Product Code: PM2269
The global influencer marketing platform market size is expected to reach USD 183.48 billion by 2032 according to a new study by Polaris Market Research. The report "Influencer Marketing Platform Market Share, Size, Trends, Industry Analysis Report, By Application (Campaign Management, Search & Discovery, Analytics & Reporting, Influencer Management); By Organization Size; By End-Use; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Influencer marketing has exploded in popularity as audiences have migrated away from television, social media, and other over-the-top (OTT) platforms. Consequently, businesses compete to engage with genuine and successful creators to promote their products and increase sales. The market demand for micro and macro-creator has risen in response to the growing contest. Nevertheless, as the competition heats up, discovering genuine creators with a large following has become the most challenging task for companies and organizations.
Many creators use bots to generate phony followers to advertise their popularity and attract big brands. To address the problem, businesses are implementing auditing tools that detect fraudulent accounts by scanning creators' accounts and displaying the data of real and false followers. Over the forecast period, the tools could aid marketers in identifying genuine creators.
Based on the application, the search and discovery segment accounted for the leading market share of the industry in 2021. This is increasing due to a growing requirement among brands and marketers to work with the best-fit creators for a certain campaign. Companies may use creator search and discovery tools to locate the proper brand ambassadors utilizing a variety of variables, such as audience demographics, content effectiveness, and performance, saving time and money over manual searches.
Industry players such as Brandwatch, AspireIQ, CreatorIQ, Grapevine Logic Inc., ExpertVoice Inc., Hypetap Pty Ltd., Upfluence Inc., Speakr Inc., Impact Tech, Inc., HYPR Corporation, InfluencerDB, IZEA Worldwide, Inc., JuliusWorks, Inc., Klear, Lefty, Linqia, Inc., Launchmetrics, Mavrck, Quotient Technology Inc., Lumanu, Inc., Social Beat Digital Marketing LLP, Traackr, Inc., and Webfluential are some key players operating in the global market.
In September 2021, One Impression announced the availability of One Impression Platform, a product designed to meet the creator's advertising needs of businesses ranging from giant corporations to small businesses. The stage is a full-stack solution that handles key industry concerns such as discovery, accessibility, and tracking of creators' campaigns and is packed with incredibly powerful capabilities. The stage is designed specifically for working with creators directly or through their managers. As a result, it provides a one-stop-shop for marketers to collaborate with creators, from top superstars to micro/nano-influencers.
Polaris Market Research has segmented the influencer marketing platform market report based on application, organization size, end-use, and region:
Influencer Marketing Platform, Application Outlook (Revenue - USD Billion, 2019-2032)
- Campaign Management
- Search & Discovery
- Analytics & Reporting
- Influencer Management
Influencer Marketing Platform, Organization Size Outlook (Revenue - USD Billion, 2019-2032)
Influencer Marketing Platform, End-Use Outlook (Revenue - USD Billion, 2019-2032)
- Food & Entertainment
- Sports & Fitness
- Travel & Holiday
- Fashion & Lifestyle
- Others
Influencer Marketing Platform, Regional Outlook (Revenue - USD Billion, 2019-2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- Italy
- France
- Spain
- Austria
- Netherlands
- Asia Pacific
- China
- Japan
- India
- Indonesia
- Malaysia
- South Korea
- Latin America
- Brazil
- Argentina
- Mexico
- Middle East & Africa
- Israel
- Saudi Arabia
- South Africa
- UAE
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Influencer Marketing Platform Market Insights
- 4.1. Influencer Marketing Platform - Industry Snapshot
- 4.2. Influencer Marketing Platform Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Customers' shift toward video-based content across the OTT space
- 4.2.1.2. Increase in the adoption of ad-blocking software
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Lack of capabilities to measure campaign effectiveness
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Influencer Marketing Platform Market Industry Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Influencer Marketing Platform Market, by Application
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 5.3. Campaign Management
- 5.3.1. Global Influencer Marketing Platform Market, by Campaign Management, by Region, 2019-2032 (USD Billion)
- 5.4. Search & Discovery
- 5.4.1. Global Influencer Marketing Platform Market, by Search & Discovery, by Region, 2019-2032 (USD Billion)
- 5.5. Analytics & Reporting
- 5.5.1. Global Influencer Marketing Platform Market, by Analytics & Reporting, by Region, 2019-2032 (USD Billion)
- 5.6. Influencer Management
- 5.6.1. Global Influencer Marketing Platform Market, by Influencer Management, by Region, 2019-2032 (USD Billion)
6. Global Influencer Marketing Platform Market, by Organization Size
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 6.3. Large Enterprises
- 6.3.1. Global Influencer Marketing Platform Market, by Large Enterprises, by Region, 2019-2032 (USD Billion)
- 6.4. SMEs
- 6.4.1. Global Influencer Marketing Platform Market, by SMEs, by Region, 2019-2032 (USD Billion)
7. Global Influencer Marketing Platform Market, by End-Use
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 7.3. Food & Entertainment
- 7.3.1. Global Influencer Marketing Platform Market, by Food & Entertainment, by Region, 2019-2032 (USD Billion)
- 7.4. Sports & Fitness
- 7.4.1. Global Influencer Marketing Platform Market, by Sports & Fitness, by Region, 2019-2032 (USD Billion)
- 7.5. Travel & Holiday
- 7.5.1. Global Influencer Marketing Platform Market, by Travel & Holiday, by Region, 2019-2032 (USD Billion)
- 7.6. Fashion & Lifestyle
- 7.6.1. Global Influencer Marketing Platform Market, by Fashion & Lifestyle, by Region, 2019-2032 (USD Billion)
- 7.7. Others
- 7.7.1. Global Other Influencer Marketing Platform Market, by Region, 2019-2032 (USD Billion)
8. Global Influencer Marketing Platform Market, by Geography
- 8.1. Key findings
- 8.2. Introduction
- 8.2.1. Influencer Marketing Platform Market Assessment, By Geography, 2019-2032 (USD Billion)
- 8.3. Influencer Marketing Platform Market - North America
- 8.3.1. North America: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.3.2. North America: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.3.3. North America: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.3.4. Influencer Marketing Platform Market - U.S.
- 8.3.4.1. U.S.: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.3.4.2. U.S.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.3.4.3. U.S.: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.3.5. Influencer Marketing Platform Market - Canada
- 8.3.5.1. Canada: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.3.5.2. Canada.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.3.5.3. Canada: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.4. Influencer Marketing Platform Market - Europe
- 8.4.1. Europe: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.4.2. Europe.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.3. Europe: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.4.4. Influencer Marketing Platform Market - UK
- 8.4.4.1. UK: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.4.4.2. UK.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.4.3. UK: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.4.5. Influencer Marketing Platform Market - France
- 8.4.5.1. France: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.4.5.2. France.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.5.3. France: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.4.6. Influencer Marketing Platform Market - Germany
- 8.4.6.1. Germany: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.4.6.2. Germany.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.6.3. Germany: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.4.7. Influencer Marketing Platform Market - Italy
- 8.4.7.1. Italy: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.4.7.2. Italy.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.7.3. Italy: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.4.8. Influencer Marketing Platform Market - Spain
- 8.4.8.1. Spain: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.4.8.2. Spain.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.8.3. Spain: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.4.9. Influencer Marketing Platform Market - Netherlands
- 8.4.9.1. Netherlands: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.4.9.2. Netherlands.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.9.3. Netherlands: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.4.10. Influencer Marketing Platform Market - Austria
- 8.4.10.1. Austria: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.4.10.2. Austria.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.10.3. Austria: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.5. Influencer Marketing Platform Market - Asia Pacific
- 8.5.1. Asia Pacific: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.5.2. Asia Pacific.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.3. Asia Pacific: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.5.4. Influencer Marketing Platform Market - China
- 8.5.4.1. China: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.5.4.2. China.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.4.3. China: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.5.5. Influencer Marketing Platform Market - India
- 8.5.5.1. India: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.5.5.2. India.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.5.3. India: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.5.6. Influencer Marketing Platform Market - Malaysia
- 8.5.6.1. Malaysia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.5.6.2. Malaysia.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.6.3. Malaysia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.5.7. Influencer Marketing Platform Market - Japan
- 8.5.7.1. Japan: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.5.7.2. Japan.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.7.3. Japan: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.5.8. Influencer Marketing Platform Market - Indonesia
- 8.5.8.1. Indonesia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.5.8.2. Indonesia.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.8.3. Indonesia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.5.9. Influencer Marketing Platform Market - South Korea
- 8.5.9.1. South Korea: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.5.9.2. South Korea.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.9.3. South Korea: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.6. Influencer Marketing Platform Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.6.2. Middle East & Africa.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.6.3. Middle East & Africa: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.6.4. Influencer Marketing Platform Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.6.4.2. Saudi Arabia.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.6.4.3. Saudi Arabia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.6.5. Influencer Marketing Platform Market - UAE
- 8.6.5.1. UAE: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.6.5.2. UAE.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.6.5.3. UAE: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.6.6. Influencer Marketing Platform Market - Israel
- 8.6.6.1. Israel: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.6.6.2. Israel.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.6.6.3. Israel: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.6.7. Influencer Marketing Platform Market - South Africa
- 8.6.7.1. South Africa: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.6.7.2. South Africa.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.6.7.3. South Africa: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.7. Influencer Marketing Platform Market - Latin America
- 8.7.1. Latin America: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.7.2. Latin America.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.7.3. Latin America: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.7.4. Influencer Marketing Platform Market - Mexico
- 8.7.4.1. Mexico: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.7.4.2. Mexico.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.7.4.3. Mexico: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.7.5. Influencer Marketing Platform Market - Brazil
- 8.7.5.1. Brazil: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.7.5.2. Brazil.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.7.5.3. Brazil: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
- 8.7.6. Influencer Marketing Platform Market - Argentina
- 8.7.6.1. Argentina: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
- 8.7.6.2. Argentina.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
- 8.7.6.3. Argentina: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. AspireIQ
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Application Benchmarking
- 10.1.4. Recent Development
- 10.2. Brandwatch
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Application Benchmarking
- 10.2.4. Recent Development
- 10.3. CreatorIQ
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Application Benchmarking
- 10.3.4. Recent Development
- 10.4. ExpertVoice Inc.
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Application Benchmarking
- 10.4.4. Recent Development
- 10.5. Grapevine Logic Inc.
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Application Benchmarking
- 10.5.4. Recent Development
- 10.6. Hypetap Pty Ltd
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Application Benchmarking
- 10.6.4. Recent Development
- 10.7. HYPR Corporation
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Application Benchmarking
- 10.7.4. Recent Development
- 10.8. Impact Tech, Inc.
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Application Benchmarking
- 10.8.4. Recent Development
- 10.9. InfluencerDB
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Application Benchmarking
- 10.9.4. Recent Development
- 10.10. IZEA Worldwide, Inc.
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Application Benchmarking
- 10.10.4. Recent Development
- 10.11. JuliusWorks, Inc.
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Application Benchmarking
- 10.11.4. Recent Development
- 10.12. Klear
- 10.12.1. Company Overview
- 10.12.2. Financial Performance
- 10.12.3. Application Benchmarking
- 10.12.4. Recent Development
- 10.13. Launchmetrics
- 10.13.1. Company Overview
- 10.13.2. Financial Performance
- 10.13.3. Application Benchmarking
- 10.13.4. Recent Development
- 10.14. Lefty
- 10.14.1. Company Overview
- 10.14.2. Financial Performance
- 10.14.3. Application Benchmarking
- 10.14.4. Recent Development
- 10.15. Linqia, Inc.
- 10.15.1. Company Overview
- 10.15.2. Financial Performance
- 10.15.3. Application Benchmarking
- 10.15.4. Recent Development
- 10.16. Lumanu, Inc.
- 10.16.1. Company Overview
- 10.16.2. Financial Performance
- 10.16.3. Application Benchmarking
- 10.16.4. Recent Development
- 10.17. Mavrck
- 10.17.1. Company Overview
- 10.17.2. Financial Performance
- 10.17.3. Application Benchmarking
- 10.17.4. Recent Development
- 10.18. Quotient Technology Inc.
- 10.18.1. Company Overview
- 10.18.2. Financial Performance
- 10.18.3. Application Benchmarking
- 10.18.4. Recent Development
- 10.19. Social Beat Digital Marketing LLP
- 10.19.1. Company Overview
- 10.19.2. Financial Performance
- 10.19.3. Application Benchmarking
- 10.19.4. Recent Development
- 10.20. Speakr Inc.
- 10.20.1. Company Overview
- 10.20.2. Financial Performance
- 10.20.3. Application Benchmarking
- 10.20.4. Recent Development
- 10.21. Traackr, Inc.
- 10.21.1. Company Overview
- 10.21.2. Financial Performance
- 10.21.3. Application Benchmarking
- 10.21.4. Recent Development
- 10.22. Upfluence Inc.
- 10.22.1. Company Overview
- 10.22.2. Financial Performance
- 10.22.3. Application Benchmarking
- 10.22.4. Recent Development
- 10.23. Webfluential
- 10.23.1. Company Overview
- 10.23.2. Financial Performance
- 10.23.3. Application Benchmarking
- 10.23.4. Recent Development