茶葉市場：依茶葉種類、茶葉形式、通路及地區分類

預計 2025 年全球茶葉市場規模為 227.8 億美元，到 2032 年將達到 349.6 億美元，2025 年至 2032 年的複合年成長率為 6.3%。

數字。 2025年各地區茶葉市場佔有率（%）

過去幾十年來，全球茶葉市場一直穩定成長。茶是世界上最受歡迎的飲料之一。飲茶具有多種健康益處，例如降低肥胖和心臟病風險、抗衰老、改善牙齒健康，這些都推動著市場的發展。綠茶和紅茶佔全球消費的大部分。傳統上，大部分需求來自亞太地區等開發中地區，但最近的趨勢是北美和歐洲的茶葉消費量也在增加。茶葉加工和包裝技術的進步，以及千禧世代對特色茶日益成長的歡迎，預計將為未來幾年的市場擴張提供持續的機會。

市場動態：

全球茶葉市場一直經歷穩定成長，這主要是因為人們越來越意識到茶的各種健康益處。人們認為茶有利於控制體重、改善口腔健康、降低心臟病和某些癌症的風險。此外，已開發經濟體和新興經濟體對特色茶和具有獨特風味的優質活頁茶的需求不斷成長，進一步推動了市場收益的成長。然而，氣候變遷導致茶葉產量波動，對確保穩定供應構成了重大挑戰。此外，高昂的投入和加工成本（尤其是有機茶的成本）可能會阻礙更廣泛的市場成長。融入水果和草藥的新型混合茶以及注重健康的創新產品配方為製造商提供了接觸新客戶群的豐厚機會。

本研究的主要特點

• 本報告對全球茶葉市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。
• 它還揭示了各個領域的潛在商機，並說明了該市場的引人注目的投資提案矩陣。
• 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。
• 它根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，介紹了全球茶葉市場的主要企業概況。
• 本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
• 全球茶葉市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
• 相關人員可以透過分析全球茶葉市場所使用的各種策略矩陣來促進決策。

目錄

第1章 調查目的與前提條件

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要

第3章市場動態、法規與趨勢分析

• 市場動態
• 影響分析
• 主要亮點
• 監管情景
• 產品發布/核准
• PEST分析
• 波特分析
• 併購情景

4. 2025-2032 年全球茶葉市場（按茶葉類型分類）（十億美元）

• 紅茶
• 綠茶
• 涼茶
• 烏龍茶
• 白茶

5. 2025-2032年全球茶葉市場（以茶葉類型分類）（十億美元）

• 茶葉
• 茶包
• 茶膠囊/茶包

6. 2025-2032年全球茶葉市場依通路分類（單位：十億美元）

• 超級市場/大賣場
• 茶葉專賣店
• 線上/電子商務
• 食品服務/HoReCa
• 直接面對消費者

7. 2020-2032 年全球茶葉市場各地區金額（十億美元）

• 北美洲
• 美國
• 加拿大
• 拉丁美洲
• 巴西
• 阿根廷
• 墨西哥
• 其他拉丁美洲國家
• 歐洲
• 德國
• 英國
• 西班牙
• 法國
• 義大利
• 俄羅斯
• 其他歐洲國家
• 亞太地區
• 中國
• 印度
• 日本
• 澳洲
• 韓國
• ASEAN
• 其他亞太地區
• 中東
• 海灣合作理事會國家
• 以色列
• 其他中東地區
• 非洲
• 南非
• 北非
• 中部非洲

第8章競爭格局

• Unilever
• Starbucks Corporation
• Wissotzky Tea
• Associated British Foods
• Nestle SA
• Akbar Brothers Ltd.
• The Republic of Tea
• DAVIDs Tea
• Associated British Foods
• Tata Consumer Products Limited
• The Republic of Tea
• Assam Company India Ltd.
• LIPTON Teas and Infusion
• Caraway Tea
• Harris Tea Company
• Mainak Tea
• Sugandh group
• Halmari Tea Estate
• Micro Mind
• Silver Roots

第9章分析師建議

• 命運之輪
• 分析師觀點
• 一致的機會圖

第10章參考文獻與調查方法

• 參考
• 調查方法
• 關於出版商

Global Tea Market is estimated to be valued at USD 22.78 Bn in 2025 and is expected to reach USD 34.96 Bn by 2032, growing at a compound annual growth rate (CAGR) of 6.3% from 2025 to 2032.

Figure. Tea Market Share (%), By Region 2025

The global tea market has witnessed steady growth over the past few decades. Tea is one of the most popular beverages consumed worldwide. The market has been driven by the multiple health benefits associated with tea consumption such as reduced risk of obesity, heart disease, anti-aging properties, and improved dental health among others. Green tea and black tea varieties account for the majority consumption globally. Developing regions such as Asia Pacific have constituted the bulk of demand traditionally, however tea consumption has also grown popularity in North America and Europe in recent times. Advancements in tea processing and packaging along with the rising popularity of specialty tea varieties among millennials are expected to provide continued opportunities for market expansion in the coming years.

Market Dynamics:

The global tea market has been witnessing steady growth primarily driven by the rising awareness about the various health benefits of tea. Tea is considered beneficial for weight management, improves oral health, lowers risk of heart disease, and some forms of cancer. In addition, factors such as the growing demand for specialty teas and premium loose-leaf teas with unique flavors from developing economies as well as developed nations is further propelling the market revenue growth. However, fluctuations in tea crop harvests depending on climatic changes pose a major challenge to steady supply. Also, high input and processing costs particularly for organic tea varieties could hinder broader market growth to an extent. Novel tea blends infused with fruits and herbs along with innovative wellness-focused product formulations present lucrative opportunities for manufacturers to tap into new customer segments.

Key Features of the Study:

• This report provides in-depth analysis of the global tea market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global tea market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Unilever, Starbucks Corporation, Wissotzky Tea, Associated British Foods, Nestle S.A., Akbar Brothers Ltd., The Republic of Tea, DAVIDs Tea, Associated British Foods, Tata Consumer Products Limited, The Republic of Tea, Assam Company India Ltd., LIPTON Teas and Infusion, Caraway Tea, Harris Tea Company, Mainak Tea, Sugandh group, Halmari Tea Estate, Micro Mind, and Silver Roots
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global tea market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tea market

Detailed Segmentation-

• By Tea Type
  • Black Tea
  • Green Tea
  • Herbal Tea
  • Oolong Tea
  • White Tea
• By Tea Form
  • Loose Leaf Tea
  • Tea Bags
  • Tea Capsules/Pods
• By Distribution Channel
  • Supermarkets/Hypermarkets
  • Specialty Tea Shops
  • Online/E-commerce
  • Foodservice/HoReCa
  • Direct-to-Consumer
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Key Players Insights
  • Unilever
  • Starbucks Corporation
  • Wissotzky Tea
  • Associated British Foods
  • Nestle S.A.
  • Akbar Brothers Ltd.
  • The Republic of Tea
  • DAVIDs Tea
  • Associated British Foods
  • Tata Consumer Products Limited
  • The Republic of Tea
  • Assam Company India Ltd.
  • LIPTON Teas and Infusion
  • Caraway Tea
  • Harris Tea Company
  • Mainak Tea
  • Sugandh group
  • Halmari Tea Estate
  • Micro Mind
  • Silver Roots

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Tea Market, By Tea Type
  • Global Tea Market, By Tea Form
  • Global Tea Market, By Distribution Channel
  • Global Tea Market, By Tea Region

3. Market Dynamics, Regulations, And Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Tea Market, By Tea Type, 2025-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Black Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Green Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Herbal Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Oolong Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• White Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Tea Market, By Tea Form, 2025-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021- 2032
  • Segment Trends
• Loose Leaf Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Tea Bags
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Tea Capsules/Pods
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Tea Market, By Distribution Channel, 2025-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Supermarkets/Hypermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Specialty Tea Shops
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Online/E-commerce
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Foodservice/HoReCa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Direct-to-Consumer
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Tea Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2020 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
• U.S.
• Canada
• Latin America
  • Introduction
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
  • Introduction
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Middle East
  • Introduction
• GCC Countries
• Israel
• Rest of Middle East
• Africa
  • Introduction
• South Africa
• North Africa
• Central Africa

8. Competitive Landscape

• Unilever
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Starbucks Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Wissotzky Tea
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Associated British Foods
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Nestle S.A.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Akbar Brothers Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• The Republic of Tea
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• DAVIDs Tea
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Associated British Foods
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Tata Consumer Products Limited
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• The Republic of Tea
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Assam Company India Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• LIPTON Teas and Infusion
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Caraway Tea
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Harris Tea Company
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Mainak Tea
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sugandh group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Halmari Tea Estate
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Micro Mind
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Silver Roots
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us