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市場調查報告書

商品編碼

1473887

全球硬茶市場規模、佔有率、成長分析、依類型、依包裝、依口味、依配銷通路、依酒精含量（低酒精含量和高酒精含量） - 行業預測 2024-2031

Global Hard Tea Market Size, Share, Growth Analysis, By Type, By Packaging, By Flavor, By Distribution channel, By Alcohol content(Low alcohol content and high alcohol content ) - Industry Forecast 2024-2031

出版日期: 2024年04月27日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022 年全球硬茶市場規模為 29.1 億美元，預計將從 2023 年的 36.4 億美元成長到 2031 年的 216.8 億美元，預測期內（2024-2031 年）複合年成長率為 25%。

結合了茶和酒精味道的飲料稱為硬茶，有時也稱為加標茶或酒精茶。它有多種口味和酒精濃度，通常由茶葉、酒精、甜味劑和調味劑組成。近年來，隨著顧客尋找新穎且富有創意的酒精飲料，硬茶越來越受歡迎。它經常被宣傳為經典雞尾酒或啤酒的清淡宜人的替代品。硬茶可以使用一系列網路食譜在家製作，也可以購買罐裝或瓶裝的硬茶。近年來，北美硬茶市場成長顯著。報告稱，推動市場擴張的關鍵因素是對新穎和創意酒精飲料的需求不斷成長，以及低熱量和低糖飲料的日益普及。報告稱，推動亞太地區市場擴張的主要促進因素包括飲料行業高階化趨勢的不斷增強以及年輕消費者對酒精飲料需求的不斷成長。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 拉丁美洲其他地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- MEA 的其餘部分

競爭格局

前 5 名企業比較
2023 年關鍵參與者的市場定位
主要市場參與者所採取的策略
最佳制勝策略
近期市集活動
主要公司市佔率 (%), 2023

主要公司簡介

AB InBev
Anheuser-Busch Companies, LLC
Boston Beer Company
Constellation Brands
Diageo plc
E & J Gallo Winery
FIFCO USA
Heineken NV
Kirin Brewery Company, Limited
Mark Anthony Brands
Molson Coors Brewing Company
Nestle SA
North American Beverage Co.
Pabst Brewing Company
Pernod Ricard SA
PepsiCo, Inc.
Phusion Projects LLC
Stone Brewing Company
The Coca-Cola Company
The Joseph Company International, Inc.

簡介目錄

Product Code: SQMIG30G2010

Global Hard Tea Market size was valued at USD 2.91 billion in 2022 and is poised to grow from USD 3.64 billion in 2023 to USD 21.68 billion by 2031, growing at a CAGR of 25% in the forecast period (2024-2031).

A drink that combines the tastes of tea and alcohol is called hard tea, sometimes referred to as spiked tea or alcoholic tea. It comes in a variety of tastes and alcohol concentrations, and usually consists of tea leaves, alcohol, sweeteners, and flavorings. In recent years, hard tea has grown in popularity as customers search for novel and creative alcoholic beverages. It is frequently promoted as a light and pleasant substitute for classic cocktails or beer. Hard tea can be created at home using a range of internet recipes, or it can be bought already made in cans or bottles. The hard tea market in North America has grown significantly in recent years. Key factors driving the market expansion, according to the report, are the growing demand for novel and inventive alcoholic beverages along with the growing popularity of low-calorie and low-sugar beverages. Key drivers driving market expansion in the Asia Pacific area, according to the report, include the growing trend of premiumization in the beverage industry and the rising demand for alcoholic beverages among younger customers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hard Tea Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hard Tea Market Segmental Analysis

Global Hard Tea market is segmented by type, packaging, alcohol content, distribution channel, flavor, and region. Based on type, the market can be segmented into Alcoholic Hard Tea, and Non-alcoholic hard tea. Based on packaging, the market is segmented into Bottles, and Cans. By Alcohol content, the market is segmented into low alcohol content (less than 5% ABV) and high alcohol content (more than 5% ABV). By Flavor, the market is segmented into peach, raspberry, lemon, and other fruit flavors. By Distribution channel, the market is segmented into supermarkets, liquor stores, online stores, and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Hard Tea Market

The market for hard tea is expanding due in part to consumer demand for lower-calorie and lower-sugar alcoholic beverages. Customers are searching for alcoholic beverages with less sugar and calories than conventional options as they become more health conscious. Hard tea is viewed as a healthier option to beer or conventional cocktails because it contains tea, natural sugars, and alcohol. This tendency is especially noticeable in North America, where consumer behavior and the alcoholic beverage market are significantly influenced by wellness and health concerns.

Restraints in the Global Hard Tea Market

A significant obstacle confronting the hard tea industry is the intense rivalry from other categories of alcoholic beverages, including wine, beer, and spirits. Even though hard tea has grown significantly in recent years, it still has trouble taking market share away from more established product categories. Additionally, it may be challenging for businesses to provide a competitive pricing for their goods due to the high cost of materials like natural tea and flavorings. These elements may limit the growth potential of the hard tea category and present difficulties for new competitors.

Market Trends of the Global Hard Tea Market

Growing demand for natural and organic ingredients is one major trend in the global hard tea industry. As consumers become more aware of their health, they seek out beverages that are free of artificial flavors, colors, and sweeteners in addition to being low in calories. Businesses are utilizing natural and organic components in their hard tea products as a result of this trend, positioning them as more sustainable and healthful options than typical sugary drinks. Additionally, businesses are reaching a larger audience and giving customers more convenient methods to buy their products thanks to the growth of e-commerce and online sales channels.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Hard Tea Market by Type

Market Overview
Alcoholic hard tea
and Non-alcoholic hard tea

Global Hard Tea Market by Packaging

Market Overview
Bottles and Cans

Global Hard Tea Market by Flavor

Market Overview
Peach
raspberry
lemon
and other fruit flavors

Global Hard Tea Market by Distribution channel

Market Overview
Supermarkets
liquor stores
online stores
and others

Global Hard Tea Market by Alcohol content

Market Overview
Low alcohol content (less than 5% ABV) and high alcohol content (more than 5% ABV)

Global Hard Tea Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

AB InBev
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Anheuser-Busch Companies, LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boston Beer Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
E & J Gallo Winery
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FIFCO USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heineken N.V.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kirin Brewery Company, Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mark Anthony Brands
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Molson Coors Brewing Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
North American Beverage Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pabst Brewing Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pernod Ricard SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PepsiCo, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Phusion Projects LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stone Brewing Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Coca-Cola Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Joseph Company International, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments