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市場調查報告書

商品編碼

1441186

全球應用程式內廣告市場規模、佔有率、成長分析（按平台、按應用） - 產業預測，2023-2030 年

Global In-app Advertising Market Size, Share, Growth Analysis, By Platform(Android, iOS), By Application(Entertainment, Gaming) - Industry Forecast 2023-2030

出版日期: 2024年02月18日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球應用內廣告市場規模預估為1.51億美元，預測期間（2024-2031年）複合年成長率為13.3%，從2023年的1.7108億美元增加至2031年的4.6456億美元。

應用程式內廣告市場旨在透過提供一個平台來透過行動應用程式收益，廣告主可以在該平台上直接向應用程式用戶推銷其產品和服務。對於應用程式開發人員來說，應用程式內廣告是一種產生收入機會，使他們能夠提供免費或低成本的應用程式，同時從廣告中賺取收入。廣告主可以受益於根據用戶人口統計、行為和偏好自訂應用程式內廣告的能力，從而吸引高度參與的受眾。應用程式內廣告市場的成長是由智慧型手機的普及和行動應用程式的日益普及所推動的。隨著行動應用程式使用量持續飆升，廣告主意識到吸引大量活躍受眾的潛力，擴大投資於應用程式內廣告宣傳。此外，廣告定位和追蹤技術的進步使廣告主能夠提供個人化和相關的廣告，從而提高用戶參與度和轉換率。雖然應用程式內廣告市場提供了龐大的商機，但也存在著需要考慮的限制因素和挑戰。廣告疲勞和廣告攔截軟體等問題可能會導致用戶因過多或侵入性的廣告而感到不知所措或惱怒，從而導致負面的用戶體驗。此外，隱私問題和對資料保護條例的遵守正在影響市場，要求廣告商確保用戶資料收集和使用的透明度和合規性。全球應用程式內廣告市場有雙重目的：行動應用程式收益和為廣告主提供吸引大量受眾的平台。智慧型手機普及率的普及、廣告定位技術的進步以及行動應用程式的普及等因素正在推動市場成長。然而，解決廣告疲勞、廣告攔截和隱私問題等挑戰至關重要。透過先進技術、互動廣告格式和程序化廣告的整合，市場機會也不斷擴大。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東/非洲
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2021年）
主要市場參與者所採取的策略
關鍵成功策略
近期市集活動
主要企業市場佔有率（2021年）

主要企業簡介

谷歌有限責任公司（美國）
Facebook, Inc.（美國）
Twitter, Inc.（美國）
InMobi（印度）
Unity 技術（美國）
AppLovin 公司（美國）
鐵源有限公司（以色列）
Vungle 公司（美國）
Chartboost Inc.（美國）
Tapjoy 公司（美國）
AdColony（美國）
Liftoff Mobile Inc.（美國）
Fyber NV（德國）
Aarki 公司（美國）
AdAction Interactive（美國）
阿迪克捷耶夫（法國）
數位渦輪公司（美國）
MoPub 公司（美國）
奧古里有限公司（英國）
Smaato 公司（美國）

簡介目錄

Product Code: SQMIG45E2140

Global In-app Advertising Market size was valued at USD 151 Million in 2022 and is poised to grow from USD 171.08 Million in 2023 to USD 464.56 Million by 2031, at a CAGR of 13.3% during the forecast period (2024-2031).

The in-app advertising market aims to monetize mobile applications by providing a platform for advertisers to directly promote their products or services to app users. For app developers, in-app advertising serves as a revenue generation opportunity, enabling them to offer free or low-cost apps while earning income from ad placements. Advertisers benefit from accessing a highly engaged and targeted audience, as in-app ads can be customized based on user demographics, behavior, and preferences. The growth of the in-app advertising market is driven by the increasing prevalence of smartphones and the rising popularity of mobile applications. As mobile app usage continues to surge, advertisers recognize the potential to reach a large and engaged user base, leading to increased investments in in-app advertising campaigns. Moreover, advancements in ad targeting and tracking technologies empower advertisers to deliver personalized and relevant ads, thereby enhancing user engagement and conversion rates. While the in-app advertising market presents substantial opportunities, there are also restraining factors and challenges to consider. Issues such as ad fatigue and ad-blocking software pose challenges, as users may feel overwhelmed or annoyed by excessive or intrusive ads, resulting in a negative user experience. Additionally, privacy concerns and compliance with data protection regulations impact the market, necessitating advertisers to ensure transparent and compliant practices in collecting and using user data. The global in-app advertising market serves the dual purpose of monetizing mobile applications and providing advertisers with a platform to engage a large and attentive audience. Factors such as growing smartphone penetration, advancements in ad targeting technologies, and the popularity of mobile apps are driving market growth. However, addressing challenges such as ad fatigue, ad-blocking, and privacy concerns is essential. The market also presents opportunities through the integration of advanced technologies, interactive ad formats, and programmatic advertising.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global In-app Advertising Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global In-app Advertising Market Segmental Analysis

The global in-app advertising market is segmented on the basis of platform, application, and region. In terms of platform, the market is segmented into android, iOS, and others. Based on classification by application, the market is segmented into entertainment, gaming, social, online shopping, payment & ticketing, news, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global In-app Advertising Market

The in-app advertising market has been significantly driven by the widespread adoption of smartphones globally. With an increasing number of people relying on mobile apps for various activities, advertisers perceive the opportunity to connect with a vast and engaged audience through in-app ads.

The change in consumer behavior, marked by a shift towards mobile usage and activities centered around mobile platforms such as social media, gaming, and online shopping, has spurred the demand for in-app advertising. Advertisers acknowledge the importance of reaching consumers in the spaces where they spend the majority of their time, engaging with them through precisely targeted in-app ads.

Restraints in the Global In-app Advertising Market

The prevalence of ad-blocking software and escalating concerns regarding user privacy presents challenges for in-app advertising. Users are increasingly inclined to manage their online experiences, exercising the option to block or restrict the display of ads, which can impact the reach and effectiveness of in-app advertising campaigns.

The proliferation of excessive and intrusive ads can contribute to ad fatigue among users, leading to reduced engagement and diminished ad effectiveness. Advertisers face the challenge of finding a delicate balance, delivering ads that are both relevant and engaging while ensuring they do not disrupt the overall user experience.

Market Trends of the Global In-app Advertising Market

Advertisers and marketers have increasingly directed their focus towards harnessing user data and advanced analytics to deliver personalized advertisements tailored to specific target audiences. By leveraging information such as demographics, interests, browsing behaviour, and location, advertisers have been able to create more relevant and engaging ad experiences. For instance, an e-commerce app might showcase personalized product recommendations based on a user's previous purchases or browsing history. This trend not only enhanced the user experience but also elevated the effectiveness of advertising campaigns by precisely targeting the right users with the right messages.

With the surge in popularity of mobile gaming, advertisers have recognized the potential of reaching a highly engaged and captive audience within mobile games. In-game advertising involves seamlessly integrating brand messages or advertisements directly into the gaming experience, encompassing formats such as banner ads, interstitial ads, rewarded videos, or branded in-game items. As an example, a car manufacturer might sponsor a racing game and prominently feature their vehicles within the game environment. In-game advertising allows advertisers to connect with users during their leisure time and create immersive brand experiences. This trend has been propelled by the rapid growth of the gaming industry and the willingness of users to engage with advertisements in exchange for in-game rewards or an enhanced gameplay experience.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global In-app Advertising Market by Platform

Market Overview
Android
iOS
and Others

Global In-app Advertising Market by Application

Market Overview
Entertainment
Gaming
Social
Online Shopping
Payment & Ticketing
News
and Others

Global In-app Advertising Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Google LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Facebook, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twitter, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
InMobi (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unity Technologies (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AppLovin Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ironSource Ltd. (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vungle Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chartboost Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tapjoy Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AdColony (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Liftoff Mobile Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fyber N.V. (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aarki Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AdAction Interactive (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adikteev (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Digital Turbine, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MoPub Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ogury Ltd. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Smaato Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments