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市場調查報告書
商品編碼
1427267
即飲茶全球市場規模、佔有率、成長分析，按產品類型、包裝類型、分銷管道 - 2023-2030年產業預測Global Ready-to-drink Tea Market Size, Share, Growth Analysis, By Product Type(Black Tea, Green Tea), By Packaging Type(Bottles, Cans), By Distribution Channel(Supermarkets and Hypermarkets, Convenience Stores) - Industry Forecast 2023-2030 |
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2022年全球即飲茶市場規模為296.3億美元，預測期內（2024-2031年）年複合成長率為24.33%，從2023年的368.4億美元增至2031年的2103.2億美元。
全球即飲茶市場全球範圍內顯著成長，本報告提供了有關其價值鏈分析的競爭考察，以幫助製造商在預測期內獲得競爭優勢。隨著消費者越來越意識到碳酸飲料的健康風險，即飲飲料向茶和咖啡的轉變變得更加明顯。過去幾十年社會和經濟的快速發展導致癌症、心臟病和糖尿病等慢性疾病的增加，導致老年人尋求即飲茶和咖啡提供的健康益處。市場上推出了各種產品，以滿足每個地區不同的客戶群體，並且經常添加營養補充以增強其實用性。亞太地區佔據最大的市場佔有率，而北美則是成長最快的即飲茶市場。消費者對碳酸飲料相關健康風險的認知不斷提高，推動人們轉向即飲茶和咖啡。此外，注重健康的人們也越來越偏好即飲茶的抗氧化特性。領先製造商採取的市場擴大策略包括為婦女和兒童量身訂做促進健康的產品。事實證明，將即飲茶和咖啡定位為休閒飲料在吸引年輕顧客方面具有優勢。此外，新興市場可支配收入的增加也是支持即飲茶和咖啡市場成長的因素。
使用自上而下和自下而上的方法來估計和檢驗全球即飲茶市場的規模，並估計其他各個相關子市場的規模。用於估計市場規模的調查方法包括以下詳細資訊：透過二次研究確定市場中的主要企業，並透過初步和二次研究確定每個地區的市場佔有率。整個過程包括研究主要企業的年度和財務報告以及廣泛的採訪，以獲得執行長、副總裁、董事和行銷負責人等行業領導者的重要見解。所有股份比率和細分均使用二手資訊確定並使用主要資訊檢驗。本研究涵蓋的所有能夠影響市場的參數都經過了解釋、詳細研究、初步研究檢驗和分析，以獲得最終的定量和定性資料。
全球即飲茶市場細分分析
全球即飲茶市場根據產品類型、包裝類型、分銷管道和地區進行細分。依產品類型分類，市場分為紅茶、綠茶、花草茶、烏龍茶等。依包裝類型，市場分為瓶裝、罐裝、紙盒裝和袋裝。依分銷通路分類，市場分為超級市場和大賣場、便利商店和網路零售。依地區分類，市場分為北美、歐洲、亞太地區、中東和非洲以及拉丁美洲。
全球即飲茶市場的促進因素
隨著人們越來越重視維持健康的生活方式，消費者尋求既方便又有益健康的飲料。與碳酸飲料或砂糖飲料相比，即飲茶，尤其是綠茶和花草茶等品種，被認為是更好的選擇。即飲茶通常含有以其促進健康特性而聞名的生物活性物質，例如抗氧化劑和多酚。這些健康趨勢推動了即飲茶的需求激增，為消費者提供了一種方便、清爽的飲料選擇，以滿足他們的健康目標。
全球即飲茶市場的限制因素
飲料市場人口密集，為消費者提供了多種選擇。即飲茶不僅面臨其他茶飲料的競爭，還面臨碳酸軟性飲料、能量飲料、果汁以及各種替代健康飲料的競爭。為了在這個競爭激烈的市場中脫穎而出，即飲茶品牌必須突顯獨特的口味、創意包裝和有影響力的行銷策略。此外，這些公司必須解決消費者對糖含量、人工成分和環境永續性的擔憂，以保持相關性。
全球即飲茶市場趨勢
由於對所消費產品中所用成分和製造方法的認知不斷增強，消費者對天然和有機產品的需求日益成長。這種變化是由於人們越來越意識到與人工添加劑、防腐劑和合成成分相關的潛在健康益處和環境影響。消費者尋求符合其健康目標和道德原則的更健康的飲料選擇，推動了對天然、有機和即飲茶的需求激增。這種趨勢在千禧世代和年輕一代中最為明顯，他們在做出購買決定時優先考慮透明度、永續性和自然元素。
目錄
- 執行摘要
- 調查方法
- 母市場分析
- 主要市場考察
- 技術分析
- 價格分析
- 供應鏈分析
- 價值鏈分析
- 市場生態系統
- 智慧財產權分析
- 貿易分析
- Start-Ups分析
- 原料分析
- 創新矩陣
- 研發線產品分析
- 總體經濟指標
- 主要投資分析
- 關鍵成功因素
- 競爭程度
- 市場動態及展望
- 市場動態
- 促進因素
- 機會
- 抑制因素
- 課題
- 監管形勢
- 波特的分析
- 對未來顛覆的特別思考
- 市場動態
- 全球即飲茶市場：依產品類型
- 市場概況
- 紅茶
- 綠茶
- 花草茶
- 烏龍茶
- 其他
- 全球即飲茶市場：依包裝類型
- 市場概況
- 瓶子
- 罐
- 紙盒
- 小袋
- 全球即飲茶市場：依通路分類
- 市場概況
- 超級市場和大賣場
- 便利商店
- 網路零售
- 即飲茶的全球市場規模：依地區
- 市場概況
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲國家地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
- 拉丁美洲
- 巴西
- 其他拉丁美洲地區
- 中東和非洲（MEA）
- 海灣合作理事會國家
- 南非
- 其他中東、非洲地區
- 競爭形勢
- 前5名企業對比
- 主要企業市場定位（2021年）
- 主要市場參與者所採取的策略
- 關鍵成功策略
- 近期市集活動
- 主要企業市場佔有率（2021年）
- 主要企業簡介
- Nestle SA（Switzerland）
- The Coca-Cola Company（US）
- PepsiCo, Inc.（US）
- Unilever PLC（United Kingdom-Netherlands）
- Arizona Beverage Company（US）
- Tata Global Beverages Limited（India）
- Keurig Dr Pepper Inc.（US）
- Danone SA（France）
- Ito En, Ltd.（Japan）
- Uni-President Enterprises Corp.（Taiwan）
- Tingyi（Cayman Islands）Holding Corp.（China）
- Kirin Holdings Company, Limited（Japan）
- Monster Beverage Corporation（US）
- The Republic of Tea（US）
- Fukujuen Co., Ltd.（Japan）
- Hangzhou Wahaha Group Co., Ltd.（China）
- Arizona Beverages USA LLC（US）
- Hain Celestial Group, Inc.（US）
- Suntory Beverage & Food Limited（Japan）
- JDB Group（China）
Global Ready-To-Drink Tea Market size was valued at USD 29.63 Billion in 2022 and is poised to grow from USD 36.84 Billion in 2023 to USD 210.32 Billion by 2031, at a CAGR of 24.33% during the forecast period (2024-2031).
The global ready-to-drink tea market is witnessing significant growth worldwide, with our report offering comprehensive insights into its value chain analysis, aiding manufacturers in gaining a competitive advantage over the projected period. There is a noticeable shift towards ready-to-drink tea and coffee as consumers become more aware of the health risks associated with carbonated beverages. The rapid socioeconomic development over the past couple of decades has led to a rise in chronic health conditions like cancer, heart disease, and diabetes, prompting older demographics to seek the health benefits offered by ready-to-drink tea and coffee. To cater to a diverse customer base across regions, various products are being introduced into the market, often enriched with nutraceutical substances to enhance their utility. The Asia-Pacific region holds the largest market share, while North America is witnessing the fastest expansion in the ready-to-drink tea market. Increasing consumer awareness regarding the health risks linked with carbonated drinks is driving the shift towards ready-to-drink tea and coffee. Additionally, there is a growing preference among health-conscious individuals for the antioxidant properties of ready-to-drink tea. Market expansion strategies employed by key manufacturers involve customizing health-promoting products for women and children. Positioning ready-to-drink tea and coffee as leisure beverages has proven advantageous in attracting a younger clientele. Moreover, the rise in disposable income in developing nations is another factor propelling the growth of the ready-to-drink tea and coffee market.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ready-To-Drink Tea Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.
Global Ready-To-Drink Tea Market Segmental Analysis
Global ready-to-drink tea market is segmented on the basis of product type, packaging type, distribution channel and region. By product type, the market is segmented into black tea, green tea, herbal tea, oolong tea, others. By packaging type, the market is segmented into bottles, cans, cartons, pouches. By distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Ready-To-Drink Tea Market
With an increasing emphasis on maintaining a healthy lifestyle, consumers are seeking beverages that offer both convenience and health advantages. Ready-to-drink tea, particularly varieties such as green tea and herbal tea, is seen as a preferable choice compared to carbonated and sugary drinks. Ready-to-drink tea is often packed with antioxidants, polyphenols, and other bioactive substances known for their health-promoting properties. This health-conscious trend has driven the surge in demand for ready-to-drink tea, providing consumers with a convenient and refreshing beverage option that resonates with their wellness objectives.
Restraints in the Global Ready-To-Drink Tea Market
The beverage market is densely populated, offering consumers a plethora of options. Ready-to-drink tea faces competition not only from other tea-based drinks but also from carbonated beverages, energy drinks, fruit juices, and various healthy beverage alternatives. To distinguish themselves in this competitive arena, ready-to-drink tea brands must showcase unique flavours, inventive packaging, and impactful marketing tactics. Additionally, these companies need to address consumer worries regarding sugar levels, artificial ingredients, and environmental sustainability to remain relevant.
Market Trends of the Global Ready-To-Drink Tea Market
There is a rising desire among consumers for natural and organic products, fuelled by a heightened awareness of the ingredients and production methods used in the goods they consume. This shift is influenced by an increasing recognition of the potential health advantages and environmental consequences associated with artificial additives, preservatives, and synthetic components. The surge in demand for natural and organic ready-to-drink tea stems from consumers seeking healthier beverage choices that resonate with their health objectives and ethical principles. This trend is notably pronounced among millennials and younger individuals, who prioritize transparency, sustainability, and natural elements when making purchasing decisions.
Table of Contents
- Executive Summary
- Market Overview
- Wheel of Fortune
- Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
- Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
- Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
- Market Dynamics
- Global Ready-to-drink Tea Market by Product Type
- Market Overview
- Black Tea
- Green Tea
- Herbal Tea
- Oolong Tea
- Others
- Global Ready-to-drink Tea Market by Packaging Type
- Market Overview
- Bottles
- Cans
- Cartons
- Pouches
- Global Ready-to-drink Tea Market by Distribution Channel
- Market Overview
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Global Ready-to-drink Tea Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
- Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
- Key Company Profiles
- Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Coca-Cola Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- PepsiCo, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Unilever PLC (United Kingdom-Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Arizona Beverage Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tata Global Beverages Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Keurig Dr Pepper Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Danone S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ito En, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Uni-President Enterprises Corp. (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tingyi (Cayman Islands) Holding Corp. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kirin Holdings Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Monster Beverage Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Republic of Tea (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Fukujuen Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hangzhou Wahaha Group Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Arizona Beverages USA LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hain Celestial Group, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Suntory Beverage & Food Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- JDB Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nestle S.A. (Switzerland)
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