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人工智能

市場調查報告書

商品編碼

1607711

社群媒體中的人工智慧市場規模、佔有率、成長分析，按技術、按應用、按服務、按組織規模、按最終用戶、按地區 - 行業預測，2024-2031

AI in Social Media Market Size, Share, Growth Analysis, By Technology, By Application, By Service, By Organization Size, By End User, By Region - Industry Forecast 2024-2031

出版日期: 2024年12月05日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球人工智慧社群媒體市場規模將達到13億美元，從2023年的19億美元成長到2031年的181億美元，複合年成長率預計將成長32.6%。

在社群媒體平台廣泛採用人工智慧技術的推動下，全球社群媒體人工智慧市場正在經歷顯著的成長和轉型。這些進步透過改進內容個人化和有針對性的廣告來改善用戶體驗。人工智慧演算法分析用戶資料、行為和偏好，以提供客製化內容。此外，情緒分析、客戶服務自動化和社交媒體監控等人工智慧應用程式擴大用於追蹤趨勢、管理品牌聲譽，並最終提高客戶滿意度。隨著平台繼續投資人工智慧功能，旨在滿足用戶和廣告商不斷變化的需求，預計該市場將繼續擴大。

北美（技術、應用程式、服務、組織規模、最終用戶）
- 美國
- 加拿大
歐洲（科技、應用程式、服務、組織規模、最終用戶）
- 英國
- 德國
- 西班牙
- 法國
- 義大利
- 其他歐洲國家地區
亞太地區（技術、應用程式、服務、組織規模、最終用戶）
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲（技術、應用程式、服務、組織規模、最終用戶）
- 巴西
- 其他拉丁美洲地區
中東/非洲（技術、應用程式、服務、組織規模、最終用戶）
- 海灣合作理事會國家
- 南非
- 其他中東/非洲

競爭資訊

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2023）
主要企業簡介
- 公司簡介
- 產品系列分析
- 按公司分公司分類的股份分析
- 收益與前一年同期比較（2021-2023）

主要企業簡介

Facebook（United States）
Google（United States）
Twitter（United States）
LinkedIn（United States）
Pinterest（United States）
Instagram（United States）
TikTok（China）
WeChat（China）
Snapchat（United States）
WhatsApp（United States）
YouTube（United States）
Sina Weibo（China）
LINE（Japan）
KakaoTalk（South Korea）
VKontakte（Russia）
Telegram（United Arab Emirates）
Tumblr（United States）
Qzone（China）
Baidu Tieba（China）
Reddit（United States）

結論和建議

簡介目錄

Product Code: SQMIG45E2170

Global AI in Social Media Market size was valued at USD 1.3 billion in 2022 and is poised to grow from USD 1.9 billion in 2023 to USD 18.1 billion by 2031, growing at a CAGR of 32.6% during the forecast period (2024-2031).

The global AI in social media market is witnessing significant growth and transformation, driven by the widespread adoption of AI technologies by social media platforms. These advancements enhance user experiences through improved content personalization and targeted advertising. AI algorithms analyze user data, behavior, and preferences to deliver customized content, which boosts user engagement and retention while optimizing monetization strategies. Furthermore, AI applications such as sentiment analysis, customer service automation, and social media monitoring are increasingly utilized to track trends and manage brand reputation, ultimately enhancing customer satisfaction. As platforms continue to invest in AI capabilities, the market is poised for sustained expansion, aiming to meet the evolving needs of both users and advertisers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ai In Social Media market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ai In Social Media Market Segmental Analysis

Global AI in Social Media Market is segmented by Technology, Application, Service, Organization Size, End User and Region. Based on Technology, the market is segmented into Machine Learning and Deep Learning, Natural Language Processing, Generative AI, Others. Based on Application, the market is segmented into Customer Experience Management, Sales and Marketing, Image Recognition, Predictive Risk Assessment, Others. Based on Services, the market is segmented into Managed Services, Professional Services. Based on Organization Size, the market is segmented into Small and Medium Enterprises, Large Enterprises. Based on End User, the market is segmented into Retail, E-Commerce, BFSI, Media and Advertising, Education, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Ai In Social Media Market

A significant catalyst for the expansion of the global AI in social media market is the rising demand for personalized and engaging user experiences. Advanced AI technologies, including natural language processing, sentiment analysis, and machine learning algorithms, allow social media platforms to process vast amounts of user-generated content effectively. By deciphering user preferences and behaviors, these technologies facilitate tailored content suggestions, focused advertising, and improved user interaction. This personalization fosters enhanced user satisfaction and promotes stronger user retention, ultimately driving the growth of the AI in the social media sector as businesses seek to meet these evolving consumer expectations.

Restraints in the Global Ai In Social Media Market

A major constraint facing the global AI in social media market is the heightened concern surrounding data privacy and security. The functionality of AI algorithms often depends on extensive user data to provide tailored experiences, which can trigger privacy apprehensions among users. There have been notable cases of data breaches and the mishandling of personal information, fostering a climate of public distrust. Moreover, the integration of AI into social media platforms necessitates extensive access to user data, leading to ethical dilemmas about data collection, storage, and usage practices. Stricter regulations and an increased awareness of data privacy issues may hinder the advancement of the AI in social media sector.

Market Trends of the Global Ai In Social Media Market

The global AI in Social Media market is witnessing a prominent trend characterized by the accelerating integration of artificial intelligence technologies to optimize platform functionalities. Social media companies are increasingly deploying AI-driven features that enhance personalization, user engagement, and overall experience. Advanced machine learning algorithms analyze intricate user behaviors, preferences, and social interactions, facilitating the delivery of highly targeted advertisements and content recommendations. Additionally, AI chatbots are revolutionizing customer service by providing instantaneous support and efficiently managing inquiries. Furthermore, sentiment analysis tools have emerged as vital assets for businesses, offering profound insights into consumer sentiments, enabling them to adeptly navigate feedback and sentiment trends in real time.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies

AI in Social Media Market Size by Technology & CAGR (2024-2031)

Market Overview
Machine Learning and Deep Learning
Natural Language Processing
Generative AI
Others

AI in Social Media Market Size by Application & CAGR (2024-2031)

Market Overview
Customer Experience Management
Sales and Marketing
Image Recognition
Predictive Risk Assessment
Others

AI in Social Media Market Size by Service & CAGR (2024-2031)

Market Overview
Managed Service
Professional Service

AI in Social Media Market Size by Organization Size & CAGR (2024-2031)

Market Overview
Small and Medium Enterprises
Large Enterprises

AI in Social Media Market Size by End User & CAGR (2024-2031)

Market Overview
Retail
E-Commerce
Banking, Financial Services, Insurance (BFSI)
Media and Advertising
Education
Others

AI in Social Media Market Size & CAGR (2024-2031)

North America, (Technology, Application, Service, Organization Size, End User)
- US
- Canada
Europe, (Cur Technology, Application, Service, Organization Size, End User)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Technology, Application, Service, Organization Size, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Technology, Application, Service, Organization Size, End User)
- Brazil
- Rest of Latin America
Middle East & Africa, (Technology, Application, Service, Organization Size, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Facebook (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twitter (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LinkedIn (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pinterest (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Instagram (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TikTok (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WeChat (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Snapchat (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WhatsApp (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
YouTube (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sina Weibo (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LINE (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
KakaoTalk (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VKontakte (Russia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telegram (United Arab Emirates)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tumblr (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Qzone (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Baidu Tieba (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reddit (United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments