即飲茶市場規模、佔有率和成長分析（按類型、類別、分銷管道、添加劑、包裝、價格和地區）－2025-2032 年產業預測

即飲茶市場規模預計在 2023 年達到 238.4 億美元，並從 2024 年的 253.4 億美元成長到 2032 年的 413.1 億美元，預測期內（2025-2032 年）的複合年成長率為 6.3%。

隨著消費者對碳酸飲料健康風險的認知不斷提高，全球即飲（RTD）茶市場正經歷強勁成長。隨著癌症、心臟病和糖尿病等慢性病的發生率不斷上升，注重健康的消費者開始轉向即飲茶和咖啡的抗氧化功效。製造商正在利用這一趨勢，推出針對婦女、兒童和老年人的各種健康產品。此外，市場擴大策略還包括透過加入膳食補充劑來豐富產品陣容。亞太地區佔有最大的市場佔有率，而北美則呈現最快的成長速度。隨著新興國家可支配收入的增加，預計未來幾年美國市場將以永續的複合年成長率成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析

即飲茶市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 紅茶
• 綠茶
• 白茶
• 其他

即飲茶市場規模（按類別分類）及複合年成長率（2025-2032 年）

• 市場概況
• 傳統的
• 有機的

即飲茶市場規模（依通路分類）及複合年成長率（2025-2032 年）

• 市場概況
• 超級市場/大賣場
• 專賣店
• 網路商店
• 其他

即飲茶市場規模（按添加劑和複合年成長率） (2025-2032)

• 市場概況
• 味道
• 人工甜味劑
• 酸味劑
• 營養補充品
• 防腐劑
• 其他

即飲茶市場規模（依包裝及複合年成長率） (2025-2032)

• 市場概況
• 玻璃瓶
• 能
• 寶特瓶
• 噴泉/無菌
• 其他

即飲茶市場規模（按價格及複合年成長率） (2025-2032)

• 市場概況
• 奢華
• 通常
• 熱門價格
• 噴泉
• 超豪華

即飲茶市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• PepsiCo, Inc.（United States）
• The Coca-Cola Company（United States）
• Nestle SA（Switzerland）
• Suntory Holdings Limited（Japan）
• Monster Beverage Corporation（United States）
• Tata Consumer Products Limited（India）
• Uni-President Enterprises Corp.（Taiwan）
• Tingyi（Cayman Islands）Holding Corporation（China）
• Asahi Group Holdings, Ltd.（Japan）
• Unilever PLC（United Kingdom）
• Danone SA（France）
• Starbucks Corporation（United States）
• Keurig Dr Pepper Inc.（United States）
• Nongfu Spring Co., Ltd.（China）
• AriZona Beverages USA LLC（United States）
• Ito En, Ltd.（Japan）
• Hain Celestial Group, Inc.（United States）
• Dilmah Ceylon Tea Company PLC（Sri Lanka）
• Chatime（La Kaffa International Co. Ltd.）（Taiwan）
• ChaPanda（Chabaidao）（China）

結論和建議

Ready-to-drink Tea Market size was valued at USD 23.84 billion in 2023 and is poised to grow from USD 25.34 billion in 2024 to USD 41.31 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The global ready-to-drink (RTD) tea market is witnessing robust growth, fueled by rising consumer awareness of health risks associated with carbonated beverages. The increasing prevalence of chronic diseases like cancer, heart disease, and diabetes has led health-conscious consumers to favor the antioxidant benefits of RTD tea and coffee. Manufacturers are capitalizing on this trend by introducing diverse, health-oriented products targeted at women, children, and older demographics. Additionally, market expansion strategies include incorporating nutraceuticals to enhance product offerings. The Asia-Pacific region holds the largest market share, while North America exhibits the fastest growth. With disposable incomes rising in developing nations, the U.S. ready-to-drink tea market is expected to grow at a sustainable CAGR in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ready-To-Drink Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ready-To-Drink Tea Market Segments Analysis

Global Ready-to-drink Tea Market is segmented by Type, Category, Distribution Channel, Additives, Packaging, Price and region. Based on Type, the market is segmented into Black Tea, Green Tea, White Tea and Others. Based on Category, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online stores and Others. Based on Additives, the market is segmented into Flavors, Artificial Sweeteners, Acidulants, Nutraceuticals, Preservatives and Others. Based on Packaging, the market is segmented into Glass Bottle, Canned, Pet Bottle, Fountain/Aseptic and Others. Based on Price, the market is segmented into Premium, Regular, Popular Priced, Fountain and Super Premium. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ready-To-Drink Tea Market

As individuals increasingly recognize the significance of leading a healthy lifestyle, there is a notable rise in the demand for beverages that combine convenience with health advantages. Ready-to-drink tea, particularly varieties such as green tea and herbal infusions, is regarded as a more nutritious choice compared to sugary and carbonated drinks. These teas are typically abundant in antioxidants, polyphenols, and other beneficial compounds linked to numerous health benefits. This trend toward health consciousness has significantly boosted the popularity of ready-to-drink tea, offering consumers a refreshing and accessible beverage that supports their wellness aspirations.

Restraints in the Ready-To-Drink Tea Market

The Ready-To-Drink Tea market faces significant challenges due to the intense saturation of the beverage industry, where consumers are presented with a plethora of options. This sector competes fiercely not only with other tea beverages but also with carbonated soft drinks, energy drinks, fruit juices, and an array of healthier drink choices. For ready-to-drink tea brands to gain a competitive edge, they must focus on creating unique flavors, employing innovative packaging solutions, and implementing strategic marketing initiatives. Additionally, these companies must tackle consumer worries about sugar levels, artificial ingredients, and their overall environmental impact to succeed in this crowded marketplace.

Market Trends of the Ready-To-Drink Tea Market

The Ready-To-Drink (RTD) Tea market is experiencing a significant shift towards natural and organic products, fueled by a growing consumer consciousness around health and environmental impact. As awareness of the benefits of avoiding artificial additives and preservatives rises, consumers increasingly seek beverages that align with their wellness objectives and ethical considerations. This trend is especially pronounced among millennials and younger demographics, who prioritize transparency and sustainability in their purchasing decisions. Consequently, brands are innovating to meet this demand, leading to a surge in offerings that highlight organic ingredients and eco-friendly practices, positioning the RTD tea market for robust growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Ready-to-drink Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Black Tea
• Green Tea
• White Tea
• Others

Global Ready-to-drink Tea Market Size by Category & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Ready-to-drink Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Online stores
• Others

Global Ready-to-drink Tea Market Size by Additives & CAGR (2025-2032)

• Market Overview
• Flavors
• Artificial Sweeteners
• Acidulants
• Nutraceuticals
• Preservatives
• Others

Global Ready-to-drink Tea Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Glass Bottle
• Canned
• Pet Bottle
• Fountain/Aseptic
• Others

Global Ready-to-drink Tea Market Size by Price & CAGR (2025-2032)

• Market Overview
• Premium
• Regular
• Popular Priced
• Fountain
• Super Premium

Global Ready-to-drink Tea Market Size & CAGR (2025-2032)

• North America (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • US
  • Canada
• Europe (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uni-President Enterprises Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tingyi (Cayman Islands) Holding Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nongfu Spring Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AriZona Beverages USA LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ito En, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Ceylon Tea Company PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chatime (La Kaffa International Co. Ltd.) (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChaPanda (Chabaidao) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations