increased adoption of digital platforms across industries such as retail, media, and entertainment. The region's burgeoning e-commerce sector also fuels demand for advanced analytics tools that optimize marketing strategies and improve customer engagement.

Key players in the market

Some of the key players in Mobile Analytics Market include Google LLC, Adobe Systems Incorporated, IBM Corporation, Salesforce Inc., Oracle Corporation, Microsoft Corporation, Amazon Web Services (AWS), SAP SE, Flurry Analytics, Mixpanel, Inc., Upland Software, CleverTap, Amplitude, Inc., AppsFlyer, Kochava, Inc., Branch Metrics, Inc., Adjust GmbH and Airship.

Key Developments:

In November 2024, IBM announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, starting in 2025. The partnership will develop a fully reimagined mobile app to enhance digital experiences for racing enthusiasts.

In July 2024, Amplitude, Inc. unveiled a new experience called 'Amplitude Made Easy', simplifying the digital analytics platform for better customer insights and product improvement

In March 2024, Upland Software has acquired Localytics for $67.7 million to enhance its mobile app analytics capabilities, integrating Localytics' technology into its Customer Experience Management (CXM) Cloud.

In July 2023, Google LLC has transitioned to Google Analytics 4 (GA4), which enhances customer journey tracking, predictive analytics, and user privacy. This transition was officially implemented on July 1st when Universal Analytics was sunsetted.

Components Covered:

  • Software
  • Services

Deployment Modes Covered:

  • Cloud-Based
  • On-Premises

Enterprise Sizes Covered:

  • Large Enterprises
  • Small & Medium Enterprises (SMEs)

Applications Covered:

  • Mobile Advertisement and Marketing Analytics
  • Targeting and Behavioral Analytics
  • Application Performance Analytics
  • Other Applications

End Users Covered:

  • Retail and E-commerce
  • Healthcare and Life Sciences
  • Banking, Financial Services, and Insurance (BFSI)
  • Media and Entertainment
  • Travel and Hospitality
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Mobile Analytics Market, By Component

  • 5.1 Introduction
  • 5.2 Software
    • 5.2.1 Mobile App Analytics
    • 5.2.2 Mobile Web Analytics
    • 5.2.3 Mobile Ad Analytics
    • 5.2.4 Mobile User Behavior Analytics
  • 5.3 Services
    • 5.3.1 Consulting Services
    • 5.3.2 Integration and Deployment Services
    • 5.3.3 Support and Maintenance Services

6 Global Mobile Analytics Market, By Deployment Mode

  • 6.1 Introduction
  • 6.2 Cloud-Based
  • 6.3 On-Premises

7 Global Mobile Analytics Market, By Enterprise Size

  • 7.1 Introduction
  • 7.2 Large Enterprises
  • 7.3 Small & Medium Enterprises (SMEs)

8 Global Mobile Analytics Market, By Application

  • 8.1 Introduction
  • 8.2 Mobile Advertisement and Marketing Analytics
  • 8.3 Targeting and Behavioral Analytics
  • 8.4 Application Performance Analytics
  • 8.5 Other Applications

9 Global Mobile Analytics Market, By End User

  • 9.1 Introduction
  • 9.2 Retail and E-commerce
  • 9.3 Healthcare and Life Sciences
  • 9.4 Banking, Financial Services, and Insurance (BFSI)
  • 9.5 Media and Entertainment
  • 9.6 Travel and Hospitality
  • 9.7 Other End Users

10 Global Mobile Analytics Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Google LLC
  • 12.2 Adobe Systems Incorporated
  • 12.3 IBM Corporation
  • 12.4 Salesforce Inc.
  • 12.5 Oracle Corporation
  • 12.6 Microsoft Corporation
  • 12.7 Amazon Web Services (AWS)
  • 12.8 SAP SE
  • 12.9 Flurry Analytics
  • 12.10 Mixpanel, Inc.
  • 12.11 Upland Software
  • 12.12 CleverTap
  • 12.13 Amplitude, Inc.
  • 12.14 AppsFlyer
  • 12.15 Kochava, Inc.
  • 12.16 Branch Metrics, Inc.
  • 12.17 Adjust GmbH
  • 12.18 Airship

List of Tables

  • Table 1 Global Mobile Analytics Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Mobile Analytics Market Outlook, By Component (2022-2030) ($MN)
  • Table 3 Global Mobile Analytics Market Outlook, By Software (2022-2030) ($MN)
  • Table 4 Global Mobile Analytics Market Outlook, By Mobile App Analytics (2022-2030) ($MN)
  • Table 5 Global Mobile Analytics Market Outlook, By Mobile Web Analytics (2022-2030) ($MN)
  • Table 6 Global Mobile Analytics Market Outlook, By Mobile Ad Analytics (2022-2030) ($MN)
  • Table 7 Global Mobile Analytics Market Outlook, By Mobile User Behavior Analytics (2022-2030) ($MN)
  • Table 8 Global Mobile Analytics Market Outlook, By Services (2022-2030) ($MN)
  • Table 9 Global Mobile Analytics Market Outlook, By Consulting Services (2022-2030) ($MN)
  • Table 10 Global Mobile Analytics Market Outlook, By Integration and Deployment Services (2022-2030) ($MN)
  • Table 11 Global Mobile Analytics Market Outlook, By Support and Maintenance Services (2022-2030) ($MN)
  • Table 12 Global Mobile Analytics Market Outlook, By Deployment Mode (2022-2030) ($MN)
  • Table 13 Global Mobile Analytics Market Outlook, By Cloud-Based (2022-2030) ($MN)
  • Table 14 Global Mobile Analytics Market Outlook, By On-Premises (2022-2030) ($MN)
  • Table 15 Global Mobile Analytics Market Outlook, By Enterprise Size (2022-2030) ($MN)
  • Table 16 Global Mobile Analytics Market Outlook, By Large Enterprises (2022-2030) ($MN)
  • Table 17 Global Mobile Analytics Market Outlook, By Small & Medium Enterprises (SMEs) (2022-2030) ($MN)
  • Table 18 Global Mobile Analytics Market Outlook, By Application (2022-2030) ($MN)
  • Table 19 Global Mobile Analytics Market Outlook, By Mobile Advertisement and Marketing Analytics (2022-2030) ($MN)
  • Table 20 Global Mobile Analytics Market Outlook, By Targeting and Behavioral Analytics (2022-2030) ($MN)
  • Table 21 Global Mobile Analytics Market Outlook, By Application Performance Analytics (2022-2030) ($MN)
  • Table 22 Global Mobile Analytics Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 23 Global Mobile Analytics Market Outlook, By End User (2022-2030) ($MN)
  • Table 24 Global Mobile Analytics Market Outlook, By Retail and E-commerce (2022-2030) ($MN)
  • Table 25 Global Mobile Analytics Market Outlook, By Healthcare and Life Sciences (2022-2030) ($MN)
  • Table 26 Global Mobile Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2022-2030) ($MN)
  • Table 27 Global Mobile Analytics Market Outlook, By Media and Entertainment (2022-2030) ($MN)
  • Table 28 Global Mobile Analytics Market Outlook, By Travel and Hospitality (2022-2030) ($MN)
  • Table 29 Global Mobile Analytics Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.