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市場調查報告書

商品編碼

1626506

2024 年至 2031 年茶葉市場類型、形式、類別、分銷管道和地區

Tea Market By Type (Green Tea, Black Tea, Oolong Tea, Herbal Tea), Form (Loose Leaf, Tea Bags), Category (Organic, Conventional), Distribution Channel (Offline, Online), & Region for 2024-2031

出版日期: 2024年10月27日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024-2031 年茶葉市場評估

由於茶葉的健康益處和文化意義，茶葉的廣泛消費是全球市場的一大趨勢。茶因其抗氧化特性而受到重視，尤其是綠茶和草本茶受到注重健康的消費者的歡迎。人們對健康和增強免疫力的飲料的興趣日益濃厚，將推動對茶的需求飆升，到 2023 年市場規模將超過 607 億美元，到 2031 年將達到 912.8 億美元的估值。

隨著消費者越來越喜歡含有天然成分的優質產品，向有機茶和特色茶的轉變進一步推動了市場成長。此外，即飲茶的日益普及以及茶飲料等創新也正在加強市場擴張。因此，不斷變化的消費者偏好和產品創新預計將推動茶葉市場在 2024 年至 2031 年期間的複合年增長率達到 5.77%。

茶葉市場定義/概述

茶是一個全球性產業，涵蓋不同類型茶的生產、分銷和消費，包括紅茶、綠茶、烏龍茶、白茶、草本茶和特殊茶。茶是世界上消費最廣泛的飲料之一，因其多功能性、健康益處和文化意義而備受推崇。它有多種形式，包括散葉茶、茶包、即溶茶粉和即飲茶。

茶因其清爽的口感和增強能量的功效而受到家庭、酒店、咖啡館和餐廳的喜愛。在傳統消費方面，其在抗氧化化妝品和護膚品、保健品、糖果和食品（如冰茶和茶味小吃、食品和飲料）中的使用正在增加。

受健康意識增強、消費者對有機茶和草本茶的偏好以及即飲茶等技術創新的推動，茶葉預計會穩步增長。對永續和環保包裝的需求不斷增長以及電子商務管道的擴展可能會進一步塑造市場的未來。隨著茶在印度和中國等新興市場越來越受歡迎，茶業有望隨著新混合茶、功能性茶和健康產品的發展而發展。

人們的健康意識不斷增強，如何推動茶葉市場的成長？

隨著消費者越來越重視健康和健康的生活方式選擇，健康意識的增強極大地推動了茶葉市場的成長。茶因其天然的健康益處而受到廣泛認可，包括減輕壓力、改善消化、幫助減肥和增強免疫系統。綠茶富含抗氧化劑，有助於降低慢性病的風險，而洋甘菊和薄荷等草本茶則以其鎮靜作用而聞名。

根據歐睿國際的數據，全球高檔茶市場預計在 2021 年至 2026 年期間的複合年增長率為 5.7%。根據英國茶葉及沖泡協會的報告，特色茶佔英國茶葉市場總額的 60%，但按數量計算僅佔 45%。

隨著人們對糖的消費和含糖軟性飲料的有害影響的擔憂日益加劇，許多消費者開始轉向低熱量、不含咖啡因的草本茶。排毒茶和功能性茶（例如旨在促進睡眠或消化的茶）也越來越受歡迎，因為它們吸引了注重健康的消費者。疫情進一步強化了這一趨勢，人們尋求能夠增強免疫力和心理健康的飲料。消費者行為的這種轉變並不局限於新興市場，印度和中國等新興經濟體的健康意識增強的茶葉消費量也在增加。

氣候變遷如何影響茶葉市場？

氣候變遷破壞了茶葉種植的基本生長條件，對茶葉市場產生了重大影響。氣溫變化、不規則降雨、乾旱和濕度增加會影響作物產量、改變風味並降低茶葉品質。印度、斯里蘭卡和肯亞等傳統茶葉種植區天氣變化無常，導致產量不穩定。持續的熱浪和過多的降雨增加了植物病蟲害的發生率，使農民的生存更加困難。

為了應對這些課題，茶葉生產者採取了多種策略。種植業正在轉移到海拔更高、氣溫更涼爽、降雨模式更穩定的地方。我們也致力於開發抵抗氣候變遷和承受惡劣環境的茶樹品種。實施節水技術和農林業等永續農業實踐，以減少茶葉生產對環境的影響。種植者也努力減少他們的碳足跡，符合全球永續發展目標，確保茶葉產業在氣候條件變化的情況下仍能長期生存。

The widespread consumption of tea, driven by its health benefits and cultural significance, has become a key trend in the global market. Tea is highly valued for its antioxidant properties, with green and herbal teas particularly popular among health-conscious consumers. This growing focus on wellness and immunity-boosting beverages has surged the demand for tea, enabling the market to surpass USD 60.7 Billion in 2023 and reach a valuation of USD 91.28 Billion by 2031.

The shift toward organic and specialty teas has further fueled market growth, as consumers increasingly prefer premium products with natural ingredients. Additionally, the rising popularity of ready-to-drink tea options and innovations such as tea-based beverages have strengthened the market's expansion. Thus, evolving consumer preferences and product innovations are expected to drive the Tea Market at a CAGR of 5.77% from 2024 to 2031.

Tea Market: Definition/ Overview

The tea refers to the global industry that encompasses the production, distribution, and consumption of various types of tea, including black, green, oolong, white, herbal, and specialty teas. Tea is one of the most widely consumed beverages globally, valued for its versatility, health benefits, and cultural significance. It is available in multiple forms, including loose leaves, tea bags, instant powders, and ready-to-drink variants.

Tea is consumed across households, hotels, cafes, and restaurants for its refreshing taste and energy-boosting properties. Traditional consumption, tea is increasingly used in cosmetic and skin care products for its antioxidant properties, health supplements, and confectionery and food products like iced teas, tea-flavored snacks, and beverages.

The tea is expected to grow steadily, driven by rising health consciousness, consumer preferences for organic and herbal teas, and innovations such as ready-to-drink teas. Increasing demand for sustainable and eco-friendly packaging and expanding e-commerce channels will further shape the future of the market. With growing popularity in emerging markets like India and China, the tea industry is projected to evolve with new blends, functional teas, and health-focused products.

How Is Rising Health Consciousness Driving the Growth of the Tea Market?

Rising health consciousness is significantly driving the growth of the Tea Market as consumers increasingly prioritize wellness and healthy lifestyle choices. Tea is widely recognized for its natural health benefits, such as reducing stress, improving digestion, aiding weight loss, and boosting immunity. Green tea is rich in antioxidants, helping reduce the risk of chronic diseases, while herbal teas like chamomile and peppermint are known for their calming effects.

According to Euromonitor International, the global premium Tea Market is expected to grow at a CAGR of 5.7% from 2021 to 2026. The UK Tea and Infusions Association reports that specialty teas now account for 60% of the total Tea Market value in the UK, despite representing only 45% of the volume.

With growing concerns over sugar consumption and the harmful effects of sugary soft drinks, many consumers are shifting towards low-calorie, caffeine-free herbal teas. Functional teas, such as detox teas and those promoting sleep or digestion, are also gaining traction, appealing to health-conscious individuals. The pandemic further intensified this trend, as people sought beverages that could enhance immunity and mental well-being. This shift in consumer behavior is not limited to developed markets emerging economies like India and China are also witnessing an increase in health-focused tea consumption.

How is Climate Change Affecting the Tea Market?

Climate change significantly impacts the Tea Market by disrupting growing conditions essential for tea cultivation. Changes in temperature, erratic rainfall, droughts, and rising humidity levels can affect crop yields, alter flavor profiles, and reduce the quality of tea leaves. Regions traditionally known for tea cultivation, such as India, Sri Lanka, and Kenya, are experiencing unpredictable weather patterns, leading to production uncertainties. Prolonged heat waves or excessive rain can increase the occurrence of plant diseases and pest infestations, further challenging farmers.

To combat these challenges, tea producers are adopting several strategies. They are shifting cultivation to higher altitudes where temperatures are cooler and rainfall patterns are more stable. Research is also focused on developing climate-resilient tea plant varieties that can withstand harsh conditions. Sustainable farming practices, such as water conservation techniques and agroforestry, are being implemented to reduce the environmental impact of tea production. Producers are also engaging in carbon footprint reduction initiatives to align with global sustainability goals, ensuring the long-term viability of the tea industry despite changing climate conditions.

Category-Wise Acumens

What Factors Are Driving the Increasing Demand for Green Tea in the Tea Market?

The green tea segment stands out as rapidly growing in the Tea Market due to its perceived health benefits and rising consumer awareness around wellness. Green tea is rich in antioxidants, particularly catechins, which are associated with improved metabolism, weight loss, and reduced risk of chronic diseases like cardiovascular ailments. The increasing trend of health-conscious lifestyles has driven consumers to replace sugary beverages with healthier alternatives, further boosting green tea's popularity.

The rising prevalence of lifestyle-related disorders, including obesity and diabetes, has accelerated the demand for green tea, as it is often marketed as an aid for managing such conditions. The introduction of innovative flavors and ready-to-drink green tea products has further expanded its appeal, catering to both traditional and modern consumers.

In countries like China, Japan, and India, where tea is deeply rooted in culture, green tea is being embraced not only for health purposes but also as part of daily routines. As awareness of natural and organic products continues to grow, the green tea segment is expected to witness sustained growth, especially in urban markets, contributing significantly to the overall expansion of the Tea Market.

What Factors are Driving the Growth of the Organic Segment in the Tea Market?

The organic segment in the Tea Market is experiencing significant growth, driven by increasing consumer awareness about health, wellness, and sustainable farming practices. Organic tea is cultivated without the use of synthetic fertilizers, pesticides, or genetically modified organisms (GMOs), making it appealing to health-conscious consumers seeking natural and chemical-free products. Rising concerns about the environmental impact of conventional farming have also motivated consumers to opt for organic options, which promote soil health and biodiversity.

In addition to health benefits, organic tea is gaining popularity due to the global trend toward clean-label and ethically sourced products. Governments and organizations promoting organic certification programs further boost the credibility and demand for organic tea. The surge in organic food consumption, particularly in developed regions like North America and Europe, is also playing a key role in expanding this segment.

The higher production costs and premium pricing associated with organic tea can pose challenges. Nevertheless, as consumers continue prioritizing sustainability and well-being, the organic tea segment is expected to witness steady growth, contributing to the overall expansion of the Tea Market.

Country/Region-wise Acumens

How Are Changing Consumer Preferences Influencing the Tea Market Dynamics in the Asia Pacific Region?

The Asia Pacific region stands out as dominant in the Tea Market, driven by consumers increasingly seeking healthier and more sustainable beverage options. There is a noticeable shift towards organic and premium tea products, driven by growing health consciousness among consumers. This trend has resulted in higher demand for specialty teas, including green, herbal, and wellness-infused blends that promise various health benefits. The younger generation is more inclined toward unique flavors and innovative tea experiences, such as ready-to-drink teas and tea-based beverages. This shift is prompting manufacturers to diversify their offerings and cater to evolving tastes. Sustainability concerns are driving consumers to favor brands that prioritize eco-friendly packaging and ethical sourcing practices, further reshaping the competitive landscape.

Market players are responding by investing in sustainable farming practices and transparent supply chains. This adaptation not only meets consumer demands but also helps brands differentiate themselves in a crowded market. The Asia Pacific Tea Market is witnessing a transformative phase, where health and sustainability are becoming pivotal factors in shaping purchasing decisions.

What Are the Current Trends Driving the Growth of the Tea Market in North America?

North America is anticipated to experience the fastest growth in the Tea Market during the forecast period, driven by various trends that reflect changing consumer preferences and lifestyles. According to the Tea Association of the USA, on any given day, over 159 million Americans are drinking tea. The U.S. Department of Agriculture reports that per capita tea consumption in the United States has increased by 26% since 2000. The U.S. Census Bureau reports that e-commerce sales of food and beverage products, including tea, grew by 27% in 2020 compared to the previous year. The increasing awareness of the health benefits associated with tea consumption. Many consumers are shifting toward healthier beverage options, and teas like green and herbal varieties are particularly appealing due to their antioxidant properties and potential health benefits, including improved digestion and reduced risk of chronic diseases.

The rising popularity of specialty and premium teas. Consumers are becoming more adventurous in their tastes, seeking unique flavors and high-quality products. This shift has led to the emergence of artisanal tea brands and blends, catering to discerning consumers who prioritize quality over quantity.

Competitive Landscape

The competitive landscape of the Tea Market is dynamic and constantly evolving. New players are entering the market, and existing players are investing in research and development to maintain their competitive edge. The market is characterized by intense competition, rapid technological advancements, and a growing demand for innovative and efficient solutions.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the Tea Market include Unilever PLC, Hain Celestial Group, Inc., Nestle S.A., Tata Consumer Products Limited, Associated British Foods plc, Barry's Tea, Bigelow, Inc., The Republic of Tea, Inc., McLeod Russel India Limited, ITO EN, LTD.

Tea Latest Developments

In November 2022, Dabur India Limited announced the launch of Dabur Vedic Tea, a premium black tea that included 30+ ayurvedic herbs aimed at promoting health benefits and boosting immunity. The product featured herbs such as Tulsi, Ginger, Cardamom, and others.

In November 2022, Tata Consumer Products announced the launch of Tetley Green Tea with Tulsi flavor, expanding their green tea portfolio. This green tea was designed to boost immunity and was high in vitamin C.