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市場調查報告書
商品編碼
1512754

影響者行銷平台市場,佔有率,規模,趨勢,產業分析報告:各用途,各組織規模,各最終用途,各地區,各市場區隔,2024-2032年的預測

Influencer Marketing Platform Market Share, Size, Trends, Industry Analysis Report, By Application; By Organization Size; By End-Use; By Region; Segment Forecast, 2024 - 2032

出版日期: | 出版商: Polaris Market Research | 英文 116 Pages | 商品交期: 最快1-2個工作天內

價格

根據 Polaris Market Research 的最新研究,到 2032 年,全球網紅行銷平台市場規模預計將達到 1,834.8 億美元。該報告提供了對當前市場動態的詳細洞察,並對未來市場成長進行了分析。

隨著觀眾逐漸遠離電視、社群媒體和其他 OTT 平台,影響者行銷的受歡迎程度呈現爆炸性成長。因此,公司競相聘請真實且成功的創作者來推廣他們的產品並增加銷售量。隨著競賽的興起,市場對微觀和宏觀創作者的需求不斷增加。然而,隨著競爭的加劇,尋找擁有眾多粉絲的正版創作者已成為企業和組織面臨的最艱鉅的任務。

許多創作者使用機器人來產生假粉絲並提升其知名度以吸引大品牌。為了解決這個問題,該公司正在引入審核工具,透過掃描創作者的帳戶並顯示真實和虛假粉絲的資料來偵測詐欺帳戶。在預測期內,工具可以幫助行銷人員識別真正的創作者。

從應用程式來看,2021年搜尋與發現領域佔據產業第一佔有率。這是因為品牌和行銷人員越來越需要與最好的創作者合作進行他們的特定活動。與手動搜尋相比,公司可以使用 Creator 的搜尋和發現工具透過各種變數(包括受眾人口統計、內容有效性和效能)來找到合適的品牌大使,節省時間和金錢。

Brandwatch、AspireIQ、CreatorIQ、Grapevine Logic Inc.、ExpertVoice Inc.、Hypetap Pty Ltd.、Upfluence Inc.、Speakr Inc.、Impact Tech, Inc.、HYPR Corporation、InfluencerDB、IZEA Worldwide, Inc、JuliusWorks, Inc. . .、Klear、Lefty、Linqia, Inc.、Launchmetrics、Mavrck、Quotient Technology Inc.、Lumanu, Inc.、Social Beat Digital Marketing LLP、Traackr, Inc.、Webflutial 是在全球市場運營的一些主要公司。

2021 年 9 月,One Impression 宣布推出 One Impression 平台,該產品旨在滿足從大型企業到小型企業等各種企業的創作者的廣告需求。 Stage 是一個全端解決方案,可以解決關鍵的行業問題,例如創作者活動的發現、可訪問性和跟?,並且具有令人難以置信的強大功能。此階段專為直接或透過其經理與創作者合作而設計。結果是為行銷人員提供了與創作者(從頂級超級巨星到微/奈米影響者)合作的一站式服務。

目錄

第1章 簡介

第2章 摘要整理

第3章 調查手法

第4章 世界影響者行銷平台市場洞察

  • 影響者行銷平台- 產業概述
  • 影響者行銷平台市場動態
    • 促進因素和機會
      • 客戶轉向 OTT 領域的影片內容
      • 越來越多採用廣告攔截軟體
    • 阻礙因素與課題
      • 缺乏衡量活動效果的能力
  • PESTEL分析
  • 影響者行銷平台市場產業趨勢
  • 價值鏈分析
  • COVID-19影響分析

第5章 全球影響者行銷平台市場:各用途

  • 主要調查結果
  • 簡介
  • 宣傳活動管理
  • 搜尋和發現
  • 分析與報告
  • 影響者管理

第6章 全球影響者行銷平台市場:各組織規模

  • 主要調查結果
  • 簡介
  • 大企業
  • 中小企業

第7章 全球影響者行銷平台市場:各最終用途

  • 主要調查結果
  • 簡介
  • 食品和娛樂
  • 運動和健身
  • 旅遊和休假
  • 流行和生活方式
  • 其他

第8章 全球影響者行銷平台市場:各地區

  • 主要調查結果
  • 簡介
    • 影響者行銷平台市場評估:各地區,2019-2032
  • 北美
    • 北美:各用途,2019-2032年
    • 北美:各最終用途,2019年~2032年
    • 北美:各組織規模,2019年~2032年
    • 美國
    • 加拿大
  • 歐洲
    • 歐洲:各用途,2019-2032年
    • 歐洲:各最終用途,2019-2032年
    • 歐洲:各組織規模,2019-2032年
    • 英國
    • 法國
    • 德國
    • 義大利
    • 西班牙
    • 荷蘭
    • 奧地利
  • 亞太地區
    • 亞太地區:各用途,2019-2032年
    • 亞太地區:各最終用途,2019年~2032年
    • 亞太地區:各組織規模,2019-2032年
    • 中國
    • 印度
    • 馬來西亞
    • 日本
    • 印尼
    • 韓國
  • 中東·非洲
    • 中東·非洲:各用途,2019-2032年
    • 中東·非洲:各最終用途,2019-2032年
    • 中東·非洲:各組織規模,2019-2032年
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 以色列
    • 南非
  • 南美
    • 南美:各用途,2019-2032年
    • 南美:各最終用途,2019-2032年
    • 南美:各組織規模,2019年~2032年
    • 墨西哥
    • 巴西
    • 阿根廷

第9章 競爭情形

  • 擴大和收購的分析
    • 擴大
    • 收購
  • 聯盟/合作/協定/公開

第10章 企業簡介

  • AspireIQ
  • Brandwatch
  • CreatorIQ
  • ExpertVoice Inc.
  • Grapevine Logic Inc.
  • Hypetap Pty Ltd
  • HYPR Corporation
  • Impact Tech, Inc.
  • InfluencerDB
  • IZEA Worldwide, Inc.
  • JuliusWorks, Inc.
  • Klear
  • Launchmetrics
  • Lefty
  • Linqia, Inc.
  • Lumanu, Inc.
  • Mavrck
  • Quotient Technology Inc.
  • Social Beat Digital Marketing LLP
  • Speakr Inc.
  • Traackr, Inc.
  • Upfluence Inc.
  • Webfluential
Product Code: PM2269

The global influencer marketing platform market size is expected to reach USD 183.48 billion by 2032 according to a new study by Polaris Market Research. The report "Influencer Marketing Platform Market Share, Size, Trends, Industry Analysis Report, By Application (Campaign Management, Search & Discovery, Analytics & Reporting, Influencer Management); By Organization Size; By End-Use; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Influencer marketing has exploded in popularity as audiences have migrated away from television, social media, and other over-the-top (OTT) platforms. Consequently, businesses compete to engage with genuine and successful creators to promote their products and increase sales. The market demand for micro and macro-creator has risen in response to the growing contest. Nevertheless, as the competition heats up, discovering genuine creators with a large following has become the most challenging task for companies and organizations.

Many creators use bots to generate phony followers to advertise their popularity and attract big brands. To address the problem, businesses are implementing auditing tools that detect fraudulent accounts by scanning creators' accounts and displaying the data of real and false followers. Over the forecast period, the tools could aid marketers in identifying genuine creators.

Based on the application, the search and discovery segment accounted for the leading market share of the industry in 2021. This is increasing due to a growing requirement among brands and marketers to work with the best-fit creators for a certain campaign. Companies may use creator search and discovery tools to locate the proper brand ambassadors utilizing a variety of variables, such as audience demographics, content effectiveness, and performance, saving time and money over manual searches.

Industry players such as Brandwatch, AspireIQ, CreatorIQ, Grapevine Logic Inc., ExpertVoice Inc., Hypetap Pty Ltd., Upfluence Inc., Speakr Inc., Impact Tech, Inc., HYPR Corporation, InfluencerDB, IZEA Worldwide, Inc., JuliusWorks, Inc., Klear, Lefty, Linqia, Inc., Launchmetrics, Mavrck, Quotient Technology Inc., Lumanu, Inc., Social Beat Digital Marketing LLP, Traackr, Inc., and Webfluential are some key players operating in the global market.

In September 2021, One Impression announced the availability of One Impression Platform, a product designed to meet the creator's advertising needs of businesses ranging from giant corporations to small businesses. The stage is a full-stack solution that handles key industry concerns such as discovery, accessibility, and tracking of creators' campaigns and is packed with incredibly powerful capabilities. The stage is designed specifically for working with creators directly or through their managers. As a result, it provides a one-stop-shop for marketers to collaborate with creators, from top superstars to micro/nano-influencers.

Polaris Market Research has segmented the influencer marketing platform market report based on application, organization size, end-use, and region:

Influencer Marketing Platform, Application Outlook (Revenue - USD Billion, 2019-2032)

  • Campaign Management
  • Search & Discovery
  • Analytics & Reporting
  • Influencer Management

Influencer Marketing Platform, Organization Size Outlook (Revenue - USD Billion, 2019-2032)

  • Large Enterprises
  • SMEs

Influencer Marketing Platform, End-Use Outlook (Revenue - USD Billion, 2019-2032)

  • Food & Entertainment
  • Sports & Fitness
  • Travel & Holiday
  • Fashion & Lifestyle
  • Others

Influencer Marketing Platform, Regional Outlook (Revenue - USD Billion, 2019-2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Austria
  • Netherlands
  • Asia Pacific
  • China
  • Japan
  • India
  • Indonesia
  • Malaysia
  • South Korea
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Middle East & Africa
  • Israel
  • Saudi Arabia
  • South Africa
  • UAE

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global Influencer Marketing Platform Market Insights

  • 4.1. Influencer Marketing Platform - Industry Snapshot
  • 4.2. Influencer Marketing Platform Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Customers' shift toward video-based content across the OTT space
      • 4.2.1.2. Increase in the adoption of ad-blocking software
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. Lack of capabilities to measure campaign effectiveness
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTEL Analysis
  • 4.5. Influencer Marketing Platform Market Industry Trends
  • 4.6. Value Chain Analysis
  • 4.7. COVID-19 Impact Analysis

5. Global Influencer Marketing Platform Market, by Application

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • 5.3. Campaign Management
    • 5.3.1. Global Influencer Marketing Platform Market, by Campaign Management, by Region, 2019-2032 (USD Billion)
  • 5.4. Search & Discovery
    • 5.4.1. Global Influencer Marketing Platform Market, by Search & Discovery, by Region, 2019-2032 (USD Billion)
  • 5.5. Analytics & Reporting
    • 5.5.1. Global Influencer Marketing Platform Market, by Analytics & Reporting, by Region, 2019-2032 (USD Billion)
  • 5.6. Influencer Management
    • 5.6.1. Global Influencer Marketing Platform Market, by Influencer Management, by Region, 2019-2032 (USD Billion)

6. Global Influencer Marketing Platform Market, by Organization Size

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • 6.3. Large Enterprises
    • 6.3.1. Global Influencer Marketing Platform Market, by Large Enterprises, by Region, 2019-2032 (USD Billion)
  • 6.4. SMEs
    • 6.4.1. Global Influencer Marketing Platform Market, by SMEs, by Region, 2019-2032 (USD Billion)

7. Global Influencer Marketing Platform Market, by End-Use

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • 7.3. Food & Entertainment
    • 7.3.1. Global Influencer Marketing Platform Market, by Food & Entertainment, by Region, 2019-2032 (USD Billion)
  • 7.4. Sports & Fitness
    • 7.4.1. Global Influencer Marketing Platform Market, by Sports & Fitness, by Region, 2019-2032 (USD Billion)
  • 7.5. Travel & Holiday
    • 7.5.1. Global Influencer Marketing Platform Market, by Travel & Holiday, by Region, 2019-2032 (USD Billion)
  • 7.6. Fashion & Lifestyle
    • 7.6.1. Global Influencer Marketing Platform Market, by Fashion & Lifestyle, by Region, 2019-2032 (USD Billion)
  • 7.7. Others
    • 7.7.1. Global Other Influencer Marketing Platform Market, by Region, 2019-2032 (USD Billion)

8. Global Influencer Marketing Platform Market, by Geography

  • 8.1. Key findings
  • 8.2. Introduction
    • 8.2.1. Influencer Marketing Platform Market Assessment, By Geography, 2019-2032 (USD Billion)
  • 8.3. Influencer Marketing Platform Market - North America
    • 8.3.1. North America: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
    • 8.3.2. North America: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
    • 8.3.3. North America: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.3.4. Influencer Marketing Platform Market - U.S.
      • 8.3.4.1. U.S.: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.3.4.2. U.S.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.3.4.3. U.S.: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.3.5. Influencer Marketing Platform Market - Canada
      • 8.3.5.1. Canada: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.3.5.2. Canada.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.3.5.3. Canada: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • 8.4. Influencer Marketing Platform Market - Europe
    • 8.4.1. Europe: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
    • 8.4.2. Europe.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.3. Europe: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.4.4. Influencer Marketing Platform Market - UK
      • 8.4.4.1. UK: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.4.4.2. UK.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.4.4.3. UK: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.4.5. Influencer Marketing Platform Market - France
      • 8.4.5.1. France: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.4.5.2. France.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.4.5.3. France: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.4.6. Influencer Marketing Platform Market - Germany
      • 8.4.6.1. Germany: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.4.6.2. Germany.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.4.6.3. Germany: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.4.7. Influencer Marketing Platform Market - Italy
      • 8.4.7.1. Italy: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.4.7.2. Italy.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.4.7.3. Italy: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.4.8. Influencer Marketing Platform Market - Spain
      • 8.4.8.1. Spain: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.4.8.2. Spain.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.4.8.3. Spain: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.4.9. Influencer Marketing Platform Market - Netherlands
      • 8.4.9.1. Netherlands: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.4.9.2. Netherlands.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.4.9.3. Netherlands: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.4.10. Influencer Marketing Platform Market - Austria
      • 8.4.10.1. Austria: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.4.10.2. Austria.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.4.10.3. Austria: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • 8.5. Influencer Marketing Platform Market - Asia Pacific
    • 8.5.1. Asia Pacific: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
    • 8.5.2. Asia Pacific.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.3. Asia Pacific: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.5.4. Influencer Marketing Platform Market - China
      • 8.5.4.1. China: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.5.4.2. China.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.5.4.3. China: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.5.5. Influencer Marketing Platform Market - India
      • 8.5.5.1. India: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.5.5.2. India.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.5.5.3. India: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.5.6. Influencer Marketing Platform Market - Malaysia
      • 8.5.6.1. Malaysia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.5.6.2. Malaysia.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.5.6.3. Malaysia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.5.7. Influencer Marketing Platform Market - Japan
      • 8.5.7.1. Japan: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.5.7.2. Japan.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.5.7.3. Japan: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.5.8. Influencer Marketing Platform Market - Indonesia
      • 8.5.8.1. Indonesia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.5.8.2. Indonesia.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.5.8.3. Indonesia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.5.9. Influencer Marketing Platform Market - South Korea
      • 8.5.9.1. South Korea: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.5.9.2. South Korea.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.5.9.3. South Korea: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • 8.6. Influencer Marketing Platform Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
    • 8.6.2. Middle East & Africa.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
    • 8.6.3. Middle East & Africa: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.6.4. Influencer Marketing Platform Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.6.4.2. Saudi Arabia.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.6.4.3. Saudi Arabia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.6.5. Influencer Marketing Platform Market - UAE
      • 8.6.5.1. UAE: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.6.5.2. UAE.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.6.5.3. UAE: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.6.6. Influencer Marketing Platform Market - Israel
      • 8.6.6.1. Israel: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.6.6.2. Israel.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.6.6.3. Israel: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.6.7. Influencer Marketing Platform Market - South Africa
      • 8.6.7.1. South Africa: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.6.7.2. South Africa.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.6.7.3. South Africa: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • 8.7. Influencer Marketing Platform Market - Latin America
    • 8.7.1. Latin America: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
    • 8.7.2. Latin America.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
    • 8.7.3. Latin America: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.7.4. Influencer Marketing Platform Market - Mexico
      • 8.7.4.1. Mexico: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.7.4.2. Mexico.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.7.4.3. Mexico: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.7.5. Influencer Marketing Platform Market - Brazil
      • 8.7.5.1. Brazil: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.7.5.2. Brazil.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.7.5.3. Brazil: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.7.6. Influencer Marketing Platform Market - Argentina
      • 8.7.6.1. Argentina: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.7.6.2. Argentina.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.7.6.3. Argentina: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. AspireIQ
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Application Benchmarking
    • 10.1.4. Recent Development
  • 10.2. Brandwatch
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Application Benchmarking
    • 10.2.4. Recent Development
  • 10.3. CreatorIQ
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Application Benchmarking
    • 10.3.4. Recent Development
  • 10.4. ExpertVoice Inc.
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Application Benchmarking
    • 10.4.4. Recent Development
  • 10.5. Grapevine Logic Inc.
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Application Benchmarking
    • 10.5.4. Recent Development
  • 10.6. Hypetap Pty Ltd
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Application Benchmarking
    • 10.6.4. Recent Development
  • 10.7. HYPR Corporation
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Application Benchmarking
    • 10.7.4. Recent Development
  • 10.8. Impact Tech, Inc.
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Application Benchmarking
    • 10.8.4. Recent Development
  • 10.9. InfluencerDB
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Application Benchmarking
    • 10.9.4. Recent Development
  • 10.10. IZEA Worldwide, Inc.
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Application Benchmarking
    • 10.10.4. Recent Development
  • 10.11. JuliusWorks, Inc.
    • 10.11.1. Company Overview
    • 10.11.2. Financial Performance
    • 10.11.3. Application Benchmarking
    • 10.11.4. Recent Development
  • 10.12. Klear
    • 10.12.1. Company Overview
    • 10.12.2. Financial Performance
    • 10.12.3. Application Benchmarking
    • 10.12.4. Recent Development
  • 10.13. Launchmetrics
    • 10.13.1. Company Overview
    • 10.13.2. Financial Performance
    • 10.13.3. Application Benchmarking
    • 10.13.4. Recent Development
  • 10.14. Lefty
    • 10.14.1. Company Overview
    • 10.14.2. Financial Performance
    • 10.14.3. Application Benchmarking
    • 10.14.4. Recent Development
  • 10.15. Linqia, Inc.
    • 10.15.1. Company Overview
    • 10.15.2. Financial Performance
    • 10.15.3. Application Benchmarking
    • 10.15.4. Recent Development
  • 10.16. Lumanu, Inc.
    • 10.16.1. Company Overview
    • 10.16.2. Financial Performance
    • 10.16.3. Application Benchmarking
    • 10.16.4. Recent Development
  • 10.17. Mavrck
    • 10.17.1. Company Overview
    • 10.17.2. Financial Performance
    • 10.17.3. Application Benchmarking
    • 10.17.4. Recent Development
  • 10.18. Quotient Technology Inc.
    • 10.18.1. Company Overview
    • 10.18.2. Financial Performance
    • 10.18.3. Application Benchmarking
    • 10.18.4. Recent Development
  • 10.19. Social Beat Digital Marketing LLP
    • 10.19.1. Company Overview
    • 10.19.2. Financial Performance
    • 10.19.3. Application Benchmarking
    • 10.19.4. Recent Development
  • 10.20. Speakr Inc.
    • 10.20.1. Company Overview
    • 10.20.2. Financial Performance
    • 10.20.3. Application Benchmarking
    • 10.20.4. Recent Development
  • 10.21. Traackr, Inc.
    • 10.21.1. Company Overview
    • 10.21.2. Financial Performance
    • 10.21.3. Application Benchmarking
    • 10.21.4. Recent Development
  • 10.22. Upfluence Inc.
    • 10.22.1. Company Overview
    • 10.22.2. Financial Performance
    • 10.22.3. Application Benchmarking
    • 10.22.4. Recent Development
  • 10.23. Webfluential
    • 10.23.1. Company Overview
    • 10.23.2. Financial Performance
    • 10.23.3. Application Benchmarking
    • 10.23.4. Recent Development

List of Tables

  • Table 1 Global Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 2 Global Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 3 Global Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 4 Influencer Marketing Platform Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Table 5 North America: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 6 North America: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 7 North America: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 8 U.S.: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 9 U.S.: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 10 U.S.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 11 Canada: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 12 Canada: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 13 Canada: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 14 Europe: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 15 Europe: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 16 Europe: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 17 UK: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 18 UK: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 19 UK: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 20 France: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 21 France: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 22 France: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 23 Germany: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 24 Germany: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 25 Germany: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 26 Italy: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 27 Italy: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 28 Italy: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 29 Spain: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 30 Spain: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 31 Spain: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 32 Netherlands: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 33 Netherlands: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 34 Netherlands: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 35 Austria: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 36 Austria: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 37 Austria: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 38 Asia Pacific: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 39 Asia Pacific: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 40 Asia Pacific: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 41 China: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 42 China: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 43 China: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 44 India: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 45 India: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 46 India: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 47 Malaysia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 48 Malaysia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 49 Malaysia: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 50 Japan: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 51 Japan: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 52 Japan: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 53 Indonesia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 54 Indonesia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 55 Indonesia: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 56 South Korea: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 57 South Korea: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 58 South Korea: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 59 Middle East & Africa: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 60 Middle East & Africa: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 61 Middle East & Africa: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 62 Saudi Arabia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 63 Saudi Arabia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 64 Saudi Arabia: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 65 UAE: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 66 UAE: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 67 UAE: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 68 Israel: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 69 Israel: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 70 Israel: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 71 South Africa: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 72 South Africa: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 73 South Africa: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 74 Latin America: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 75 Latin America: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 76 Latin America: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 77 Mexico: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 78 Mexico: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 79 Mexico: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 80 Brazil: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 81 Brazil: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 82 Brazil: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 83 Argentina: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 84 Argentina: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 85 Argentina: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)

List of Figures

  • Figure 1. Global Influencer Marketing Platform Market, 2019-2032 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Approach
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by Organization Size
  • Figure 7. Global Influencer Marketing Platform Market, by Organization Size, 2023 & 2032 (USD Billion)
  • Figure 8. Market by Application
  • Figure 9. Global Influencer Marketing Platform Market, by Application, 2023 & 2032 (USD Billion)
  • Figure 10. Market by End-Use
  • Figure 11. Global Influencer Marketing Platform Market, by End-Use, 2023 & 2032 (USD Billion)
  • Figure 12. Influencer Marketing Platform Market Assessment, By Geography, 2019-2032 (USD Billion)