市場調查報告書
商品編碼
1587716
到 2030 年社交媒體市場人工智慧預測:按解決方案、內容生成類型、技術、應用、最終用戶和地區進行的全球分析Artificial Intelligence in Social Media Market Forecasts to 2030 - Global Analysis By Solutions, Content Generation Type, Technology, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球社群媒體人工智慧市場規模將達到 20.9 億美元,預計到 2030 年將達到 104.2 億美元,預測期內複合年成長率為 30.7%。
應用先進演算法和機器學習來分析來自社交媒體平台的大量資料,這被稱為社交媒體中的人工智慧(AI)。人工智慧使我們能夠推薦客製化內容,改善用戶互動,並透過聊天機器人、情緒分析和有針對性的廣告提供自動化客戶服務。借助人工智慧識別垃圾郵件、虛假帳戶和不良內容,平台安全性將會提高。透過利用用戶行為模式和預測分析的洞察,企業可以充分利用其社群媒體策略。
據 Gartner 稱,到 2025 年,80% 的負責人將在行銷策略中利用人工智慧,導致數位平台上的廣告支出增加。
擴大使用社群媒體
全球社群媒體使用量的快速成長正在推動社群媒體平台對人工智慧的需求。 Facebook、Instagram 和 Twitter 等平台擁有數十億用戶,人工智慧技術被用來增強內容審核、個人化廣告並提高客戶參與。人工智慧處理大量用戶資料並提供有針對性的體驗的能力對於企業滿足不斷成長的用戶需求至關重要,並已成為市場的關鍵成長要素。
人們對人工智慧監控的擔憂日益加劇
人工智慧正在融入社群媒體,引發了人們對資料隱私和人工智慧監控的擔憂。使用者和監管機構對於人工智慧主導的系統如何收集和使用他們的個人資訊變得更加謹慎。人工智慧演算法和資料處理流程缺乏透明度,引發了對更嚴格監管的呼聲,並可能減緩人工智慧技術的採用。這些隱私和監控問題已成為更廣泛市場擴張的主要障礙。
越來越注重用戶個人化
人工智慧主導的演算法分析用戶互動、行為和偏好,以策劃高度個人化的內容、廣告和推薦。隨著社群媒體平台增加對人工智慧的投資以提高用戶參與度和滿意度,企業正在尋找新的方法來提供相關和客製化的體驗。這種對個人化的重視預計將推動人工智慧技術的進一步採用,並為市場帶來新的成長機會。
網路安全風險
網路安全風險對社群媒體中人工智慧的發展構成重大威脅。隨著人工智慧技術融入社群媒體平台,網路攻擊的風險增加,潛在威脅包括網路釣魚、深度造假內容和資料外洩等。這些漏洞可能會破壞用戶信任並增加監管審查。隨著網路安全問題的日益嚴重,企業可能會對全面採用人工智慧技術猶豫不決,從而減緩整體市場成長。
COVID-19 大流行顯著加速了社群媒體的使用,進而加速了人工智慧跨平台的採用。隨著越來越多的用戶上網,聊天機器人和虛擬助理等人工智慧工具對於管理流量成長、自動化互動和確保客戶參與變得至關重要。隨著公司適應遠距工作環境,人工智慧技術將在維持用戶互動、幫助市場從最初的混亂中恢復並為長期成長奠定基礎方面發揮關鍵作用。
聊天機器人和虛擬助理部分預計將在預測期內成為最大的部分
由於聊天機器人和虛擬助理在各行業的廣泛採用,預計將主導市場。這些人工智慧驅動的工具擴大被企業用來增強客戶支援、管理即時互動並提高社交媒體上的整體用戶參與度。它能夠經濟有效地處理大量查詢,這使其成為對於尋求簡化溝通的公司來說非常有吸引力的工具。人們對人工智慧主導的聊天機器人和虛擬助理日益成長的信任鞏固了主導地位。
影片生成領域預計在預測期內複合年成長率最高
影片生成領域預計將成為市場成長最快的領域,反映出影片內容在社群媒體平台上日益成長的重要性。人工智慧主導的工具使品牌能夠創建與用戶產生共鳴的動態、個人化影片內容。隨著影片在數位行銷策略中不斷受到關注,該公司正在利用人工智慧大規模創建引人入勝的內容。對此類人工智慧驅動的影片生成解決方案不斷成長的需求預計將推動該領域的高成長率。
這主要是由於該地區存在大型科技公司和社交媒體平台。對人工智慧研究的大量投資以及早期採用人工智慧工具進行行銷和用戶參與正在推動該地區的成長。北美專注於透過人工智慧驅動的解決方案改善用戶體驗,進一步支持了北美在該市場的領導地位。
在中國、印度和日本等國家數位生態系統擴張的推動下,亞太地區預計將呈現最高成長率。社群媒體用戶的激增,加上數位行銷和電子商務活動的增加,正在推動對人工智慧技術的需求。隨著該地區的公司希望將人工智慧納入其社群媒體策略,預計亞太地區的市場將出現強勁成長。
According to Stratistics MRC, the Global Artificial Intelligence in Social Media Market is accounted for $2.09 billion in 2024 and is expected to reach $10.42 billion by 2030, growing at a CAGR of 30.7% during the forecast period. The application of sophisticated algorithms and machine learning to the analysis of massive volumes of data from social media platforms is known as artificial intelligence (AI) in social media. It makes it possible to recommend tailored content, improve user interaction, and provide automated customer service through chatbots, sentiment analysis, and targeted advertising. Platform security is improved by AI's assistance in identifying spam, phony accounts, and objectionable content. By using insights from user behavior patterns and predictive analytics, it enables businesses to maximize their social media strategies.
According to Gartner, by 2025, 80% of marketers will utilize AI in their marketing strategies, leading to an increase in ad spend across digital platforms.
Growing social media usage
The rapid increase in global social media usage is driving the demand for AI in social media platforms. With billions of users on platforms such as Facebook, Instagram, and Twitter, AI technologies are being harnessed to enhance content moderation, personalize advertising, and improve customer engagement. AI's ability to process vast amounts of user data and deliver targeted experiences is proving essential for businesses to keep up with growing user demands, making it a key growth driver for the market.
Growing concerns about Ai surveillance
AI is becoming more integrated into social media, and concerns around data privacy and AI surveillance are escalating. Users and regulators alike are becoming more cautious about how personal information is collected and used by AI-driven systems. The lack of transparency in AI algorithms and data handling processes has created a demand for stricter regulations, which could slow the adoption of AI technologies. These concerns about privacy and surveillance are emerging as significant barriers to broader market expansion.
Increased focus on user personalization
AI-driven algorithms analyze user interactions, behaviors, and preferences to curate highly personalized content, advertisements, and recommendations. As social media platforms increasingly invest in AI to enhance user engagement and satisfaction, businesses are finding new ways to deliver relevant and customized experiences. This emphasis on personalization is expected to drive further adoption of AI technologies, unlocking new growth opportunities for the market.
Cybersecurity risks
Cybersecurity risks pose a critical threat to the growth of AI in social media. As AI technology becomes more embedded in social media platforms, the risk of cyberattacks increases, with potential threats including phishing, deepfake content, and data breaches. These vulnerabilities can undermine user trust and prompt increased scrutiny from regulatory bodies. As cybersecurity concerns grow, businesses may hesitate to fully embrace AI technologies, which could slow the overall growth of the market.
The COVID-19 pandemic significantly accelerated the use of social media, which in turn fueled AI adoption across platforms. With more users spending time online, AI tools like chatbots and virtual assistants became essential for managing increased traffic, automating interactions, and ensuring smooth customer engagement. As businesses adapted to remote working conditions, AI technologies played a pivotal role in sustaining user interactions, helping the market recover from initial disruptions, and setting the stage for long-term growth.
The chatbots & virtual assistants segment is expected to be the largest during the forecast period
The chatbots and virtual assistants segment is forecasted to dominate the market, driven by widespread adoption across various industries. These AI-powered tools are increasingly being used by businesses to enhance customer support, manage real-time interactions, and improve overall user engagement on social media. Their ability to handle large volumes of inquiries cost-effectively makes them highly appealing to businesses seeking to streamline communication. This growing reliance on AI-driven chatbots and virtual assistants solidifies their leading position in the market.
The video generation segment is expected to have the highest CAGR during the forecast period
The video generation segment is set to experience the fastest growth in the market, reflecting the increasing importance of video content on social media platforms. AI-driven tools are enabling brands to create dynamic, personalized video content that resonates with users. As video continues to gain prominence in digital marketing strategies, businesses are leveraging AI to produce engaging content at scale. This rising demand for AI-powered video generation solutions is projected to drive the segment's high growth rate.
North America is anticipated to hold the largest share of the AI in the social media market, largely due to the presence of leading technology companies and social media platforms in the region. High levels of investment in AI research and early adoption of AI tools for marketing and user engagement are driving growth in this region. The focus on enhancing user experiences through AI-powered solutions is further supporting North America's leadership in this market.
The Asia Pacific region is poised to grow at the highest rate, driven by the expanding digital ecosystem in countries like China, India, and Japan. The rapid rise in social media users, coupled with increasing digital marketing and e-commerce activities, is fueling demand for AI technologies. As businesses in the region look to integrate AI into their social media strategies, the Asia Pacific is expected to see robust market growth.
Key players in the market
Some of the key players in Artificial Intelligence in Social Media Market include Microsoft Corporation, Meta Platforms, Inc., Alphabet Inc., Amazon Web Services, Inc., International Business Machines Corporation (IBM), Adobe Inc., Salesforce, Inc., Snap Inc., Clarabridge, Inc., Hootsuite Inc., Sprout Social, Inc., Sprinklr, Inc., Converseon, Inc., Unmetric Inc., Cluep Inc., Netbase Solutions, Inc., Meltwater, and Talkwalker Inc.
In August 2024, Reddit (RDDT) made its first acquisition since its initial public offering earlier this year, the social media company announcing that it had purchased advertising technology company Memorable AI. The company uses AI models to analyze reactions to content to determine what resonates with specific audiences, according to Memorable AI's web site.
In March 2024, Google-Reddit AI Deal Heralds New Era in Social Media Licensing. Alphabet Inc.'s Google inked a licensing deal with Reddit Inc. reportedly worth $60 million annually last month to train its large language models on the platform's extensive user-generated content. It's the first major public licensing deal between a US social media giant and an external AI company.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.