行動分析市場規模、佔有率、成長分析，按產品、按應用、按公司規模、按地區 - 行業預測，2024-2031 年

2022 年全球行動分析市場規模約為 56.3 億美元，高於 2023 年的 67.1 億美元，預測期內（2024-2031 年）複合年成長率為 19.3%，到 2031 年預計將達到 27.5 美元十億。

在智慧型手機的普及以及對消費者偏好的可操作洞察的需求不斷成長的推動下，行動分析市場正在經歷顯著的快速成長。該領域涵蓋了應用程式和行動網站等行動平台產生的資料的測量和評估，並重點關注應用程式安裝、用戶保留、裝置類型和地理屬性等各種指標。隨著企業利用行動分析來提高用戶參與度並最佳化應用程式效能，巨量資料技術的進步和行動廣告策略的興起進一步加速了成長。然而，隱私問題日益嚴重以及人們普遍缺乏對行動分析潛在優勢的認知等挑戰在一定程度上限制了市場的成長。儘管存在這些障礙，前景仍然光明，隨著越來越多的公司進入該領域並提供針對用戶和企業不斷變化的需求的創新分析解決方案，預計將進一步擴大。行動分析擴大融入行銷策略，這表明公司開始認知到其在推動以用戶為中心的決策方面的價值，最終導致消費者在行動環境中採用，這將導致對他們的行為有更豐富的了解。

目錄

介紹

• 研究目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 價值鏈分析
• 技術分析
• 專利分析
• 價格分析
• 案例研究分析
• 監管分析

行動分析市場：依產品分類

• 市場概況
• 解決方案
• 服務

行動分析市場：依應用分類

• 市場概況
• 行動廣告和行銷分析
• 目標定位和行為分析
• 應用效能分析
• 其他

行動分析市場：依產業分類

• 市場概況
• BFSI
• 零售/電子商務
• 衛生保健
• 政府
• 旅遊/酒店業
• 資訊科技和通訊
• 媒體與娛樂
• 其他

行動分析市場：依公司規模分類

• 市場概況
• 主要企業
• 小型企業

行動分析市場：按地區

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Google LLC
• Adobe Systems Incorporated
• IBM Corporation
• Salesforce.com, Inc.
• Oracle Corporation
• Microsoft Corporation
• Amazon Web Services（AWS）
• SAP SE
• Flurry Analytics（Verizon Media）
• Mixpanel, Inc.
• Localytics（Upland Software）
• CleverTap
• Amplitude, Inc.
• AppsFlyer
• Kochava, Inc.
• Branch Metrics, Inc.
• Adjust GmbH
• Airship
• Data.ai
• Contentsquare

Global Mobile Analytics Market size was valued at around USD 5.63 billion in 2022 and is expected to rise from USD 6.71 billion in 2023 to reach a value of USD 27.5 billion by 2031, at a CAGR of 19.3% over the forecast period (2024-2031).

The mobile analytics market is witnessing a significant surge, propelled by the widespread adoption of smartphones and the increasing demand for actionable insights into consumer preferences. This discipline encompasses the measurement and evaluation of data generated by mobile platforms, such as apps and mobile websites, focusing on a variety of metrics including app installs, user retention, device types, and geographic demographics. As businesses leverage mobile analytics to enhance user engagement and optimize app performance, the growth is further fueled by advancements in big data technologies and a rise in mobile advertising strategies. However, challenges such as heightened privacy concerns and a general lack of awareness regarding the potential advantages of mobile analytics have somewhat restrained market growth. Despite these obstacles, the outlook remains positive, with expectations of further expansion as more companies enter the sector, offering innovative analytics solutions tailored to the evolving needs of users and businesses alike. The increasing integration of mobile analytics into marketing strategies suggests that organizations are beginning to recognize its value in driving user-centric decisions, ultimately leading to a richer understanding of consumer behavior in the mobile landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Analytics Market Segmental Analysis

Global Mobile Analytics Market is segmented by Offering, Application, Industry vertical, Enterprise Size, and region. Based on Offering, the market is segmented into Solution, and Service. Based on Application, the market is segmented into Mobile advertisement and marketing analytics, Targeting and Behavioral analytics, Application performance analytics, and Others. Based on Industry Vertical, the market is segmented into BFSI, Retail & E-commerce, Healthcare, Government, Travel & Hospitality, IT & Telecom, Media & Entertainment, and Others. Based on Enterprise size, the market is segmented into Large Enterprises, and SMEs. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Mobile Analytics Market

The explosive expansion of the internet has significantly transformed consumer purchasing behavior, driving the Global Mobile Analytics market forward. As more consumers migrate to online shopping through websites and mobile applications, retailers are harnessing the power of mobile analytics to gain invaluable insights into customer preferences and buying patterns. This trend is amplified by the simultaneous rise in smartphone adoption and internet accessibility, compelling retailers to optimize their marketing strategies and improve user experiences. Consequently, the demand for advanced mobile analytics solutions is surging, enabling businesses to analyze vast amounts of data, personalize offerings, and ultimately enhance sales performance in an increasingly competitive digital landscape.

Restraints in the Global Mobile Analytics Market

The Global Mobile Analytics market is likely to experience restrained growth owing to escalating security and privacy concerns surrounding cloud-based solutions. Issues such as data loss, breaches, unforeseen crises, and vulnerabilities in applications present significant threats that undermine consumer trust. Cyber-attacks further exacerbate these risks, prompting companies to hesitate in adopting mobile analytics solutions. Although cloud-based security services offer some relief through mechanisms like authorization management, access control, data aggregation, and robust encryption techniques, the persistent fear of data compromise remains a significant barrier. As organizations prioritize safeguarding sensitive information, the adoption rate of mobile analytics technologies may be hindered, impacting overall market growth.

Market Trends of the Global Mobile Analytics Market

The Global Mobile Analytics market is experiencing a significant trend toward the integration of advertising and marketing analytics, with organizations increasingly leveraging data to understand user acquisition and retention patterns. This sophisticated analysis allows businesses to gain insights into conversion rates, enabling them to make rapid, informed decisions. As mobile advertising and marketing analytics provide a consolidated view of campaign performance while simplifying complex data sets, companies are becoming more adept at optimizing their strategies. This evolution highlights the growing importance of data-driven decision-making in enhancing customer engagement, ultimately driving market growth and competitiveness in the mobile analytics arena.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Value Chain Analysis
• Technology Analysis
• Patent Analysis
• Pricing Analysis
• Case Study Analysis
• Regulatory Analysis

Mobile Analytics Market, By Offering

• Market Overview
• Solution
• Service

Mobile Analytics Market, By Application

• Market Overview
• Mobile advertisement and marketing analytics
• Targeting and Behavioral analytics
• Application performance analytics
• Others

Mobile Analytics Market, By Industry Vertical

• Market Overview
• BFSI
• Retail & E-commerce
• Healthcare
• Government
• Travel & Hospitality
• IT & Telecom
• Media & Entertainment
• Others

Mobile Analytics Market, By Enterprise size

• Market Overview
• Large Enterprises
• SMEs

Mobile Analytics Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Systems Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flurry Analytics (Verizon Media)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mixpanel, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Localytics (Upland Software)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CleverTap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amplitude, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppsFlyer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kochava, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Branch Metrics, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adjust GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airship
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Data.ai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentsquare
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments