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市場調查報告書

商品編碼

1510387

茶葉市場規模、佔有率、成長分析（按類型、包裝、格式、分銷管道、地區） - 產業預測，2024-2031

Tea Market Size, Share, Growth Analysis, By Type, By Packaging, By Form, By Distribution Channel, By Region - Industry Forecast 2024-2031

出版日期: 2024年07月03日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年茶葉市場規模將為989.4億美元，從2023年的1,058.7億美元成長到2031年的1,819億美元，複合年成長率預計將維持在7%。

茶葉市場是一個充滿活力且多元化的行業，經歷著持續的成長和創新。茶深深植根於世界各地的文化中，因其健康益處和多功能性而越來越受歡迎。隨著消費者尋求獨特的風味和體驗，最近的趨勢是對優質和特殊茶的需求不斷增加。雖然亞洲，特別是中國和印度，仍然是茶葉生產和消費的中心，但非洲和拉丁美洲等地區也正在成為重要的參與者，並為全球茶葉供應做出貢獻。值得注意的是，注重健康、尋求天然療法和獨特風味的消費者對花草茶和特殊茶越來越感興趣。綠茶以其抗氧化劑和健康益處而聞名，在西方市場的消費量越來越大。罐裝即飲茶產品的便利性適應了忙碌的生活方式，而電子商務平台則方便了全球範圍內獲得廣泛的茶產品，促進了國際貿易，創造了新的市場機會。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

Unilever（United Kingdom/Netherlands）
Tata Global Beverages（India）
Nestle（Switzerland）
Tetley（United Kingdom）
Coca-Cola（United States）
Associated British Foods（ABF）（United Kingdom）
Celestial Seasonings（United States）
Twinings（United Kingdom）
Bigelow Tea Company（United States）
Peet's Coffee & Tea（United States）
R.Twining and Company Ltd（United Kingdom）
Mighty Leaf Tea（United States）
Hain Celestial Group（United States）
ITO EN（Japan）
Numi Organic Tea（United States）
The Republic of Tea（United States）
Teavana（United States）
Dilmah（Sri Lanka）
Yorkshire Tea（United Kingdom）
Ahmad Tea（United Kingdom）
Harney & Sons（United States）
Lipton（United Kingdom/Netherlands）
PG Tips（United Kingdom）
Typhoo（United Kingdom）
Tazo（United States）

簡介目錄

Product Code: SQMIG30I2372

Tea Market size was valued at USD 98.94 billion in 2022 and is poised to grow from USD 105.87 billion in 2023 to USD 181.90 billion by 2031, growing at a CAGR of 7% in the forecast period (2024-2031).

The tea market is a dynamic and diverse sector experiencing consistent growth and innovation. Tea, deeply rooted in cultures worldwide, is gaining popularity due to its health benefits and versatility. Recent trends show a rising demand for premium and speciality teas driven by consumers seeking unique flavours and experiences. While Asia, particularly China and India, remains central to tea production and consumption, regions like Africa and South America are becoming significant players, contributing to the global tea supply. Notably, there is increasing interest in herbal and speciality teas among health-conscious consumers seeking natural remedies and distinctive tastes. Green tea, celebrated for its antioxidants and health benefits, has seen heightened consumption in Western markets. The convenience of ready-to-drink (RTD) tea products, such as bottled and canned teas, caters to busy lifestyles, while e-commerce platforms facilitate global access to a wide range of tea products, fostering international trade and opening new market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Tea Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Tea Market Segmental Analysis

The tea marketplace is segmented based on type, form, packaging, distribution channel, and region. By type, the market is segmented into green tea, black tea, oolong tea, fruit/herbal tea, and others. Based on form, the market is segmented into leaf tea, CTC tea, and others. By packaging, the market is segmented into plastic bins, unfastened tea, paperboard, aluminium tins, and tea luggage. By distribution channel, the market is segmented into supermarkets/hypermarkets, speciality stores, comfort shops, online stores, and others. By region, the marketplace is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Drivers of the Tea Market

The growing awareness among consumers about the health benefits of tea, particularly green and herbal varieties, is a significant factor driving the tea market. Tea is increasingly seen as a healthier alternative to sugary drinks such as sodas due to its rich antioxidant content and various associated health benefits. These benefits range from improving heart health and aiding weight management to lowering the risk of chronic diseases. As more people prioritize their health and well-being, the demand for tea as a natural and beneficial beverage option is expected to continue its upward trend.

Restraints in the Tea Market

Climate change presents a significant threat to the global tea industry, which heavily relies on specific climate conditions for optimal cultivation. Variations in temperature and precipitation patterns can directly influence tea yield and quality. Extended periods of drought, unpredictable weather events, and the rise in pests and diseases pose serious disruptions to tea production. Furthermore, concerns about sustainability, including land management practices, water usage efficiency, and pesticide residues, are critical for maintaining market access, especially with stricter regulatory environments. Addressing these sustainability challenges represents a crucial hurdle that the tea industry must confront to sustain its growth and resilience in the face of climate change impacts.

Market Trends of the Tea Market

A notable trend in the global tea market is the growing consumer preference for unique tea varieties. As tea drinkers become more discerning, there is a rising demand for premium teas that offer distinctive flavours and origins. This trend encompasses a wide range of categories such as herbal teas, organic teas, artisanal blends, and single-origin teas. With increasing health consciousness and a desire for natural products, speciality teas have gained popularity among consumers seeking unique and authentic taste experiences.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Value Chain Analysis
Pricing Analysis
Patent Analysis
Regulatory Analysis
Start Up Analysis
Key Success Factors
Market Attractiveness Index
Degree of Competition
Top Investment Pockets
Ecosystem Mapping

Tea Market by Type

Market Overview
Green Tea
Black Tea
Oolong Tea
Fruit/Herbal Tea
Others

Tea Market by Form

Market Overview
Leaf Tea
CTC Tea
Others

Tea Market by Packaging

Market Overview
Plastic Containers
Loose Tea
Paperboard
Aluminum Tins
Tea Bags

Tea Market by Distribution Channel

Market Overview
Supermarkets/Hypermarkets
Specialist Retailers
Convenience Stores
Other

Tea Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Unilever (United Kingdom/Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tata Global Beverages (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tetley (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coca-Cola (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Associated British Foods (ABF) (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Celestial Seasonings (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twinings (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bigelow Tea Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Peet's Coffee & Tea (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
R.Twining and Company Ltd (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mighty Leaf Tea (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hain Celestial Group (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITO EN (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Numi Organic Tea (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Republic of Tea (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Teavana (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dilmah (Sri Lanka)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yorkshire Tea (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ahmad Tea (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harney & Sons (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lipton (United Kingdom/Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PG Tips (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Typhoo (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tazo (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments