印度的紅茶市場:各類型，各流通管道，各用途，各地區，機會，預測，2019年～2033年

印度紅茶市場規模預計將從 2025 年的 112.3 億美元增長到 2033 年的 149 億美元，預測期內（2026-2033 年）的複合年增長率為 3.60%。印度紅茶市場的成長歸因於幾個關鍵因素，包括主要國內消費的成長、俄羅斯、阿聯酋、伊朗和英國等國家的出口需求的適度成長，以及注重健康的消費者對有機茶和健康茶的需求。

印度是世界第二大茶葉生產國，佔全球茶葉產量的23%。印度也是最大的紅茶消費國，預計 2022 年消費量將達到 11.68 億公斤。印度作為第二大紅茶生產國和最大紅茶消費國的獨特地位使其成為一個充滿機會的市場。印度是世界第五大茶葉出口國，佔世界茶葉出口總額的10%左右。

本報告提供印度的紅茶市場相關調查，提供市場概要，以及各類型，各流通管道，各用途，各地區趨勢，及加入此市場的主要企業的簡介等資訊。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 摘要整理

第4章 顧客的迴響

第5章 印度的紅茶市場預測，2019年～2033年

• 市場規模分析與預測
• 市場佔有率分析與預測
• 2025年市場地圖分析
  • 各類型
  • 各流通管道
  • 各用途
  • 各地區

第6章 需求供給分析

第7章 進出口的分析

第8章 價值鏈分析

第9章 波特的五力分析

第10章 大環境分析

第11章 價格分析

第12章 市場動態

• 市場促進因素
• 市場課題

第13章 市場趨勢與發展

第14章 政策和法規情形

第15章 案例研究

第16章 競爭情形

• 市場領導前五名的競爭矩陣
• 參與企業前五名的SWOT分析
• 市場主要企業前10名的形勢
  • Snowman Logistics Limited
  • Tata Consumer Products Limited
  • CCL Products (India) Limited
  • Goodricke Group Limited
  • Mcleod Russel India Limited
  • Rossell India Limited
  • Hindustan Unilever Limited
  • The United Nilgiri Tea Estates Company Limited
  • Jay Shree Tea & Industries Limited
  • Gillanders Arbuthnot and Company Limited
  • Neelamalai Agro Industries Limited

第17章 策略性建議

第18章 關於調查公司·免責聲明

India tea market is projected to witness a CAGR of 3.60% during the forecast period FY2026-FY2033, growing from USD 11.23 billion in FY2025 to USD 14.90 billion in FY2033. Several key factors drive the growth of India tea market, primarily the increasing domestic consumption, gradual rise in export demand mainly from the countries such as Russia, UAE, Iran and UK and demand from health-conscious consumers for organic and wellness tea.

India is the second largest tea producer in the world, accounting for a whopping 23% of the world's total tea production. It is also the largest consumer of tea with an estimated consumption of 1168 million kgs in 2022. India's unique position of being the second largest producer and largest consumer at the same time makes it a market full of opportunities. India is among the top 5 tea exporters in the world making about 10% of the total exports.

Dominance of Black Tea in Local Market

The Indian tea market is primarily segmented into four categories: black tea, green tea, herbal tea and specialty teas, and others. Out of these four, black tea enjoys dominance at 70% of total tea consumption in the country. The reason for this dominance is rooted in India's historical and cultural legacy. Assam and Darjeeling tea are particularly seen in high regard due to their rich flavors and quality.

The types of tea exported through India are black tea, green tea, herbal tea, masala tea and lemon tea with black tea having a majority of 96% of total market share.

Exports play a crucial role in the Indian tea industry, contributing significantly to the economy. India is one of the largest tea exporters in the world with an export value of around USD 776 million in 2023-24 and USD 765 million in 2022-23. The primary export market includes the Middle East, the UK, the United States and Russia, where Indian teas are celebrated for their quality and distinctive flavors. Assam and Darjeeling teas are highly sought after in international markets, often commanding premium prices. As for the figures the Indian tea industry saw a significant rise in 2024, with a total of 255 million kgs, it was a decade high with an increase of 10% from 2023. The demand increased mainly from the countries such as UAE, Russia, and Iraq. With increased demand, Assam and West Bengal, that are the major tea producers of the country, saw a price hike of 20% in leaf category and 26% in dust category.

Rise in Demand for Organic and Herbal Tea to Drive Market Growth

For the last years there has been a significant rise in the demand for organic and herbal tea due to a shift in the consumer's attitudes towards health and wellness. This has produced a new opportunity for the business to start a line of products, which has pushed for diversification in the final product.

Most significant reason for the rise of demand in organic tea is health benefits attached to it. Herbal teas are known for their stress relief and calming properties. While some of them are also used for sleeping aid and for digestive health.

Eco-Friendly practices and diverse offering range also attract consumers towards this segment. With the rise in concern for synthetic pesticides and fertilizers, consumers prefer organic tea which is grown only through natural processes.

For instance, Tata Consumer Products, a major multinational corporation (MNC) in the fast-moving consumer goods (FMCG) sector, made a significant move towards organic and herbal tea in India by acquiring Organic India. This acquisition was announced on January 12, 2024, and marks a strong step towards expansion of product portfolio and creation of new platform in health and wellness section.

Government Measures to Support Market Growth

The Government of India plays a crucial role in developing the market it recognizes the sector plays an integral role in nation's economy, culture and agricultural landscape. With India being one of the largest producers and consumers of tea in the world, government's involvement encompasses various dimensions including policy formulation, financial support, research, infrastructure development and promotion of sustainability.

The government has established a robust policy framework to guide the tea industry. The Tea Act of 1953 serves as a regulatory backbone ensuring orderly growth, quality control and fair-trade practices. The Tea Board of India, established under this act is responsible for implementing policies that support tea cultivation, production and marketing. It also provides financial assistance in the form of subsidies, grants and loans through various schemes aimed at enhancing production capabilities and improving living standards for plantation workers.

The government of India also invested in research and development through institutions like Tea Research Association aimed to develop new and better tea varieties, improve yield and address issues like pest management and climate resilience.

For instance, Government of India announced the Tea Development & Promotion Scheme on 03-10-2024 with an overall budget of USD 77.67 million. The duration of the scheme is from 2023-24 to 2025-26 (31st March 2026). The scheme has several components with a focus on Plantation Development and Quality Up-gradation, Tea Promotion and Market Support, Technological Intervention, Research and Development and Welfare and Capacity Building measures.

Hilly Terrains of North-East India Contributes up to 80% of Total Market

In India, Tea Industry is dominated by West Bengal and Assam in east and Kerala and Tamil Nadu in the south, in which the eastern states contribute up to 80% in total production. Due to climate of heavy rainfall, humidity and warm temperature that these states experience, tea cultivation becomes quite favorable here. With the abundance of alluvial soil and hilly terrains, the growth conditions of tea plants excel here.

The reason for development in the tea industry in these is geographical as well as political, Assam and Bengal have a history of tea production and investment in the infrastructure from colonial era. Continuing down the line the state governments have also maintained the practice of infrastructure development by investing in transportation routes. Recently there has been a new wave of Tea Tourism which opens the door for new stream of economic development.

For instance, according to report published by Tea Board of India, in 2024 from January to December, total production in North India was 1057.98 million kgs with Assam and West Bengal contributing 649.84 million kgs and 373.48 million kgs respectively.

Future Market Scenario (FY2026 - FY2033F)

Tea market will continue to grow due to strong demand from domestic consumers and increasing number of tea enthusiasts around the globe.

The market will grow strongly based on continued government support and subsidies for developing individual businesses.

The demand for tea will continue to expand further with the growth of e-commerce and institutional sales.

The demand for green, herbal and flavored tea will continue to increase due to rising health concerns and the demand for organic foods.

Key Players Landscape and Outlook

The tea market in India is highly competitive, besides being constantly influenced by many factors such as cyclic climate and pricing, competitive technological advancements, and geographies. Some of the expanding factors for this market are the developing health consciousness with increasing tea enthusiasts and the expanding global market.

One of the newest major companies to enter the tea business is PepsiCo, which lined its own line of ready-to-drink tea under the brand name Pure Leaf. This expansion reflects the growing demand for healthy beverage options. Additionally, companies like Nestle have also made recent moves to diversify their portfolios with Tea products, including acquisition of brands like Blue Botton Coffee that includes Tea offerings. These entries showcase a trend of larger corporations recognizing the potential in the tea market.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
• 4.4. Challenges Faced Post Purchase

5. India Tea Market Outlook, FY2019-FY2033F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Type
    • 5.2.1.1. Black Tea
    • 5.2.1.2. Green Tea
    • 5.2.1.3. Herbal and Specialty Tea
    • 5.2.1.4. Others
  • 5.2.2. By Distribution Channel
    • 5.2.2.1. Supermarkets/Hypermarkets
    • 5.2.2.2. Grocery Stores
    • 5.2.2.3. Specialty Stores
    • 5.2.2.4. Online
    • 5.2.2.5. Others
  • 5.2.3. By Application
    • 5.2.3.1. Residential
    • 5.2.3.2. Commercial
    • 5.2.3.3. Institutional
  • 5.2.4. By Region
    • 5.2.4.1. North
    • 5.2.4.2. South
    • 5.2.4.3. East
    • 5.2.4.4. West and Central
  • 5.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 5.3. Market Map Analysis, FY2025
  • 5.3.1. By Type
  • 5.3.2. By Distribution Channel
  • 5.3.3. By Application
  • 5.3.4. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Snowman Logistics Limited
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Tata Consumer Products Limited
  • 16.3.3. CCL Products (India) Limited
  • 16.3.4. Goodricke Group Limited
  • 16.3.5. Mcleod Russel India Limited
  • 16.3.6. Rossell India Limited
  • 16.3.7. Hindustan Unilever Limited
  • 16.3.8. The United Nilgiri Tea Estates Company Limited
  • 16.3.9. Jay Shree Tea & Industries Limited
  • 16.3.10. Gillanders Arbuthnot and Company Limited
  • 16.3.11. Neelamalai Agro Industries Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Tea Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Tea Market, By Volume, In Million Kg, FY2019-FY2033F
• Figure 3. India Tea Market Share (%), By Type, FY2019-FY2033F
• Figure 4. India Tea Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 5. India Tea Market Share (%), By Application, FY2019-FY2033F
• Figure 6. India Tea Market Share (%), By Region, FY2019-FY2033F
• Figure 7. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 8. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025